Swisslos Interkantonale Landeslotterie Genossenschaft

What Swisslos Interkantonale Landeslotterie Genossenschaft does

Swisslos Interkantonale Landeslotterie Genossenschaft is a non-profit cooperative and the exclusive authorized lottery and sports betting operator for German-speaking Switzerland, the Canton of Ticino, and the Principality of Liechtenstein, established in 1937 and headquartered in Switzerland. The cooperative is owned by the served Swiss cantons and Liechtenstein, and is regulated under the Swiss Federal Act on Money Games (Geldspielgesetz), the Interkantonale Vereinbarung (IKV 2020), and the Gesamtschweizerisches Geldspielkonkordat (GSK), with operational supervision provided by the Interkantonale Geldspielaufsicht (Gespa). Under this statutory monopoly, Swisslos distributes its entire net profit to its cantonal and Liechtenstein owners for public-benefit purposes, reporting approximately CHF 1 million per day in charitable contributions.

The company's product portfolio spans traditional lottery draws (Swiss Lotto, EuroMillions, EuroDreams), sports betting (Sporttip, including live in-play betting and a combination-bonus system), instant-win games (Clix online scratch cards and physical Lose tickets), online bingo, virtual football (Goooal), skill-based card games (Big21), Swiss Jass, the 5-minute Subito lottery, and PMU horse racing betting. Distribution is omnichannel, combining dedicated native mobile applications on iOS, Android, and Huawei with a network of physical sales outlets (kiosks, post offices, convenience stores, dedicated lottery retailers), and is supported by features such as Jackpot-Abo subscriptions, ticket-scanning win-checks, and QR-code-based digital-to-physical purchase flows.

Swisslos operates as a direct-to-consumer platform with transaction-based revenue mechanics: it charges per-unit pricing across nearly all products (e.g., CHF 2.50 per Swiss Lotto single tip, CHF 3.50 per EuroMillions tip, CHF 3.00 per EuroDreams tip, CHF 1–15+ per Clix ticket, minimum CHF 1 stakes on Sporttip) and retains a share of gross gaming revenue, with the remainder distributed as prizes and as statutory charitable contributions. Revenue is not publicly disclosed, and the cooperative has no disclosed funding rounds, acquisitions, or M&A activity. Marketing is driven through the swisslos.ch website, email newsletter, app-store presence, and point-of-sale retail materials in German, French, Italian, and English, with the player base segmented exclusively by geography across its cantonal mandate.

Name

Swisslos Interkantonale Landeslotterie Genossenschaft

Legal name

Swisslos Interkantonale Landeslotterie Genossenschaft

Website

https://www.swisslos.ch

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Swisslos is the statutory inter-cantonal lottery cooperative serving German-speaking Switzerland, Ticino, and Liechtenstein. It operates a monopoly lottery, sports betting (Sporttip), instant-win (Clix), bingo, Jass, and horse racing portfolio across digital and retail channels, distributing all net profits to cantonal charitable funds.

Ownership category

akta.pro rank

Product category

Lottery and Sports Betting Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industry

Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Lottery gaming services
• Sports betting
• Instant win games
• Online bingo
• Intercantonal lottery

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others, Supply Chain, Infrastructure

Revenue model

1. Lottery Ticket Sales: Revenue generated from the sale of lottery tickets for Swiss Lotto, EuroMillions, and EuroDreams. Players pay per line/entry, with prices ranging from CHF 2.50 (Swiss Lotto single tip) to CHF 3.50 (EuroMillions single tip) to CHF 3.00 (EuroDreams single tip). The company retains a portion of gross gaming revenue with the remainder distributed as prizes and charitable contributions.
2. Sports Betting (Sporttip): Revenue derived from sports betting stakes placed on a wide range of sports including football, ice hockey, tennis, basketball, and more. Includes pre-match, live, single, combination, and system bets with odds-based payouts.
3. Instant Win / Scratch Card Games (Clix): Online instant-win games (scratch card equivalents) sold at various price points from CHF 1 to CHF 15+, with prizes ranging from CHF 1,000 to CHF 1,000,000.
4. Bingo: Online bingo games with card purchases starting at CHF 0.80 per card, featuring multiple rooms including Wallstreet, Moonshine, Rock'n'Roll, and others, with progressive jackpot prizes.
5. Gaming Platforms (Jass, Big21, Goooal, PMU, Subito): Additional gaming products including online Swiss Jass card games (free and paid modes), Big21 skill-based card game, virtual football betting (Goooal), horse racing betting (PMU), and the 5-minute Subito lottery. Revenue generated through entry fees, subscriptions, and betting stakes.
6. Physical Scratch Cards (Lose): Sale of physical instant lottery tickets available at sales outlets throughout Switzerland, Liechtenstein, and Ticino, in various denominations and price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Swisslos sells lottery tickets and sports betting entries across Swiss Lotto, EuroMillions, EuroDreams, Sporttip, Clix online scratch games, bingo, Goooal virtual football, Big21 skill games, Swiss Jass card games, PMU horse racing, and physical scratch cards (Lose/Subito). Customers purchase per-line entries (CHF 2.50–CHF 3.50 for lotteries, CHF 1.00+ for bets/scratch) via the swisslos.ch website, dedicated iOS/Android/Huawei apps, or a network of physical sales outlets. As a non-profit inter-cantonal cooperative, it retains a share of gross gaming revenue and distributes the remainder as prizes and contributions to cantonal charitable funds.

Product overview

Swisslos Interkantonale Landeslotterie Genossenschaft operates as Switzerland's premier inter-cantonal lottery and gaming company, offering a comprehensive portfolio of games across multiple channels. The product portfolio is organized around three main categories: traditional lottery products (Swiss Lotto, EuroMillions, EuroDreams), digital/online games (Clix instant tickets, Bingo, Jass, Goooal, Big21), and physical products (scratch tickets/Lose, Subito, PMU horse betting). The company also provides dedicated mobile applications for Swiss Lotto, EuroMillions, EuroDreams, Sporttip, Jass, and Clix. All profits are directed to charitable causes in Swiss cantons and Liechtenstein.

Differentiator

Problem solved

Functional benefit

Brands

• Swiss Lotto: Swiss national lottery game with jackpot prizes
• EuroMillions
• EuroDreams
• Sporttip
• Jass
• Bingo
• Clix
• Goooal
• Big21
• Subito
• PMU

Products and services

• Swiss Lotto National flagship lottery game where players select 6 numbers and 1 lucky number, with current jackpot starting at CHF 17.3 million and tickets at CHF 2.50 per single tip. Available via swisslos.ch, dedicated app, and physical retail outlets across German-speaking Switzerland, Ticino, and Liechtenstein.
• EuroMillions Pan-European multi-country lottery game where players select 5 numbers and 2 lucky stars, with jackpots reaching up to CHF 103 million and single-tip pricing at CHF 3.50. Optional Super-Star add-on available at CHF 2.00 per draw. Distributed to Swiss players via swisslos.ch, dedicated app, and retail network.
• EuroDreams European annuity-style lottery offering CHF 22,222 per month for 30 years as top prize, with single-tip entry priced at CHF 3.00. Available via swisslos.ch, dedicated app, and retail outlets.
• Sporttip Online sports betting platform offering wagers on football, ice hockey, tennis, basketball, and other sports, with pre-match, live in-play, single, combination, and system bets. Minimum bet CHF 1.00; Kombi-Boost adds 5%–100% bonus on net winnings for 4–15 selection combinations, capped at CHF 5,000. Accessible via swisslos.ch and dedicated app.
• Clix (Online Lose) Digital instant-win scratch card games (online Lose) with prices ranging from CHF 1 to CHF 15+ and prizes up to CHF 1,000,000. Includes titles such as Pharao, Poseidon, Eldorado, Via, Smiletwist, and Million. Features Double Clix secondary draw for additional winning chances. Available via swisslos.ch and dedicated app.
• Bingo Online bingo game with multiple themed rooms including Wallstreet, Moonshine, Rock'n'Roll, Bull's Eye, Butterfly, Lucky 7, and others. Card prices range from CHF 0.80 to CHF 3.30, with daily draws and progressive jackpot prizes. Accessible via swisslos.ch.
• Jass (Differenzler, Schieber, Coiffeur) Traditional Swiss national card game available online in three variants (Differenzler, Schieber, Coiffeur), played against other players. Includes the Swiss Schieber Championship. Free and paid modes available via swisslos.ch and dedicated app.
• Goooal Virtual football betting game where players wager on the outcomes of simulated football matches generated by software. Available via swisslos.ch.
• Big21 Online skill-based card game in which players combine cards to reach 21 or closer without exceeding it, with minimum stake of CHF 1.00 per hand. Available via swisslos.ch and dedicated app.
• Lose (Physical Scratch Cards) Physical instant lottery scratch cards sold at sales outlets throughout Switzerland, Liechtenstein, and Ticino. Includes products such as Splash, Subito, Win for Life, Crossword, Podium, Fortuna, and Super Podium, with varying price points and prize levels.
• Subito 5-minute frequency lottery game with prizes up to CHF 250,000, available at physical participating establishments and online via swisslos.ch.
• PMU Horse Racing Betting Horse racing betting service offering wagers on international horse races, operated in partnership with PMU (Pari Mutuel Urbain). Available at dedicated PMU sales outlets and online via swisslos.ch.

Quantifiable outcome

• CHF 1 million per day in charitable contributions to cantonal funds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Gespa (Interkantonale Geldspielaufsicht)coreOthersGespa is the regulatory oversight body for Swisslot's operations, succeeding the Lotterie- und Wettkommission (Comlot). Gespa supervises Swisslos's compliance with the Geldspielgesetz, inter-cantonal agreements (IKV 2020, GSK), and the Gesamtschweizerisches Geldspielkonkordat, including game addiction prevention levies and anti-money laundering obligations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loterie Romande: The inter-cantonal lottery operator for French-speaking Switzerland (Romandie). Operates the same Swiss Lotto, EuroMillions, EuroDreams, and sports betting products under the parallel inter-cantonal agreement, with a directly comparable cooperative/government-supervised structure and product portfolio.

Broad incumbents

• Française des Jeux (FDJ): France's national lottery operator and EuroMillions partner. Comparable as a state-licensed lottery and sports betting operator with a multi-product portfolio (draw games, instant win, sports betting) under regulated monopoly conditions similar to Swisslos.
• Allwyn (formerly Camelot / The National Lottery): Operator of the UK National Lottery and major pan-European lottery group. Directly comparable as a licensed lottery operator running draw-based games, instant win, and digital lottery products under regulated monopoly terms.
• Sazka Group: Czech-origin pan-European lottery operator with assets in Austria, Greece, Italy, and the UK. Comparable as a multi-jurisdiction lottery and sports betting operator with draw games, instant win, and digital distribution.
• Lottomatica (IGT-Lottery): Italian lottery operator and one of Europe's largest lottery concessionaires. Comparable as a national lottery operator running draw-based games, instant win tickets, and sports betting under a regulated concession model.
• Danske Spil: Denmark's national lottery and sports betting operator. Comparable as a state-licensed, multi-product gaming operator (lottery, sports betting, casino) offering draw-based games and instant win products.
• Veikkaus: Finland's national gaming operator owned by the Finnish state. Directly comparable as a non-profit/mission-driven lottery, sports betting, and instant games operator with all profits distributed to public causes.
• Norsk Tipping: Norway's state-owned gaming operator. Comparable as a government-mandated monopoly offering lottery, sports betting, and instant games with profits directed to public benefit causes — a near-mirror of Swisslos's cooperative structure.
• Svenska Spel: Sweden's state-owned gaming operator. Comparable as a regulated national operator offering lottery, sports betting, and casino products under a state concession with surplus distributed to the Swedish Treasury.

Regional players

• Österreichische Lotterien (Casinos Austria AG): Austrian national lottery operator and EuroMillions participant. Comparable as a regional peer offering EuroMillions, draw-based lotteries, instant win, and sports betting under Austrian federal regulation — a close geographic and regulatory neighbour of Swisslos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swisslos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisslos Interkantonale Landeslotterie Genossenschaft