TONIC MUSIC FOR MENTAL HEALTH LTD

What TONIC MUSIC FOR MENTAL HEALTH LTD does

Tonic Music for Mental Health Ltd is a UK-registered charity (charity number 1189913) and company limited by guarantee (08093898), founded in 2012 by Steph Langan and headquartered in Southsea, Portsmouth. Its purpose is to provide mental health support specifically tailored to people involved in music — both professionally and recreationally — through four core programmes: Tonic Rider (for music industry professionals), Never Mind The Stigma (for music fans), Tonic Futures (for 18-25 year olds working or studying in music, launched June 2024), and Agents x Managers (for music agents and managers). Delivery is human-led by qualified psychotherapists and accredited instructors, and includes peer support groups (Women In Music, LGBTQIA+, Neurodiversity, Suicide Bereavement), one-to-one therapy sessions, Mental Health First Aid courses accredited by MHFA England, and Suicide First Aid Lite courses accredited by the Royal Society for Public Health; the charity also publishes free downloadable zines covering anxiety, depression, stress, suicide awareness, and self-care.\n\nThe organisation is funded primarily through donations, merchandise sales (Tonic Shop and eBay store), community fundraising events (Gig For Tonic), and grants from foundations such as The Christopher Meredith Foundation and The Baring Foundation; it also generates fee income by commissioning tailored programmes for organisations. All core services are provided free to participants. Distribution is community-led, leveraging festival and gig pop-up stands, an ambassador programme that includes The Specials, The Libertines, Starsailor's James Walsh, and EMF's James Atkin, and partnerships with UK music industry bodies (Help Musicians, PPL, Music Venue Trust, NTIA, Musicians Union, PRS, Youth Music). There is no proprietary technology platform — the operating model is a service-and-content organisation, not a software product.\n\nOperationally, Tonic is small (1-10 employees) and UK-only, with no VC/PE ownership and no disclosed financial figures. Recent strategic activity has concentrated on extending reach into younger and educational segments via Tonic Futures and on consolidating physical infrastructure with a new Southsea headquarters.

Name

TONIC MUSIC FOR MENTAL HEALTH LTD

Legal name

Tonic Music for Mental Health Ltd

Website

https://tonicmusic.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tonic Music for Mental Health is a UK-registered charity providing free mental health programmes, peer support, accredited training, and resources tailored to music industry professionals, music fans, and 18-25 year olds pursuing music careers.

Ownership category

akta.pro rank

Product category

Music Industry Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industry

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)

Keywords

• Mental health charity
• Music industry support
• Peer support services
• Mental health training
• Music community outreach

Headquarters

HQ city

Southsea, Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, corporate sponsors, and music industry supporters. Funds raised go towards providing free mental health services including therapy sessions, peer groups, workshops, and training courses.
2. Merchandise Sales: Sale of Tonic-branded merchandise including T-shirts, bags, hats, and exclusive photos through the Tonic Shop and eBay store.
3. Gig for Tonic Fundraising: Community fundraising initiative encouraging music fans to organize fundraising events across the UK, with all money raised supporting mental health training and support projects.
4. Commissioning Services: Tonic Music offers tailored programmes of courses, groups, or workshops to fit the requirements of any size of organisation for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tonic Music for Mental Health is a UK charity that provides free mental health programmes, peer support groups, therapy sessions, accredited training courses (Mental Health First Aid, Suicide First Aid Lite), downloadable self-help zines, and event outreach for music industry professionals and music fans. It is funded by donations, fundraising, merchandise sales, and paid commissioned programmes for organisations.

Product overview

Tonic Music is a UK-based charity providing mental health support specifically tailored to the music community. The organization operates multiple interconnected programmes: Tonic Rider serves music industry professionals; Never Mind The Stigma supports music fans; Tonic Futures focuses on 18-25 year olds in music careers; and Agents x Managers assists music agents and managers. These core programmes are complemented by downloadable zines for self-help, peer support groups, accredited training courses, event outreach stands, and merchandise. The organization also operates a podcast/radio show and facilitates fundraising through its Gig For Tonic initiative. Services include free therapy sessions, peer groups, skills workshops, and training courses, all funded through donations and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Tonic Rider Tailored mental health support programme for music industry professionals including established and emerging artists, crew, managers, agents, and venue staff, providing peer groups, therapy sessions, skills workshops, and training.
• Never Mind The Stigma (NMTS) Mental health support programme for music fans and audiences who engage recreationally with music, featuring album clubs, record reflection sessions, mental health workshops, and downloadable zines.
• Tonic Futures Tailored mental health support programme for 18-25 year olds working and/or studying in music, providing peer groups, skills workshops, and 1-to-1 therapy sessions.
• Agents x Managers (AxM) A package of mental health support exclusively for music agents and managers, providing peer groups and specialist support.
• Peer Support Groups Various online peer support groups including Women In Music, LGBTQIA+, Neurodiversity, and Suicide Bereavement groups, facilitated by qualified psychotherapists.
• Training Courses (Mental Health First Aid and Suicide First Aid Lite) Free mental health training for music professionals including Mental Health First Aid (accredited by MHFA England) and Suicide First Aid Lite courses (accredited by Royal Society for Public Health).
• Tonic Shop Online shop for limited edition T-shirts, exclusive photos, bags, hats, and other Tonic merchandise, with an eBay store also available.
• Gig For Tonic Initiative encouraging music fans to organise fundraising events for Tonic Music in any location across the UK, with resources and logos provided for registrants.
• Event Stand Never Mind the Stigma pop-up stands available for gigs, festivals and events, providing information, promoting the cause, and raising funds through merchandise sales.
• Commissioned Programmes Tailored programmes of courses, groups, or workshops commissioned by organisations of any size, delivered for a fee.

Quantifiable outcome

• 34.5% of 18-25 year olds in music industry formally diagnosed with anxiety; 60.4% experienced anxiety without formal diagnosis
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Beacons CymrucoreStrategic or Co-development Partner · 13 June 2024First phase partner for Tonic Futures programme, working with young people to improve mental health outcomes in aspiring music industry professionals. Beacons Cymru provides wellbeing support to young people and will upskill staff through Tonic training.
• BIMM UniversitycoreStrategic or Co-development Partner · 13 June 2024First phase partner for Tonic Futures programme. BIMM University will provide valuable learning about mental health for students and specialized training for staff wellbeing teams.
• The RoundhousecoreStrategic or Co-development Partner · 13 June 2024First phase partner for Tonic Futures programme. The Roundhouse will provide enhanced mental health support to young people and grow skills in-house for their youth work team.
• The SpecialscoreGTM or Marketing PartnerFounding patron Terry Hall and The Specials are interwoven into the fabric of Tonic. The band actively supports Tonic through tours and events.
• The LibertinescoreGTM or Marketing PartnerThe Libertines headlined special fundraising events for Tonic including a Liverpool event at Camp and Furnace. Band actively supports Tonic on tour.
• Help MusicianscoreGTM or Marketing PartnerMajor music industry charity providing support to musicians. Listed as a supporter of Tonic Music.
• PPL (Phonographic Performance Limited)coreGTM or Marketing PartnerMusic licensing company supporting Tonic as a recognised organisation in the music industry.
• CMF (Creative Music Platform)coreGTM or Marketing PartnerCreative Music Platform listed as a supporter of Tonic Music.
• NTIA (Night Time Industries Association)coreGTM or Marketing PartnerTrade association for night time industries supporting Tonic's mission.
• Music Venue TrustcoreGTM or Marketing PartnerTrust supporting music venues listed as a supporter of Tonic Music.
• Youth MusicminorGTM or Marketing PartnerNational charity supporting youth music organisations, listed as a supporter.
• PRS for MusiccoreGTM or Marketing PartnerMusic rights management organisation listed as a supporter.
• Musicians UnioncoreGTM or Marketing PartnerTrade union for musicians supporting Tonic's mission.
• Victorious FestivalcoreGTM or Marketing PartnerSouth coast festival that has been supportive of Tonic from the start.
• Isle of Wight FestivalcoreGTM or Marketing PartnerMajor UK festival where Tonic has a presence in the Cirque de la Quirk area.
• Mucky WeekenderminorGTM or Marketing PartnerFestival where Tonic regularly has a presence; Dub Pistols invite Tonic to join them.
• 100 ClubminorGTM or Marketing PartnerIconic London music venue listed as a supporter.
• We Out There FestivalminorGTM or Marketing PartnerAward-winning festival celebrating music alongside wellness where Tonic has presence.
• Richer SoundscoreGTM or Marketing PartnerSupporting Never Mind The Stigma programme with series of online album clubs, record reflection sessions, and mental health workshops.
• MHFA EnglandcoreTechnology or IntegrationAccrediting body for Mental Health First Aid courses delivered by Tonic. Tonic offers MHFA England accredited two-day Mental Health First Aid courses.
• City & GuildscoreTechnology or IntegrationAccrediting body for Suicide First Aid Lite courses; courses accredited by Royal Society for Public Health.
• Mayfield StudiosminorGTM or Marketing PartnerRecording studio in Drayton, Portsmouth that has offered free recording sessions to Tonic participants.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Backline Care: US nonprofit providing mental health resources and support specifically for music industry professionals and their families. Directly comparable specialist music-industry mental health model, though geographically US-focused.
• Music Minds Matter: UK charity offering a 24/7 mental health support helpline and resources specifically for music industry workers. Closest direct competitor in UK music industry mental health support.
• Help Musicians: UK charity providing health and welfare support to musicians, including mental health services. Directly comparable mission and beneficiary base to Tonic Music, with overlapping professional music audience in the UK.
• Stagehand (The Stage Charity): UK charity supporting backstage and front-of-house theatre workers with hardship and wellbeing services. Comparable welfare-and-wellbeing model for performing arts workforce, with adjacent but distinct beneficiary base.
• Sweet Relief Musicians Fund: US nonprofit providing financial assistance and mental health resources to musicians in need. Comparable direct-service welfare model for professional musicians, though with US geographic focus.
• British Association for Performing Arts Medicine (BAPAM): UK charity delivering specialist healthcare and mental health support to performing artists, including musicians. Comparable mission across performer health, with overlapping clinical expertise and UK focus.

Broad incumbents

• Mind: Largest mental health charity in England and Wales, providing advice, support, and resources. Broader incumbent operating across all populations including music professionals, but not specialising in the music vertical.
• Samaritans: UK-wide charity providing emotional support and crisis intervention. Provides general mental health infrastructure that complements (rather than competes with) Tonic's specialist music-industry services.
• MusiCares: US-based charity of the Recording Academy providing health and human services, including mental health, to music people. Larger and broader in scope than Tonic, but operates in the same music-industry mental health category internationally.

Emerging players

• Youth Music: UK national charity investing in music-making projects for young people experiencing disadvantage. Overlaps with Tonic's Tonic Futures programme in target demographic (young people in music) but addresses broader inclusion rather than mental health specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tonicmusicmh
• Facebookfacebook.com/tonicmusicmh
• LinkedInlinkedin.com/company/tonic-music-for-mental-health-ltd
• Instagraminstagram.com/tonicmusicmh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONIC MUSIC FOR MENTAL HEALTH LTD