ICanServe Foundation
ICanServe Foundation is a Philippine non-profit founded in 1999 that promotes early breast cancer detection through community screening programs, patient navigation, survivor forums, and partnerships with local governments and hospitals nationwide.
- Company typePrivate
- Founded1999
- HeadquartersPasig City, Philippines
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ICanServe Foundation does
ICanServe Foundation, Inc. is a Philippines-based non-stock, non-profit organization founded in 1999 by four breast cancer survivors led by journalist Kara Magsanoc-Alikpala, alongside Crisann Celdran, Becky Fuentes, and Bet Lazatin. Originally named 'Information on Breast Cancer and Other Services', the foundation's mission centers on promoting early breast cancer detection, supporting access to accurate diagnosis and timely treatment, and providing survivorship, palliative, and patient navigation care. It co-creates community-based breast cancer control programs in partnership with local government units (LGUs), training barangay health workers on clinical breast examination using MammaCare kits and conducting free screening events. The foundation is headquartered in Pasig City, Philippines (Unit 2302 Medical Plaza Ortigas, San Miguel Avenue, Ortigas Center) with an affiliate chapter in Cebu City, and operates with a staff of 1–10 employees supplemented by a volunteer network.
The foundation's core programmatic offerings are Ating Dibdibin, a comprehensive community-based breast cancer screening program institutionalized through local ordinances in multiple LGUs (Muntinlupa since 2014, Taguig since 2012, San Juan since 2020, Baguio via MoA signed March 2025); Silver Linings, a triennial national forum for survivors drawing 1,000–2,000+ attendees (e.g., 2019 PICC edition with ~2,000 attendees; 2011 Davao edition with 1,625 registered delegates); OKtober, an annual awareness campaign covering all 16 cities and one municipality of Metro Manila in partnership with Metro Manila Mayors' Spouses Foundation since 2016; Patient Navigation services; and multi-language Patient Manuals (English, Filipino, Cebuano, Waray, Chavacano). Sub-brands include ICanServeToo (youth arm) and Icons of Hope (survivor storytelling campaign). The organization distributes services through a network of more than 12 partner hospitals (including Philippine General Hospital, St. Luke's Medical Center, Asian Hospital and Medical Center, East Avenue Medical Center, Makati Medical Center, and others), the Department of Health, and digital channels (website, Facebook, X, Instagram, YouTube, Mailchimp newsletter, RSS).
As a non-profit, ICanServe generates revenue through individual and organizational donations, merchandise sales via icanserveshop.com (including a personalized stationery collaboration with Studio D Designs), and associate membership fees launched at Silver Linings 2019. The foundation holds no patents and operates no proprietary technology, AI/ML systems, or public APIs; its competitive position rests on regulatory embedding through local laws, brand longevity (25+ years), survivor-led community engagement, founding-member status in Cancer Coalition Philippines (which lobbied the National Integrated Cancer Control Act), and a diversified public-sector and hospital partner ecosystem.
ICanServe Foundation firmographics
Firmographics- Name
- ICanServe Foundation
- Legal name
- ICanServe Foundation, Inc.
- Website
- https://icanservefoundation.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ICanServe Foundation is a Philippine non-profit founded in 1999 that promotes early breast cancer detection through community screening programs, patient navigation, survivor forums, and partnerships with local governments and hospitals nationwide.
- Ownership category
- akta.pro rank
ICanServe Foundation industry classification
Industry- Product category
- Nonprofit breast cancer advocacy services
- NAICS
- Voluntary Health Organizations (813212), Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Community Health & Prevention Program Funding (HLAJALAF), Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Chronic Disease & Health Promotion Program Funding (HLAJALAJ)
Keywords
Where ICanServe Foundation is headquartered
LocationHeadquarters
- HQ city
- Pasig City
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
ICanServe Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Fundraising: ICanServe Foundation relies on donations from individuals and organizations to fund its breast cancer awareness and screening programs. The foundation conducts fundraising activities including charity auctions such as The Pink Room gallery for good, merchandise collaborations, and direct donation campaigns.
- Merchandise Sales: The foundation sells merchandise including stationery sets and other products through its online shop (icanserveshop.com), with proceeds supporting its advocacy programs.
- Membership Fees: Associate members pay an annual membership fee to support the foundation. Launched at Silver Linings 2019, associate membership provides individuals a formal way to contribute to the foundation's mission.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ICanServe Foundation product offering
Product offeringCore offering
ICanServe Foundation promotes early breast cancer detection and provides support to Filipino women at risk for or living with breast cancer. Its core services include the Ating Dibdibin community-based breast cancer screening program (institutionalized through partnerships with local government units), multilingual patient manuals, breast self-examination video guides, patient navigation services, and survivor-led educational forums (Silver Linings, OKtober). All programs are delivered free of charge to beneficiaries and funded by donations, membership fees, merchandise sales, and fundraising events.
Product overview
ICanServe Foundation operates as a non-profit breast cancer advocacy organization offering a suite of educational and support programs rather than a technology product platform. The core offerings include Ating Dibdibin (community-based breast cancer screening program), Silver Linings (national survivor forum held every three years), and the Patient's Manual (available in multiple Philippine languages). The organization also provides Patient Navigation services, OKtober awareness campaigns, and the youth-focused ICanServeToo initiative. Educational content includes breast self-examination video guides available on YouTube in English, Tagalog, and Bisaya.
Differentiator
Problem solved
Functional benefit
Brands
- Ating Dibdibin: Comprehensive community-based breast cancer screening program that teaches early breast cancer detection techniques. Institutionalized through local law to provide sustainable evidence-based interventions for early breast cancer detection, diagnosis and treatment, survivorship and supportive care, and patient navigation.
- Silver Linings
- OKtober
- Icons of Hope
- ICanServeToo
Products and services
- Ating Dibdibin Comprehensive community-based breast cancer screening program that teaches early breast cancer detection techniques so breast cancer is diagnosed at an early stage. The program is institutionalized through local law to provide sustainable evidence-based interventions and is delivered in partnership with local government units such as Muntinlupa, Taguig, San Juan, Baguio, and Malolos.
- Silver Linings National educational forum and homecoming for breast cancer survivors, held every three years in different Philippine cities. Features interactive sessions on breast cancer topics, wellness activities, and stories of hope from survivors, attracting over 1,000-2,000+ attendees per event.
- Patient's Manual (You Can Do This / Kaya Ni Nimo!) Comprehensive breast cancer patient manual available in five Philippine languages (English, Filipino, Cebuano, Waray, Chavacano), providing guidance on diagnosis, treatment, survivorship, and palliative care for women diagnosed with breast cancer.
- Breast Self-Examination (BSE) Video Guides Educational video guides demonstrating monthly breast self-examination techniques, available on YouTube in English, Tagalog, and Bisaya languages, designed to help women perform self-exams at home.
- OKtober Annual breast cancer awareness forum and screening program conducted every October in partnership with local government units through MMMSFI, offering free breast cancer forums and clinics to communities.
- Patient Navigation Service that guides patients through the healthcare system, helping newly diagnosed women navigate diagnosis, treatment, and survivorship care through trained patient navigators and connections to financial assistance programs.
- Free Breast Screening Events Free clinical breast examination and screening events conducted in partnership with city governments and partner hospitals, offering early detection services to underserved women in the Philippines.
Quantifiable outcome
- Free breast screening events serving hundreds of women per event with follow-up care coordination
- +2 more outcomes
Companies that use ICanServe Foundation
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ICanServe Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ICanServe Foundation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Philippine Society of Vascular Medicine (PSVM)coreCollaboration to mark World Lymphedema Day 2026 on March 6 by holding free lectures and lymphedema screening in partnership with various hospitals. PSVM is a premier specialty society of physicians delivering vascular care including lymphedema management.
- WOO (Creative Agency)minorCreative agency partner for 2025 breast cancer awareness advertisement campaign titled 'Don't miss the signs. Stay on track.' The 15-second video encourages women to undergo clinical breast examination.
- Cancer Coalition PhilippinescoreFounding member of Cancer Coalition Philippines, the coalition that led the lobby for the passage of the National Integrated Cancer Control Act.
- Metro Manila Mayors' Spouses Foundation, Inc. (MMMSFI)corePartnership since 2016 for OKtober breast cancer awareness and screening program reaching all 16 cities and one municipality of Metro Manila. The partnership continued through the pandemic and conducts free breast cancer forums and clinics every October. In 2025, hosted by San Juan City with 460 attendees.
- Department of Health (DoH)coreNational government partnership for breast cancer control programs and awareness initiatives. DoH participates in OKtober events and cancer forums with representatives from the Cancer Control Division.
- Camera Club of the PhilippinesminorCollaboration for Icons of Hope social media campaign featuring cancer survivors sharing their stories. Part of ICanServe's 25th anniversary celebration. Photographers contribute portrait sessions for survivor features.
- Studio D DesignsminorMerchandise collaboration for Limited Edition Personalized Stationery Collection benefiting ICanServe Foundation. Brainchild of Dindin Lagdameo, ovarian cancer survivor and owner of Studio D Designs.
- Various Partner HospitalscoreHospitals providing venues and medical volunteers for lymphedema screening and breast cancer awareness events including: Asian Hospital and Medical Center, De La Salle University Medical Center, East Avenue Medical Center, Jose R. Reyes Memorial Medical Center, Makati Medical Center, ManilaMed, Perpetual Help Medical Center-Las Pinas, Philippine General Hospital, St. Luke's Medical Center-QC, St. Luke's Medical Center-BGC, Singapore Cancer Center, and Southern Philippines Medical Center.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ICanServe Foundation competitors and assessment
Company assessmentBroad incumbents
- National Breast Cancer Foundation (US): US-focused breast cancer nonprofit providing mammography screening, education, and patient navigation services. Comparable core services (education + patient navigation + screening) and survivor-driven community model.
- Susan G. Komen: Global leader in breast cancer advocacy, research funding, and community outreach. Comparable in mission and survivor-driven advocacy model, though Komen operates at vastly larger scale and geographic breadth than ICanServe.
Direct peers
- Living Beyond Breast Cancer: US-based breast cancer nonprofit focused on patient education, peer support, and survivorship resources. Comparable in survivor-led community support model and patient-education mission.
- Philippine Cancer Society, Inc. The Philippines' oldest general cancer advocacy nonprofit, directly comparable as a Filipino cancer-focused organization offering patient support, public education, and screening initiatives. Both compete for the same Philippine donor base and government partnerships in cancer control.
- Tigerlily Foundation: US-based breast cancer advocacy organization focused on women of color and underserved communities. Comparable as a patient-advocacy nonprofit with focus on community outreach and health equity in breast cancer.
- Cancer Coalition Philippines: Coalition in which ICanServe is a founding member, focused on national cancer policy advocacy including the National Integrated Cancer Control Act. Directly comparable in advocacy mission and partnership ecosystem.
- Kasuso Foundation (Philippine Foundation for Breast Care): Philippine breast cancer-specific foundation focused on patient support and advocacy. Most directly comparable peer given overlapping disease focus, Filipino geography, and patient-navigation services.
Emerging players
- Philippine Foundation for Vaccination: Filipino health nonprofit operating public education and prevention programs through similar LGU and Department of Health partnerships. Comparable in non-profit health advocacy operating model in the Philippines.
Regional players
- Breast Cancer Foundation (Singapore): Singapore's primary breast cancer nonprofit offering screening subsidies, education, and patient support. Comparable regional peer in Southeast Asian breast cancer advocacy with deeper institutional funding.
- Project Pink (Singapore): Singapore-based breast cancer awareness and screening initiative with similar community outreach model. Comparable as a Southeast Asian breast cancer-focused nonprofit with strong volunteer network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ICanServe Foundation social profiles
Digital presenceICanServe Foundation compliance and trust
Trust signalCompliance1 record
ICanServe Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICanServe Foundation leadership team
Management profileNumber of profiles
Profiles15 records
ICanServe Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
ICanServe Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICanServe Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICanServe Foundation
What does ICanServe Foundation do?
ICanServe Foundation promotes early breast cancer detection and provides support to Filipino women at risk for or living with breast cancer. Its core services include the Ating Dibdibin community-based breast cancer screening program (institutionalized through partnerships with local government units), multilingual patient manuals, breast self-examination video guides, patient navigation services, and survivor-led educational forums (Silver Linings, OKtober). All programs are delivered free of charge to beneficiaries and funded by donations, membership fees, merchandise sales, and fundraising events.
Is ICanServe Foundation a public or private company?
ICanServe Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ICanServe Foundation founded?
ICanServe Foundation was founded in 1999. It employs 1 to 10 people.
Where is ICanServe Foundation based?
ICanServe Foundation is headquartered in Pasig City, Philippines, in the Asia region.
How does ICanServe Foundation make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and membership Fees.
Who are ICanServe Foundation's main competitors?
Broad incumbents on record are National Breast Cancer Foundation (US) and Susan G. Komen. Direct peers are Living Beyond Breast Cancer, Philippine Cancer Society, Inc., Tigerlily Foundation, Cancer Coalition Philippines and Kasuso Foundation (Philippine Foundation for Breast Care). Philippine Foundation for Vaccination is listed as an emerging player. Regional players are Breast Cancer Foundation (Singapore) and Project Pink (Singapore).
Does ICanServe Foundation have an API?
No public API is recorded for ICanServe Foundation.
What industry is ICanServe Foundation in?
ICanServe Foundation's product category is Nonprofit breast cancer advocacy services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813212 and its SIC code is 8000.