NORA
- Company typePrivate
- Founded2000
- HeadquartersPlainview, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
NORA firmographics
Firmographics- Name
- NORA
- Legal name
- National Oilheat Research Alliance
- Website
- https://noraweb.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NORA industry classification
Industry- Product category
- Industry Research & Education (Heating Fuels)
- NAICS
- Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)
- akta.pro secondary industries
- EMS Training & Competency Development (EUAHAIAH), ISO 14001 Gap Assessment & Readiness (EUAHAIAA)
Keywords
Where NORA is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NORA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industry Assessment Fees: NORA was authorized into existence by the National Oilheat Research Act of 2000 and is funded through mandatory industry assessments from liquid fuel heating sector participants
Distribution channels3 records
Marketing channels5 records
NORA product offering
Product offeringCore offering
NORA is a federally-authorized non-profit industry organization that conducts research, provides education and certification, and develops standards for the U.S. liquid fuel home heating industry. It operates a dedicated research laboratory for testing biofuels and heating equipment, runs a tiered technician certification program (Bronze, Silver, Gold) through its online Learning & Resource Center, and coordinates state rebate programs for energy efficiency upgrades and renewable fuel adoption.
Product overview
NORA (National Oilheat Research Alliance) operates as an industry consortium focused on advancing liquid fuel home heating technology. The organization provides a portfolio of non-software products including a tiered technician certification program (Bronze, Silver, Gold), an online Learning & Resource Center for industry education, and operates the Liquid Heating Fuels Laboratory for research. Additional offerings include technical publications, the Net Zero Carbon Home program promoting renewable fuel adoption, state rebate programs for efficiency upgrades, and accredited technical school certification. The portfolio is oriented toward industry training, certification, and research rather than software products.
Differentiator
Problem solved
Functional benefit
Brands
- NORA Liquid Heating Fuels Laboratory: Research facility in Plainview, NY focused on liquid fuel heating technology and biofuels research.
- NORA Education
- Bioheat
Products and services
- NORA Technician Certification Program A tiered certification program (Bronze, Silver, Gold) for technicians working with liquid fuel heating equipment, verifying competency in installation, service, and safety, with particular focus on biodiesel blend compatibility.
- Learning & Resource Center An online education platform offering courses, training materials, and resources for technicians and professionals in the liquid fuel heating industry.
- NORA Liquid Heating Fuels Laboratory A research and testing facility in Plainview, NY focused on developing and validating liquid fuel heating technologies, renewable fuels (including biodiesel blends B0 through B100), and equipment performance.
- Net Zero Carbon Home Program Initiative promoting the transition to net-zero-carbon home heating through 100% biodiesel and renewable energy solutions for residential consumers.
- State Rebate Programs Financial incentive programs coordinated through state fuel dealers associations for energy efficiency upgrades, consumer education, technical training, and biofuels research and development.
Companies that use NORA
Customer profileSegments3 records
Ideal customer profiles3 records
NORA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NORA partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
NORA competitors and assessment
Company assessmentBroad incumbents
- Air Conditioning, Heating, and Refrigeration Institute (AHRI): HVACR equipment manufacturer trade association that develops performance standards for heating equipment — directly relevant to NORA's equipment compatibility testing and ASTM fuel specification work.
- Plumbing-Heating-Cooling Contractors Association (PHCC): Trade association for plumbing and HVAC contractors, including oilheat installers; competes for technician education mind-share with NORA's certification programs.
- National Propane Gas Association (NPGA): Trade association for the propane industry — an adjacent residential fuel with parallel technician training, safety, and renewable-propane decarbonization initiatives comparable to NORA's Bioheat mandate.
- ASHRAE: Global technical society setting heating, ventilation, and refrigeration standards; relevant peer on the standards-development and indoor air quality research sides that NORA's laboratory addresses.
- Heating, Air-conditioning and Refrigeration Distributors International (HARDI): Larger HVACR distributor trade association with overlapping scope on heating equipment standards, distributor training, and industry advocacy relevant to NORA's wholesaler/retailer stakeholders.
Direct peers
- National Association of Oil Heating Service Technicians (NAOHSM): Direct peer trade association also focused on oilheating technician training, certification, and education in the U.S., serving the same installer/technician base as NORA's certification programs.
- Building Performance Institute (BPI): Building science certification body whose technician certifications (Gold, Building Analyst, etc.) directly parallel NORA's Bronze/Silver/Gold programs; NORA already offers BPI training and testing.
- Clean Fuels Alliance America: U.S. biodiesel industry trade association whose members (including the Nebraska Soybean Board, as referenced by NORA) overlap with NORA's Bioheat research, ASTM standards, and fuel testing work.
- National Board of Boiler and Pressure Vessel Inspectors: Standards and certification body for boiler and pressure vessel inspectors, whose commissioning/inspection credentialing model parallels NORA's tiered technician certification approach for liquid fuel heating equipment.
Regional players
- Eurofuel: European heating oil industry association that co-hosts technical conferences with NORA (e.g., the 2021 Eurofuel/NORA Conference); comparable scope on renewable liquid heating fuels but focused on the EU market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NORA social profiles
Digital presenceNORA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NORA leadership team
Management profileNumber of profiles
Profiles8 records
NORA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NORA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NORA
What does NORA do?
NORA is a federally-authorized non-profit industry organization that conducts research, provides education and certification, and develops standards for the U.S. liquid fuel home heating industry. It operates a dedicated research laboratory for testing biofuels and heating equipment, runs a tiered technician certification program (Bronze, Silver, Gold) through its online Learning & Resource Center, and coordinates state rebate programs for energy efficiency upgrades and renewable fuel adoption.
Is NORA a public or private company?
NORA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NORA founded?
NORA was founded in 2000. It employs 11 to 50 people.
Where is NORA based?
NORA is headquartered in Plainview, United States, in the North America region.
How does NORA make money?
One revenue line is on record: industry Assessment Fees.
Who are NORA's main competitors?
Broad incumbents on record are Air Conditioning, Heating, and Refrigeration Institute (AHRI), Plumbing-Heating-Cooling Contractors Association (PHCC), National Propane Gas Association (NPGA), ASHRAE and Heating, Air-conditioning and Refrigeration Distributors International (HARDI). Direct peers are National Association of Oil Heating Service Technicians (NAOHSM), Building Performance Institute (BPI), Clean Fuels Alliance America and National Board of Boiler and Pressure Vessel Inspectors. Eurofuel is listed as a regional player.
Does NORA have an API?
No public API is recorded for NORA.
What industry is NORA in?
NORA's product category is Industry Research & Education (Heating Fuels). Its primary akta.pro industry code is BPAHAIAL, Testing, Inspection, Certification & Commissioning (TICx) Technical Services, with a secondary code of EUAHAIAH, EMS Training & Competency Development. Its NAICS code is 541690 and its SIC code is 8734.