Vilpra
Vilpra is an Estonian e-commerce retailer and authorized Baltic distributor of heating, ventilation, air conditioning, solar power, fireplace, and chimney equipment for residential and commercial customers, representing brands including JINKO, SOLIS, GREE, and ENSY.
- Company typePrivate
- Founded2002
- HeadquartersHarju, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vilpra does
Vilpra OU is an Estonian private limited company operating a multi-brand e-commerce platform (vilpra.ee) that distributes heating, ventilation, air conditioning, solar power, fireplace, and chimney equipment to residential and commercial customers in the Baltic states. The product catalog is organized across six categories: heating equipment (solid fuel and pellet boilers, indirect water heaters, boiler room accessories), chimneys and components for solid-fuel appliances, air-to-water and air-to-air heat pumps, photovoltaic systems (modules and inverters), ventilation devices and air conditioners, and fireplaces and stoves. Vilpra holds official representative status for JINKO solar modules and SOLIS inverters in the Baltic region, and distributes equipment from GREE Electric Appliances (Pular, Airy, Lomo Nordic lines) and ENSY (WAVE series heat recovery ventilators).
The underlying technology Vilpra sells is OEM-supplied rather than proprietary: products feature inverter-driven compressors (G10 Inverter technology in Gree units), rotary heat exchangers in ENSY WAVE ventilators (up to 88% heat recovery, Wi-Fi/Bluetooth control), N-Type bifacial solar cells (Jinko Tiger Neo modules at up to 23.02% efficiency), and hybrid inverters (Solis S6-EH series supporting 3-50 kW). Vilpra provides warranty and post-warranty service for the represented brands.
The business model is one-time unit sales of physical equipment at retail prices denominated in EUR, with visible unit pricing ranging from €4.57 for small chimney components to €7,559.48 for hybrid inverters and discount tiers of 15-28% applied to listed products. Go-to-market combines a direct e-commerce storefront, a partner/reseller network for installers, inside sales via four published phone numbers, and social media presence on Facebook and LinkedIn. Vilpra serves two primary segments: individual residential homeowners (heating, fireplace, and rooftop solar needs) and small commercial customers (HVAC, ventilation, and solar installations), with no disclosed enterprise anchor customers and no evidence of subscription or recurring revenue components.
Vilpra firmographics
Firmographics- Name
- Vilpra
- Legal name
- Vilpra OU
- Website
- https://vilpra.ee
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vilpra is an Estonian e-commerce retailer and authorized Baltic distributor of heating, ventilation, air conditioning, solar power, fireplace, and chimney equipment for residential and commercial customers, representing brands including JINKO, SOLIS, GREE, and ENSY.
- Ownership category
- akta.pro rank
Vilpra industry classification
Industry- Product category
- HVAC Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG), Air Handling Units (AHUs) & Rooftop Units (RTUs) (IMADANAA)
Keywords
Where Vilpra is headquartered
LocationHeadquarters
- HQ city
- Harju
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Vilpra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Vilpra generates revenue through direct sales of heating, ventilation, air conditioning, solar energy equipment, fireplaces, and chimneys to residential and commercial customers. Products are sold with visible pricing in EUR through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for heating, HVAC, and solar products |
| Unit Pricing | — | Solar panel and inverter pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vilpra product offering
Product offeringCore offering
Vilpra supplies and retails heating, ventilation, air conditioning, fireplace, chimney, heat pump, and solar power equipment for homes and buildings through its e-commerce platform. The company acts as an authorized distributor for brands including JINKO (solar panels), SOLIS (inverters), GREE Electric Appliances (air conditioners and heat pumps), and ENSY (heat recovery ventilation), providing warranty and post-warranty maintenance services across the Baltic states.
Product overview
Vilpra is an Estonian heating, ventilation, air conditioning, and renewable energy equipment retailer operating as a multi-brand e-commerce platform. The product portfolio centers on six main categories: (1) Heating Equipment (Kütteseadmed) including solid fuel and pellet boilers, water heaters, and boiler room equipment; (2) Chimneys (Korstnad) for fireplaces and stoves with components in various diameters; (3) Heat Pumps (Soojuspumbad) featuring air-to-water systems; (4) Solar Power Stations (Päikeseelektrijaamad) with Jinko solar modules and Solis inverters; (5) Ventilation and Air Conditioning (Ventilatsioon ja konditsioneerimine) including Gree air conditioners, ENSY WAVE recuperators, and Lomo Nordic/Airy heat pumps; and (6) Fireplaces and Stoves (Kaminad ja ahjud). The company operates as an authorized representative of brands including JINKO and SOLIS in the Baltic states, offering equipment with smart features such as Wi-Fi connectivity, Bluetooth, and voice control. Products are primarily sold through the e-commerce platform with phone consultation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating Equipment (Kütteseadmed)
- Chimneys (Korstnad)
- Heat Pumps (Soojuspumbad)
- Solar Power Stations (Päikeseelektrijaamad)
- Ventilation and Air Conditioning (Ventilatsioon ja konditsioneerimine)
- Fireplaces and Stoves (Kaminad ja ahjud)
- ENSY WAVE Series Ventilation Units
- Jinko Tiger Neo Solar Modules
- Solis S6-EH Hybrid Inverters
- Solis S5 Inverters
- Gree Pular Air Conditioners
- Lomo Nordic Heat Pumps
Quantifiable outcome
- Heat recovery ventilation efficiency up to 88%
- +2 more outcomes
Companies that use Vilpra
Customer profileSegments2 records
Ideal customer profiles2 records
Vilpra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vilpra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JINKOcoreVilpra is the official JINKO brand representative in the Baltic states. They offer solar panels from JINKO including Tiger Neo N-Type series with efficiency up to 23.02%. Warranty and post-warranty maintenance services are provided.
- SOLIScoreVilpra is the official SOLIS brand representative in the Baltic states. They offer SOLIS inverters including hybrid and standard inverters ranging from 3kW to 50kW. Warranty and post-warranty maintenance services are provided.
- GREE Electric AppliancescoreVilpra sources air conditioners and heat pumps from GREE Electric Appliances, including Gree Pular and Lomo Nordic product lines featuring G10 Inverter technology.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Vilpra competitors and assessment
Company assessmentBroad incumbents
- Bosch Thermotechnology: Bosch Thermotechnology is a broad incumbent manufacturer of heating, hot water, and air conditioning solutions. It is comparable to Vilpra as a major European heating/cooling brand whose product lines (boilers, heat pumps, water heaters) overlap with Vilpra's distributed catalog.
- Viessmann: Viessmann is a German manufacturer of heating, industrial, and refrigeration systems. Comparable to Vilpra as a major European heating brand whose products Vilpra distributes (boilers, heat pumps), and operating at vastly larger scale across the European residential and commercial heating market.
- NIBE Energy Systems: NIBE is a Swedish manufacturer of heat pumps and indoor climate solutions. It is a broad incumbent in the European heat pump category that Vilpra distributes, with overlapping residential and commercial heat pump offerings.
- Vaillant: Vaillant is a German manufacturer of heating, ventilation, and heat pump systems. It is comparable to Vilpra as a major European HVAC brand whose boilers, heat pumps, and climate solutions overlap with Vilpra's distributed product portfolio.
- Daikin: Daikin is a global HVAC manufacturer offering air conditioners, heat pumps, and refrigeration systems. It is comparable to Vilpra as a key supplier/brand in the heating and cooling category represented regionally through distributors like Vilpra, operating at vastly larger scale.
- Stiebel Eltron: Stiebel Eltron is a German manufacturer of heat pumps, ventilation systems, and water heating solutions. It is comparable to Vilpra as a European HVAC/renewable heat brand whose ventilation and heat pump products overlap with Vilpra's ENSY WAVE and Lomo Nordic offerings.
- Mitsubishi Electric: Mitsubishi Electric is a global manufacturer of air conditioning and HVAC systems. It is comparable to Vilpra as a major AC and heat pump brand competing in the same residential and commercial cooling/heating category Vilpra serves through its Gree and Lomo Nordic product lines.
Emerging players
- Solis (Ginlong Technologies): Solis is a Chinese solar inverter manufacturer and one of Vilpra's core brand partners (official Baltic representative). Comparable to Vilpra as a solar inverter brand increasingly competing for direct-to-consumer sales in the European solar market alongside its distributor network.
- Jinko Solar: Jinko Solar is a global solar panel manufacturer and one of Vilpra's core brand partners (official Baltic representative). Comparable to Vilpra as a tier-1 solar module brand whose products Vilpra distributes to Baltic residential and commercial customers.
Direct peers
- Ahlsell: Ahlsell is a Nordic technical wholesale distributor selling HVAC, plumbing, electrical, and tools to contractors and installers. It is directly comparable to Vilpra in distribution model, customer base (installers and trade buyers), and HVAC/heating product categories, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vilpra social profiles
Digital presenceVilpra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vilpra leadership team
Management profileNumber of profiles
Vilpra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vilpra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vilpra
What does Vilpra do?
Vilpra supplies and retails heating, ventilation, air conditioning, fireplace, chimney, heat pump, and solar power equipment for homes and buildings through its e-commerce platform. The company acts as an authorized distributor for brands including JINKO (solar panels), SOLIS (inverters), GREE Electric Appliances (air conditioners and heat pumps), and ENSY (heat recovery ventilation), providing warranty and post-warranty maintenance services across the Baltic states.
Is Vilpra a public or private company?
Vilpra is a private company. It is classified as unknown and is currently operating.
When was Vilpra founded?
Vilpra was founded in 2002. It employs 1 to 10 people.
Where is Vilpra based?
Vilpra is headquartered in Harju, Estonia, in the Europe region.
How does Vilpra make money?
One revenue line is on record: product Sales.
Who are Vilpra's main competitors?
Broad incumbents on record are Bosch Thermotechnology, Viessmann, NIBE Energy Systems, Vaillant, Daikin, Stiebel Eltron and Mitsubishi Electric. Emerging players are Solis (Ginlong Technologies) and Jinko Solar. Ahlsell is listed as a direct peer.
Does Vilpra have an API?
No public API is recorded for Vilpra.
What industry is Vilpra in?
Vilpra's product category is HVAC Equipment. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment. Its NAICS code is 333415 and its SIC code is 5070.