Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.

What Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. does

Surgicare of Central Jersey, LLC is a physician-owned, multi-specialty ambulatory surgery center (ASC) located at 40 Stirling Rd., Watchung, New Jersey, founded in 1985. The facility delivers same-day outpatient surgical services across at least seven specialties — gastroenterology, ophthalmology, oculoplastic surgery, podiatry, urology, gynecology, general surgery, colon/rectal surgery, and plastic surgery — with board-certified anesthesia services and ultrasound-guided nerve block pain management. Patients are primarily acquired through referrals from 20+ independent physician partners who co-own the center alongside Virtua Hospital and SCA Health, a national surgical solutions provider operating 200+ facilities. The facility reports that patients pay approximately 45% less than for identical hospital-based procedures, with most patients discharged within 1-2 hours of surgery.

The business model is facility-fee-based: the ASC charges for operating room use, recovery room, nursing, and supplies, while surgeons, anesthesiologists, and pathologists may bill separately. Revenue streams include direct insurance billing (Medicare, Medicaid, Aetna, Cigna, Horizon BCBSNJ, United Healthcare, and 30+ other plans), self-pay for cosmetic and elective procedures with full prepayment, and CareCredit healthcare credit financing for monthly payment plans. The technology stack is intentionally lean and outsourced: One Medical Passport handles digital pre-registration (10-15 minute completion), Patientco powers secure online bill payment via scahealth.patientwallet.com, and CareCredit provides patient financing. Marketing is referral-driven with a supporting digital presence through the SCA Health website and social channels (Twitter, Facebook, LinkedIn).

The center operates under AAAHC accreditation and a New Jersey Department of Health license, and was ranked among the top 10 on Newsweek's 2025 Best Ambulatory Surgery Centers list in New Jersey. Headcount is in the 11-50 range and the company is privately held, with no disclosed revenue. Strategic positioning is that of a mature, regulated, single-site ASC embedded within a broader physician-partner and SCA Health/Virtua hospital ownership structure, competing primarily on cost differential and convenience versus hospital outpatient departments.

Name

Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.

Legal name

Surgicare Of Central Jersey, LLC

Website

https://surgicarecj.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Surgicare of Central Jersey is a physician-owned, AAAHC-accredited multi-specialty ambulatory surgery center in Watchung, NJ, delivering same-day outpatient surgery across gastroenterology, ophthalmology, podiatry, urology, gynecology, and related specialties to individual patients referred by 20+ physician partners.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Ambulatory surgery services
• Outpatient surgical care
• Same-day surgery
• Multi-specialty surgical center
• Ambulatory healthcare

Headquarters

HQ city

Watchung

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Facility Charges: Surgery center charges for facility fees, including operating room usage, recovery room, nursing care, and supplies. Patients may receive separate bills from the facility, anesthesia providers, surgeons, and pathologists.
2. CareCredit Financing: Healthcare credit card financing accepted as payment method for procedures, allowing patients to make convenient monthly payments.
3. Insurance Billing: Direct billing to insurance companies including Medicare, Medicaid, and numerous commercial payers. Copays and deductibles collected on or before date of service.
4. Self-Pay Patients: Self-pay accounts including cosmetic and elective surgery procedures paid in full prior to service date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Surgicare of Central Jersey operates a multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across gastroenterology, ophthalmology, podiatry, urology, gynecology, oculoplastic surgery, general surgery, colon/rectal surgery, and plastic surgery. Services are delivered by physician owners and partner surgeons with board-certified anesthesia, ultrasound-guided nerve-block pain management, and online pre-registration and bill-payment patient tools.

Product overview

Surgicare of Central Jersey is a multi-specialty ambulatory surgery center (ASC) that operates as part of the SCA Health network, providing same-day surgical care across multiple specialties including gastroenterology, ophthalmology, oculoplastic surgery, podiatry, urology, and gynecology. The facility offers a unified patient experience with integrated services: pre-registration through One Medical Passport, board-certified anesthesia services with nerve block pain management options, and online bill payment via Patientco with CareCredit financing accepted. Founded in 1985, the center is licensed by the New Jersey Department of Health and Senior Services and accredited by AAAHC. The facility reports approximately 45% lower patient costs compared to hospital procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Specialty Ambulatory Surgery Center Services Same-day outpatient surgical procedures across gastroenterology, ophthalmology, podiatry, urology, gynecology, oculoplastic surgery, general surgery, colon/rectal surgery, and plastic surgery, delivered by physician owners and partner surgeons at a single AAAHC-accredited ambulatory surgery center for adult patients in New Jersey.
• Anesthesia and Ultrasound-Guided Nerve Block Services Board-certified anesthesia services bundled with surgical procedures and ultrasound-guided nerve blocks for postoperative pain management; billed separately from the facility fee by anesthesia providers serving outpatient surgery patients.

Quantifiable outcome

• 45% lower cost compared to hospital procedures
• +3 more outcomes

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SCA HealthcoreStrategic or Co-development PartnerSCA Health is the parent company and national surgical solutions provider. Surgicare of Central Jersey is a partner facility within the SCA Health network of 200+ surgical facilities. SCA Health provides strategic partnership, operational support, and clinical quality frameworks.
• Virtua HospitalcoreStrategic or Co-development PartnerVirtua Hospital is listed as an owner of Surgicare of Central Jersey, representing a hospital system partnership in the ambulatory surgery center.
• Physician OwnerscoreStrategic or Co-development Partner20+ physician partners including Suraj Alva MD, Anthony Catanese MD, Bertram Chinn MD, Jozsef S. Duhl MD, Debra Firestone MD, Matthew Gewirtz MD, Alok Goyal MD, John Hahn MD, Surya Irakam MD, Moiz Karu MD, John F. Lane III MD, Todd Leventhal MD, David Leventer MD, Michael Mayer MD, Joseph Notaro MD, Neel Shah MD, Jeffery Unger MD, Rebecca Varela MD, Robert Wiesen MD, and Kirsten B. Wilkins MD.
• CareCreditminorGTM or Marketing PartnerCareCredit is a healthcare credit card accepted at the facility for convenient monthly payments on surgical procedure costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• CareCredit (Synchrony Financial): Healthcare financing partner accepted at Surgicare; not a competitor but a relevant ecosystem peer that influences patient affordability and procedure conversion.
• New Jersey Ambulatory Surgery Center (state ASC association): Industry/trade association for NJ ASCs that influences regulatory and reimbursement environment directly affecting Surgicare's operations and expansion.

Broad incumbents

• Surgery Partners: National operator of short-stay surgical facilities and ASCs, directly comparable as a multi-site ASC platform competing for the same physician partnership and case-mix economics as Surgicare/SCA.
• HCA Healthcare: Hospital system with growing outpatient/ASC footprint; competes with independent and partner-network ASCs for outpatient surgical volume, particularly in markets adjacent to New Jersey.
• United Surgical Partners International (USPI): USPI operates the largest network of ASCs in the U.S. as a Tenet subsidiary; a direct competitor to SCA's network and a benchmark for ASC scale, payer contracting, and physician-partnership economics.
• SCA Health: SCA Health is the parent network of 200+ ASCs that Surgicare belongs to. Direct parent and operating partner; provides strategic, operational, and clinical frameworks for partner facilities.

Regional players

• Virtua Health: Virtua is a listed owner of Surgicare of Central Jersey and a regional NJ health system; competes as a hospital-based outpatient surgery provider while also being an ASC partner.
• RWJBarnabas Health: Large New Jersey-based hospital system with outpatient surgery offerings; competes with Surgicare for same-day surgical cases in the NJ market and represents a potential partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SCA__Health
• Facebookfacebook.com/scahealth
• LinkedInlinkedin.com/company/surgicare-of-central-jersey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.