Tap Latin America
Television Association of Programmers Latin America (TAP) is a Miami-based nonprofit trade association representing seven major U.S. media companies' pan-regional Pay-TV channels and streaming platforms across Latin America and the Caribbean, conducting regulatory advocacy, IP protection, and diplomatic engagement.
- Company typePrivate
- Founded1999
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tap Latin America does
Television Association of Programmers Latin America (TAP) is a Miami-based nonprofit industry trade organization founded in 1998/1999 that represents the pan-regional Pay-TV channels and streaming platforms of seven major U.S. media companies operating across Latin America and the Caribbean: A+E Networks, AMC Networks International Latin America, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company/ESPN, and Warner Bros. Discovery. In aggregate, TAP's membership covers approximately 80 cable/satellite channels (e.g., A&E, History, Lifetime, AMC, HBO, CNN, Disney Channel, MTV, Cartoon Network) and seven major streaming platforms (Discovery+, Disney+, ESPN, HBO Max, Paramount+, Pluto TV, Universal). Its core activity is industry advocacy: conducting government relations and diplomatic outreach with U.S. ambassadors, Latin American heads of state, and regulators in jurisdictions including Brazil, Mexico, Argentina, Colombia, Chile, Ecuador, Uruguay, the Dominican Republic, Venezuela, and Costa Rica.
TAP's business model is membership-dues funded, with revenue generated from its seven corporate members rather than from product sales or licensing. It does not sell technology products or services and has no proprietary technology stack. Its go-to-market is event-driven and community-led: TAP co-sponsors and hosts roundtables, summits, and conferences (e.g., BCIU Chiefs of Missions Conference, Americas Society/Council of the Americas events, NAB Show, Andina Link, Antipiracy and Content Summit Tour, AIA Internet Summit) to convene policymakers, diplomats, and industry stakeholders. The organization's leadership consists of Chairman Gustavo Pupo-Mayo (veteran media executive formerly of MGM Networks Latin America and CBS TeleNoticias) and Government Relations Director Vanessa Pérez, supported by a network of country-specific advisors and a Board of Directors populated by senior executives from each member company.
TAP's strategic focus areas include intellectual property protection (notably anti-piracy of illegal IPTV devices), support for audiovisual production incentive regimes (with quantifiable outcomes cited for Colombia and the Dominican Republic), and defense against protectionist measures affecting foreign streaming and pay-TV operators in Latin American markets. The organization does not distribute content itself; its member companies distribute programming through cable, satellite, and internet platforms to consumers across the region.
Tap Latin America firmographics
Firmographics- Name
- Tap Latin America
- Legal name
- Television Association of Programmers Latin America
- Website
- https://taplat.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Television Association of Programmers Latin America (TAP) is a Miami-based nonprofit trade association representing seven major U.S. media companies' pan-regional Pay-TV channels and streaming platforms across Latin America and the Caribbean, conducting regulatory advocacy, IP protection, and diplomatic engagement.
- Ownership category
- akta.pro rank
Tap Latin America industry classification
Industry- Product category
- Media Industry Trade Association
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO)
- akta.pro secondary industry
- International/Multilingual Cable Networks (MPABAFAL)
Keywords
Where Tap Latin America is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tap Latin America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: TAP generates revenue through membership dues from pan-regional Pay-TV channels and streaming platforms from major U.S. media companies. The organization represents A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures, Disney/ESPN, and Warner Bros. Discovery.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Tap Latin America product offering
Product offeringCore offering
Television Association of Programmers Latin America (TAP) is an industry trade organization that represents the pan-regional Pay-TV channels and streaming platforms of seven major U.S. media companies (A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company/ESPN, and Warner Bros. Discovery) operating in Latin America, Brazil, and the Caribbean. It delivers collective industry advocacy, government relations, regulatory dialogue, and intellectual property protection support on behalf of its members, while hosting and sponsoring industry conferences and diplomatic roundtables across the region.
Product overview
Tap Latin America (Television Association of Programmers Latin America) is an industry trade organization representing pan-regional Pay-TV channels and streaming platforms from major U.S. media companies including A+E Networks, AMC Networks, NBC Universal/Telemundo, Paramount Global, Sony Pictures Entertainment, The Walt Disney Company/ESPN, and Warner Bros. Discovery. TAP represents approximately 80 channels and 7 streaming platforms (Discovery+, Disney+, ESPN, HBO Max, Paramount+, Pluto TV, and Universal) distributed throughout Latin America. Member companies produce and distribute audiovisual content programming including movies, series, documentaries, news, sports, and entertainment programs to consumers through cable/satellite subscriptions and internet platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Industry advocacy and government relations representation Collective regulatory advocacy, government relations, and policy representation on behalf of major U.S. media companies (A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company, Warner Bros. Discovery) operating pan-regional Pay-TV channels and streaming platforms across Latin America, Brazil, and the Caribbean.
- Industry events, summits, and diplomatic roundtables Hosting, co-sponsoring, and participating in industry conferences, anti-piracy summits, intellectual property summits, and private roundtables with Latin American presidents, ambassadors, and government officials (in partnership with the Americas Society/Council of the Americas), including the BCIU Chiefs of Missions Conference honoring U.S. ambassadors across Latin America.
- Intellectual property protection and anti-piracy advocacy Advocacy and industry coordination for the protection of intellectual property in the digital environment, including efforts against illegal IPTV devices and content piracy, delivered through co-organized Anti-Piracy and Content Summit Tours and related policy engagement.
Quantifiable outcome
- 58 audiovisual production projects totaling $297 million USD attracted to Colombia through production incentives
- +3 more outcomes
Companies that use Tap Latin America
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Tap Latin America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tap Latin America partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Americas Society/Council of the Americas (AS/COA)coreTAP maintains a longstanding strategic partnership with AS/COA, co-sponsoring events and hosting private roundtables with Latin American presidents, ambassadors, government officials, and industry leaders. The partnership facilitates high-level dialogue on trade, investment, and audiovisual industry policy between the U.S. and Latin America.
- National Association of Broadcasters (NAB)minorTAP attends the annual NAB Show in Las Vegas, participating in discussions on new technology in the media industry and the impact of regulations on the audiovisual sector.
- TodotvMediaminorCo-sponsor of the Antipiracy and Content Summit Tour, an industry event focused on intellectual property protection and the orange/creative economy.
- Latin America Anti-Piracy & Intellectual Property Consulting (LAAPIP)minorCo-organizer of the Antipiracy and Content Summit Tour, focused on protecting intellectual property in the digital environment and promoting the orange/creative economy.
- Alliance for Open Internet (AIA)minorTAP co-sponsored the Internet Summit hosted by AIA, an organization defending the right to a free and neutral internet in Brazil.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Tap Latin America competitors and assessment
Company assessmentDirect peers
- International Federation of the Phonographic Industry (IFPI): IFPI is the global trade body representing the recording industry worldwide, coordinating cross-border anti-piracy and policy advocacy. It shares TAP's international scope and member-funded advocacy model, though IFPI focuses on music rather than audiovisual content.
- Recording Industry Association of America (RIAA): RIAA is the U.S. trade association for the recorded music industry, with a comparable mandate of representing major label members in anti-piracy enforcement, IP protection, and regulatory advocacy. RIAA's IP enforcement and policy coordination model closely mirrors TAP's approach to audiovisual content protection.
- Motion Picture Association (MPA): The MPA is the U.S.-headquartered trade association representing the major film and TV studios (Disney, Universal, Paramount, Sony, Warner Bros., Netflix). Like TAP, MPA focuses on content protection, IP enforcement, and regulatory advocacy for U.S. audiovisual companies — but operates at the global rather than regional (Latin American) level.
- Cable & Telecommunications Association for Marketing (CTAM): CTAM is the U.S. cable and telecommunications industry's marketing and member-engagement association. While CTAM focuses more on marketing and research for cable operators, it shares TAP's membership-funded model serving U.S. pay-TV content and distribution companies.
Regional players
- Associação Brasileira de TV por Assinatura (ABTA): ABTA is the Brazilian pay-TV industry trade association that represents cable and satellite operators and programmers in Brazil. It operates as a direct regional counterpart to TAP within Brazil's regulatory and policy environment, addressing similar IP, taxation, and content issues.
- Asociación de Televisoras Argentinas (ATA): ATA represents Argentina's private broadcast television industry and engages in regulatory advocacy and content protection work. It is a regional trade-body counterpart to TAP within Argentina's audiovisual policy environment.
- Cámara Nacional de la Industria de Radio y Televisión (CIRT): CIRT is the Mexican national chamber representing radio and television broadcasters and programmers. It engages in similar regulatory advocacy and content policy work as TAP but focuses specifically on the Mexican market.
Broad incumbents
- NCTA — The Internet & Television Association: NCTA is the principal U.S. trade association representing cable broadband and pay-TV operators. It pursues similar policy advocacy goals (regulatory engagement, IP protection, industry standards) as TAP but focuses on U.S. domestic operators rather than U.S. programmers distributing into Latin America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tap Latin America social profiles
Digital presenceTap Latin America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tap Latin America leadership team
Management profileNumber of profiles
Profiles10 records
Tap Latin America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tap Latin America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tap Latin America
What does Tap Latin America do?
Television Association of Programmers Latin America (TAP) is an industry trade organization that represents the pan-regional Pay-TV channels and streaming platforms of seven major U.S. media companies (A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company/ESPN, and Warner Bros. Discovery) operating in Latin America, Brazil, and the Caribbean. It delivers collective industry advocacy, government relations, regulatory dialogue, and intellectual property protection support on behalf of its members, while hosting and sponsoring industry conferences and diplomatic roundtables across the region.
Is Tap Latin America a public or private company?
Tap Latin America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tap Latin America founded?
Tap Latin America was founded in 1999. It employs 1 to 10 people.
Where is Tap Latin America based?
Tap Latin America is headquartered in Miami, United States, in the North America region.
How does Tap Latin America make money?
One revenue line is on record: membership Dues.
Who are Tap Latin America's main competitors?
Direct peers on record are International Federation of the Phonographic Industry (IFPI), Recording Industry Association of America (RIAA), Motion Picture Association (MPA) and Cable & Telecommunications Association for Marketing (CTAM). Regional players are Associação Brasileira de TV por Assinatura (ABTA), Asociación de Televisoras Argentinas (ATA) and Cámara Nacional de la Industria de Radio y Televisión (CIRT). NCTA — The Internet & Television Association is listed as a broad incumbent.
Does Tap Latin America have an API?
No public API is recorded for Tap Latin America.
What industry is Tap Latin America in?
Tap Latin America's product category is Media Industry Trade Association. Its primary akta.pro industry code is MPABAFAO, Cable Network Groups & Portfolio Operators (Multi-Channel Brands), with a secondary code of MPABAFAL, International/Multilingual Cable Networks. Its NAICS code is 516 and its SIC code is 4841.