Vivarec OÜ

What Vivarec OÜ does

Vivarec OÜ is an Estonian privately-held building materials distributor founded on December 1, 1995 (registry code 10137639), specializing in project sales of interior finishing and facade materials. The company's product portfolio spans ceramic and cement tiles (sourced from Italian designers including Atlas Concorde, Ragno, Kronos Ceramiche, and Topcer), HPL compact panels (Fundermax, Arpa, Fenix), facade cladding systems (Equitone fiber cement, Parklex Prodema wood-veneer, Kebony modified wood), parquet, PVC and carpet flooring, mosaic, interior doors (Linvisibile, Nuda), wall coverings, partition walls, bathroom furnishings (Rexa, Artceram, Valdama), furniture (Paola Lenti, Bolzan Letti), worktops, and installation accessories. Pricing is quoted per square meter, linear meter, or unit, with sample products ranging from approximately €10/m² (Gerflor Taralay PVC) to over €260/m² (Atlas Plan slabs), all in euros including the Estonian 22% VAT.

The company distributes through two physical showrooms in Tallinn (Kopli 3, headquarters) and Tartu (Kastani 42, in the Aparaaditehas complex), a dedicated warehouse and customer pickup location at Mustamäe tee 5B in Tallinn, and an e-commerce platform at vivarec.ee that supports Estonian/Latvian/Lithuanian bank-link payments, Visa/Mastercard via EveryPay, and Esto hire-purchase, with courier delivery across Estonia. GTM is sales-led, targeting architects and interior designers (primary), construction companies and developers, and end-user consumers (B2C via retail showroom and online). Named institutional project customers include Pelgulinna Maternity Hospital, Tallinn Children's Hospital Sleep Center, Viljandi Hospital Tervikum, multiple schools (Tabasalu, Mustamäe, Narva, Paide, Tallinn Pelgulinna, Rapla, Tallinn School of Music and Ballet), the Estonian embassies in Helsinki and Moscow, and various hotels and restaurants.

Vivarec is founder/owner-operated with no disclosed parent company, no external funding rounds, and no subsidiaries. The board includes Anu Jaanson; the broader team comprises sales managers by product category (facade, HPL, project sales, design assistants), a logistics manager, warehouse staff, and a marketing function. The company markets primarily through organic social (Facebook, Instagram) and its website. Its materials are referenced in Estonian Association of Architects, Estonian Association of Interior Architects, Cultural Endowment of Estonia in Architecture, and Estonian Landscape Architects Union award-winning and nominated projects spanning 2018-2024, evidencing established standing in the Estonian design community.

Name

Vivarec OÜ

Legal name

Vivarec OÜ

Website

https://www.vivarec.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivarec OÜ is an Estonian specialty distributor, founded 1995, that supplies interior finishing and facade materials through showrooms in Tallinn and Tartu plus e-commerce, serving architects, construction firms, and consumers with curated European brands.

Ownership category

akta.pro rank

Product category

Interior Finishing & Building Materials Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Interior finishing materials
• Ceramic tile distribution
• Facade materials supply
• Parquet flooring retail
• Bathroom fixtures supply

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through the sale of interior and façade finishing materials. Products include ceramic tiles, cement tiles, stone tiles, parquet, HPL laminates, PVC flooring, wallcoverings, bathroom fixtures, doors, and related accessories. Both retail and project sales channels are utilized.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vivarec OÜ is an Estonian building materials distributor and retailer specializing in project sales of interior finishing and facade materials. The company curates a portfolio sourced primarily from Italian designers and other European suppliers, offering ceramic tiles, cement tiles, HPL compact panels, parquet, PVC flooring, bathroom fixtures, facade coverings, interior doors, wall coverings, mosaics, and related accessories through physical showrooms in Tallinn and Tartu and an e-commerce storefront at vivarec.ee.

Product overview

Vivarec OÜ is an Estonian building materials retailer specializing in project sales of interior and facade materials. The company operates as a multi-brand distributor offering a comprehensive portfolio of surface covering solutions, including ceramic tiles from Italian designers (Atlas Concorde, Ragno, Kronos, Topcer, Mosa), cement tiles, HPL compact panels (Fundermax, Arpa, Fenix), facade materials (Equitone, Parklex Prodema, Kebony), parquet flooring, bathroom furniture (Rexa, Artceram), mosaic tiles, PVC flooring, interior doors, wall coverings, and partition walls. The products are exhibited in showrooms in Tallinn and Tartu, with the main warehouse located in Tallinn. The company offers both retail and project sales, serving architects, interior designers, and construction companies across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Keraamiline plaat (Ceramic Tiles) Ceramic tiles for walls and floors, sourced from Italian designers, including various sizes, colors, and surface finishes from brands like Atlas Concorde, Ragno, Kronos Ceramiche, and Topcer.
• Tsementplaadid (Cement Tiles) Cement tiles and natural stone products for decorative floor and wall coverings, including historical patterns and innovative designs.
• HPL Kompaktplaat (HPL Compact Panels) High-pressure laminate panels for furniture manufacturing and facades, including brands like Fundermax, Arpa, and Fenix with various finishes and colors.
• Fassaad (Facade Materials) Facade covering materials including HPL panels, cement fiber panels, wood veneer compact panels, and fiber cement from brands like Equitone, Parklex Prodema, Fundermax, and Kebony.
• Parkett (Parquet) Wooden parquet flooring with floor profiles and accessories for installation.
• Vannitoasisustus (Bathroom Furniture) Bathroom furnishings including faucets, washbasins, baths, and WC fixtures from brands like Rexa Design, Artceram, Valdama, and Ritmonio.
• Terrass (Terrace) Terrace tiles and outdoor flooring solutions including 20mm thick ceramic tiles suitable for exterior use.
• Mosaiik (Mosaic) Mosaic tiles and natural stone products for decorative wall and floor applications.
• PVC ja Vaipkate (PVC and Carpet) PVC flooring and carpet tiles from brands like Gerflor and Burmatex for commercial and residential use.
• Siseuks (Interior Doors) Interior doors with door hinges and WC closures from brands like Linvisibile and Nuda.
• Seinakate (Wall Coverings) Wall covering materials including wall cork, wall panels, and vinyl wallpapers for interior decoration.
• Vaheseinad (Wall Dividers) Partition wall elements and decorative wall dividers from brands like Nadis Design, Carro SRL, and La Pietra Compattata.
• Mööbel (Furniture) Furniture materials and products including outdoor furniture from Paola Lenti, Fundermax, Rexa, Noorth, and Bolzan Letti.
• Töötasapind (Worktops) Ceramic worktops and countertop materials from brands like Arpa Fenix and Atlas Plan.
• Profiilid ja vuugisegu (Profiles and Grout) Installation profiles and grout products for tile installation, including edge trims and joint sealants.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Ehituse ABC: Estonian building materials retailer operating multiple stores across Estonia. Directly comparable as a domestic competitor selling finishing materials, tools, and construction supplies to both professional contractors and end consumers in the same Estonian market.
• Espak: Estonian building materials and home improvement retailer with a network of stores serving both retail and professional contractor segments. Directly competes with Vivarec in the Estonian interior finishing and construction materials market.
• Porcelanosa: Spanish manufacturer and retailer of ceramic tiles, parquet, bathroom fixtures, and facade solutions with its own showroom network. Comparable as a design-led, vertically integrated tile and interior finishing brand with a similar showroom-driven business model.

Broad incumbents

• Stark Group: One of the largest distributors of building materials in the Nordic region, serving professional customers with a broad portfolio of interior and construction products. Comparable as a much larger incumbent operator in the same building materials distribution space, with broader geographic and category reach.
• Optimera (Saint-Gobain): Scandinavian building materials distributor owned by Saint-Gobain, serving professional contractors with a comprehensive product range. Comparable as a regional incumbent in the same building materials distribution space, with greater scale and procurement power.
• Kesko (K-Rauta / Onninen): Finnish retail conglomerate operating K-Rauta home improvement stores and Onninen B2B technical trade distribution across the Nordics and Baltics. Comparable as a broad incumbent covering both DIY retail and professional contracting channels in the same finishing materials category.
• Bygma: Danish building materials distributor serving professional craftsmen, contractors, and industrial customers. Comparable as a Northern European distributor in the same finishing and construction materials value chain, with a focus on professional B2B sales channels.
• Saint-Gobain Distribution: The European distribution arm of Saint-Gobain, operating multiple building materials brands across the continent. Comparable as a broad incumbent in the same distributor-of-finishing-materials space, with vastly greater scale and supplier relationships.
• Travis Perkins: UK's largest distributor of building materials with a nationwide branch network serving professional and DIY customers. Comparable as a broader incumbent in the same building materials distribution space, with a larger professional B2B sales emphasis.

Emerging players

• Atlas Concorde: Italian designer and manufacturer of ceramic tiles and porcelain surfaces for floors, walls, and facades. Comparable as one of Vivarec's key supplier brands, with a similar design-forward positioning targeting premium architectural and interior design projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vivarec-Viimistlussalong-1534941193400544
• Instagraminstagram.com/vivarec
• LinkedInlinkedin.com/company/vivarec-ou

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivarec OÜ