Palestine Just Trade Incorporated

What Palestine Just Trade Incorporated does

Palestine Just Trade Incorporated is a privately held Canadian corporation founded in 2018 that imports and distributes Palestinian-origin food and beverage products within Canada. The company operates two product lines: jumbo premium Medjoul dates sourced from Palestinian plantations near Jericho (Palestine Gardens and Al Rwad Dates in the Jordan Valley), sold directly to Canadian consumers via the company's website with e-transfer payment and Canada Post shipping; and Taybeh Brewing Company craft beer (Dark, Amber, Golden, IPA, White) and Taybeh Winery's Nadim Wines (Cabernet Sauvignon, Merlot, Syrah, Sauvignon Blanc, Grand Reserve), distributed through the LCBO World Destination Program in Ontario and via private orders in Newfoundland. The company serves as the exclusive Canadian agent for both Taybeh entities and operates with a mission-aligned structure where proceeds support Palestinian producers and any margins are directed to Just Peace Advocates, a not-for-profit international human rights organization.

The business model combines a direct-to-consumer e-commerce channel for dates with a channel-partner distribution relationship for alcoholic beverages via the provincial liquor monopoly. Pricing for dates is publicly disclosed at $240 CAD per case (8 packages of 900g+) with multi-case discounts, while beverage pricing is set by LCBO. Marketing is conducted through the company website and earned media coverage in major Canadian and international outlets. The company faced a notable regulatory event in 2019 when LCBO placed Taybeh products on hold over labeling requirements, ultimately requiring 'West Bank' stickers before release in January 2020. The company is currently in its eighth year of operation as of 2025/2026, with no external institutional funding, no disclosed headcount, and no disclosed revenue.

The company has no technology platform or proprietary software; it is a specialty trade and distribution business whose principal assets are its exclusive agency agreements with Taybeh, its supplier relationships in Palestine, its access to LCBO distribution, and its mission-driven community of customers. Geographic reach is Canada-only, and the company does not pursue global expansion or external investment.

Name

Palestine Just Trade Incorporated

Legal name

Palestine Just Trade Inc.

Website

https://palestinejusttrade.ca

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Palestine Just Trade Incorporated is a Canadian import and distribution company founded in 2018 that brings Palestinian Medjoul dates and Taybeh beer and wine to Canadian consumers, operating as exclusive Canadian agent for Taybeh and directing margins to the Just Peace Advocates not-for-profit.

Ownership category

akta.pro rank

Product category

Specialty Food and Beverage Imports

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Specialty food imports
• Craft beer distribution
• Medjool dates
• Ethical trade
• Palestinian products

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Medjool Dates Sales: Direct sales of Palestinian Medjool dates to Canadian consumers via website orders, with proceeds supporting Palestinian producers and workers. Any margins go to Just Peace Advocates.
2. Taybeh Beer and Wine Distribution: As exclusive Canadian agent for Taybeh Brewing Company and Taybeh Winery, facilitating sales through LCBO World Destination Program and private orders. The company coordinates imports and distribution of Palestinian alcoholic beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Palestine Just Trade imports and distributes Palestinian agricultural and beverage products into Canada. It sells jumbo premium Medjool dates from Palestinian plantations near Jericho and the Jordan Valley direct-to-consumer via its website, and acts as the exclusive Canadian agent for Taybeh Brewing Company (five beer styles) and Taybeh Winery (Nadim wines and Ashkar wine), distributing these alcoholic beverages through the LCBO World Destination Program and private orders in Ontario and Newfoundland.

Product overview

Palestine Just Trade Inc. is a Canadian importer and distributor of Palestinian agricultural products and beverages, established in 2018. The company operates two main product lines: (1) jumbo premium Medjoul dates sourced from Palestinian plantations near Jericho and in the Jordan Valley, sold directly to Canadian consumers through their website; and (2) Palestinian beverages including Taybeh beer (five styles) and Nadim Wine by Taybeh (multiple vintages), distributed through the LCBO World Destination Program. All proceeds support Palestinian producers and justice work through Just Peace Advocates. The company is currently in its 8th year of providing Palestinian Medjoul to Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Palestinian Medjoul Dates Jumbo premium Medjoul dates sourced from Palestine Gardens near Jericho, Palestine and Al Rwad plantations in the Jordan Valley. Sold directly to Canadian consumers in cases of 8 packages of 900g+ each (approximately 2lb per package), with proceeds supporting Palestinian producers and workers.
• Taybeh Beer Hand-crafted Palestinian beer produced by Taybeh Brewing Company in small batches, brewed according to German Purity Law with no preservatives or additives. Available in five styles: Dark, Amber, Golden, IPA, and White. Distributed in Canada by Palestine Just Trade as exclusive Canadian agent through the LCBO World Destination Program and private orders in Ontario and Newfoundland.
• Nadim Wine by Taybeh Boutique Palestinian wines produced by Taybeh Winery combining traditional methods with modern scientific techniques; grapes are manually sorted and wines aged in oak barrels for 8-24 months. Varieties include 2016 Cabernet Sauvignon, 2015 Merlot, 2017 Syrah, 2018 Sauvignon Blanc, and 2014 Cabernet Sauvignon Grand Reserve. Distributed in Canada by Palestine Just Trade through the LCBO World Destination Program.
• Ashkar Wine Palestinian wine from Taybeh Winery distributed by Palestine Just Trade through the LCBO World Destination Program alongside Taybeh beer and Nadim wine. Reported sold out at the LCBO as of August 2024.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and primary.

• Just Peace AdvocatescoreStrategic or Co-development Partner · 1 January 2018Just Peace Advocates is a not-for-profit international human rights organization working in Canada. Any margins from Palestine Just Trade go to Just Peace Advocates, which works in partnership with other Canadian groups as well as Palestinian and international groups to realize 'just peace' for Palestine through projects in Canada and in Palestine.
• Taybeh Brewing CompanycoreChannel Partner/ Reseller/ DistributorPalestine Just Trade serves as the exclusive Canadian agent for Taybeh Brewing Company, facilitating the import and distribution of their craft beers (Dark, Amber, Golden, IPA, White) into the Canadian market through LCBO and private orders.
• Taybeh WinerycoreChannel Partner/ Reseller/ DistributorPalestine Just Trade facilitates distribution of Taybeh Winery's Nadim Wines (Cabernet Sauvignon, Merlot, Syrah, Sauvignon Blanc, Grand Reserve) in Canada through the LCBO World Destination Program.
• Palestine GardensprimaryStrategic or Co-development PartnerSource of Medjoul dates from near Jericho, Palestine. Product from Palestine Gardens for the 2025 harvest. Working with social consciousness organizations in Palestine to ensure best quality products can be imported to Canada.
• Al Rwad DatesprimaryStrategic or Co-development PartnerPrevious source for Medjoul dates from the Jordan Valley region near Jericho, Palestine. One of the Palestinian producers supplying dates to Canada through Palestine Just Trade.
• LCBO (Liquor Control Board of Ontario)coreChannel Partner/ Reseller/ DistributorProvincial liquor control board that purchases and distributes Taybeh beer and wine through the World Destination Program. LCBO approved labels with 'Product of Palestine' in March 2019 and released products in January 2020 after regulatory review.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Zaytoun: UK-based fair-trade importer of Palestinian olive oil, dates, and almonds. Same producer-side mission and product mix as Palestine Just Trade, but serves the UK market, making it a geographic peer rather than direct competitor.

Broad incumbents

• Krinos Foods: Canadian distributor of Mediterranean and Middle Eastern specialty foods. Same import-and-distribute business model for ethnic food SKUs in the Canadian market, though far broader and well-established.
• Phoenicia Group: North American importer and distributor of Middle Eastern and Mediterranean specialty foods. Much larger and broader assortment, but operates the same category of ethnic/specialty food import into Canada and the US.
• Adonis Group: Lebanese-Canadian supermarket and import group operating retail and wholesale of Mediterranean/Middle Eastern groceries in Canada. Operates the same Middle Eastern food category with brick-and-mortar and import capabilities.

Emerging players

• Basha International Foods: Canadian importer/distributor of Middle Eastern and South Asian specialty food products. Comparable in scale and category focus, serving similar diaspora and specialty retail customers in Canada.

Others

• Equal Exchange: US-based fair-trade cooperative distributing coffee, chocolate, and snacks from small-scale producer cooperatives. Comparable mission-driven, story-led import model with premium pricing for ethically sourced goods.
• Taybeh Brewing Company: Palestinian craft brewery and producer of Taybeh wine. Palestine Just Trade is their exclusive Canadian agent; comparable as the upstream supplier rather than competitor, but useful benchmark for product positioning and pricing.

Direct peers

• Canaan Fair Trade: Palestinian fair-trade producer and exporter of olive oil, almonds, and grains. Closest comparable by mission (Palestinian producer cooperative, just-trade positioning) and product category (premium Palestinian food products distributed in North America).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palestine Just Trade Incorporated