Seiwa Sogo Giken

Name

Seiwa Sogo Giken

Legal name

生和総合技研合同会社

Website

https://seiwasogogiken.co.jp

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Gardening Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Agricultural Services (700)

akta.pro primary industry

Insect Control (Crawling/Flying Insects) for Farms & Ag Facilities (AFACAGAF)

akta.pro secondary industries

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH)

Keywords

• Home gardening tools
• Cultivation frames
• Insect net equipment
• Pest management hardware
• Magnetic garden frame

Headquarters

HQ city

Yonago (米子市)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. UNELOVE™ Hardware Sales: One-time sale of physical cultivation frame products. Initial sales via Makuake crowdfunding with limited-quantity pre-orders. Planned future sales through proprietary e-commerce site and distribution partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seiwa Sogo Giken develops and sells UNELOVE™ (ウネラブ), a physical cultivation frame for home vegetable gardens that uses a permanent-magnet quick-latch mechanism to open and close insect nets in approximately 1 second. The product replaces traditional soil-weighted or peg-based insect net fixation, targeting individual home gardeners who struggle with the daily friction of net management for pest control. Sales began via the Makuake crowdfunding platform in April 2026 as a limited-quantity pre-sale, with plans for proprietary e-commerce, exhibition, and sales-agent distribution.

Product overview

Seiwa Sogo Giken is a single-product company that has developed and launched UNELOVE™ (ウネラブ), a hardware cultivation frame. The product uses a proprietary magnetic mechanism to open and close insect nets in 1 second, targeting home gardeners and farmers who find traditional net installation and removal tedious. The company operates as a newly established entity (January 2025) focused on agricultural-related product development and sales, with plans for future expansion to include pesticide-free vegetables under the 'UNELOVE野菜' brand.

Differentiator

Problem solved

Functional benefit

Brands

• UNELOVE野菜: Pesticide-free vegetables grown using the UNELOVE cultivation frame, to be sold under this brand in the future.

Products and services

• UNELOVE™ (ウネラブ) Magnetic Cultivation Frame A physical cultivation frame that uses a proprietary permanent-magnet quick-latch mechanism to open and close insect nets in approximately 1 second, replacing traditional soil-weighted or peg-based net fixation. Designed for individual home vegetable gardeners (家庭菜園) and hobby farmers in Japan who want to reduce the daily labor of pest management. Initially sold via Makuake crowdfunding with planned future distribution through proprietary e-commerce, trade shows, and sales-agent/corporate partnerships.

Quantifiable outcome

• Insect net operation reduced from multiple steps to 1 second per open/close cycle

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MakuakecoreChannel Partner/ Reseller/ Distributor · 1 July 2026Makuake is Japan's leading crowdfunding/advance purchase platform. UNELOVE™ conducted its initial product launch as a Makuake project (April–July 2026), achieving 166% of its ¥100,000 funding goal with 10 supporters. The platform served as the primary distribution channel for the first sales and product validation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Takasho Co., Ltd. Listed Japanese manufacturer of garden houses, outdoor structures, and hobby-greening products. Comparable because it provides hardware solutions to Japanese home gardeners through retail and e-commerce channels, occupying the same end-customer as Seiwa Sogo Giken.
• Sakata Seed Corporation: Long-standing Japanese horticultural input supplier selling seeds, growing media, and gardener accessories. Comparable because it serves the same home-vegetable-gardening audience and increasingly bundles physical garden aids alongside its core seed business.
• Earth Corporation: Listed Japanese household-products company best known for insecticides and pest-control consumer goods. Comparable because it addresses the same insect-management problem Seiwa Sogo Giken targets, but via chemical consumer products rather than cultivation hardware.
• Fumakilla Limited: Major Japanese household pest-control brand marketing insecticides, repellents, and insect traps. Comparable because it competes for the same household pest-prevention budget that motivates UNELOVE's purchase decision.
• Takamiya Co., Ltd. Japanese agricultural infrastructure company offering greenhouse systems, plant factory equipment, and farming supplies. Comparable because it builds durable hardware to make cultivation easier and supplies agricultural-grade solutions to Japanese growers.

Regional players

• Komeri Co., Ltd. Japanese home-center chain (POWER, HC, Komeri) carrying gardening hardware, tools, and pest-control products. Comparable because it is the dominant retail channel for the type of product Seiwa Sogo Giken needs to reach for mass-market Japanese adoption.

Emerging players

• GreenSnap Inc. Japanese plant-and-gardening media platform with e-commerce marketplace for hobby gardeners. Comparable as a discovery and sales channel for plant-care products targeted at the same home-gardening consumer persona Seiwa Sogo Giken addresses.

Direct peers

• KAKURI Co., Ltd. Japanese maker of wood and metal gardening/crafting tools sold through hobby and home-center channels. Comparable because it designs ergonomic hobby-farmer tools that automate or simplify previously manual garden tasks, the same problem class UNELOVE targets.

Others

• Daiso Sangyo Co., Ltd. Japanese variety retailer selling low-cost gardening tools and household goods. Comparable as a low-cost distribution channel and benchmark for the entry-level price point that UNELOVE must compete against in hobby gardening.
• Taiyo Kogyo Corporation: Japanese industrial textile and netting manufacturer serving agricultural and construction markets. Comparable as a potential supplier or replicator of the insect-net component central to UNELOVE's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL1VWcfwpf9naQsD1V2nhVA
• Instagraminstagram.com/tottori_yasai_bin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seiwa Sogo Giken