Steele Street Capital
Steele Street Capital is an independent, privately held wealth management firm in Kittery, Maine, founded in 2012 by David Gerasin, serving an intentionally small base of high-net-worth and aspiring affluent clients across New England with integrated portfolio, planning, and retirement/benefits advisory services.
- Company typePrivate
- Founded2012
- HeadquartersKittery, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Steele Street Capital does
Steele Street Capital is a privately held, independent wealth management firm founded in 2012 by David Gerasin and headquartered in Kittery, Maine. The firm intentionally serves a small clientele of high-net-worth individuals and aspiring affluent clients across New England, providing a coordinated suite of four integrated services: (1) Wealth Management — a high-touch, design-build portfolio and planning offering; (2) Ascent — a low-cost digital investment advisory sub-brand for investors seeking a lower-friction, more self-directed experience; (3) Planning — a collaborative financial planning process; and (4) Solutions — enterprise and individual offerings covering 401k, ESOP, defined benefit plans, insurance, and employee benefits for business owners.
The firm does not disclose proprietary technology; its technology stack is composed of third-party platform integrations rather than internally developed systems. Client account access and reporting are delivered through multi-custodian integrations with LPL Financial (LPL Account View), Betterment (Account View), Black Diamond/Morningstar (portfolio reporting), and emaplan (SSC Client Portal). Distribution is direct-to-client via personalized advisory relationships, supported by a content-driven marketing presence — an extensive resource center featuring articles, calculators, and videos — and an online booking system.
The business model is a fee-based advisory model typical of independent RIAs, with pricing structures not publicly disclosed. The firm is small (1–10 employees), privately owned, and operates without disclosed institutional backing, funding rounds, or parent-company relationships. Revenue, AUM, and growth metrics are not disclosed in available source data. All client-facing content is hosted on an FMG Suite platform, and the site carries standard FINRA BrokerCheck and CCPA privacy disclosures consistent with a registered investment advisory practice.
Steele Street Capital firmographics
Firmographics- Name
- Steele Street Capital
- Legal name
- Steele Street Capital
- Website
- https://steelestreetcapital.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steele Street Capital is an independent, privately held wealth management firm in Kittery, Maine, founded in 2012 by David Gerasin, serving an intentionally small base of high-net-worth and aspiring affluent clients across New England with integrated portfolio, planning, and retirement/benefits advisory services.
- Ownership category
- akta.pro rank
Where Steele Street Capital is headquartered
LocationHeadquarters
- HQ city
- Kittery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Steele Street Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels4 records
Steele Street Capital product offering
Product offeringCore offering
Steele Street Capital is a fully independent wealth management and financial advisory firm that delivers highly customized portfolio construction, collaborative financial planning, and a low-cost digital investment advisory platform (Ascent). It also provides enterprise and individual solutions covering 401k plans, ESOPs, defined benefit plans, succession planning, insurance, and employee benefits consulting for business owners. The firm serves an intentionally small clientele using an integrated design-build approach that combines investments, taxes, risk management, and estate planning.
Product overview
Steele Street Capital is a fully independent wealth management firm offering a coordinated suite of four integrated services: (1) Wealth Management — the core integrated design-build service for customized portfolio and planning; (2) Planning — collaborative financial planning as the cornerstone of defining investor success; (3) Ascent — a low-cost, low-friction digital investment advisory platform; and (4) Solutions — enterprise and individual solutions covering retirement plans (401k, ESOP), insurance, and employee benefits. The four products work together as a comprehensive wealth management ecosystem, from high-touch advisory to self-directed digital investing.
Differentiator
Problem solved
Functional benefit
Brands
- Steele Street Capital Wealth Management: Integrated design build firm for wealth management helping investors live long, happy, vibrant and fulfilled lives.
- Ascent by Steele Street Capital
- Steele Street Capital Planning
- Steele Street Capital Solutions
Products and services
- Steele Street Capital Wealth Management Integrated design-build wealth management service helping investors live long, happy, vibrant, and fulfilled lives through customized portfolio and planning solutions. Targets clients who have attained financial success or aspire to attain financial success.
- Ascent by Steele Street Capital Low-cost investment advisory solution for investors who wish to save and invest with discipline, with ease, reduced friction and require less hand holding. A digital, self-directed investment advisory platform.
- Steele Street Capital Planning Financial planning service focused on a collaborative planning process with clients to address their reality and define investor success through thoughtfully crafted plans. Covers retirement, tax, estate, and insurance planning.
- Steele Street Capital Solutions Enterprise and individual solutions including 401k plans, Employee Stock Ownership Plans (ESOP), succession planning, defined benefit plans, insurance planning, and employee benefits consulting for business owners.
Companies that use Steele Street Capital
Customer profileSegments1 record
Ideal customer profiles2 records
Steele Street Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Steele Street Capital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LPL FinancialcoreLPL Account View platform for client account access and management. Steele Street Capital clients can access their accounts through LPL's online portal.
- BettermentcoreBetterment Account View login integration for clients who have accounts on Betterment's investment platform. Steele Street Capital collaborated in developing an investment advisory platform.
- Black Diamond (Morningstar)coreBlack Diamond Client Portal integration for reporting and portfolio management. Black Diamond is a portfolio reporting and analysis platform.
- emaplancoreSSC Client Portal powered by emaplan for client account access and management.
Recent moves5 records
Expansion highlights4 records
Steele Street Capital competitors and assessment
Company assessmentDirect peers
- Personal Capital (Empower): Hybrid digital-plus-advisory wealth management firm combining a free dashboard with fee-based advisor services for HNW clients. Highly comparable to Steele Street Capital's hybrid Wealth Management + Ascent approach.
- Facet Wealth: Flat-fee, fully digital RIA serving HNW and mass-affluent clients nationwide with a remote advisory model. Closely comparable business model to Steele Street's fee-based, technology-enabled advisory offering.
- Betterment: Leading robo-advisor and digital investment platform offering low-cost automated portfolios. Directly comparable to Steele Street's Ascent product and also a technology partner of the firm.
- Wealthfront: Direct-to-consumer robo-advisor offering low-cost automated portfolio management. Directly comparable to Steele Street's Ascent product in the low-cost digital advisory category.
Broad incumbents
- LPL Financial: Largest independent broker-dealer and RIA custodian in the U.S., providing custodial and technology infrastructure to thousands of independent advisors. Comparable as both a broad incumbent and Steele Street's custodian partner.
- Creative Planning: Large independent RIA offering wealth management, retirement planning, and estate services to HNW clients. Comparable in services offered but operates at significantly greater scale than Steele Street.
- Fisher Investments: Large independent investment management firm serving HNW and institutional clients globally with discretionary portfolio management. Comparable service offering but operates at vastly greater scale.
- Edelman Financial Engines: Large-scale independent RIA combining automated investing tools with human advisor services. Overlaps with Steele Street's hybrid digital-plus-advisor positioning at a far broader scale.
- Carson Group: National network of independent financial advisors providing wealth management, retirement, and business solutions. Comparable to Steele Street's Solutions sub-brand serving business-owner clients.
- Mariner Wealth Advisors: Large independent wealth management firm offering comprehensive financial planning, investment management, and retirement plan services to HNW clients and businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Steele Street Capital social profiles
Digital presenceSteele Street Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steele Street Capital leadership team
Management profileNumber of profiles
Profiles1 record
Steele Street Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steele Street Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steele Street Capital
What does Steele Street Capital do?
Steele Street Capital is a fully independent wealth management and financial advisory firm that delivers highly customized portfolio construction, collaborative financial planning, and a low-cost digital investment advisory platform (Ascent). It also provides enterprise and individual solutions covering 401k plans, ESOPs, defined benefit plans, succession planning, insurance, and employee benefits consulting for business owners. The firm serves an intentionally small clientele using an integrated design-build approach that combines investments, taxes, risk management, and estate planning.
Is Steele Street Capital a public or private company?
Steele Street Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steele Street Capital founded?
Steele Street Capital was founded in 2012. It employs 1 to 10 people.
Where is Steele Street Capital based?
Steele Street Capital is headquartered in Kittery, United States, in the North America region.
Who are Steele Street Capital's main competitors?
Direct peers on record are Personal Capital (Empower), Facet Wealth, Betterment and Wealthfront. Broad incumbents are LPL Financial, Creative Planning, Fisher Investments, Edelman Financial Engines, Carson Group and Mariner Wealth Advisors.
Does Steele Street Capital have an API?
No public API is recorded for Steele Street Capital.