Showslot

What Showslot does

ShowSlot Touring GmbH is a Frankfurt am Main-based live entertainment company founded in 2017 that develops, produces and tours musical theatre productions across the DACH region. The company operates a Europe-wide touring production infrastructure delivering over 700 shows per season in major German and Austrian cities, and is managed by Managing Directors Stephan Huber and Nils Büchner. Its product portfolio mixes Broadway and international tour titles (Dracula – Das Musical with music by Frank Wildhorn, Sister Act, Flashdance, Ghost, Saturday Night Fever), German-language adaptations of popular films and novels (Fack Ju Göhte, Drei Haselnüsse für Aschenbrödel, Sebastian Fitzeks Die Einladung, Dan Browns Der Da Vinci Code – Sakrileg), family-oriented fairy-tale musicals (Rapunzel, Der kleine Lord), and self-developed original productions (Musical Revolution, Broadway Meets Pop, Broadway Nights, Magical Sing Along).

The company runs a relatively lean operation of approximately 60 employees and uses a conventional e-commerce and event-management technology stack: a WordPress-based website, Cloudflare for CDN, Mollie for payment processing, and CTS Eventim (with Oeticket in Austria) as the primary ticketing platforms. Marketing is multi-channel, combining newsletter, press relations, organic social and direct website sales. There is no proprietary app, public API or SDK, and AI/ML capabilities are not present in the disclosed stack.

ShowSlot generates revenue almost entirely from ticket sales, with tickets priced from roughly €39.99 to €59.99 depending on the production, plus 20% group (Friends-Deal) and family-package discounts. Sales flow through the Eventim and Oeticket online platforms, a dedicated ticketing hotline, and on-venue box offices. Audience is split between general entertainment consumers and families with children, with a horizontally segmented approach across multiple genres and age groups. The company shares joint organizer (Veranstalter) responsibility with Bavaria Live Promotion GmbH for many of its productions, and is privately held with no disclosed external investors, funding rounds or parent-company structure.

Name

Showslot

Legal name

ShowSlot Touring GmbH

Website

https://showslot.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ShowSlot Touring GmbH is a Frankfurt am Main-based live entertainment company founded in 2017 that develops, produces and tours more than 700 musical theatre and live show productions per season across Germany, Austria and Switzerland, selling tickets primarily through the Eventim and Oeticket platforms to general and family audiences.

Ownership category

akta.pro rank

Product category

Live Musical Theatre Productions

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live musical productions
• Theatre touring
• Musical entertainment
• Stage adaptations
• Live event production

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for live musical and entertainment productions. Tickets are sold via online platforms (Eventim, Oeticket), box office, and hotline. The company also offers premium shows and group discounts (Friends-Deal, Family-Package).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ShowSlot develops, produces, and tours live musical theatre productions across Germany, Austria, and Switzerland, delivering over 700 shows per season through a Europe-wide production infrastructure. Its portfolio combines Broadway and international musical adaptations (Dracula, Sister Act), German-language stage adaptations of popular films and novels (Fack Ju Göhte, Sebastian Fitzeks Die Einladung, Dan Browns Der Da Vinci Code – Sakrileg), and family fairy-tale musicals (Rapunzel, Drei Haselnüsse für Aschenbrödel, Der kleine Lord), with tickets sold to consumers via Eventim, Oeticket, hotline, and box office.

Product overview

ShowSlot is a live entertainment company that develops, produces, and tours musical productions across Germany, Austria, and Switzerland. The company operates as a touring productions entity, presenting 700+ shows per season through a pan-European touring infrastructure. Its portfolio comprises a mix of Broadway/International adaptations (e.g., Dracula – Das Musical with music by Frank Wildhorn, Sister Act), German-language stage adaptations of popular media (e.g., Fack Ju Göhte, Sebastian Fitzeks Die Einladung), and family fairy-tale productions (e.g., Rapunzel, Drei Haselnüsse für Aschenbrödel, Der kleine Lord). The company also sells tickets directly to consumers via its website, with ticket sales handled through the Eventim platform. Productions tour to venues across Germany, Austria, Switzerland, and other European cities.

Differentiator

Problem solved

Functional benefit

Brands

• Magical Sing Along: Innovative eigenproduction by ShowSlot
• Broadway Meets Pop
• Broadway Nights
• Musical Revolution

Products and services

• Dracula – Das Musical
• Sister Act – Das himmlische Musical Europe-wide touring production of the world-hit musical Sister Act, produced and toured by ShowSlot across the DACH region. Aimed at general entertainment consumers.
• Fack Ju Göhte – Das Musical German-language musical adaptation of the popular Fack Ju Göhte comedy film franchise, developed by ShowSlot. Awarded 'Bestes Musical' (Best Musical). Aimed at German-speaking general entertainment consumers.
• Drei Haselnüsse für Aschenbrödel – Das Musical Touring stage adaptation of the beloved Czech-German Christmas film classic 'Three Hazelnuts for Cinderella', featuring original music by Karel Svoboda. Positioned as a Christmas-season family production.
• Der kleine Lord – Das Musical Touring musical adaptation of Frances Hodgson Burnett's 'Little Lord Fauntleroy', positioned as a Christmas season family production; tickets start from €59.99.
• Rapunzel – Das märchenhafte Musical Touring family musical based on the Brothers Grimm fairy tale Rapunzel, with music by Marc Schubring and book by Kevin Schroeder and Christoph Drewitz; tickets start from €39.99.
• Sebastian Fitzeks Die Einladung World-premiere theatrical production based on Sebastian Fitzek's 2023 thriller novel Die Einladung; tickets start from €40.49. Targeted at psychothriller enthusiasts and Sebastian Fitzek's fan base.
• Dan Browns Der Da Vinci Code – Sakrileg Touring musical based on Dan Brown's bestselling thriller novel The Da Vinci Code / Sakrileg, produced by ShowSlot for the DACH touring circuit.

Quantifiable outcome

• Over 700 shows produced per season

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CTS EventimcoreChannel Partner/ Reseller/ DistributorCTS Eventim AG & Co. KGaA is the primary ticketing partner handling online ticket sales through their webshop. The partnership is essential to ShowSlot's distribution model, managing the pre-sale and box office ticket transactions for all productions.
• Bavaria Live Promotion GmbHcoreStrategic or Co-development PartnerBavaria Live Promotion GmbH (Wörthstraße 13, 97082 Würzburg) operates as joint organizer (Veranstalter) alongside ShowSlot Touring GmbH for their events, sharing legal responsibility for the productions.
• OeticketminorChannel Partner/ Reseller/ DistributorOeticket serves as the ticketing platform for Austrian shows, providing ticket sales services for productions in Vienna, Graz, Innsbruck, Linz and other Austrian cities.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Others

• Bavaria Live Promotion GmbH: Würzburg-based concert/event promoter that acts as joint Veranstalter (co-organiser) for many ShowSlot productions; comparable as a regional promoter working with shared artist rosters and venue access in Bavaria and broader Germany.
• CTS Eventim: ShowSlot's primary ticketing partner and Europe's largest ticketing company; comparable in that Eventim also operates venue/event promotion arms (e.g., Eventim Live), making it both a critical distribution partner and a potential competitor for promoter-driven productions.

Direct peers

• BB Promotion GmbH: Major German concert/theatre promoter operating the Semmel arena and touring shows across Germany. Competes with ShowSlot for venue access, audience demand and touring musical IP rights in DACH.
• Mehr Entertainment: German musical/entertainment producer and presenter also staging touring musical and family productions across Germany. Competes for the same touring venues, audiences and licensed titles in the DACH region.
• Semmel Concerts Entertainment: Major German live entertainment promoter touring musicals, concerts and family shows. Competes for the same touring slots and audiences in German cities and is part of the broader Concert Group that includes BB Promotion.
• Stage Entertainment: Largest German-language musical theatre producer operating both touring productions and owned venues (e.g., Stage Theater an der Elbe, Stage Theater im Hafen). Direct competitor for the same Broadway/IP touring titles in DACH cities that ShowSlot tours.

Regional players

• Konzert- und Theateragentur Eberhard Henne: Long-standing German theatre and concert agency/promoter staging musicals and theatre across regional German venues. Comparable as a regional touring promoter targeting similar family and adult theatre audiences.

Broad incumbents

• Live Nation Entertainment (Germany): Global live entertainment giant with significant German operations promoting concerts, musicals and tours. Competes for touring slots, marketing dollars, and IP rights, and operates at vastly greater scale than ShowSlot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/showslottheatre
• LinkedInlinkedin.com/company/showslot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showslot