The Boardroom Salon Company Llc

What The Boardroom Salon Company Llc does

The Boardroom Salon Company LLC is a private, Dallas-based franchise operator of upscale men's grooming salons, founded in 2004. The company delivers in-person haircuts, beard grooming, hot lather shaves, professional waxing, and spa treatments (hot towels, paraffin hand dip, hand/scalp/face massage) through a network of 45+ locations concentrated in high-income retail destinations across Texas, Georgia, Tennessee, North Carolina, Arizona, Oklahoma, Virginia, and Maryland. Service tiers include the Express Cut, the proprietary Benchmark™ full-service experience, and Beard Trim, all delivered in a deliberately upscale environment with leather seating, complimentary beverages, and a spa room.

The business model combines direct-to-consumer service revenue with a franchise licensing structure. Five revenue streams are evident: in-salon grooming services, a membership subscription program (priority booking, exclusive privileges, and best pricing, adopted by nearly half of clients), grooming product sales, gift cards, and franchise fees. Customer acquisition relies on the company website, Zenoti-powered online booking, first-visit promotional offers (up to $20 off), and walk-in traffic at retail locations. The technology stack is intentionally lean: Zenoti handles appointment scheduling and client management, and HubSpot hosts the marketing site and e-commerce storefront for products and gift cards. No proprietary technology, mobile app, or AI capabilities are evidenced.

The customer base is a single horizontal segment — men seeking premium grooming services — distributed across thousands of individual consumers rather than concentrated enterprise accounts. The franchise model distributes capital requirements and operational risk across independent operators while the corporate entity retains brand control, service standards, and franchise economics. Ownership is described as founder- or closely-held private, with no institutional investors, funding rounds, or M&A activity disclosed in the source data.

Name

The Boardroom Salon Company Llc

Legal name

The Boardroom Salon Company LLC

Website

https://boardroomstylinglounge.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Boardroom Salon Company LLC operates a franchise network of 45+ upscale men's grooming salons across the U.S., offering premium haircuts, beard grooming, spa services, and a membership program primarily serving individual male consumers seeking a refined grooming experience.

Ownership category

akta.pro rank

Product category

Men's Hair Salon & Grooming Services

NAICS

Barber Shops (812111), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury/High-End Barber Lounges (HSALABAH)

akta.pro secondary industries

Men's Hair Salons (HSALAAAB), Barber & Professional Men’s Grooming Products (CRABAGAK)

Keywords

• Men's grooming services
• Hair salon services
• Barbershop grooming
• Salon franchise
• Grooming products

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-salon grooming services: The company generates revenue from providing paid grooming services including express haircuts, The Benchmark™ full-service experience, and beard trimming. Services are delivered at retail salon locations across multiple states.
2. Membership subscriptions: The company offers a membership program with priority booking, exclusive privileges, and best pricing. Nearly half of clients choose the Membership option, indicating a recurring subscription revenue stream.
3. Product sales: The company sells grooming products to clients through its retail locations and website.
4. Gift cards: Gift cards are offered as a product line, generating revenue at point of sale.
5. Franchise fees: The company operates a franchise model, selling franchise opportunities to independent operators, generating upfront and ongoing franchise fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Boardroom Salon Company LLC provides men's grooming services — primarily haircuts, beard trims, hot lather shaves, waxing, and spa-style add-ons (hot towels, paraffin hand dips, hand/scalp/face massage) — delivered in upscale, leather-chair environments across 45+ franchise salon locations in the United States. Core paid offerings include the Express Cut, the proprietary The Benchmark™ full-service experience, and Beard Trim, supplemented by a recurring Membership program (adopted by nearly half of clients), gift cards, and retail grooming products.

Product overview

The Boardroom Salon Company LLC operates a network of upscale men's grooming salons offering a portfolio of core services centered around expert haircuts and grooming. The primary service offerings include the Express Cut (standard haircut with shampoo and amenities), The Benchmark™ (premium full-service experience with spa treatments including hot towels, paraffin hand dip, and massage), and Beard Trim (facial hair grooming). The company also offers Membership programs providing priority booking and exclusive pricing, as well as Gift Cards. All services are delivered through company-owned salon locations in an upscale, relaxing environment with highly experienced barbers and stylists.

Differentiator

Problem solved

Functional benefit

Products and services

• Express Cut
• The Benchmark™
• Beard Trim
• Membership
• Gift Cards

Quantifiable outcome

• Nearly half of clients choose the Membership program, indicating strong adoption of the recurring revenue model.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hair Club: Established multi-service hair care chain with a large US retail footprint; while focused on hair restoration, its service-based salon model and franchise-like structure are comparable to Boardroom's scale ambitions.
• Great Clips: Incumbent haircut franchise leader in North America with ~4,000 salons; offers walk-in, low-cost cuts for men and women, exerting pricing pressure on premium men's grooming chains like Boardroom.
• Supercuts: Mass-market haircut chain with thousands of locations; serves as the lower-cost benchmark against which Boardroom's premium positioning must justify its price premium.

Emerging players

• Fellow Barber: Premium men's barbershop chain founded in NYC with locations across major US metros; positions as a high-end grooming experience with strong design branding, directly competing with Boardroom in urban markets.
• Pall Mall Barbers: London-founded premium men's barbershop expanding into the US with luxury grooming services and product lines; targets the same affluent professional male customer as Boardroom with a similarly upscale environment.

Direct peers

• Sport Clips: Largest men's and boys' haircut franchise in the US with thousands of locations; directly competes with Boardroom for the same male haircut customer and runs a similar sports-themed, men-only franchise model.
• Tommy Guns: Men's-only hair salon franchise offering traditional barbering plus modern styling services; operates a comparable franchise model targeting the same male grooming customer segment.
• Floyd's 99 Barbershop: Premium men's haircut and grooming franchise emphasizing full-service experiences (hot towel shaves, beard work); competes head-to-head with Boardroom for the same affluent, image-conscious male consumer.
• Roosters Men's Grooming Center: Men's-only haircut and grooming franchise with a sports/lodge aesthetic; targets the same upscale male customer with haircut-plus-spa services that closely mirror Boardroom's Benchmark™ offering.
• The Art of Shaving: Specialty men's grooming retailer and barber spa operator owned by Procter & Gamble; offers premium shave services and proprietary products, overlapping with Boardroom's hot lather shaves and product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boardroom Salon Company Llc