Moon Curser Vineyards Inc.

What Moon Curser Vineyards Inc. does

Moon Curser Vineyards Inc. is a boutique, family-owned winery located on the Osoyoos East Bench at the southernmost tip of British Columbia's Okanagan Valley. Founded in 2004 by Chris and Beata Tolley as Twisted Tree Vineyards and rebranded to Moon Curser Vineyards in 2010, the company was acquired by the Dhaliwal family (Sukhvir, Gurjit, and Harjit) in December 2024, with the founders retiring in 2025. The winery specializes in premium wines produced from old-world grape varieties not commonly grown in British Columbia, including Touriga Nacional, Carménère, Tempranillo, Tannat, Dolcetto, Arneis, and Malbec, capitalizing on the desert-like terroir of its location to produce full-bodied reds. The product portfolio spans single-varietal reds and whites, rosé, a traditional-method sparkling (Eclipse), and signature blends (Dead of Night, Border Vines), alongside a Confiscated Series made from Washington State grapes to supplement Okanagan production after the January 2024 freeze event.

The business operates a hybrid go-to-market combining direct-to-consumer channels — a tasting room in Osoyoos with tiered experiences ($10 main bar, $20 Smuggler's Sitting, $75 private winemaker tour), e-commerce with a six-bottle minimum and free shipping on six-plus bottles, and a customizable Wine Club with annual and biannual case shipment tiers — with regional wholesale distribution through BCwineshop (BC and Saskatchewan), Pure Global Imports (Alberta), and a network of restaurant and retail 'Conspirators' across Canada. Revenue is generated through one-time wine sales, recurring subscription memberships, tasting fees, and wholesale margin. The company is privately held, employs 1-10 people, and has earned seven-time recognition on WineAlign National Wine Awards Top Winery lists, including #1 Best Performing Small Winery in Canada in 2019.

Name

Moon Curser Vineyards Inc.

Legal name

Moon Curser Vineyards Inc.

Website

https://www.mooncurser.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moon Curser Vineyards is a boutique British Columbia winery producing premium wines from unconventional old-world grape varieties. It sells direct-to-consumer through a tasting room, e-commerce, and wine club memberships, supplemented by wholesale distribution in Western Canada.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery
• Wine production
• Wine club
• Wine tasting
• Okanagan winemaking

Headquarters

HQ city

Osoyoos

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct sales of wines through the tasting room and e-commerce website. Minimum order of 6 bottles. Free shipping on 6+ bottle orders.
2. Wine Club Memberships: Recurring subscription model with 'One Case Club' (one annual 12-bottle shipment, 10% discount on additional purchases) and 'Highly Suspicious' (two annual 12-bottle shipments, 15% discount). Members receive free shipping, complimentary tastings, and first access to new releases.
3. Wholesale/Distribution: Sales through wholesale partners BCwineshop (BC/Saskatchewan) and Pure Global Imports (Alberta), plus restaurant and retail 'Conspirators' across Canada.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Moon Curser Vineyards is a boutique winery that produces premium wines from unconventional old-world grape varieties such as Touriga Nacional, Carménère, Tempranillo, Tannat, and Dolcetto on the Osoyoos East Bench in British Columbia's South Okanagan Valley. The company sells wines direct-to-consumer through its tasting room, e-commerce store, and customizable Wine Club membership, and distributes to regional wholesale partners and restaurant/retail accounts across Canada.

Product overview

Moon Curser Vineyards Inc. is a boutique, family-owned winery located on the Osoyoos East Bench in British Columbia's South Okanagan Valley. Founded in 2004 and newly acquired by the Dhaliwal family in late 2024, the winery specializes in producing premium wines from old-world grape varieties not commonly found in British Columbia, including Touriga Nacional, Carménère, Tempranillo, Tannat, Dolcetto, and Arneis. The company's product portfolio centers on its core wine products across multiple sub-brands including the Confiscated Series (wines made from Washington State grapes), Contraband Series, and flagship blends like Dead of Night (Syrah-Tannat blend) and Border Vines. Additional offerings include the Wine Club membership program with customizable shipments and member benefits, and Wine Tasting Experiences at the tasting room. The winery operates as a traditional wine business without any software or technology product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Confiscated Series: Limited series of wines made from grapes grown in premium Lake Chelan vineyards in Washington, created to supplement the 2024 harvest after a freeze event caused extremely small harvest in the Okanagan.

Products and services

• Touriga Nacional

Quantifiable outcome

• 13 medals at 2025 WineAlign National Wine Awards of Canada - largest haul ever
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BCwineshopcoreChannel Partner/ Reseller/ DistributorBCwineshop in Kelowna manages the BC and Saskatchewan portfolio for Moon Curser wines. Contact is Gerrit, Portfolio Manager at 250.490.5786. They handle orders through their order desk at 250.493.9412.
• Pure Global ImportscoreChannel Partner/ Reseller/ DistributorPure Global Imports in Calgary, AB manages the Alberta portfolio for Moon Curser wines. Contact is Brian at 403.836.0808. They are the primary distributor for Alberta.
• Restaurants & Retailers (Conspirators)minorChannel Partner/ Reseller/ DistributorPartner restaurants and retailers across Canada that stock Moon Curser wines. Listed on the website as 'Conspirators' - a playful reference to the winery's smuggling theme.
• ATS HealthcareminorOthersATS Healthcare is Moon Curser's carrier of choice for wine shipments to customers. They provide ground shipping services at market rates, with the winery sometimes subsidizing shipping costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burrowing Owl Estate Winery: Boutique Okanagan Valley winery in Oliver, BC producing premium wines with an on-site tasting room and restaurant. Highly comparable to Moon Curser as a same-region, premium-boutique producer targeting wine tourists and fine-dining lists.
• Tinhorn Creek Vineyards: South Okanagan boutique winery with a tasting room, restaurant, and DTC wine club. Closely comparable producer profile, channel mix, and premium positioning to Moon Curser.
• CheckMate Artisanal Winery: Small-batch Okanagan winery focused on Chardonnay and Merlot with a tasting room and wine club. Comparable boutique scale, DTC/club distribution model, and premium price point targeting connoisseurs.
• Quails' Gate Estate Winery: Major West Kelowna Okanagan winery with vineyard, tasting room, restaurant, and wine club. Bench peer for premium DTC hospitality, wine club operations, and BC restaurant/wholesale distribution at scale.
• Mission Hill Family Estate: Iconic West Kelowna winery with extensive tasting and hospitality experience, wine club, and national distribution. Comparable premium BC Okanagan positioning and club/hospitality-led business model.
• Phantom Creek Estates: Premium Okanagan winery with a Bordeaux-style focus and high-end tasting room/hospitality. Comparable premium-boutique positioning, award-winning portfolio, and DTC/wine club model.
• Kismet Estate Winery: South Okanagan boutique winery owned by Dhaliwal family relatives of Moon Curser's new owners. Closely comparable premium varietal portfolio, Okanagan terroir, and DTC/wine club channels.
• NK'Mip Cellars: Indigenous-owned Osoyoos winery with tasting room, restaurant, and wine club on the same Okanagan bench as Moon Curser. Same region, similar DTC/hospitality distribution, and premium positioning.
• Blasted Church Vineyards: Small-batch Okanagan boutique winery with a strong storytelling brand, tasting room, and wine club. Comparable boutique scale, DTC-led GTM, and playful brand-identity approach.

Broad incumbents

• Inniskillin Wines: Canadian premium winery (Niagara) with Icewine and table wine portfolio, national DTC and wine club. Comparable premium Canadian winery model with broad distribution and recognition, though larger and broader varietally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoonCurser
• Instagraminstagram.com/mooncurservineyards
• LinkedInlinkedin.com/company/moon-curser-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Curser Vineyards Inc.