What Rehvid24.ee does

Rehvid24.ee is the online retail brand of Tirestar OÜ, an Estonian private company founded in 2006 and headquartered in Tallinn. The company operates Estonia's largest tire e-commerce platform, stocking approximately 70,000 tires from more than 70 manufacturers including Continental, Goodyear, Hankook, Michelin, Pirelli, Nexen, and Nokian, and claims roughly 20% share of the country's passenger car tire market. Customers can search the catalog by tire dimensions, vehicle registration number, or brand; order online with delivery via DPD courier across Estonia in 1-2 business days, or pick up at the Kalda 7c warehouse. The company complements online sales with a physical service center at Mäealuse 10, Tallinn, providing tire fitting (€65–€145), wheel alignment, air conditioning service, oil changes, and seasonal tire storage (Rehvihotell) from €59 per season. A Best Price Guarantee refunds the price difference plus 25% if an identical tire-and-installation bundle is found cheaper within 7 days, and ESTO 4 installment payments are offered on baskets of at least €60. The company claims to have sold 2 million tires over 18 years of operation and operates with a 19-person team.

The business model is a hybrid direct-to-consumer retail and professional-services model. Revenue is generated through one-time retail sales of new summer, winter (studded and lamellar), and all-season tires for passenger cars, SUVs, and vans; installation, balancing, and ancillary workshop services; and subscription-style seasonal tire storage. Pricing is unit-based, with complete-set pricing (tires plus installation) ranging from approximately €211 to €1,625 depending on brand, size, and vehicle type, plus recurring tire-hotel fees. Distribution combines an owned e-commerce storefront with a single physical service center and warehouse, both in Tallinn. The customer base is primarily individual Estonian vehicle owners (B2C), with secondary exposure to fleet buyers, auto repair shops, car dealerships, and reseller channels.

The company's technology stack consists of a standard e-commerce platform with tire-fitment search, inventory management, online payment processing, and an authorized third-party courier integration (DPD). A new 9-bay tire workshop described as the Baltic States' largest, with stated capacity of up to 144 cars per day and co-located with Estonia's largest tire hotel, is scheduled to open at the Mäealuse 10 site in autumn 2025. Manufacturer co-marketing programs with Continental and Goodyear (extended warranties and satisfaction guarantees) and a dedicated Hankook storefront focused on EV-specific tires (iON line) are the most recent commercial initiatives. No AI/ML capabilities, APIs, or proprietary data assets are disclosed.

Name

Rehvid24.ee

Legal name

Tirestar OÜ

Website

https://rehvid24.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehvid24.ee is an Estonian online tire retailer (Tirestar OÜ) selling 70+ tire brands with a Tallinn-based installation and tire-storage service center, claiming ~20% share of Estonia's passenger car tire market and serving primarily individual vehicle owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: One-time retail sales of new tires across multiple brands (Continental, Goodyear, Hankook, Michelin, Pirelli, Nexen, Nokian, and 70+ other manufacturers). Products include summer tires, winter tires (studded and lamellar), and all-season tires for passenger cars, SUVs, and vans.
2. Installation Services: Tire mounting, balancing, and installation services provided at the service center. Prices range from €65 for standard 4-wheel change up to €135 for 24-inch wheels. Includes free tire repair for 12 months with installation packages.
3. Tire Storage (Rehvihotell): Seasonal tire storage service at the facility starting from €59 per season. Allows customers to store their off-season tires at the service center.
4. Additional Auto Services: Additional services including air conditioning refill, oil changes, brake pad replacement, chassis repair, wheel straightening, and alignment services.
5. Installment Payment Processing: ESTO 4 installment payment option allowing customers to pay for purchases in 4 equal installments over 4 months without additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Rehvid24.ee operates Estonia's largest online tire store, selling summer, winter (studded and Nordic lamellar), and all-season tires from over 70 manufacturers including Continental, Goodyear, Hankook, Michelin, Pirelli, Nexen, and Nokian for passenger cars, SUVs, and vans. The company complements online tire sales with in-person fitting, wheel alignment, seasonal tire storage (Rehvihotell), and supplementary auto services (AC refill, oil change, brake replacement) at its Tallinn service center. Delivery is provided across Estonia via DPD courier within 1-2 business days, with a Best Price Guarantee covering complete tire-plus-installation packages.

Product overview

Rehvid24.ee is Estonia's largest tire online store and service center, operating since 2006. The core offering is the tire e-commerce platform (Rehvide veebipood) selling over 70 different tire brands including Continental, Hankook, Goodyear, Nexen, Nokian, Michelin, Bridgestone, Pirelli, Yokohama, and others. The product portfolio includes summer tires (Suverehvid), winter tires (Talverehvid), and studded tires (Naastrehv) for passenger cars, SUVs, and vans. Beyond the online store, the integrated service offering includes professional tire fitting and mounting at the Mäealuse 10 facility in Tallinn (starting from 65€), tire storage hotel service (from 59€/season), wheel alignment, air conditioning service, and DPD courier delivery throughout Estonia. Additional services include the Best Price Guarantee (Parima hinna garantii) program offering full price match plus 25% bonus if found cheaper, and ESTO 4 installment payment option for flexible financing.

Differentiator

Problem solved

Functional benefit

Brands

• Tirestar: Parent company brand name under which Rehvid24.ee operates as the online retail division

Products and services

• Online Tire Store (Rehvide veebipood) Online tire e-commerce platform selling summer tires, winter tires (studded and lamellar), and all-season tires for passenger cars, SUVs, and vans from over 70 manufacturers, with online search by tire size, vehicle registration number, or brand.
• Tire Fitting and Replacement Service (Rehvivahetus) Professional tire mounting, balancing, and installation service at the Mäealuse 10 service center in Tallinn, priced from €65 for standard passenger cars (up to 16-inch wheels) to €135 for 24-inch wheels; includes free tire repair for 12 months with installation packages.
• Seasonal Tire Storage (Rehvihotell) Seasonal off-season tire storage service at the Tallinn facility starting from €59 per season, providing a storage solution for customers lacking home space.
• DPD Courier Tire Delivery Authorized DPD courier delivery service delivering tire orders to customer-specified addresses across Estonia within 1-2 working days.
• Wheel Alignment Service (Silla reguleerimine) Wheel alignment, chassis inspection, and chassis repair service provided at the Tallinn facility.
• Air Conditioning Service (Konditsioneeride täitmine) Air conditioning system refill and maintenance service priced at €39.90 per refill, with R1234YF refrigerant at €19.90 and AC repair at €49.90 per hour.
• Best Price Guarantee (Parima hinna garantii) Price match guarantee program where if a customer finds the identical tire-plus-installation package cheaper at a competitor within 7 days, Rehvid24 refunds the full price difference plus 25% of that difference.
• ESTO 4 Installment Payment Installment payment option integrated at checkout that splits purchases of €60+ into four equal monthly payments over four months without additional fees, available to Estonian citizens aged 18-70 and processed via ESTO AS.

Quantifiable outcome

• 1-2 business day delivery across Estonia via DPD courier
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• DPD EstoniacoreChannel Partner/ Reseller/ DistributorDPD is the authorized courier service partner for Rehvid24.ee, delivering tires to customer-specified addresses across Estonia within 1-2 business days.
• ESTO ASsupportingChannel Partner/ Reseller/ DistributorESTO AS provides the ESTO 4 installment payment solution allowing customers to pay for purchases in 4 equal installments over 4 months without additional fees.
• TireStarsupportingChannel Partner/ Reseller/ DistributorTireStar platform is used for online tire change booking, allowing customers to schedule installation appointments at the service center.
• Estonian Chamber of Commerce and IndustryminorOthersRehvid24 is a member of the Estonian Chamber of Commerce and Industry (Kaubanduskoda), indicating business association membership.
• Continental (Manufacturer)coreChannel Partner/ Reseller/ DistributorContinental is a key tire manufacturer partner. Rehvid24 participates in Continental promotional campaigns including extended warranty programs for customers purchasing Continental tire sets.
• Goodyear (Manufacturer)coreChannel Partner/ Reseller/ DistributorGoodyear is a key tire manufacturer partner. Rehvid24 participates in Goodyear promotional campaigns including the '100% Satisfaction' guarantee and additional warranty programs.
• Hankook (Manufacturer)coreChannel Partner/ Reseller/ DistributorHankook is a key tire manufacturer partner with dedicated brand storefront on rehvid24.ee. Specializes in EV-specific tire solutions including the iON product line.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Point S: European tire dealer cooperative and service network offering passenger and commercial tires with fitting, alignment, and storage across multiple European markets — same integrated tire retail + service model as Rehvid24.ee.
• Vianor: Nordic and Baltic tire retail and service chain owned by Nokian Tyres, selling passenger, commercial and SUV tires with fitting, storage and seasonal changeover — directly comparable product/service mix and regional footprint to Rehvid24.ee.
• Delticom (delti.com / Tirendo): European online tire retailer (parent of Tirendo) selling passenger, SUV and truck tires via e-commerce with partner fitting networks — directly analogous pure-play online tire retail model to Rehvid24.ee.

Peers

• Blackcircles.com:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/rehvid24-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehvid24.ee