Stage Alliance, Inc.

What Stage Alliance, Inc. does

Stage Alliance, Inc. is a privately held, Austin, Texas-based stage labor services company that has operated in Central Texas since 2009. The firm provides certified riggers, loaders, climbers, and stage hands to theatrical productions, touring shows, music festivals, and televised events, covering the full production lifecycle from load-in through strike. It positions itself as a union-ready labor provider and markets itself as 'Austin's Premier Stage Labor Provider for Theater and Stage Production.'

The company's offering is a single core service: full-service stage labor support delivered by a crew of certified personnel. The operating model is relationship-driven and event-driven — production companies and event organizers contact the company via its website contact form or by phone (executive mobile numbers are published for the President and Director of Operations), and crews are mobilized for specific productions. The company operates as a professional services firm with no proprietary technology platform, no API, no software product, and no disclosed digital channels beyond a basic website and a Google Forms application link for crew recruitment.

Revenue mechanics are project-based labor billing, with customer acquisition occurring through direct outreach rather than a structured sales or marketing motion. The customer base is segmented across theatrical productions, touring productions, festivals, and televised events, all within Central Texas. The company is led by a three-person admin team (President Don E. Driscroll, Director of Operations Joseph Harmon, MBA, and Operations Manager Rebecca East) and falls within the 11–50 employee band per firmographic data, suggesting a lean core staff supplemented by a variable on-call labor pool. No funding, acquisitions, partnerships, public recognitions, or geographic expansion beyond Central Texas are disclosed in the source data.

Name

Stage Alliance, Inc.

Legal name

Stage Alliance, Inc.

Website

https://stagealliance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stage Alliance, Inc. is a private, Austin, Texas-based stage labor services company founded in 2009 that supplies certified riggers, loaders, climbers, and stage hands to theater, touring productions, festivals, and televised events across Central Texas.

Ownership category

akta.pro rank

Product category

Stage Labor Services

NAICS

Other Performing Arts Companies (71119), Other Performing Arts Companies (711190)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Event Stagehands & Production Support Crew (HSACAEAJ)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Staging & Rigging Services (MPAGAKAA), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

Keywords

• Stage labor services
• Theatrical production staffing
• Event crew services
• Rigging and load-in
• Live event labor

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Stage Labor Services: Stage Alliance generates revenue through providing skilled stage labor for theatrical productions, touring shows, festivals, and televised events. Services include certified riggers, loaders, climbers, and general stage hands for load-in through strike operations. Revenue appears to be service-based, likely billed through labor hours or project-based contracts with production companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Stage Alliance provides full-service stage labor for theater, touring productions, festivals, and televised events throughout Central Texas. Its workforce consists of certified riggers, loaders, climbers, and general stage hands who are dispatched to productions for the complete load-in to strike cycle. The company positions itself as a union-ready, premier regional labor provider serving production companies, theaters, and event organizers in the Austin/Central Texas market since 2009.

Product overview

Stage Alliance, Inc. is a service-based company offering a single unified offering: full-service stage labor support. The company provides certified riggers, loaders, climbers, and general hands for theatrical productions, touring productions, festivals, and televised events across Central Texas. Services cover the complete production lifecycle from load-in to strike, with union-ready labor available.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Labor Support Services Full-service labor support for theater, touring productions, festivals, and televised events throughout Central Texas. Provides certified riggers, loaders, climbers, and general stage hands for every phase from load-in to strike, with union-ready personnel available for theatrical productions. Targeted at production companies, theaters, and event organizers in the Austin/Central Texas region.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• PeopleReady (TrueBlue): National labor staffing provider with event and entertainment crew offerings. Competes for general stagehand and load-in/strike labor demand at a broader, less specialized scale than Stage Alliance's certified rigger/climber model.
• Encore Global: Major event technology and production services company (formerly PSAV) providing crew, staging, and rigging labor to conventions, corporate events, and live shows — overlapping with Stage Alliance's festival and televised event work.
• GES (Global Experience Specialists): Event and exhibition services firm providing labor for conventions, trade shows, and large-scale live events — adjacent to Stage Alliance's festival and televised event segments.
• Freeman: Large event and experience services company supplying labor for trade shows, conventions, and live events. Overlaps with Stage Alliance on festival and large-event load-in/strike crew requirements.
• Production Resource Group (PRG): Global provider of event production services including staging, rigging, and crew labor for live entertainment, theater, and broadcast. PRG operates at much larger scale across the same end markets Stage Alliance serves in Central Texas.
• AtWork Personnel Services: Multi-sector staffing company with event and hospitality labor placements, including stagehand and setup work. Provides light-industrial and event labor overlap with Stage Alliance's crew offerings.

Direct peers

• IATSE (International Alliance of Theatrical Stage Employees): The dominant U.S. labor union for stagehands, riggers, and theatrical crew — including IATSE Local 205 covering Austin. Stage Alliance competes with and complements IATSE locals for the same load-in/strike and rigging assignments on theatrical, touring, and televised productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stage-alliance-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage Alliance, Inc.