Survival Race

What Survival Race does

Survival Race is a Polish sports event organization founded in 2014, originally focused on obstacle course racing (OCR) for adults and later expanding into corporate events, municipal projects, and a dedicated children's event series. Its flagship children's product, Mini Melts Survival Race KIDS, is a recurring obstacle race series for children aged 2-13, organized through a private foundation (Polska Fundacja Na Rzecz Promocji Sportu Akara) headquartered in Wrocław. The product consists of five age-differentiated categories (Lisek 2-3, Tygrys 4-5, Pirat 6-7, Ninja 8-9, Pantera 10-13), each with progressively scaled distances (600m to 1,600m+) and obstacle counts (10 to 26), featuring optional 'dry path' bypass routes, QR-code-based registration, and continuous medical supervision on all routes.

The 2026 season comprises 16 event editions across 14 Polish cities, drawing from a cumulative community of 176,000+ child participants since the program's inception. The core technology stack is light: a proprietary self-service registration platform (zapisy.survivalrace.pl), QR-code ticketing, Google Analytics for traffic analysis, and Meta/Google advertising tools. The organization maintains an active social media presence across Instagram, Facebook, TikTok, YouTube, Pinterest, and X.

Revenue is generated primarily through direct-to-consumer online ticket sales (69.95-89.95 PLN per child in tiered pricing waves), with parents and spectators attending free. A title sponsorship with Mini Melts provides a secondary revenue stream and on-site brand integration (an ice cream attraction zone at every event). The product is distributed exclusively online via the company's own platform — no retail, app store, or third-party ticketing. Geographic reach is limited to Poland, with no disclosed cross-border expansion.

Name

Survival Race

Legal name

Polska Fundacja Na Rzecz Promocji Sportu Akara

Website

https://survivalrace.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Survival Race organizes obstacle course racing events in Poland, with its flagship Mini Melts Survival Race KIDS series serving children aged 2-13 across 14 cities. Founded in 2014 and operated as a nonprofit foundation, the company sells tickets directly to parents via its proprietary registration platform and has hosted over 176,000 child participants to date.

Ownership category

akta.pro rank

Product category

Obstacle Course Racing Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (71399), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Obstacle course racing
• Children's sports events
• Outdoor fitness events
• Youth athletic events
• Event organization services

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Child Participant Tickets: Parents purchase tickets online for their children in age categories (2–13 years). Ticket prices are dynamic and increase across sales tiers: 69.95 zł (1st wave), 79.95 zł (2nd wave), 89.95 zł (3rd wave). Parents and spectators attend free of charge. Revenue is one-time per event, with tickets tied to specific event dates.
2. Charitable Donation Add-On (Dog Meal per Ticket): Each ticket sold includes a donation that provides a meal for a rescue dog. This is described as a built-in charitable component of every ticket purchase rather than a separate revenue stream, but it reinforces the brand's social mission positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Survival Race is a Polish obstacle course racing (OCR) event organizer that produces age-differentiated running races for children aged 2-13 across 14 cities in Poland. The flagship offering is the Mini Melts Survival Race Kids series, which divides young participants into five categories (Lisek 2-3y, Tygrys 4-5y, Pirat 6-7y, Ninja 8-9y, Pantera 10-13y), each with tailored course distances and obstacle difficulty. The organization also produces adult OCR events and custom corporate and municipal event programs.

Product overview

Mini Melts Survival Race Kids is a unified event product—Poland's largest obstacle race series for children aged 2-13. The offering consists of a single integrated event format with five age-differentiated categories (Lisek, Tygrys, Pirat, Ninja, Pantera), each with progressively longer distances (600m to 2km+) and obstacle counts (10-26 obstacles). The product includes the core race experience, a Mini Melts ice cream reward at the finish, and a family participation model where parents can run alongside younger children or cheer from sidelines. Events are held across 14 Polish cities in 2026 (16 total editions), with dynamic pricing starting at 69.95 PLN.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Melts Survival Race Kids Children's obstacle course racing series in Poland for kids aged 2-13, divided into five age-based categories (Lisek 2-3y, Tygrys 4-5y, Pirat 6-7y, Ninja 8-9y, Pantera 10-13y) with course distances and obstacles calibrated to each age group; held across 14 Polish cities with on-site paramedic supervision and optional dry-path bypass for safety.
• Survival Race Adult OCR Events Obstacle course racing events organized for adult participants, complementing the children's series within the same Polish nationwide event calendar.

Quantifiable outcome

• Every child participant receives a metal commemorative medal upon completing the course
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mini MeltscoreOthersMini Melts is the title sponsor of Survival Race Kids, with the event officially branded as 'Mini Melts Survival Race KIDS.' Mini Melts provides an on-site attraction zone at every event ('Strefa atrakcji Mini Melts') featuring their ice cream products as a post-race reward/refreshment. The sponsor brand appears in all event titles, logos, marketing materials, and on-site signage. Each ticket purchase includes a charitable meal donation for a rescue dog.
• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerMeta Platforms is used for paid social advertising targeting Polish parents. User data and custom audiences from the Survival Race customer base are used to deliver targeted ads on Facebook and Instagram. Consent for marketing use is obtained via opt-in checkbox during ticket purchase. Meta is listed in the Privacy Policy as a data recipient alongside Google Ireland Ltd.
• Google Ireland Ltd.minorGTM or Marketing PartnerGoogle is used for display advertising and ad personalization based on website visit data (remarketing). Google Analytics is also deployed for traffic analysis. Listed in the Privacy Policy as a data recipient alongside Meta Platforms. Marketing consent is obtained at ticket purchase.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Runmageddon: Largest Polish obstacle course race organizer with both adult and dedicated Runmageddon Kids editions across multiple Polish cities. Directly comparable to Survival Race KIDS in product format (age-differentiated obstacle runs), pricing model (per-event tickets) and target audience.
• Warrior Race: Polish OCR event organizer running mass-participation obstacle races in multiple cities. Comparable in product category (ticketed OCR events), distribution model (multi-city Polish tour) and consumer target.
• Bieg z Przeszkodami / Polish OCR Group: Cluster of smaller Polish obstacle-race organizers operating local events under the 'bieg z przeszkodami' banner. Compete head-to-head with Survival Race in the same Polish cities for parent ticket spend in the same season window.

Regional players

• The Color Run (Poland editions): Mass-participation themed fun-run brand with Polish editions targeting families and casual participants. Comparable on the mass-participation family-event business model in Poland, though not obstacle-based.
• Maraton Warszawski / Warsaw Marathon: Largest mass-participation road race organizer in Poland. Comparable as a Polish event operator running ticketed races at scale across cities, but serves an adult endurance audience rather than the kids/parent segment.
• Bieg Niepodległości (11 November Run): Major Polish mass-participation road-running event series. Comparable in the operational craft of staging high-volume ticketed run events across multiple Polish cities, though targeted at adults rather than children.

Broad incumbents

• Spartan Race: Global OCR brand with active operations in Poland and dedicated kids/youth divisions (Spartan Kids). Comparable in obstacle-course format and ticketed mass-participation event model, though at much larger global scale.
• Tough Mudder: Global OCR brand with Mini Mudder (kids) events and European operations. Comparable as a mass-participation obstacle-race platform serving both adults and children, though at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SRkidsPL
• YouTubeyoutube.com/@SurvivalRaceKids
• Facebookfacebook.com/survivalracekidspl
• Instagraminstagram.com/survivalracekids
• TikToktiktok.com/@survivalracekids
• Pinterestpl.pinterest.com/SurvivalRaceKIDS
• LinkedInlinkedin.com/company/survival-race-pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survival Race