Swidro Ag
- Company typePrivate
- Founded1995
- HeadquartersSteinhausen, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
Swidro Ag firmographics
Firmographics- Name
- Swidro Ag
- Legal name
- swidro ag
- Website
- https://swidro.ch
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Swidro Ag industry classification
Industry- Product category
- Retail Pharmacy / Drugstore Retail
- NAICS
- Pharmacies and Drug Retailers (45611), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industries
- Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid) (CRAEAHAJ), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Swidro Ag is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Swidro Ag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Product Sales: Revenue generated from sales of over-the-counter medications, health and wellness supplements, personal care products, homeopathic remedies, and private-label products (swidro Eigenmarke) across 174+ physical retail locations and online shop.
Distribution channels2 records
Marketing channels5 records
Swidro Ag product offering
Product offeringCore offering
Swidro Ag operates a Swiss network of more than 174 Drogerien and Apotheken selling OTC medications, dietary supplements, personal care, beauty, and household products under its 31 Eigenmarke (private-label) items as well as leading branded ranges. The company also runs the swidroshop.ch online shop and publishes the FIT&MUNTER customer magazine six times a year to drive engagement across its affiliated retail locations.
Product overview
Swidro Ag operates a network of over 174 drugstore and pharmacy locations across Switzerland, offering a comprehensive private label (Eigenmarke) product line alongside branded products. The Eigenmarke portfolio consists of 31 distinct health and wellness products including dietary supplements (vitamins, minerals, omega fatty acids, herbal extracts), topical gels and ointments for pain relief and injury care, medicinal lozenges and syrups for respiratory and throat complaints, and specialized formulations for specific health needs (joint health, heart health, sleep support, hair/nail/skin care). The company also publishes the FIT&MUNTER customer magazine as a customer engagement and marketing vehicle. The overall offering positions swidro as a full-service health and beauty retailer with both national brand and proprietary products.
Differentiator
Problem solved
Functional benefit
Brands
- swidro Eigenmarke: Private label brand offering health and beauty products including Arnica-Gel, D-Mannose, Schwarzer Knoblauch, and various supplements.
Products and services
- Erkältungs-Bad Swidro Eigenmarke Erkältungs-Bad (cold-relief bath additive) sold across the Swidro network of 174+ Drogerien and Apotheken, as well as via swidroshop.ch. Aimed at consumers seeking bath-based relief during cold and flu season.
- Wund-Heil-Crème Swidro Eigenmarke Wund-Heil-Crème for the care of minor wounds, available in Swidro Drogerien and Apotheken and via the online shop.
- Capseli Swidro Eigenmarke Capseli (capsule-format supplement) sold across the Swidro retail network and swidroshop.ch.
- Block-Maler Swidro Eigenmarke product in the household/wellbeing category, available across the Swidro network.
- Erdbeer Rahm Tafel (Schokolade) Swidro Eigenmarke strawberry cream chocolate bar, sold across the Swidro Drogerien and Apotheken.
- Fuss-Pflege-Balsam Swidro Eigenmarke foot-care balm sold across the Swidro network and online shop.
- Eukalyptus-Balsam Swidro Eigenmarke eucalyptus balm marketed for inhalation and topical relief, sold across the Swidro network.
- Erkältungs-Balsam Swidro Eigenmarke Erkältungs-Balsam (cold-relief balm) sold in Swidro Drogerien and Apotheken and via swidroshop.ch.
- Halspastillen (Salbei) Swidro Eigenmarke sage throat pastilles for sore throat relief, sold across the Swidro network.
- Vitalpastillen (Goji, Acerola & Hagebutte) Swidro Eigenmarke vitality pastilles with goji, acerola and rosehip, sold across the Swidro network.
- Aktiv-Kapseln Swidro Eigenmarke Aktiv-Kapseln (active capsules) sold across the Swidro retail network.
- Vitalstoff-Kapseln Swidro Eigenmarke Vitalstoff-Kapseln (nutrient capsules) sold across the Swidro network.
- FIT&MUNTER customer magazine Customer-engagement magazine published six times per year with a circulation of approximately 165,000 copies, distributed across Swidro Drogerien and Apotheken.
- swidroshop.ch online shop E-commerce platform extending the Swidro drugstore and pharmacy assortment (Eigenmarke and branded products) to consumers online across Switzerland.
- Swidro Drogerien und Apotheken retail network Group of 174+ affiliated Drogerien and Apotheken across Switzerland, operated by approximately 700 employees and serving as the primary retail channel for Swidro's Eigenmarke range and branded assortment.
Quantifiable outcome
- 174+ retail locations across Switzerland
- +1 more outcomes
Companies that use Swidro Ag
Customer profileSegments1 record
Ideal customer profiles1 record
Swidro Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swidro Ag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Franchise/ Affiliate Store OwnerscoreIndependent Drogists (druggists) who operate swidro stores under the group umbrella. Franchisees benefit from group purchasing power, brand recognition, marketing support, and operational systems while maintaining entrepreneurial independence. Examples include Pascale Robinson who owns swidro Drogerien in Nidau and Täuffelen.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Swidro Ag competitors and assessment
Company assessmentEmerging players
- Medbase: Medbase is a growing Swiss outpatient and pharmacy healthcare provider combining medical centers, pharmacies, and digital health services. Emerging integrated-care model partially overlaps with Swidro's health-advisory drogerie/pharmacy positioning.
Regional players
- Volg / Landi drogerie partner network: Volg and Landi are Swiss rural and convenience retail groups with associated drogerie/pharmacy offerings in non-urban catchment areas. They compete for Swiss consumer health basket share in geographies where Swidro's network is thinner.
Direct peers
- DocMorris (formerly Zur Rose): DocMorris is a leading Swiss online pharmacy offering prescription, OTC, and supplement delivery. Direct competitor for non-prescription basket share and supplement repeat purchases, and a benchmark for digital pharmacy economics relevant to Swidro's swidroshop.ch channel.
- Coop Vitality: Coop Vitality operates pharmacy and health advisory points within the Coop retail network in Switzerland, offering OTC, supplements, and pharmacist consultations. Overlaps with Swidro's advisory-led drogerie/pharmacy offering and benefits from Coop's grocery footfall.
- BENU Apotheken Schweiz: BENU operates a national chain of pharmacies in Switzerland with a comparable mix of OTC, prescription, and consumer health products. Direct overlap with Swidro in retail pharmacy, patient counseling, and seasonal health campaigns.
- Müller Drogerie (Switzerland): Müller operates a German-headquartered drugstore chain with stores across Switzerland, carrying OTC, supplements, beauty, and private-label items. Directly competes with Swidro's drugstore format on assortment, pricing, and store experience.
- dm drogerie (Switzerland): dm is one of Europe's largest drugstore chains with a substantial Swiss footprint, offering OTC medications, supplements, personal care, and private-label products at value pricing. Directly comparable category mix to Swidro Drogerie locations.
- TopPharm: TopPharm is a Swiss pharmacy cooperative of independent pharmacies with national coverage and group purchasing similar in structure to Swidro's affiliate model. Comparable mix of OTC, supplements, and pharmacist-led advisory services.
- Galenicare (Amavita, Sun Store): Galenicare operates the Amavita and Sun Store pharmacy chains across Switzerland with hundreds of locations. It is the most direct Swiss pharmacy-chain competitor to Swidro's franchise model, with overlapping OTC, supplement, and Eigenmarke-style private-label product offerings.
Broad incumbents
- Dr. B. Scheffler / Galenica Group: Galenica is the largest Swiss pharmaceutical retail and wholesale group, owning Galenicare (pharmacy chains) and major distribution. Broad incumbent in the same Swiss pharmacy/drugstore value chain with overlapping OTC and supplement distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Swidro Ag social profiles
Digital presenceSwidro Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swidro Ag leadership team
Management profileNumber of profiles
Profiles1 record
Swidro Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swidro Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swidro Ag
What does Swidro Ag do?
Swidro Ag operates a Swiss network of more than 174 Drogerien and Apotheken selling OTC medications, dietary supplements, personal care, beauty, and household products under its 31 Eigenmarke (private-label) items as well as leading branded ranges. The company also runs the swidroshop.ch online shop and publishes the FIT&MUNTER customer magazine six times a year to drive engagement across its affiliated retail locations.
Is Swidro Ag a public or private company?
Swidro Ag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swidro Ag founded?
Swidro Ag was founded in 1995. It employs 1 to 10 people.
Where is Swidro Ag based?
Swidro Ag is headquartered in Steinhausen, Switzerland, in the Europe region.
How does Swidro Ag make money?
One revenue line is on record: retail Product Sales.
Who are Swidro Ag's main competitors?
Medbase is listed as an emerging player. Volg / Landi drogerie partner network is listed as a regional player. Direct peers are DocMorris (formerly Zur Rose), Coop Vitality, BENU Apotheken Schweiz, Müller Drogerie (Switzerland), dm drogerie (Switzerland), TopPharm and Galenicare (Amavita, Sun Store). Dr. B. Scheffler / Galenica Group is listed as a broad incumbent.
Does Swidro Ag have an API?
No public API is recorded for Swidro Ag.
What industry is Swidro Ag in?
Swidro Ag's product category is Retail Pharmacy / Drugstore Retail. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAEAHAJ, Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid). Its NAICS code is 45611 and its SIC code is 5912.