Stoke Drift
Stoke Drift is a private, single-location surf school on Waikiki Beach in Honolulu, Hawaii (operated by Koa Surf Lessons LLC), offering private one-on-one and group surf lessons, multi-day packages, gift cards, and photography services to tourists, families, and Hawaii residents.
- Company typePrivate
- Founded2018
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stoke Drift does
Stoke Drift is a privately held, single-location surf school operating on Waikiki Beach in Honolulu, Hawaii, structured as a registered trade name of Koa Surf Lessons LLC (a Hawaii limited liability company). Founded in 2018 and operating with 1-10 employees, the company delivers in-water surf instruction primarily to tourists, families, and Hawaii visitors, with secondary discounted programs for local residents (Kamaʻāina) and military personnel near Fort DeRussy and the Hale Koa Hotel. Its core product is a private-only lesson format — no open group classes — with one-on-one sessions priced at $197 per person (mandatory for children under 13) and private group lessons at $117 per person for parties of two or more. All lessons are 1.5 hours (15-30 minutes on land, 1 hour in water), include equipment and rashguard, and are backed by a 100% satisfaction guarantee.
The company's revenue model is entirely direct-to-consumer and transactional, with no third-party resellers, travel-agency distribution, or marketplace listings. Channels include an online booking platform on stokedrift.com with a real-time calendar, a physical beach stand on Waikiki Beach for walk-ups, and phone/text/WhatsApp reservations. Beyond core lessons, the company monetizes multi-day lesson packages (5+ lessons at discount), gift cards, and an in-house photography service that captures lessons via water-housed DSLR and top-mounted GoPro and sells prints post-lesson by party size. A content marketing layer — the 'Learn About Surfing' library covering equipment, surf conditions, fitness, and history, plus a weekly 'Best of the Week' student showcase — supports top-of-funnel organic acquisition and brand engagement. The proprietary '1,000 Wave Goal' teaching methodology is positioned as a domain-specialized pedagogical framework rather than a technology asset. The company holds no disclosed patents or trademarks, has received no external funding, and shows no subsidiary or parent-corporate structure beyond the Koa Surf Lessons LLC operating entity.
Stoke Drift firmographics
Firmographics- Name
- Stoke Drift
- Legal name
- Koa Surf Lessons LLC
- Website
- https://www.stokedrift.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stoke Drift is a private, single-location surf school on Waikiki Beach in Honolulu, Hawaii (operated by Koa Surf Lessons LLC), offering private one-on-one and group surf lessons, multi-day packages, gift cards, and photography services to tourists, families, and Hawaii residents.
- Ownership category
- akta.pro rank
Stoke Drift industry classification
Industry- Product category
- Surf School / Recreational Water Sports Instruction
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industries
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Stoke Drift is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stoke Drift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Surf Lessons: Primary revenue stream from one-on-one and private group surf lessons. One-on-one lessons priced at $197/person, private group lessons (2+ people) at $117/person. All lessons include equipment and rashguard.
- Multi-Day Packages: Discounted lesson packages for customers purchasing 5+ lessons, with special cancellation terms.
- Gift Cards: Gift cards available for purchase as presents for surf lesson experiences.
- Photo Services: In-house photographer captures lessons; customers can view and purchase photos after lessons. Pricing varies by party size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-On-One Private Lesson |
| Unit Pricing | Pay-as-you-go | Private Group Lesson (2+ People) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Stoke Drift product offering
Product offeringCore offering
Stoke Drift operates a private surf school on Waikiki Beach in Honolulu, Hawaii, offering One-On-One Surf Lessons at $197/person and Private Group Surf Lessons (2+ people) at $117/person, each 1.5 hours long with all equipment and rashguards included. The company supplements its core instruction with discounted Multi-Day Lesson Packages, Gift Cards, and optional professional photography captured during lessons.
Product overview
Stoke Drift is a surf school operating in Waikiki, Hawaii, offered through its parent company Koa Surf Lessons LLC. The company provides in-water surf instruction as its core service, offering two primary lesson types: Private Group Surf Lessons for parties of 2+ (priced at $117/person for those 13+) and One-On-One Surf Lessons (priced at $197/person, mandatory for children under 13). All lessons include equipment (surfboard, leash, rashguard), last 1.5 hours, and are conducted at Waikiki Beach. The company supplements its core lessons with Multi-Day Packages (5+ lessons at discounted rates), Gift Cards, and professional photography services. Educational content about surfing is available through its Learn About Surfing section, and the company runs a Best of the Week photo feature highlighting student achievements.
Differentiator
Problem solved
Functional benefit
Products and services
- One-On-One Surf Lesson Private individual surf lesson priced at $197 per person, providing 1-on-1 instructor attention, more assistance, and greater flexibility. Mandatory for children under 13 and for solo surfers. All students must be able to swim. Each lesson is 1.5 hours (15-30 minutes on land, 1 hour in water) and includes all equipment and an upper-body rashguard.
- Private Group Surf Lesson (2+ People) Group surf lesson for parties of 2 or more people priced at $117 per person. All students must be 13 or older and able to swim. Parties over 4 people receive 2 instructors. Each lesson is 1.5 hours (15-30 minutes on land, 1 hour in water) and includes all equipment and an upper-body rashguard.
- Multi-Day Surf Lesson Packages Discounted bundled surf lesson packages for customers purchasing 5 or more lessons. Same 48-hour cancellation policy applies (with reference to first lesson); weather cancellations may be banked for future dates or refunded pro-rata.
- Gift Cards Stoke Drift gift cards available for purchase as presents for surf lesson experiences. No refunds on gift card purchases; lessons purchased with gift cards can be rescheduled up to 48 hours prior.
- Surf Lesson Photography Services Professional photographer attends every lesson using a water-housed DSLR and top-mounted GoPro to capture photos of the session. Photos are made available for purchase after the lesson with pricing that varies by party size.
Quantifiable outcome
- 100% satisfaction guarantee — full refund if not satisfied with lesson
- +1 more outcomes
Companies that use Stoke Drift
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Stoke Drift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stoke Drift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Koa Surf Lessons LLCcoreStoke Drift is a registered trade name of Koa Surf Lessons LLC, a Hawaii limited liability company. The company operates as the consumer-facing brand while the legal entity is Koa Surf Lessons LLC.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Stoke Drift competitors and assessment
Company assessmentDirect peers
- Hans Hedemann Surf School: One of the most established surf schools in Waikiki, offering private and group lessons on the same beachfront as Stoke Drift. Comparable target customer (tourists, beginners) and product offering (lessons, multi-day packages).
- Star Beachboys: Waikiki-based beach services and surf school competing for the same tourist foot traffic. Comparable audience and core offering of beginner-friendly surf lessons at Waikiki Beach.
- Faith Surf School Hawaii: Waikiki surf school offering private and group lessons for tourists and beginners. Directly comparable in pricing ranges, target customer, and lesson formats.
- Hawaiian Surfing Adventures: Waianae/Waikiki-based surf school offering beginner lessons and multi-day packages. Comparable business model and focus on first-time surfers in Hawaii.
- Rainbow Watersports: Waikiki operator offering surf lessons alongside other ocean activities. Comparable audience (tourists, families) and beginner-friendly lesson structure.
- Waikiki Beachboys: Heritage Waikiki beach services brand offering surf lessons and rentals. Comparable target customer and beginner-friendly focus on Waikiki Beach.
- Moku Surf Hawaii: Hawaii-based surf school offering private lessons and multi-day packages for tourists. Comparable pricing tiers and beginner lesson structure.
- Let's Surf Hawaii: Waikiki surf school offering private and group lessons for visitors and locals. Overlapping customer base and lesson offerings.
- Surf HNL: Honolulu/Waikiki surf school offering beginner lessons, private groups, and multi-day packages for tourists. Closely comparable in product mix and target customer.
Regional players
- North Shore Surf Girls: Surf school operating on Oahu's North Shore, focused on private and group lessons for visitors. Comparable lesson formats but a different geographic market than Waikiki.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Stoke Drift social profiles
Digital presenceStoke Drift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke Drift leadership team
Management profileNumber of profiles
Stoke Drift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke Drift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke Drift
What does Stoke Drift do?
Stoke Drift operates a private surf school on Waikiki Beach in Honolulu, Hawaii, offering One-On-One Surf Lessons at $197/person and Private Group Surf Lessons (2+ people) at $117/person, each 1.5 hours long with all equipment and rashguards included. The company supplements its core instruction with discounted Multi-Day Lesson Packages, Gift Cards, and optional professional photography captured during lessons.
Is Stoke Drift a public or private company?
Stoke Drift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoke Drift founded?
Stoke Drift was founded in 2018. It employs 1 to 10 people.
Where is Stoke Drift based?
Stoke Drift is headquartered in Honolulu, United States, in the North America region.
How does Stoke Drift make money?
Four revenue lines are on record. Surf Lessons are the primary driver. The others are multi-Day Packages, gift Cards and photo Services.
Who are Stoke Drift's main competitors?
Direct peers on record are Hans Hedemann Surf School, Star Beachboys, Faith Surf School Hawaii, Hawaiian Surfing Adventures, Rainbow Watersports, Waikiki Beachboys, Moku Surf Hawaii, Let's Surf Hawaii and Surf HNL. North Shore Surf Girls is listed as a regional player.
Does Stoke Drift have an API?
No public API is recorded for Stoke Drift.
What industry is Stoke Drift in?
Stoke Drift's product category is Surf School / Recreational Water Sports Instruction. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps). Its NAICS code is 61162 and its SIC code is 8200.