Virginia Bariatric Surgery

What Virginia Bariatric Surgery does

Virginia Bariatric Surgery Center is a privately held, single-location medical practice headquartered at 171 Elden Street, Herndon, Virginia, founded by Dr. Matthew Fitzer around 2010 after relocating from a New York practice. It serves patients across the Northern Virginia and greater Washington DC metro area, including Maryland and West Virginia, and offers a comprehensive suite of bariatric and medical weight-loss interventions: sleeve gastrectomy, Roux-en-Y gastric bypass, adjustable gastric banding (LAP-BAND), intragastric balloon placement, endoscopic sleeve gastroplasty (ESG) and endoscopic revisions, revision surgery, and non-surgical medical management using GLP-1 agonists (Wegovy, Ozempic, Zepbound, Mounjaro, Saxenda) and oral agents (Contrave, Xenical, phentermine). The practice operates as a solo-surgeon clinic with a multidisciplinary support team of two physician assistants, a certified bariatric nurse, two registered dietitians, patient coordinators, and administrative staff (approximately 11 total).

The underlying technology stack is procedural rather than digital: minimally invasive laparoscopic surgical techniques performed in 35–75 minutes per sleeve case, endoscopic incisionless procedures, and the Baritrax360 electronic health record system used to maintain longitudinal 10-year patient outcomes data. No proprietary software, AI/ML models, or third-party platform integrations beyond the Pattrax patient portal are evident.

The business model is predominantly one-time surgical fees supplemented by recurring medication management consultations. Surgical procedures may be covered by insurance for qualifying patients (BMI 40+, or 35+ with comorbidities), and the practice offers insurance navigation plus self-pay discounts and financing for uninsured patients. The go-to-market is sales-led: free 1.5-hour online weight-loss seminars hosted by Dr. Fitzer serve as the top-of-funnel acquisition channel, followed by office consultations. Supporting channels include a "Dr. Fitzer Dissects the News" educational blog, a YouTube channel, an email newsletter, patient testimonials, and an "Ask Dr. Fitzer" form. The practice has no external funding, no parent company, no institutional investors, and no disclosed partnerships, acquisitions, or strategic alliances.

Name

Virginia Bariatric Surgery

Legal name

Virginia Bariatric Surgery Center

Website

https://virginiabariatric.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia Bariatric Surgery Center is a private, solo-surgeon bariatric practice in Herndon, Virginia, serving DC metro patients with laparoscopic and endoscopic weight-loss procedures plus GLP-1 medication management.

Ownership category

akta.pro rank

Product category

Bariatric Surgery Services

NAICS

Outpatient Care Centers (6214), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKADAL

Obesity Medicine & Weight Management

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

SECONDARYHLAFAIAB

Single-Specialty ASCs

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

Keywords

• Bariatric surgery
• Weight loss procedures
• Gastric bypass surgery
• Obesity medical management
• Laparoscopic surgery services

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: One-time surgical fees for weight loss procedures including gastric bypass, sleeve gastrectomy, adjustable gastric banding, and revision surgeries. Insurance may cover procedures based on BMI and weight-related comorbidities criteria.
2. Medical Management/Medications: Ongoing medication prescriptions including Saxenda, Wegovy, Ozempic, Zepbound, Mounjaro (semaglutide and tirzepatide). Injectable medications are taken weekly (except Saxenda). Also includes oral medications such as Contrave, Xenical, and phentermine.
3. Consultations and Seminars: Initial consultations with Dr. Fitzer and free online weight loss seminars serve as patient acquisition touchpoints. Seminars are approximately 1.5 hours covering surgical options, procedures, and post-surgical expectations.
4. Self-Pay and Financing: Self-pay discounts and financing options available for patients whose insurance does not cover bariatric procedures or who prefer to pay out-of-pocket. Practice offers assistance with insurance navigation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Virginia Bariatric Surgery Center is a medical practice providing surgical and non-surgical bariatric treatments for obesity and related conditions. The practice offers sleeve gastrectomy, gastric bypass (Roux-en-Y), adjustable gastric banding, intragastric balloon, endoscopic sleeve gastroplasty, and medical weight management programs including GLP-1 medications for individual patients seeking weight loss solutions.

Product overview

Virginia Bariatric Surgery Center offers a comprehensive weight loss program centered around surgical and medical obesity treatments. The practice provides seven core weight loss procedures: Sleeve Gastrectomy (removes 75-80% of stomach), Gastric Bypass (Roux-en-Y with intestinal bypass), Adjustable Gastric Banding/LAP-BAND (reversible band procedure), Intragastric Balloon (temporary endoscopic device), Endoscopic Sleeve Gastroplasty/ESG (incisionless procedure), Medical Management (injectable and oral weight loss medications including Wegovy, Ozempic, Zepbound), and Revisions Surgery (corrective procedures for prior bariatric surgeries). Services also include patient portals for scheduling, free weight loss seminars, consultations, and ongoing post-procedure support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleeve Gastrectomy Laparoscopic surgical removal of a portion of the stomach to reduce food intake, offered to patients with severe obesity seeking sustainable weight loss.
• Gastric Bypass (Roux-en-Y) Restrictive and malabsorptive bariatric surgery rerouting the digestive tract to limit food intake and nutrient absorption for patients with severe obesity and related comorbidities.
• Adjustable Gastric Banding (LAP-BAND) Placement of an adjustable silicone band around the upper stomach to restrict food intake, offered to patients seeking a reversible bariatric procedure.
• Intragastric Balloon Non-surgical placement of a saline-filled silicone balloon in the stomach to promote satiety and reduce food intake for patients seeking temporary, minimally invasive weight loss intervention.
• Endoscopic Sleeve Gastroplasty (ESG) Endoscopic procedure reducing stomach volume using sutures placed through the mouth without external incisions, offered to patients seeking a less invasive alternative to traditional sleeve gastrectomy.
• Medical Weight Management Physician-supervised weight loss program including nutrition counseling and pharmacotherapy options such as GLP-1 medications, offered to patients seeking non-surgical treatment for obesity.
• Revision Bariatric Surgery Corrective or conversion procedures for patients who experienced complications or inadequate weight loss following a prior bariatric operation.
• Weight Loss Medications (GLP-1) Prescription of GLP-1 agonist medications as part of a physician-managed weight loss regimen for patients with obesity.
• Free Bariatric Seminar Educational seminar provided to prospective patients to introduce surgical and non-surgical weight loss options offered by the practice.

Quantifiable outcome

• Gastric bypass patients average 70%+ excess weight loss sustained over 10 years
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True You Weight Loss: Founded by Dr. Christopher McGowan, an ESG specialist running an independent bariatric practice in North Carolina. Directly comparable as a privately-held, multi-procedure bariatric clinic with an emphasis on endoscopic and revisional procedures plus medical weight-loss.
• Bariatric Surgery Associates (PA): A private, multi-surgeon bariatric practice offering sleeve gastrectomy, gastric bypass, banding, revisions, and medical management. Comparable to Virginia Bariatric as an independently operated specialty practice delivering the same full suite of obesity interventions.
• New York Bariatric Group: A multi-surgeon, high-volume bariatric practice in the Northeast offering the same core procedures (sleeve, bypass, banding, ESG, balloon, revision) plus medical management. The closest structural analog to Virginia Bariatric in terms of being a private, surgery-led, multi-modality practice rather than a hospital program.

Broad incumbents

• Geisinger Bariatric & Metabolic Institute: An integrated delivery-system bariatric program with a comprehensive surgical, endoscopic, and medical weight-management offering. Comparable on multimodal service design but with a regional health-system footprint that enables scaled, structured patient pathways.
• Northwestern Medicine Center for Metabolic and Bariatric Medicine: An academic health-system program performing the same bariatric procedure mix as Virginia Bariatric with structured medical-management add-ons. Comparable as a 'gold-standard' outcomes comparator and as an institutional competitor for talent and referrals.
• Johns Hopkins Comprehensive Weight Loss Center: A nationally recognized academic bariatric program offering the full spectrum of medical and surgical weight management. Competes with Virginia Bariatric for high-acuity and complex cases as a tertiary referral destination within the broader Mid-Atlantic region.
• Cleveland Clinic Bariatric & Metabolic Institute: A leading academic bariatric program providing surgical and medical obesity care at scale. Comparable on service-line breadth (surgical + medical management + research-grade outcomes data) though operating as a multi-specialty hospital rather than an independent practice.

Emerging players

• Found (Found Health): A digitally-native obesity care platform that has scaled medical management (GLP-1 prescribing) via telemedicine. Direct competition for Virginia Bariatric's medical-management revenue stream, especially among patients seeking convenient, lower-touch weight-loss care.
• Ro Body Program: A direct-to-consumer telehealth platform prescribing GLP-1 weight-loss medications with a coaching layer. Competes with Virginia Bariatric's medication management offering for self-paying, lower-complexity obesity patients who prefer remote care over an in-person bariatric clinic.

Regional players

• MedStar Health Bariatric Surgery: The dominant health-system competitor in the DC metro area (the same region Virginia Bariatric serves). Operates multi-location bariatric surgery programs that compete directly for the same Northern Virginia / DC patient pool, but with the advantage of hospital-affiliated infrastructure and broader payer contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC4S6QghlleZYQ8fNLOSJgZw
• Facebookfacebook.com/virginiabariatric
• LinkedInlinkedin.com/company/virginia-bariatric-surgery-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Bariatric Surgery