TOKAY Ultimate
TOKAY Ultimate is a French direct-to-consumer brand that designs and sells ultimate frisbee-specific cleats (TOKAY Flight, $141/pair) and accessories online via Shopify, shipping to 50+ countries from warehouses in France and the USA. The company serves individual ultimate frisbee players and teams through community-driven marketing and a founder-led team of four.
- Company typePrivate
- Founded2019
- HeadquartersChambéry, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TOKAY Ultimate does
TOKAY Ultimate is a privately held, French specialty footwear company founded in 2019 and headquartered in Chambéry, France. The company designs, manufactures, and sells ultimate frisbee-specific cleats and accessories directly to consumers, with the TOKAY Flight cleat as its flagship product. The cleats are engineered specifically for ultimate frisbee movement patterns — multi-directional cuts, pivots, layouts, and sprints — rather than adapted soccer/football cleats, featuring a proprietary stud configuration (toe + heel + side studs), a 22-stud density, a TPU outsole, a 3D mesh breathable upper, and a dual insole system (thin yellow insoles for wide feet, thicker blue insoles for narrow feet). The company operates a direct-to-consumer e-commerce model through Shopify, with dual warehouses in France and the USA supporting 1-week delivery to Europe, USA, and Canada, and ships to 50+ countries at a $141 price point per pair (5th generation as of 2024).
The business model is hardware sales-led, centered on the $141 cleats and supplemented by accessories (beach socks, insoles, cleats freshener, summer socks), apparel (organic cotton t-shirts), gift cards, and bundles. The company runs a team discount program (5% off from 5 pairs) and offers custom products (custom beach socks from 3 pairs) for team and club buyers. Marketing is community-driven rather than paid advertising: TOKAY sponsors ultimate frisbee media outlets (Ultiworld, Ulti.TV, Ultiphoto.com, Focus Ultimate), operates an ambassador program with professional players across Team Americas, Europe, and Asia/Oceania, and co-published 'One More Year', the first full-length ultimate frisbee graphic novel. The team is small and founder-led (4 named members: Robin as Founder, Marie in Communication & Marketing, Clémence in Marketing & Sales Strategy, Antoine as Product Design), with no disclosed external institutional funding or venture capital backing. Primary customer segments are individual ultimate frisbee players (recreational to competitive) and, secondarily, ultimate teams and clubs for bulk orders.
TOKAY Ultimate firmographics
Firmographics- Name
- TOKAY Ultimate
- Legal name
- TOKAY Ultimate
- Website
- https://tokay-ultimate.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TOKAY Ultimate is a French direct-to-consumer brand that designs and sells ultimate frisbee-specific cleats (TOKAY Flight, $141/pair) and accessories online via Shopify, shipping to 50+ countries from warehouses in France and the USA. The company serves individual ultimate frisbee players and teams through community-driven marketing and a founder-led team of four.
- Ownership category
- akta.pro rank
TOKAY Ultimate industry classification
Industry- Product category
- Athletic Footwear
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Soccer/Football Footwear & Apparel Retail (CRAMACAC)
- akta.pro secondary industry
- Full-Line Sporting Goods Superstores (CRAMABAA)
Keywords
Where TOKAY Ultimate is headquartered
LocationHeadquarters
- HQ city
- Chambéry
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
TOKAY Ultimate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Footwear Sales: Primary revenue from TOKAY Flight ultimate frisbee cleats sold directly to consumers through e-commerce. One-time purchase model with price point of $141.00.
- Accessories: Accessories including beach socks, insoles, cleat freshener, and summer socks. Complementary products to core footwear offering.
- Apparel: T-shirts and lifestyle apparel featuring ultimate frisbee designs. Organic cotton materials, relaxed unisex fit.
- Gift Cards: Digital gift cards in €24, €50, €124 denominations providing flexibility for gift recipients.
- Bundled Packs: Curated bundles combining multiple products (e.g., Beach Adventures Pack with beach socks and graphic novel) at discounted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TOKAY Flight Ultimate Frisbee Cleats |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Beach Socks |
| Unit Pricing | Pay-as-you-go | Cleats Freshener |
| Unit Pricing | Pay-as-you-go | Insoles |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Beach Adventures Pack |
| Unit Pricing | Pay-as-you-go | One More Year Pack |
| Unit Pricing | Pay-as-you-go | One More Year Graphic Novel |
| Unit Pricing | Pay-as-you-go | Summer Socks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TOKAY Ultimate product offering
Product offeringCore offering
TOKAY Ultimate designs, manufactures, and sells ultimate frisbee-specific cleats and complementary accessories directly to consumers worldwide. Its flagship product, the TOKAY Flight cleat, is engineered specifically for the multi-directional movements of ultimate frisbee with a strategic stud configuration, breathable 3D mesh upper, and a dual insole fit system. Supporting offerings include protective beach socks, technical summer socks, insoles, a bamboo charcoal cleats freshener, organic cotton t-shirts, gift cards, and bundled packs.
Product overview
TOKAY Ultimate is a specialty footwear and apparel brand focused exclusively on ultimate frisbee. The product portfolio centers on the TOKAY Flight cleats as the core product, supplemented by a range of accessories (insoles, cleats freshener, beach socks, summer socks), apparel (t-shirts), bundled packs, and a graphic novel. The TOKAY Flight cleats represent the company's primary innovation—a sport-specific cleat designed for ultimate frisbee movement patterns, now in its 5th generation since 2019. Accessories like insoles and beach socks complement the cleat line, while the t-shirt line extends the brand into lifestyle apparel. The company also offers team discount programs and custom product options.
Differentiator
Problem solved
Functional benefit
Products and services
- TOKAY Flight Ultimate Frisbee Cleats Flagship ultimate frisbee cleats designed specifically for the sport, featuring multi-directional grip, strategic stud configuration with toe and heel studs, breathable 3D mesh lining, and a wider sole platform for stability during cuts and pivots. Available in Black, Grey, White, and Team USA colorways across a broad size range.
- Beach Socks TOKAY Protective socks designed for beach ultimate frisbee, with abrasion-resistant black thread, silicone grip on the underside, and protection from hot sand, sharp shells, and friction. Available in multiple designs including TOKAY, GRADIENT, SKY THE LIMITS, SOTG, STOP WAR, NEON, PALM, and ONE MORE YEAR.
- Cleats Freshener 3-in-1 natural deodorizer inserts made from Moso bamboo charcoal and minerals that absorb moisture and prevent odor-causing bacteria buildup in cleats and sports gear. REACH-certified and climate neutral.
- Yellow Insoles Thin insoles designed for extra room and a spacious, minimal fit. Included with every pair of TOKAY cleats and ideal for players with normal to wide feet.
- Blue Booster Insoles Thicker insoles with extra cushioning under the heel and midfoot support, designed for a snugger fit and better stability. Ideal for players with narrow feet or those seeking more support.
- TOKAY T-Shirts Unisex lifestyle t-shirts made from 100% organic cotton featuring ultimate frisbee-themed designs. Available in designs including Own the Wind, I Can Sky, Throwology, Built on Tents, and On the Field. Own the Wind line made in Portugal at 200 gsm; other designs made in Bangladesh at 180 gsm.
- Summer Socks Technical performance socks made with X-Dry, X-Pro, and Carbon Resistex materials, featuring flat stitching for optimal cushioning and blister prevention, ventilation zones, and an advanced knitting pattern. Oeko-Tex 100 certified.
- The Ultimate Gift Card Digital gift card available in denominations of €24, €50, and €124 (with custom amounts announced), allowing recipients to choose their own TOKAY products.
- One More Year Graphic Novel A 200+ page full-length ultimate frisbee graphic novel and sports comedy by Contested Strip, telling the story of a team of aging misfits chasing one last shot at Beach Nationals glory.
- Beach Adventures Pack Bundled pack combining protective beach socks with the One More Year graphic novel at a discounted price, designed for beach ultimate players.
- One More Year Pack Bundled pack including Custom Beach Socks and the One More Year graphic novel at a discounted price.
- Custom Beach Socks Customizable beach socks that can be printed with team colors and designs. Free customization service available from 3 pairs ordered, with design support through Canva.
Quantifiable outcome
- Wider sole offering greater stability during sharp cuts and quick changes of direction
- +4 more outcomes
Companies that use TOKAY Ultimate
Customer profileSegments3 records
Ideal customer profiles3 records
TOKAY Ultimate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
TOKAY Ultimate partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- UltiworldcoreUltimate frisbee media outlet sponsor. Part of marketing budget directed to community sponsors with real impact on the sport. Supports streamed games and tournament coverage.
- Ulti.TVcoreUltimate frisbee video content platform. Marketing partnership supporting quality ultimate frisbee video coverage.
- Ultiphoto.comminorUltimate frisbee photography service sponsor. Community support through sports photography coverage.
- Focus UltimateminorUltimate frisbee media and content sponsor.
- One More Year (Contested Strip)coreCo-publishing partnership for One More Year graphic novel. Megan Prazenica and Meghan Kemp-Gee created the story, with Richard Mercado as illustrator and Alison Hu as colorist. First full-length ultimate frisbee graphic novel.
- DiscmemesminorCommunity friend and social media partner (@discmemes). Ultimate frisbee content creator.
- Tobu FitnessminorUltimate frisbee fitness coach Justin providing training content. Blog feature on ankle strengthening exercises for ultimate players. Community partner supporting player development.
- Melissa Witmer / Ultimate Athlete ProjectminorFitness expert providing training content for ultimate players. Blog interviews and agility drill content. Strength and conditioning specialist for ultimate.
- Amanda Moore (Chiropractor)minorHealthcare practitioner and ultimate player interviewed for foot health content. Expert perspective on ultimate frisbee injuries and foot care.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
TOKAY Ultimate competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TOKAY Ultimate social profiles
Digital presenceTOKAY Ultimate compliance and trust
Trust signalCompliance2 records
TOKAY Ultimate financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOKAY Ultimate leadership team
Management profileNumber of profiles
Profiles4 records
TOKAY Ultimate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOKAY Ultimate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOKAY Ultimate
What does TOKAY Ultimate do?
TOKAY Ultimate designs, manufactures, and sells ultimate frisbee-specific cleats and complementary accessories directly to consumers worldwide. Its flagship product, the TOKAY Flight cleat, is engineered specifically for the multi-directional movements of ultimate frisbee with a strategic stud configuration, breathable 3D mesh upper, and a dual insole fit system. Supporting offerings include protective beach socks, technical summer socks, insoles, a bamboo charcoal cleats freshener, organic cotton t-shirts, gift cards, and bundled packs.
Is TOKAY Ultimate a public or private company?
TOKAY Ultimate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOKAY Ultimate founded?
TOKAY Ultimate was founded in 2019. It employs 1 to 10 people.
Where is TOKAY Ultimate based?
TOKAY Ultimate is headquartered in Chambéry, France, in the Europe region.
How does TOKAY Ultimate make money?
Five revenue lines are on record. Footwear Sales are the primary driver. The others are accessories, apparel, gift Cards and bundled Packs.
Does TOKAY Ultimate have an API?
No public API is recorded for TOKAY Ultimate.
What industry is TOKAY Ultimate in?
TOKAY Ultimate's product category is Athletic Footwear. Its primary akta.pro industry code is CRAMACAC, Soccer/Football Footwear & Apparel Retail, with a secondary code of CRAMABAA, Full-Line Sporting Goods Superstores. Its NAICS code is 33992 and its SIC code is 3949.