HealthForward Inc.
- Company typePrivate
- Founded2012
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
HealthForward Inc. firmographics
Firmographics- Name
- HealthForward Inc.
- Legal name
- HealthForward Inc.
- Website
- https://healthforward.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HealthForward Inc. industry classification
Industry- Product category
- Specialty Medication Management Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)
- akta.pro secondary industries
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG), Patient Access Programs & Affordability (Copay/Hubs/PSP) (HLAIAKAG), Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)
Keywords
Where HealthForward Inc. is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
HealthForward Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Payer Services Revenue: HealthForward generates revenue by providing medication management and preferred pharmacy network services to insurance companies and plan sponsors. The company helps payers manage specialty medication costs while optimizing patient outcomes, suggesting a managed services or contract-based revenue model.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
HealthForward Inc. product offering
Product offeringCore offering
HealthForward provides nurse-led medication management and a Preferred Pharmacy Network (PPN) for Canadian payers and plan sponsors to manage specialty medication costs while improving patient outcomes. The company contracts with insurance companies to deliver case management services through qualified nurse case managers and distributes specialty medications through a network of 2,400+ pharmacies across Canada.
Product overview
HealthForward Inc. operates two core payer service solutions: Nurse-led Medication Management (nurse case managers who monitor patient treatment plans, ensure medication adherence, and coordinate care across physicians, payers, and Patient Support Programs) and a Preferred Pharmacy Network (PPN) with over 2,400 pharmacies across Canada for specialty medication distribution and delivery. The company also acquired Chronically Simple, a digital health app for chronic disease patient administration. These offerings work together to optimize patient health outcomes while managing specialty drug costs for payers and plan sponsors.
Differentiator
Problem solved
Functional benefit
Products and services
- Nurse-led Medication Management A patient support program in which nurse case managers monitor and manage treatment plans for patients on high-cost specialty medications, ensuring medication adherence, treatment efficacy, and coordination between patients, physicians, payers, and manufacturer-sponsored Patient Support Programs. Offered to payers and plan sponsors in Canada.
- Preferred Pharmacy Network (PPN) A network of over 2,400 pharmacies across Canada ranging from independent to large chain pharmacies, offering specialty medication distribution with controlled mark-up costs, home delivery options, and streamlined dispensing for plan sponsors and patients.
- Chronically Simple A digital health mobile and web application for patients with chronic illnesses to manage appointments, organize medical records, track medications and health expenses, share information with care teams, and navigate their healthcare journey. Available via App Store, Google Play, and online.
Quantifiable outcome
- 84% of patients experienced improved quality of life (vs 62% on routine care alone) - rheumatoid arthritis and psoriatic arthritis patients treated with biologics
- +4 more outcomes
Companies that use HealthForward Inc.
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
HealthForward Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HealthForward Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Innomar StrategiescoreInnomar Strategies is the parent company and strategic partner of HealthForward. HealthForward was founded as part of the Innomar Strategies ecosystem. Innomar Strategies is the leading service provider to specialty pharmaceutical, biotechnology and medical device manufacturers in Canada, providing commercialization solutions including patient support programs, nursing, clinical services, and specialty pharmacy and logistics.
- AmerisourceBergen (now Cencora)coreAmerisourceBergen (now Cencora) acquired Innomar Strategies in 2009, making HealthForward part of a global network that drives innovative partnerships with manufacturers, providers and pharmacies to improve product access and efficiency throughout the healthcare supply chain. Cencora is ranked #10 on the Fortune 500 with over $160 billion in annual revenue.
- Cameron Stewart LifeScience Canada Inc.minorCameron Stewart LifeScience is an affiliated company under the Innomar Strategies/HealthForward umbrella, along with AplusPharma Ltd. and Innomar Pharmacy Inc.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
HealthForward Inc. competitors and assessment
Company assessmentRegional players
- Bayshore HealthCare: Canadian home and community health services provider with specialty pharmacy (Bayshore Specialty Rx) and nurse-led patient support programs. Directly comparable Canadian-focused specialty medication management and clinical home health delivery model.
- Shoppers Drug Mart (Loblaw): Canada's largest retail pharmacy chain with specialty pharmacy services and patient support capabilities. Comparable as a Canadian Preferred Pharmacy Network participant and specialty drug dispensing channel.
Broad incumbents
- McKesson Canada: Canadian arm of a global pharmaceutical distributor and specialty pharmacy operator. Comparable in specialty drug distribution, patient support, and pharmacy network services across the Canadian payer market.
- CVS Caremark: Leading PBM and specialty pharmacy operator offering specialty drug management, preferred pharmacy networks, and care coordination. Operates at scale in the US with specialty programs directly comparable to HealthForward's bundled payer services model.
- OptumRx (UnitedHealth Group): Major US PBM providing specialty pharmacy, medication therapy management, and clinical programs for payers. Highly comparable specialty drug management services with deep analytics capabilities that could pressure HealthForward's competitive position if expanded to Canada.
- Express Scripts (Evernorth / Cigna): Largest US pharmacy benefit manager offering specialty medication management, preferred pharmacy networks, and clinical programs. Comparable value proposition to HealthForward's payer services but at vastly greater scale and primarily US-focused.
Direct peers
- BioScript Solutions: Canadian specialty pharmacy and patient support provider offering specialty drug distribution, nursing support, and adherence programs across multiple therapy areas. Closest independent competitor to HealthForward's combined PPN and nurse-led medication management offering.
- Innomar Strategies: Parent and sister entity of HealthForward within the Cencora network, providing patient support programs, nursing, clinical services, and specialty pharmacy distribution in Canada. Operates in the same specialty medication commercialization space and shares infrastructure, leadership, and customer relationships.
- Innomar Pharmacy: Affiliated specialty pharmacy under the Innomar umbrella that distributes specialty medications to Canadian patients. Highly comparable distribution and patient-support model that overlaps directly with HealthForward's Preferred Pharmacy Network value proposition.
- Cameron Stewart LifeScience: Affiliated company under the Innomar Strategies/HealthForward umbrella providing patient access and reimbursement services in Canada. Operates in the same payer-services and specialty pharmaceutical commercialization space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
HealthForward Inc. social profiles
Digital presenceHealthForward Inc. compliance and trust
Trust signalCompliance1 record
HealthForward Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthForward Inc. leadership team
Management profileNumber of profiles
Profiles1 record
HealthForward Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthForward Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthForward Inc.
What does HealthForward Inc. do?
HealthForward provides nurse-led medication management and a Preferred Pharmacy Network (PPN) for Canadian payers and plan sponsors to manage specialty medication costs while improving patient outcomes. The company contracts with insurance companies to deliver case management services through qualified nurse case managers and distributes specialty medications through a network of 2,400+ pharmacies across Canada.
Is HealthForward Inc. a public or private company?
HealthForward Inc. is a private company. It is classified as corporate owned and is currently operating.
When was HealthForward Inc. founded?
HealthForward Inc. was founded in 2012. It employs 11 to 50 people.
Where is HealthForward Inc. based?
HealthForward Inc. is headquartered in Oakville, Canada, in the North America region.
How does HealthForward Inc. make money?
One revenue line is on record: payer Services Revenue.
Who are HealthForward Inc.'s main competitors?
Regional players on record are Bayshore HealthCare and Shoppers Drug Mart (Loblaw). Broad incumbents are McKesson Canada, CVS Caremark, OptumRx (UnitedHealth Group) and Express Scripts (Evernorth / Cigna). Direct peers are BioScript Solutions, Innomar Strategies, Innomar Pharmacy and Cameron Stewart LifeScience.
Does HealthForward Inc. have an API?
No public API is recorded for HealthForward Inc..
What industry is HealthForward Inc. in?
HealthForward Inc.'s product category is Specialty Medication Management Services. Its primary akta.pro industry code is HLAEAKAI, Copay Assistance, Patient Support & Affordability Programs, with a secondary code of HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms. Its NAICS code is 524292 and its SIC code is 8000.