Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.
Surgicare of Central Jersey is a physician-owned, AAAHC-accredited multi-specialty ambulatory surgery center in Watchung, NJ, delivering same-day outpatient surgery across gastroenterology, ophthalmology, podiatry, urology, gynecology, and related specialties to individual patients referred by 20+ physician partners.
- Company typePrivate
- Founded1985
- HeadquartersWatchung, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. does
Surgicare of Central Jersey, LLC is a physician-owned, multi-specialty ambulatory surgery center (ASC) located at 40 Stirling Rd., Watchung, New Jersey, founded in 1985. The facility delivers same-day outpatient surgical services across at least seven specialties — gastroenterology, ophthalmology, oculoplastic surgery, podiatry, urology, gynecology, general surgery, colon/rectal surgery, and plastic surgery — with board-certified anesthesia services and ultrasound-guided nerve block pain management. Patients are primarily acquired through referrals from 20+ independent physician partners who co-own the center alongside Virtua Hospital and SCA Health, a national surgical solutions provider operating 200+ facilities. The facility reports that patients pay approximately 45% less than for identical hospital-based procedures, with most patients discharged within 1-2 hours of surgery.
The business model is facility-fee-based: the ASC charges for operating room use, recovery room, nursing, and supplies, while surgeons, anesthesiologists, and pathologists may bill separately. Revenue streams include direct insurance billing (Medicare, Medicaid, Aetna, Cigna, Horizon BCBSNJ, United Healthcare, and 30+ other plans), self-pay for cosmetic and elective procedures with full prepayment, and CareCredit healthcare credit financing for monthly payment plans. The technology stack is intentionally lean and outsourced: One Medical Passport handles digital pre-registration (10-15 minute completion), Patientco powers secure online bill payment via scahealth.patientwallet.com, and CareCredit provides patient financing. Marketing is referral-driven with a supporting digital presence through the SCA Health website and social channels (Twitter, Facebook, LinkedIn).
The center operates under AAAHC accreditation and a New Jersey Department of Health license, and was ranked among the top 10 on Newsweek's 2025 Best Ambulatory Surgery Centers list in New Jersey. Headcount is in the 11-50 range and the company is privately held, with no disclosed revenue. Strategic positioning is that of a mature, regulated, single-site ASC embedded within a broader physician-partner and SCA Health/Virtua hospital ownership structure, competing primarily on cost differential and convenience versus hospital outpatient departments.
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. firmographics
Firmographics- Name
- Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.
- Legal name
- Surgicare Of Central Jersey, LLC
- Website
- https://surgicarecj.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surgicare of Central Jersey is a physician-owned, AAAHC-accredited multi-specialty ambulatory surgery center in Watchung, NJ, delivering same-day outpatient surgery across gastroenterology, ophthalmology, podiatry, urology, gynecology, and related specialties to individual patients referred by 20+ physician partners.
- Ownership category
- akta.pro rank
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. industry classification
Industry- Product category
- Ambulatory Surgery Services
- NAICS
- Freestanding Ambulatory Surgical and Emergency Centers (621493)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)
Keywords
Where Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. is headquartered
LocationHeadquarters
- HQ city
- Watchung
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Facility Charges: Surgery center charges for facility fees, including operating room usage, recovery room, nursing care, and supplies. Patients may receive separate bills from the facility, anesthesia providers, surgeons, and pathologists.
- CareCredit Financing: Healthcare credit card financing accepted as payment method for procedures, allowing patients to make convenient monthly payments.
- Insurance Billing: Direct billing to insurance companies including Medicare, Medicaid, and numerous commercial payers. Copays and deductibles collected on or before date of service.
- Self-Pay Patients: Self-pay accounts including cosmetic and elective surgery procedures paid in full prior to service date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance Patients |
| One time/ perpetual license | Pay-as-you-go | Self-Pay Patients |
| One time/ perpetual license | Pay-as-you-go | Cosmetic/Elective Surgery |
| Other | Monthly | CareCredit Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. product offering
Product offeringCore offering
Surgicare of Central Jersey operates a multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across gastroenterology, ophthalmology, podiatry, urology, gynecology, oculoplastic surgery, general surgery, colon/rectal surgery, and plastic surgery. Services are delivered by physician owners and partner surgeons with board-certified anesthesia, ultrasound-guided nerve-block pain management, and online pre-registration and bill-payment patient tools.
Product overview
Surgicare of Central Jersey is a multi-specialty ambulatory surgery center (ASC) that operates as part of the SCA Health network, providing same-day surgical care across multiple specialties including gastroenterology, ophthalmology, oculoplastic surgery, podiatry, urology, and gynecology. The facility offers a unified patient experience with integrated services: pre-registration through One Medical Passport, board-certified anesthesia services with nerve block pain management options, and online bill payment via Patientco with CareCredit financing accepted. Founded in 1985, the center is licensed by the New Jersey Department of Health and Senior Services and accredited by AAAHC. The facility reports approximately 45% lower patient costs compared to hospital procedures.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Specialty Ambulatory Surgery Center Services Same-day outpatient surgical procedures across gastroenterology, ophthalmology, podiatry, urology, gynecology, oculoplastic surgery, general surgery, colon/rectal surgery, and plastic surgery, delivered by physician owners and partner surgeons at a single AAAHC-accredited ambulatory surgery center for adult patients in New Jersey.
- Anesthesia and Ultrasound-Guided Nerve Block Services Board-certified anesthesia services bundled with surgical procedures and ultrasound-guided nerve blocks for postoperative pain management; billed separately from the facility fee by anesthesia providers serving outpatient surgery patients.
Quantifiable outcome
- 45% lower cost compared to hospital procedures
- +3 more outcomes
Companies that use Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.
Customer profileNamed customers2 records
Segments2 records
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SCA HealthcoreSCA Health is the parent company and national surgical solutions provider. Surgicare of Central Jersey is a partner facility within the SCA Health network of 200+ surgical facilities. SCA Health provides strategic partnership, operational support, and clinical quality frameworks.
- Virtua HospitalcoreVirtua Hospital is listed as an owner of Surgicare of Central Jersey, representing a hospital system partnership in the ambulatory surgery center.
- Physician Ownerscore20+ physician partners including Suraj Alva MD, Anthony Catanese MD, Bertram Chinn MD, Jozsef S. Duhl MD, Debra Firestone MD, Matthew Gewirtz MD, Alok Goyal MD, John Hahn MD, Surya Irakam MD, Moiz Karu MD, John F. Lane III MD, Todd Leventhal MD, David Leventer MD, Michael Mayer MD, Joseph Notaro MD, Neel Shah MD, Jeffery Unger MD, Rebecca Varela MD, Robert Wiesen MD, and Kirsten B. Wilkins MD.
- CareCreditminorCareCredit is a healthcare credit card accepted at the facility for convenient monthly payments on surgical procedure costs.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. competitors and assessment
Company assessmentOthers
- CareCredit (Synchrony Financial): Healthcare financing partner accepted at Surgicare; not a competitor but a relevant ecosystem peer that influences patient affordability and procedure conversion.
- New Jersey Ambulatory Surgery Center (state ASC association): Industry/trade association for NJ ASCs that influences regulatory and reimbursement environment directly affecting Surgicare's operations and expansion.
Broad incumbents
- Surgery Partners: National operator of short-stay surgical facilities and ASCs, directly comparable as a multi-site ASC platform competing for the same physician partnership and case-mix economics as Surgicare/SCA.
- HCA Healthcare: Hospital system with growing outpatient/ASC footprint; competes with independent and partner-network ASCs for outpatient surgical volume, particularly in markets adjacent to New Jersey.
- United Surgical Partners International (USPI): USPI operates the largest network of ASCs in the U.S. as a Tenet subsidiary; a direct competitor to SCA's network and a benchmark for ASC scale, payer contracting, and physician-partnership economics.
- SCA Health: SCA Health is the parent network of 200+ ASCs that Surgicare belongs to. Direct parent and operating partner; provides strategic, operational, and clinical frameworks for partner facilities.
Regional players
- Virtua Health: Virtua is a listed owner of Surgicare of Central Jersey and a regional NJ health system; competes as a hospital-based outpatient surgery provider while also being an ASC partner.
- RWJBarnabas Health: Large New Jersey-based hospital system with outpatient surgery offerings; competes with Surgicare for same-day surgical cases in the NJ market and represents a potential partner or competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. social profiles
Digital presenceSurgical Care Affiliates/ Surgicare of Central Jersey, LLC. compliance and trust
Trust signalCompliance1 record
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. leadership team
Management profileNumber of profiles
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.
What does Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. do?
Surgicare of Central Jersey operates a multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across gastroenterology, ophthalmology, podiatry, urology, gynecology, oculoplastic surgery, general surgery, colon/rectal surgery, and plastic surgery. Services are delivered by physician owners and partner surgeons with board-certified anesthesia, ultrasound-guided nerve-block pain management, and online pre-registration and bill-payment patient tools.
Is Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. a public or private company?
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. is a private company. It is classified as corporate owned and is currently operating.
When was Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. founded?
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. was founded in 1985. It employs 11 to 50 people.
Where is Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. based?
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. is headquartered in Watchung, United States, in the North America region.
How does Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. make money?
Four revenue lines are on record. Facility Charges are the primary driver. The others are careCredit Financing, insurance Billing and self-Pay Patients.
Who are Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.'s main competitors?
Others on record are CareCredit (Synchrony Financial) and New Jersey Ambulatory Surgery Center (state ASC association). Broad incumbents are Surgery Partners, HCA Healthcare, United Surgical Partners International (USPI) and SCA Health. Regional players are Virtua Health and RWJBarnabas Health.
Does Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. have an API?
No public API is recorded for Surgical Care Affiliates/ Surgicare of Central Jersey, LLC..
What industry is Surgical Care Affiliates/ Surgicare of Central Jersey, LLC. in?
Surgical Care Affiliates/ Surgicare of Central Jersey, LLC.'s product category is Ambulatory Surgery Services. Its primary akta.pro industry code is HLAFAIAA, Multi-Specialty Ambulatory Surgery Centers (ASCs). Its NAICS code is 621493 and its SIC code is 8093.