What Sonora S.r.l. does

Sonora S.r.l. is an Italian acoustic measurement, vibration analysis, and calibration services company headquartered in Casapulla (Campania), founded in 2000 by professionals from aerospace engineering and academic research. The company operates an Accredia-accredited calibration laboratory (LAT N°185, ISO 17025) active since 2005, issuing certificates for sound level meters, microphones, calibrators, and filters through tiered service packages (Basic €250, Standard €380, Power €430) with 24/48-hour turnaround. It is the exclusive Italian distributor for Bedrock-Audio (sound level meters, calibrators, talk boxes) and Munisense (Class 1/Class 2 outdoor noise monitoring stations with the INSIGHTNOW cloud platform), and has begun launching its own PLACID-branded microphones and IEPE triaxial accelerometers.

The company's revenue is generated across five streams: accredited calibration services, hardware sales (Bedrock, Munisense, PLACID, plus complementary instruments such as Microtech Gefell outdoor microphones, Sierzega radar traffic counters, and PCE weather stations), equipment rental (with or without operator), vibroacoustic consultancy for industrial and public-sector clients, and Sonora Academy training for Acoustic Competent Technicians. Its proprietary SoNoise 2.0 software processes measurements from Bedrock instruments and is sold as a USB-licensed perpetual product. Customers span aerospace and defense (Leonardo SpA, MBDA Italia), government and infrastructure (ANAS, GE.S.A.C.), utilities (ABC Napoli, Coelmo), industrial manufacturing (CoFren, Peroni Pompe), retail (LIDL), and engineering consultancies (Stantec), with all activity concentrated in Italy.

Sonora goes to market primarily through direct e-commerce on sonorasrl.com, WhatsApp-led consultative sales, and email/newsletter marketing, while its distribution exclusivity and calibration accreditation form the core of its competitive positioning. Recent strategic activity has focused on extending the proprietary PLACID hardware line (microphones in 2025, accelerometers in 2026), broadening third-party distribution (Bedrock SB41 acoustic sensor in 2025), and layering recurring cloud monitoring revenue via INSIGHTNOW.

Name

Sonora S.r.l.

Legal name

Sonora S.r.l.

Website

https://sonorasrl.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonora S.r.l. is an Italian accredited calibration laboratory and exclusive Italian distributor of Bedrock-Audio and Munisense acoustic measurement equipment, also selling its own PLACID instruments, SoNoise software, consultancy, and training to Italian enterprises and public administrations.

Ownership category

akta.pro rank

Product category

Acoustic and Vibration Measurement Services

NAICS

Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (8112), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

akta.pro secondary industries

Noise & Vibration Monitoring (Environmental/Community/Construction) (EUAHACAG), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Acoustic measurement equipment
• Accredited calibration services
• Vibroacoustic consultancy
• Noise monitoring instruments
• Sound level meters distribution

Headquarters

HQ city

Casapulla

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Calibration Services: Accredited calibration services for sound level meters, calibrators, microphones, and filters through their LAT N°185 laboratory. Offered in three tiers: BASIC (€250), Standard (€380), and Power (€430). Turnaround in 24/48 hours with digital certificates delivered to customer area.
2. Instrumentation Sales: Sales of acoustic measurement equipment including sound level meters (Bedrock AM100, SM90, SM50), calibrators (Bedrock BAC 1, BAC 2, BAC 3), microphones (PLACID PMP20, PMP21, PMV27), noise monitoring stations (Munisense NP-2, NP-4), weather stations, and accessories. Exclusive Italian distributor for Bedrock-Audio and Munisense brands.
3. Instrumentation Rental: Rental service for acoustic and vibration measurement equipment including sound level meters, calibrators, microphones, omnidirectional/directional sources, impact sound machine, predictive software, and more. Available with or without expert operator accompaniment.
4. Consultancy Services: Vibroacoustic consultancy supporting companies, professionals, and public administrations in certified instrumental analysis of acoustics and vibrations, regulatory compliance solutions, sanction risk reduction, and environmental comfort improvement.
5. Training - Sonora Academy: High-level training academy in Acoustics and Vibrations offering qualifying courses for Acoustic Competent Technicians, professional updates, and specialized training on regulations, instrumental measurements, and vibroacoustic design.
6. Software Licensing: Proprietary SoNoise 2.0 software sales (Base €300, Base + Environmental €500) for acoustic data analysis, with physical USB license.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sonora S.r.l. is an Italian acoustic and vibration measurement specialist that distributes premium acoustic instrumentation (exclusive Italian distributor for Bedrock-Audio and Munisense brands) and operates an Accredia-accredited calibration laboratory (LAT N°185). The company provides accredited calibration of sound level meters, microphones, and calibrators with 24/48-hour turnaround, vibroacoustic consultancy, equipment rental, and high-level training (Sonora Academy) for Acoustic Competent Technicians. Its own proprietary software (SoNoise 2.0) processes acoustic measurement data from Bedrock instruments.

Product overview

Sonora S.r.l. is primarily a reseller and exclusive Italian distributor of branded acoustic measurement instruments (Bedrock-Audio and Munisense), complemented by its own proprietary SoNoise 2.0 software and a suite of accredited calibration laboratory services. The product portfolio consists of (1) Bedrock-Audio branded sound level meters (AM100 Class 1, SM90 Class 1, SM50 Class 2, SB41 Class 1 acoustic sensor), acoustic calibrators (BAC 1 Class 1, BAC 2 Class 2, BAC 3 Class 1), and Talk Box acoustic sources (BTB 65 and BTB 115) for STI/STIPA measurements; (2) Munisense branded outdoor noise monitoring stations (NP-4 Class 1, NP-2 Class 2) with INSIGHTNOW cloud platform; (3) PLACID branded measurement microphones (PMP20, PMP21, PMV27) and triaxial IEPE accelerometers (PQV3010, PQV3050, PQV3500) plus impedance tube (Kundt tube); (4) SoNoise 2.0 proprietary software for acoustic data analysis and report generation from Bedrock instruments; (5) Microtech Gefell WME 953 outdoor microphone, Sierzega SR7 traffic counter, PCE weather stations, and PCE vibrometer/accelerometer; and (6) integrated kits for intelligibility testing (Bedrock Class 1 and Class 2 kits) and wind farm noise monitoring. Services include ISO 17025 accredited calibration via LAT N°185 with Basic, Standard, and Power service tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• SoNoise 2.0 Proprietary acoustic measurement analysis software developed by Sonora S.r.l. for processing environmental and long/short-term monitoring data from Bedrock SM90 and AM100 sound level meters. Features Max/Min/Leq/Peak level visualization, Time History analysis, spectrum recalculation (1/3 and 1/1 octave), image import in reports, and PDF export. Hardware USB license key.
• Munisense NP-4 Noise Monitoring Station Class 1 outdoor noise monitoring station with 4G/GPRS, WiFi, and Ethernet connectivity transmitting real-time data to the INSIGHTNOW cloud platform. Features high-sensitivity weather-resistant microphone, ISO 20906 event recognition for vehicles, sirens, screams, impacts, and music, 256 GB internal storage, solar/battery power (1–3 days autonomy), IP65 rating, GPS, and real-time audio streaming. Exclusively distributed in Italy by Sonora S.r.l.
• Munisense NP-2 Noise Monitoring Station Class 2 outdoor noise monitoring station with 4G/GPRS connectivity transmitting data to the INSIGHTNOW cloud platform. Weather-resistant, solar/battery powered (1–3 days autonomy), real-time event recognition for sound classification, 64 GB internal storage. Exclusively distributed in Italy by Sonora S.r.l.
• PLACID PMP20 Measurement Microphone 1/2-inch prepolarized free-field Class 1 condenser measurement microphone conforming to IEC 61094-4. Features 12 mV/Pa sensitivity, 20 Hz to 40 kHz frequency range, 25 to 155 dB(A) dynamic range. Stainless steel body, individual ISO 17025 calibration certificate, 2-year warranty.
• PLACID PMP21 Measurement Microphone 1/2-inch prepolarized free-field Class 1 condenser measurement microphone conforming to IEC 61094-4. Features 50 mV/Pa sensitivity, 20 Hz to 20 kHz frequency range, and 16 to 146 dB(A) dynamic range. Individual calibration certificate included.
• PLACID PMV27 Measurement Microphone 1/2-inch prepolarized free-field Class 1 measurement microphone conforming to IEC 61094-4, with 12 mV/Pa sensitivity and 20 Hz to 20 kHz frequency range. Individual calibration certificate included.
• PLACID PQV3010 Triaxial Accelerometer IEPE triaxial accelerometer (X, Y, Z axes) with 500 mV/g sensitivity, ±10g measurement range, 0.5–7000 Hz frequency range. M12 connector, stainless steel/aerospace aluminum body, M5 stud mount. ISO 17025 traceable calibration, 2-year warranty.
• Bedrock AM100 Sound Level Meter Class 1 integrating sound level meter and real-time analyzer. Measures SPL, LEQ, and spectra (1/1 to 1/12 octave) simultaneously with time history display. Includes free advanced modules (RT60, STI, STIPA). 32 GB internal memory, WiFi/Bluetooth connectivity, USB-C power. Conforms to IEC 61672:2014 and IEC 61260:2017. Exclusively distributed in Italy by Sonora S.r.l.
• Bedrock SM50 Sound Level Meter Class 2 integrating sound level meter. Measures SPL, LEQ, 1/3 octave spectra in time history. Supports STI/STIPA and RT60 measurements. 4 GB internal memory, resistive LCD touchscreen, USB power. Conforms to IEC 61672:2014 and IEC 61260:2017. Exclusively distributed in Italy by Sonora S.r.l.
• Bedrock SB41 Acoustic Sensor USB-powered Class 1 acoustic sensor/analyzer for continuous noise monitoring, environmental assessment, building acoustics, and occupational safety. Features SPL, RTA, RT60, STIPA, Full STI, FFT, oscilloscope, and calibrated audio recording. Compatible with PC and Raspberry Pi. Programmable via API or Windows application. 16 GB internal logging. Includes Class 1 microphone, USB/XLR cable, calibration certificate, and hard case. Exclusively distributed in Italy by Sonora S.r.l.
• Bedrock BAC 1 Acoustic Calibrator Class 1 acoustic calibrator producing 94 dB at 1000 Hz for calibrating sound level meters and 1/2-inch microphones. Conforms to IEC 60942:2017 Class 1. 9V battery, approximately 15 hours continuous operation. Exclusively distributed in Italy by Sonora S.r.l.
• Bedrock BTB 65 Talk Box Professional acoustic source for speech intelligibility measurements (STI and STIPA) per IEC 60268-16 Rev.4 and Rev.5. Compact, lightweight, rugged design with touchscreen control. Generates STIPA, white/pink noise, frequency sweeps, and calibrated speech signals. Output level adjustable 54–72 dB at 1 m. Balanced XLR output. Integrated laser pointer. Exclusively distributed in Italy by Sonora S.r.l.
• Bedrock BTB 115 Talk Box Professional STI/STIPA acoustic source per IEC 60268-16 Rev.4 and Rev.5 (2020). Features integrated laser distance meter (0.03–1.50 m) for automatic SPL calculation at measured distance. Triple touchscreen display, automatic calibration, rechargeable battery (3-hour autonomy). Balanced line output. Exclusively distributed in Italy by Sonora S.r.l.
• Microtech Gefell WME 953 External Microphone Weather-resistant outdoor Class 1 measurement microphone unit compatible with Bedrock SM90 and AM100 sound level meters. Includes MK250 prepolarized 1/2-inch capsule (IEC 61094-4), MV220 preamplifier with 5 m XLR cable, TA202 dry adapter, RS95 rain cover, and anti-bird spike. Frequency range 3.5 Hz to 20 kHz, SPL max 135 dB at 1% THD, operating temperature -25°C to +70°C.
• PLACID Impedance Tube (Kundt Tube) Impedance tube (Kundt tube) kit for measuring normal incidence sound absorption coefficient and transmission loss. Includes tubes of 16 mm (2500–10000 Hz), 30 mm (800–6400 Hz), and 100 mm (50–1600 Hz) diameters. Features integrated speaker, 4-channel DAQ, 1/4-inch Class 1 or 2 microphones. Conforms to ISO 10543-2 and ASTM E1050-12.
• Sierzega SR7 Traffic Counter Radar-based vehicle counting and classification system with LTE and GPS. Classifies vehicles into 4 categories (heavy with 2 trailers, heavy, cars, motorcycles), detects date, time, speed, and direction. Data transmitted hourly to Sierzega servers. Auto-calibrating radar with multi-angle detection including lateral identification.
• PCE FWS 20N Weather Station Weather station with 6 sensors: wind speed/direction, temperature, relative humidity, rainfall, barometric pressure. Radio transmission to base (up to 100 m range). Solar panel for external sensors. USB interface, analysis software, alarm functions. IPX3 rated.
• Accredited Calibration Service – BASIC Package Entry-level accredited calibration voucher for sound level meter and calibrator. Delivered in 24/48 hours by Sonora S.r.l.'s LAT N°185 accredited laboratory (ISO 17025). Digital calibration certificate delivered via customer portal. Includes pickup organization. Priced at €250 + VAT.
• Accredited Calibration Service – Standard Package Mid-tier accredited calibration voucher for sound level meter, calibrator, and 1/1 or 1/3 octave band filters. Delivered in 24/48 hours by LAT N°185. Includes pickup organization and digital certificate via customer portal. Priced at €380 + VAT.

Quantifiable outcome

• Calibration turnaround in 24/48 hours
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• POR FESR 2014/2020 Research Program PartnersminorStrategic or Co-development Partner · 1 January 2014Participation in POR FESR 2014/2020 research programs with international-level partners. Development of innovative solutions for noise and vibration control through modeling and implementation of predictive models.
• Bedrock-AudiocoreChannel Partner/ Reseller/ DistributorExclusive Italian distributor for Bedrock-Audio products including sound level meters (AM100, SM90, SM50), calibrators (BAC 1, BAC 2, BAC 3), talk boxes (BTB 65, BTB 115), and acoustic sensors (SB41). Provides calibration services and customer support for Bedrock products in Italy.
• MunisensecoreChannel Partner/ Reseller/ DistributorExclusive Italian distributor for Munisense noise monitoring stations (NP-2, NP-4) and INSIGHTNOW cloud platform. Provides sales, installation support, and ongoing service for Munisense environmental monitoring solutions in Italy.
• Son TrainingminorStrategic or Co-development PartnerTraining partnership for professional development courses. Sonora offers 10% discount on update courses for Acoustic Competent Technicians conducted in collaboration with Son Training as part of calibration service benefits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Larson Davis (PCB Piezotronics): Established US-based supplier of sound level meters, noise monitoring stations, and vibration instrumentation. Competes with Sonora's portfolio in industrial and environmental noise markets, especially for enterprise and government customers.
• Rion Co., Ltd. Japanese manufacturer of precision acoustic and vibration measurement instruments (sound level meters, microphones). Comparable to Sonora's distributed Bedrock-Audio line on product specs and target use cases.
• Brüel & Kjær (HBK): Global leader in acoustic and vibration measurement instruments (sound level meters, calibrators, microphones, software). Comparable to Sonora at the technology and product category level, but operates at far larger scale and broader geography.

Others

• Bedrock-Audio: Manufacturer of the AM100, SM90, SM50, SB41, BAC, and BTB product lines Sonora distributes exclusively in Italy. Functions as a supplier/partner rather than a competitor, but its product roadmap and pricing directly drive Sonora's commercial trajectory.

Direct peers

• NTI Audio: Austrian manufacturer of Class 1 sound level meters, calibrators, and acoustic measurement solutions. Directly competes with the Bedrock AM100/SM90 instruments Sonora distributes in Italy.
• Cirrus Research: UK manufacturer of Class 1 and Class 2 sound level meters, noise dosimeters, and acoustic calibrators. Overlaps with Sonora's distributed Bedrock portfolio and serves similar acoustic professional and industrial customers.
• CESVA: Spanish manufacturer of sound level meters, calibrators, and acoustic measurement software. Closely comparable to Sonora in product range and target customer (acoustic technicians and consultants), with overlapping competition in Southern European markets.
• ACOEM (01dB): Acoustic measurement brand (01dB, Metravib) under ACOEM, offering Class 1 sound level meters, environmental noise monitoring stations, and software. Directly comparable to Sonora's Bedrock- and Munisense-distributed portfolio for industrial and environmental noise applications.
• SVANTEK: Polish manufacturer of sound level meters, dosimeters, and environmental noise monitoring stations. Competitor in the same product categories Sonora supplies and supports in Italy.

Emerging players

• Microtech Gefell: German manufacturer of measurement microphones (including the WME 953 outdoor microphone that Sonora resells). Adjacent rather than direct competitor, but operates in the same metrology and acoustic instrument supply chain as Sonora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sonorasrl
• LinkedInlinkedin.com/company/sonora-s.r.l.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonora S.r.l.