Studio Muse Ltd

What Studio Muse Ltd does

Studio Muse Ltd is a privately held, founder-owned boutique interior architecture and design practice domiciled in New Zealand, operating from Level 2, 66 Queen Street in Auckland's CBD on an appointment-only basis. Founded by Matisse Whittfield, the firm delivers turnkey interior architecture services across both commercial (offices, retail, hospitality) and residential segments, taking projects from initial briefing and concept direction through to detailed design documentation, compliance, contract administration, and project observation. The studio also extends into custom joinery, lighting, and furniture design, plus adjacent creative services including branding, art and object curation, and broader creative direction. Distribution is entirely direct and high-touch: clients are engaged through the Auckland office and on-site consultations across New Zealand, with no disclosed channel partners, resellers, or geographic footprint outside the domestic market.

The studio is intentionally small, with an in-house team of 1–10 people supplemented by industry partners — Architects, Engineers, Main Contractors, and ad-hoc CAD technicians and rendering specialists — for larger-scale engagements. Core technology consists of 3D sketch modeling for concept visualization and CAD-based design documentation; pricing is quote-based and tailored per project rather than productized. Studio Muse is privately capitalized (no disclosed funding rounds, parent company, subsidiaries, awards, or regulatory actions), with marketing conducted through organic social channels (Instagram, Pinterest, LinkedIn) that primarily serve as a portfolio showcase at the top of the funnel. The firm explicitly preserves a boutique service model even as its portfolio has grown, signaling a deliberate trade-off between scale and per-engagement quality rather than a growth-at-all-costs posture.

Name

Studio Muse Ltd

Legal name

Studio Muse Limited

Website

https://studiomuse.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Muse Ltd is a privately held, founder-owned boutique interior architecture and design studio in Auckland, New Zealand, delivering turnkey commercial and residential interior architecture, custom joinery and furniture design, and creative direction services on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Architecture & Design Services: Professional services revenue from providing interior architecture design services for commercial and residential projects. Services include planning, concept direction, preliminary design, developed design, detailed design and documentation, compliance documentation, contract administration, and project observation.
2. Custom Joinery, Lighting & Furniture Design: Design and specification services for custom joinery, lighting, and furniture pieces as part of comprehensive interior design projects.
3. Additional Creative Services: Additional services including branding, creative direction, and art + object curation offered to complement core interior architecture services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Studio Muse is a boutique interior architecture and design studio delivering a turnkey service for commercial and residential projects in New Zealand. Offerings span interior architecture (planning, concept direction, preliminary, developed, and detailed design with documentation), custom joinery, lighting and furniture design, project management, contract administration, and creative direction/styling (including branding and art curation), executed through a holistic, collaborative process from ideation to realisation.

Product overview

Studio Muse Ltd is a boutique interior architecture and design firm based in New Zealand, offering a turnkey service for both commercial and residential interior architecture projects. The company's service portfolio is unified under its core design practice, comprising interior architecture services, design and documentation (preliminary, developed, and detailed design with 3D modeling), project management and contract administration, and creative direction and styling. These services are delivered through a holistic, collaborative process from initial briefing through to project completion, with an emphasis on aesthetic simplicity, human experience, and long-lasting design.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture Services Comprehensive interior architecture services for commercial and residential projects in New Zealand, delivered through a holistic, collaborative process from initial briefing and planning through concept direction, design development, and project realisation.
• Design and Documentation Services Design and documentation services covering preliminary design, developed design, detailed design and documentation, plus custom joinery, lighting and furniture design, supported by 3D sketch modeling for client visualization.
• Project Management and Contract Administration Tender and procurement management, contract administration, and project observation services that ensure interior architecture projects meet client requirements and timelines, including compliance documentation.
• Creative Direction and Styling Styling and creative direction services for interior design projects, including branding, art and object curation, delivered to complement and complete Studio Muse's interior architecture engagements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Architectus: Large ANZ architecture practice with interior design capability across commercial, residential, and public-sector projects. Comparable in service overlap but materially larger scale, serving as a broader incumbent that competes for similar client mandates.

Direct peers

• Fearon Hay Architects: Auckland-based boutique architecture and interior design firm known for premium residential and commercial work. Similar size, location, and design philosophy to Studio Muse, with overlapping commercial and residential client base.
• Bureaux: Auckland-based boutique interior architecture and design studio delivering premium commercial and residential projects. Highly comparable to Studio Muse in scale, geography, service scope, and high-touch boutique positioning within the New Zealand market.
• Arent&Pyke: Sydney-based interior design studio specializing in high-end residential and hospitality projects. Comparable to Studio Muse in boutique positioning, premium client targeting, and integrated interior architecture and styling offering.
• Tom Mark Henry: Sydney-based boutique interior design and architecture practice working across residential, hospitality, and commercial interiors. Directly comparable to Studio Muse in scale, service scope, and design-led boutique positioning.
• YSG Studio: Sydney-based boutique interior design studio led by Yasmine Ghoniem, operating across residential, hospitality, and commercial interiors. Comparable as a design-led boutique studio with a similar emphasis on signature aesthetics and full-scope interior services.
• Cheshire Architects: Auckland-based architecture and interior design practice working across commercial, residential, and cultural projects. Comparable in geography, design-led positioning, and overlap between architectural and interior architecture services.
• Techne Architecture + Interior Design: Melbourne-based architecture and interior design practice with a similar boutique, design-led ethos spanning commercial and residential interiors. Comparable in integrated architectural and interior services and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-muse-ltd
• Instagraminstagram.com/___studiomuse
• Pinterestpinterest.nz/matissefleur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Muse Ltd