What Studio Dimodica Inc. does

ReThink Studio (legal entity Studio Dimodica Inc., incorporated in New York, USA) is a boutique professional services firm specializing in transportation planning and urban design. Founded in 2014 by Jim Venturi and headquartered at 253 Church Street in New York City, the firm operates with a team of 8+ that includes senior urban designers, urban planners, a feasibility analyst, a strategic planner/editor, and a designer, with deep credentials from institutions such as Yale, Columbia GSAPP, RISD, Princeton, Pratt, and the Cooper Union. Its work is organized into three service lines: planning and design (transit improvement proposals, urban planning, system design), visualizations and graphics (videos, animations, renderings, maps, and digital narratives), and implementation strategies (stakeholder engagement, public outreach, media campaigns, and event staging).

The firm's signature intellectual output is ReThinkNYC, a comprehensive proposal for a regional mass transit network in the greater New York City area built around the Regional Unified Network (RUN) concept, alongside specialized projects such as the L Train Alternative Proposal (a reconfiguration of E Train service to address the Canarsie Tunnel rehabilitation). The underlying technology is methodological rather than software-based — combining transportation planning frameworks, urban design expertise, and visual communication production — with no proprietary AI, API, or platform product disclosed.

Commercially, ReThink Studio is a sales-led, project-based professional services firm that engages directly with transit agencies, private developers, architecture firms, and advocacy groups on a quote-based engagement model. The company is privately held, founder-controlled, and bootstrapped, with no disclosed institutional investors, funding rounds, or parent organization. It relies on earned media (transportation press, podcasts such as Bond Buyer) and social channels to generate awareness, and its customer base remains concentrated among a small number of named engagements such as the 2017 Meadowlands Chamber of Commerce project.

Name

Studio Dimodica Inc.

Legal name

ReThink Studio, Inc.

Website

https://rethinkstudio.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Dimodica Inc., operating as ReThink Studio, is a New York City-based boutique transportation planning and urban design firm serving transit agencies, developers, architecture firms, and advocacy groups with planning proposals, visual communications, and implementation strategies.

Ownership category

akta.pro rank

Product category

Transportation Planning Services

NAICS

Other Specialized Design Services (54149), Drafting Services (541340), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Urban planning services
• Transportation planning
• Transit system design
• Urban design consulting
• Visualization services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Planning and Design Services: Professional services engagement with municipalities, developers, and transit agencies for transportation improvement proposals, urban planning, and design work.
2. Client Projects: Project-based work for clients such as feasibility studies, narrative and story-boarding, print production, and implementation strategy services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ReThink Studio is a planning and design firm that develops transit improvement proposals, urban planning strategies, and implementation support for municipalities, transit agencies, private developers, architecture firms, and advocacy groups. Its core deliverables include comprehensive transportation plans (such as the ReThinkNYC Regional Unified Network proposal), targeted feasibility studies (such as the L Train Alternative), visualizations and graphics, and public engagement and stakeholder coordination services.

Product overview

ReThink Studio is a planning and design firm offering a portfolio of transportation planning services and proposals. The primary offering is ReThinkNYC, a comprehensive regional mass transit proposal for the greater New York City area. Related offerings include the L Train Alternative Proposal for subway reconfiguration, along with planning and design services, visualization/graphics production, and implementation strategy services. The services work together to study transit issues, design improved systems, produce supporting materials, and help move projects through stakeholder approval.

Differentiator

Problem solved

Functional benefit

Brands

• ReThinkNYC: A comprehensive proposal for building a world class transportation network in the New York City region, establishing the Regional Unified Network (RUN).
• Regional Unified Network (RUN)

Products and services

• Planning and Design Services Urban and transportation planning, system design, and cost-effective improvement strategies delivered for municipalities and private developers. The service addresses complex urban transportation challenges through proposals, system optimization, and infrastructure rehabilitation planning.
• Visualizations and Graphics Production of videos, animations, renderings, maps, and graphics that communicate complex transportation and design solutions to public audiences and industry stakeholders for use by municipalities, developers, and advocacy groups.
• Implementation Strategies Stakeholder engagement, public outreach, event staging, media campaigns, and strategic navigation through private, public, and nonprofit organizations to advance infrastructure projects for transit agencies, developers, and advocacy groups.
• ReThinkNYC Regional Transit Plan A comprehensive proposal for building a world-class regional mass transit network for the greater New York City area, featuring the Regional Unified Network (RUN) that enables seamless transit connections across the region via mass transit. Targeted at transit agencies and regional planning stakeholders.
• L Train Alternative Proposal A transportation planning deliverable proposing reconfiguring E Train service during the L Train tunnel rehabilitation, requiring minimal new construction by leveraging underutilized infrastructure to serve Brooklyn, Manhattan, and Queens. Intended for transit agencies and the riding public affected by the Canarsie Tunnel shutdown.

Quantifiable outcome

• Seamless transit connections enabling travel from anywhere in the region to everywhere via mass transit
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AECOM: One of the largest global infrastructure consulting firms with deep transportation planning, design, and program management capabilities. Overlaps with ReThink Studio's transit agency and urban planning services.
• VHB: Engineering, planning, and design firm with a strong transportation practice serving state DOTs, transit agencies, and municipalities across the U.S. Comparable on multimodal transit and urban planning projects.
• WSP: Global professional services firm with a major transportation planning and engineering practice serving transit agencies and municipalities worldwide. Competes for the same planning mandates as ReThink Studio, but at vastly greater scale and scope.
• Arup: Global engineering and design consultancy with a significant urban planning and transit infrastructure practice. Comparable on the planning/design/visualization axis, though at much larger scale.
• Stantec: Global design and engineering consultancy with transportation planning and urban development capabilities. Competes in the same RFP environment for transit-agency planning work.
• Perkins&Will: Global architecture and design firm with urban design, planning, and transit-oriented development studios. Overlaps on the urban planning and visualization side of ReThink Studio's service portfolio.

Direct peers

• FXCollaborative: NYC-headquartered architecture and planning firm with a significant urban design, transit-oriented development, and public-sector practice. Comparable in NYC presence, urban planning focus, and client mix.
• HR&A Advisors: Real estate and infrastructure economic advisory firm advising public agencies and developers on major transit-oriented and urban development projects. Comparable in client base (transit agencies, private developers) and advisory/consulting model.
• Bjarke Ingels Group (BIG): Architecture and design practice with a strong urban-scale and masterplanning practice, often producing high-profile proposals and visualizations. Comparable on the visionary-proposal-plus-architecture-design axis, though at much larger scale.
• Sam Schwartz Engineering: NYC-based transportation planning and engineering firm specializing in transit, traffic, and mobility consulting for public agencies. Directly comparable in scale, geographic focus, and service mix to ReThink Studio's planning practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rethinknycplan
• Facebookfacebook.com/rethinknyc
• Instagraminstagram.com/rethinknyc
• LinkedInlinkedin.com/company/rethink-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Dimodica Inc.