Muslim Advisory Council of Canada

What Muslim Advisory Council of Canada does

MACC is a Canadian nonprofit advocacy organization headquartered in Oakville, Ontario, focused on policy advocacy, applied research, and institutional training on issues affecting Muslim communities, including Islamophobia in healthcare, gender-based violence, and equitable access to education. Its operational remit spans federal and provincial jurisdictions and is delivered through partnerships with academic institutions (McMaster University), research bodies (Canadian Centre for Housing Rights — CCBR), healthcare organizations (McMaster Children's Hospital), school boards (Halton District School Board), women's services organizations (YWCA Canada), and anti-racism foundations (Canadian Race Relations Foundation). Core programmatic products include the Islamophobia in Healthcare Research Series, a scoping review with McMaster, a WAGE-funded 30-month gender-based violence research project, and an Education Support Service for Muslim Families launched with the Halton District School Board in 2024. The organization is governed by a board chaired by Mohamad Sawwaf, with Tabassum Wyne serving as Executive Director, and has added high-profile directors in late 2024 and 2025.

The technology stack is limited to standard web publishing and digital advocacy platforms — no proprietary software products, no AI/ML components, and no data-infrastructure productization have been disclosed. Business model is nonprofit: revenue is generated through government grants (notably Women and Gender Equality Canada funding), institutional consulting and training contracts with named healthcare, education, and anti-racism clients, community donations, and event-based fundraising. There is no productized SaaS or subscription pricing; engagement is project-based. Notable recognition includes Small Business of the Year (2021) from the Milton Chamber of Commerce, Children's Healthcare Canada Organizational Leadership Award (2022), and a Health Heroes Award (2022), reflecting credibility in the Canadian healthcare equity space.

Strategically, MACC has progressively raised its institutional profile, culminating in 2026 Supreme Court of Canada intervener status in the constitutional challenge to Quebec's Bill 21. This positioning, combined with expansion into K-12 education and a national advocacy footprint, indicates an organization transitioning from a regional advocacy body to a nationally recognized policy and litigation stakeholder.

Name

Muslim Advisory Council of Canada

Legal name

Muslim Advisory Council of Canada

Website

https://muslimadvisory.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian nonprofit advocacy organization that delivers applied research, institutional training, and policy advocacy on Islamophobia, healthcare equity, gender-based violence, and education access for Muslim communities across Canada.

Ownership category

akta.pro rank

Product category

Anti-Islamophobia Advocacy and Community Services

NAICS

Human Rights Organizations (813311), Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Human Rights Monitoring, Documentation & Advocacy (BPADAGAK)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Legal Literacy & Public Legal Education (Know Your Rights) (EDAAAFAI)

Keywords

• Anti-Islamophobia training
• Community advocacy services
• Equity and inclusion consulting
• Healthcare equity research
• Gender-based violence services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual and organizational donations through the organization's website. The organization accepts various donation amounts and frequencies (one-time, weekly, monthly).
2. Government and Institutional Grants: Project-based funding from government agencies such as Women and Gender Equality Canada (WAGE) for gender-based violence research initiatives.
3. Training Services: Anti-Islamophobia training programs offered to healthcare organizations, corporations, and institutions, likely on a fee-for-service basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Muslim Advisory Council of Canada delivers anti-Islamophobia training, evidence-based research, policy advocacy, and community support services for Canadian Muslims. Its portfolio includes general and healthcare-specific training programs, community-based research on Islamophobia in healthcare and gender-based violence, education support navigation for Muslim families, secure incident reporting, and legal advocacy including Supreme Court intervention on Quebec's Bill 21. Revenue is sustained through donations, government grants, and institutional training engagements.

Product overview

The Muslim Advisory Council of Canada operates as a non-profit advocacy organization offering a portfolio of programmatic services rather than a unified technology product. Its core offerings include anti-Islamophobia training programs (general and healthcare-specific), research initiatives on Islamophobia and gender-based violence, community support services including education support for Muslim families at Halton District School Board, secure incident reporting tools for documenting discrimination, policy advocacy and legal intervention (such as Bill 21 Supreme Court case), community events like the Leading Through Allyship Summit, and educational resources including the Ramadan Toolkit. These services work together to address Islamophobia, promote equity, and support Canadian Muslims through evidence-based research, training, advocacy, and community empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Islamophobia Training (General)

Quantifiable outcome

• 25 Muslim patients and 10 healthcare workers surveyed on Islamophobia experiences in 2022
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• Halton District School BoardmajorStrategic or Co-development Partner · 1 September 2024Education Support for Muslim Families initiative providing systems navigator services to families navigating the school system. Includes secure incident reporting tool for documenting Islamophobia or racism within schools.
• Canadian Race Relations FoundationmajorGTM or Marketing Partner · 21 October 2023Title sponsor for the Leading Through Allyship Summit event held October 21, 2023 at FirstOntario Arts Centre Milton. Event celebrating women and unity with diverse panel of accomplished women from various sectors.
• McMaster University Office of Community EngagementcoreStrategic or Co-development Partner · 1 September 2022Scoping review research on Islamophobia in healthcare settings, investigating experiences of discrimination towards Muslim women and children in Canadian, U.S., and U.K. healthcare systems. Partnership included Anti-Muslim Sentiment in Healthcare Symposium hosted by McMaster Faculty of Health Sciences.
• Centre for Community-Based Research (CCBR)coreStrategic or Co-development Partner · 1 January 20222.5-year community-based research project titled 'Researching Barriers to Gender-Based Violence Services for Canadian Muslims Through Community-Driven Knowledge Mobilization.' Joint initiative examining intersectional barriers Muslim women face accessing GBV services in Halton Region and beyond. Project supported by Women and Gender Equality Canada with Phase 1 findings released in Year 1 report.
• YWCA CanadacoreStrategic or Co-development Partner · 1 February 2021Community engagement initiative as part of YWCA Canada's National Action Plan to End Gender-Based Violence. MACC contributed policy recommendations to the Government of Canada ensuring Canadian Muslim voices were represented.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Urban Alliance on Race Relations: Canadian nonprofit focused on anti-racism policy advocacy, research, and community engagement. Operates in a closely adjacent advocacy/research model targeting systemic racism.
• Canadian Arab Institute: Policy-focused nonprofit amplifying priorities of Arab-Canadians at the federal level, with overlapping equity, advocacy, and policy recommendation work. Closely comparable to MACC's policy and community advocacy role (and counts MACC's current Advisory Board member Shireen Salti as a former Executive Director).
• Islamic Social Services Association (ISSA) Canada: National Islamic social-services organization providing culturally responsive counseling, education, and community programs for Canadian Muslims. Comparable on culturally grounded community service delivery to Muslim populations.
• National Council of Canadian Muslims (NCCM): National Canadian Muslim civil liberties and advocacy organization that engages in policy advocacy, research, and community empowerment on issues including Islamophobia, religious freedom, and Bill 21. Directly comparable mandate and operating model to MACC.
• CAIR Canada: Canadian chapter of the Council on American-Islamic Relations, focused on combating Islamophobia, protecting civil liberties, and engaging in advocacy and legal interventions for Canadian Muslims. Closely comparable mandate and intervention-oriented model.
• Canadian Race Relations Foundation (CRRF): Federal Crown corporation funding research, education, and community engagement to advance race relations and combat racism in Canada. Operates in an adjacent advocacy/research space and is an active MACC partner (sponsor of the Leading Through Allyship Summit).

Broad incumbents

• Canadian Civil Liberties Association (CCLA): Established national civil liberties organization engaging in Charter litigation, including interventions at the Supreme Court of Canada on religious-freedom and equality issues. Comparable on the Supreme Court intervention and Bill 21 legal advocacy dimensions.
• YWCA Canada: Large national nonprofit addressing gender equity, including a National Action Plan to End Gender-Based Violence in which MACC participates. Comparable on the GBV policy and survivor-services axis, though at materially greater scale and broader demographic scope.

Emerging players

• Canadian Muslim Lawyers Association: Professional association supporting Muslim legal professionals in Canada with advocacy on equity and religious-freedom issues. Partial overlap with MACC's legal advocacy and Bill 21 intervention activities.
• South Asian Women's Centre (Aarohi): Community-based organization serving racialized women in the Greater Toronto Area, with comparable service-navigation and gender-based-violence support programming. Overlaps with MACC's GBV and systems-navigator offerings at a community-services level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maccmuslims
• Facebookfacebook.com/muslimadvisorycouncilofcanada
• LinkedInlinkedin.com/company/muslim-advisory-council-of-canada
• Instagraminstagram.com/muslimadvisorycouncilcanada/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muslim Advisory Council of Canada