Spirits Of Tennessee, Llc

What Spirits Of Tennessee, Llc does

Spirits of Tennessee, LLC is a privately held, family-owned producer and marketer of craft whiskey cream liqueurs, incorporated in 2017 and headquartered in Fayetteville, Tennessee. Its sole flagship product is Jackson Morgan Southern Cream, a whiskey cream liqueur positioned around playful southern flavor profiles (salted caramel, whipped orange cream, and brown cinnamon sugar), sold in a configuration priced at $70.00 per unit and consumable neat or in cocktails. The brand narrative anchors the company to a family heritage dating to 1921, when founder Mike Wetherington's great-grandfather operated a whiskey still in eastern North Carolina.

The company's go-to-market is exclusively direct-to-consumer through its own e-commerce storefront at spiritsoftn.com, with a separate product microsite at sipjacksonmorgan.com; there are no documented third-party retail, on-premise, or distributor relationships, and no subscription or tiered pricing. The online store also lists unrelated merchandise such as Titleist Pro V1 golf balls, suggesting minimal SKU discipline. Operations are run as a family business with 11–50 employees, including CEO Mike Wetherington's adult children in day-to-day roles. There is no evidence of external funding, partnerships, awards, patents beyond brand identity, or AI/ML capability, and the company maintains no public filings or disclosed revenue.

Name

Spirits Of Tennessee, Llc

Legal name

Spirits Of Tennessee, LLC

Website

https://spiritsoftn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirits of Tennessee is a family-owned, Fayetteville, Tennessee-based producer of Jackson Morgan Southern Cream whiskey cream liqueurs. It sells direct-to-consumer through its own e-commerce site at $70 per unit, with no documented retail or distribution partnerships.

Ownership category

akta.pro rank

Product category

Craft Whiskey Cream Liqueurs

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Craft whiskey liqueurs
• Flavored cream liqueurs
• Southern craft spirits
• Whiskey cream brands
• Craft spirits distribution

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Spirits/Liqueur Sales: Direct consumer sales of Jackson Morgan Southern Cream whiskey cream liqueur through the company's e-commerce store at $70.00 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spirits of Tennessee develops, owns, and markets the Jackson Morgan Southern Cream brand, an American-made craft whiskey cream liqueur featuring playful southern-inspired flavors including salted caramel, whipped orange cream, and brown cinnamon sugar. The company sells the product directly to consumers through its own e-commerce storefront at spiritsoftn.com at $70.00 per unit, and supports the offering with family-heritage storytelling dating back to great-grandfather Alfred Wetherington's 1921 whiskey still.

Product overview

Spirits of Tennessee is a craft spirits company that owns and distributes Jackson Morgan Southern Cream, a whiskey cream liqueur featuring southern-inspired flavors (salted caramel, whipped orange cream, and brown cinnamon sugar). The company operates an online store that also carries additional products such as golf equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Jackson Morgan Southern Cream: American made craft whiskey cream liqueur with playful southern flavors including salted caramel, whipped orange cream, and brown cinnamon sugar. Can be sipped neat or shaken into a vintage cocktail. Best served chilled.

Products and services

• Jackson Morgan Southern Cream American-made craft whiskey cream liqueur featuring playful southern-inspired flavors including salted caramel, whipped orange cream, and brown cinnamon sugar. Designed to be sipped neat or shaken into a vintage cocktail, and best served chilled. Targeted at craft spirits enthusiasts seeking unique, heritage-rooted liqueur options.
• Titleist Pro V1 Golf Ball

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jackson MorgancoreOthersJackson Morgan Southern Cream is the flagship product brand owned by Spirits of Tennessee. The brand was created out of a need for a craft whiskey cream with playful southern flavors.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Crown Royal: Major Diageo-owned flavored and blended whiskey portfolio including Crown Royal flavored variants. Broad incumbent competing for the same casual flavored-whiskey occasions Jackson Morgan targets.
• Baileys Irish Cream: Global category-defining cream liqueur owned by Diageo. Comparable as the dominant incumbent whose shelf presence and marketing budget set the competitive frame for all craft cream liqueur entrants, including Jackson Morgan.
• Amarula: Established cream liqueur brand with global distribution. Comparable as a category peer for cream liqueur occasions, use cases, and gifting positioning, though operating at significantly larger scale.

Direct peers

• Bird Dog Whiskey: Flavored whiskey brand with multiple sweet, approachable expressions competing for the same casual-cocktail consumer occasion. Relevant comparable for Jackson Morgan's positioning and price-point strategy.
• RumChata: Cream liqueur brand competing in the same sweet, mixable liqueur segment as Jackson Morgan Southern Cream, with comparable use cases (sipping chilled, cocktails, gifting) and similar consumer positioning.
• Sugarlands Distilling Company: Craft distillery with a flavored liqueur and moonshine portfolio sold primarily through DTC and tasting room channels. Comparable as a craft flavored-spirits brand using heritage storytelling and gift-oriented packaging to drive e-commerce.
• Ole Smoky Distilleries: Tennessee-based flavored spirits producer with strong direct-to-consumer and tourist-channel sales. Comparable as a craft Tennessee distillery leveraging regional heritage and flavor innovation to compete in the broader flavored spirits category.
• Skrewball Peanut Butter Whiskey: Flavored whiskey brand that pioneered a non-traditional sweet flavor profile and built national distribution. Directly comparable to Jackson Morgan as a craft-to-mainstream flavored whiskey competitor targeting similar casual-cocktail occasions.

Emerging players

• Traverse City Whiskey Co. Craft American whiskey producer with a flavored and bourbon portfolio sold through DTC, on-premise, and select retail. Comparable as an emerging craft spirits brand pursuing multi-channel growth from a small independent base.
• Penelope Bourbon: Independent craft whiskey brand built on heritage storytelling and DTC-driven growth. Comparable as a craft spirits company of similar scale using a family/legacy narrative and e-commerce to establish premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spirits-of-tennessee-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirits Of Tennessee, Llc