THE MANCHESTER VICTORIA BATHS TRUST
The Manchester Victoria Baths Trust manages Victoria Baths, a Grade II* listed Edwardian heritage building in Manchester, as a visitor attraction and event venue serving the public, wedding clients, arts organisations, and commercial hirers.
- Company typePrivate
- Founded1993
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What THE MANCHESTER VICTORIA BATHS TRUST does
The Manchester Victoria Baths Trust is a UK-registered charity (No. 1026351) and company limited by guarantee (No. 02841292), founded in 1993 by local residents to save Victoria Baths, a Grade II* listed Edwardian 'water palace' in Manchester that opened in 1906 and closed in 1993. The Trust manages the building on behalf of its owner, Manchester City Council, under a formal management remit granted in 2001, and operates it as a heritage visitor attraction, multi-space event venue, and community hub. Core operations span venue hire (weddings, arts and community events, commercial hires, filming), guided tours at £10 per person, seasonal Welcome Tuesdays with free public entry (April–September), educational visits, on-site Tea Room and Gift Shop, an e-commerce shop, and an archive research service. The Trust runs a tiered Friends membership scheme (£3–£1,000/year) and a recurring monthly giving programme from £5/month, supplemented by volunteer activity that was recognised with the Queen's Award for Volunteering in 2019.
THE MANCHESTER VICTORIA BATHS TRUST firmographics
Firmographics- Name
- THE MANCHESTER VICTORIA BATHS TRUST
- Legal name
- Victoria Baths Trust
- Website
- https://victoriabaths.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Manchester Victoria Baths Trust manages Victoria Baths, a Grade II* listed Edwardian heritage building in Manchester, as a visitor attraction and event venue serving the public, wedding clients, arts organisations, and commercial hirers.
- Ownership category
- akta.pro rank
THE MANCHESTER VICTORIA BATHS TRUST industry classification
Industry- Product category
- Heritage Venue and Event Space
- NAICS
- Historical Sites (712120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
Keywords
Where THE MANCHESTER VICTORIA BATHS TRUST is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
THE MANCHESTER VICTORIA BATHS TRUST business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Venue Hire: Rental income from hiring spaces for weddings, special occasions, arts and community events, and commercial use. Multiple spaces available including Gala Pool, Females Pool, Sports Hall, Turkish Baths Rest Room, Pineapple Room, and entrance halls.
- Tours and Admissions: Revenue from guided tours (£10 per person) and optional extras like cream teas (£7.50). Public Welcome Tuesdays offer free entry with optional paid tours and refreshments.
- Donations and Memberships: Voluntary donations from visitors and supporters, plus Friends membership subscriptions ranging from £3/year (Neighbour) to £1000/year (Inner Circle). Monthly giving programme from £5/month for Restoration Supporters.
- Events and Ticketed Activities: Revenue from ticketed public events including festivals, performances (e.g., Manchester Camerata concerts at £25), seasonal fairs, and special activities.
- Retail (Tea Room and Shop): In-person sales from Tea Room (drinks, snacks, cream teas) and Gift Shop (souvenirs, gifts, Victoria Baths merchandise).
- Filming and Photography: Fees charged for bespoke filming and photography requests at the venue. Victoria Baths has been used for TV dramas including Peaky Blinders and Life on Mars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Manchester Camerata Event - £25 |
| Freemium | Pay-as-you-go | Victoria Baths Wedding Fair - Free |
| Unit Pricing | Pay-as-you-go | Festive Winter Fair - £4 entry |
| Subscription | Monthly | Best Friend Membership - £20/month (£240/year) |
| Unit Pricing | Pay-as-you-go | Guided Tour - £10 per person |
| Freemium | Pay-as-you-go | General Entry - Free (Pay What You Can) |
| Unit Pricing | Pay-as-you-go | Cream Tea - £7.50 each |
| Subscription | Annual | Neighbour Membership - £3/year |
| Subscription | Annual | Friend Membership - £30/year (or £40 joint) |
| Subscription | Annual | Family Membership - £60/year |
| Subscription | Annual | Inner Circle - £1000/year |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
THE MANCHESTER VICTORIA BATHS TRUST product offering
Product offeringCore offering
The Manchester Victoria Baths Trust manages Victoria Baths, a Grade II* listed Edwardian heritage building in Manchester, offering venue hire for weddings, special occasions, arts and community events, and commercial use. Public access is provided through Welcome Tuesdays open days and guided tours, supported by an on-site Tea Room and Gift Shop, educational visits, archive access, and a tiered Friends membership programme. The Trust funds ongoing heritage preservation through venue hire income, ticket sales, donations, and membership subscriptions.
Product overview
The Manchester Victoria Baths Trust operates Victoria Baths, a Grade II* listed Edwardian heritage building in Manchester, as a multi-faceted visitor attraction and events venue. The Trust offers a portfolio of services centered around venue hire for events (weddings, special occasions, arts and community events, and commercial use), public access through Welcome Tuesdays and guided tours, educational programs, and heritage preservation activities. Revenue is generated through venue hire fees, ticket sales for tours and events, memberships (Friends program), donations, and on-site spending in the Tea Room and Gift Shop. The organization relies heavily on volunteer support and charitable donations to maintain the historic building.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Hire
Quantifiable outcome
- Over 35,000 visitors annually
- +2 more outcomes
Companies that use THE MANCHESTER VICTORIA BATHS TRUST
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
THE MANCHESTER VICTORIA BATHS TRUST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
THE MANCHESTER VICTORIA BATHS TRUST partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Manchester City CouncilcoreOwns the Victoria Baths building and has given the Trust formal management responsibility. Trust manages the building on behalf of the Council.
- Pool ArtsminorArtist studio that began using the building in 1999, contributing to early arts programming while restoration was planned.
- Barclays Bankminor60 volunteers from Barclays Bank spent a day transforming the laundry and other parts of the building in November 2004.
- Great Northern Contemporary Craft FairminorMade Victoria Baths their permanent home in 2021 following successful events at the venue.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
THE MANCHESTER VICTORIA BATHS TRUST competitors and assessment
Company assessmentDirect peers
- Moseley Road Baths: Grade II* listed Edwardian baths in Balsall Heath, Birmingham, run by a community trust and partially restored. The most directly comparable peer given the shared heritage baths identity, volunteer-driven trust structure, and restoration-led operating model.
- Bramley Baths: Historic Edwardian swimming baths in Bramley, Leeds, operated as a community enterprise offering swimming, fitness, and community programmes. Directly comparable as a heritage baths venue combining sport, events, and community programming.
- Ironmonger Row Baths: Historic Victorian baths in Islington, London. Comparable as a restored heritage bathhouse offering swimming, spa and community services in a protected historic building.
- Haggerston Baths: Historic Edwardian public baths in Hackney, London, under ongoing community trust restoration efforts. Directly comparable as a heritage baths venue in community trust stewardship with similar fundraising-led restoration model.
- Burghley House: Elizabethan stately home in Lincolnshire offering heritage venue hire for weddings, events and filming. Comparable as a UK heritage property generating the majority of revenue through weddings, events and visitor experiences.
Broad incumbents
- The Whitworth: Manchester art gallery and heritage venue with cafe, shop, events programme and wedding hire. Comparable as a Manchester heritage venue offering the same mix of exhibitions, retail, venue hire and visitor programming.
- People's History Museum: Manchester's national museum of democracy. Comparable as a Manchester heritage/cultural venue offering tours, exhibitions, venue hire and community engagement programming, though collection-led rather than building-led.
- Manchester Art Gallery: Major Manchester heritage venue with exhibitions, cafe, shop and events programme. Comparable as a Manchester cultural heritage venue offering similar visitor services, retail and venue hire to Victoria Baths.
- Quarry Bank Mill: National Trust heritage site with restored mill, gardens and visitor programming. Comparable as a heritage venue offering tours, events, retail and volunteer-driven operations at a partially restored historic property.
Regional players
- Tatton Park: National Trust heritage estate in Cheshire with mansion tours, gardens, events and weddings. Comparable as a UK heritage venue combining weddings, ticketed events and visitor programming, though run by a national charity rather than an independent trust.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
THE MANCHESTER VICTORIA BATHS TRUST social profiles
Digital presenceTHE MANCHESTER VICTORIA BATHS TRUST compliance and trust
Trust signalCompliance2 records
THE MANCHESTER VICTORIA BATHS TRUST financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE MANCHESTER VICTORIA BATHS TRUST leadership team
Management profileNumber of profiles
Profiles24 records
THE MANCHESTER VICTORIA BATHS TRUST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE MANCHESTER VICTORIA BATHS TRUST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE MANCHESTER VICTORIA BATHS TRUST
What does THE MANCHESTER VICTORIA BATHS TRUST do?
The Manchester Victoria Baths Trust manages Victoria Baths, a Grade II* listed Edwardian heritage building in Manchester, offering venue hire for weddings, special occasions, arts and community events, and commercial use. Public access is provided through Welcome Tuesdays open days and guided tours, supported by an on-site Tea Room and Gift Shop, educational visits, archive access, and a tiered Friends membership programme. The Trust funds ongoing heritage preservation through venue hire income, ticket sales, donations, and membership subscriptions.
Is THE MANCHESTER VICTORIA BATHS TRUST a public or private company?
THE MANCHESTER VICTORIA BATHS TRUST is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THE MANCHESTER VICTORIA BATHS TRUST founded?
THE MANCHESTER VICTORIA BATHS TRUST was founded in 1993. It employs 11 to 50 people.
Where is THE MANCHESTER VICTORIA BATHS TRUST based?
THE MANCHESTER VICTORIA BATHS TRUST is headquartered in Manchester, United Kingdom, in the Europe region.
How does THE MANCHESTER VICTORIA BATHS TRUST make money?
Six revenue lines are on record. Venue Hire is the primary driver. The others are tours and Admissions, donations and Memberships, events and Ticketed Activities, retail (Tea Room and Shop) and filming and Photography.
Who are THE MANCHESTER VICTORIA BATHS TRUST's main competitors?
Direct peers on record are Moseley Road Baths, Bramley Baths, Ironmonger Row Baths, Haggerston Baths and Burghley House. Broad incumbents are The Whitworth, People's History Museum, Manchester Art Gallery and Quarry Bank Mill. Tatton Park is listed as a regional player.
Does THE MANCHESTER VICTORIA BATHS TRUST have an API?
No public API is recorded for THE MANCHESTER VICTORIA BATHS TRUST.
What industry is THE MANCHESTER VICTORIA BATHS TRUST in?
THE MANCHESTER VICTORIA BATHS TRUST's product category is Heritage Venue and Event Space. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds). Its NAICS code is 712120 and its SIC code is 7900.