PURESEOUL LTD

Name

PURESEOUL LTD

Legal name

PURESEOUL

Website

https://pureseoul.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

K-Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Korean beauty retail
• Skincare ecommerce
• K-beauty specialist
• Cosmetics boutique
• Beauty brand distributor

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail of Korean beauty products through online storefront and physical boutiques. Revenue generated from one-time product transactions across skincare, makeup, hair care, and body care categories. Additional revenue from gift cards and bundled product sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PURESEOUL LTD is a UK-based K-Beauty retailer that sells Korean skincare, makeup, hair care, body care, and nail products through its Shopify-powered e-commerce site (pureseoul.co.uk) and physical boutique stores, including a London White City location. The company curates and distributes products from over 80 Korean beauty brands, offers exclusive PURESEOUL Edition collaborations (e.g., Ariul, Hanskin), and ships UK orders within 2-3 days with free shipping over £30.

Product overview

PURESEOUL LTD operates as a UK-based K-Beauty e-commerce retailer specialising in Korean skincare, makeup, hair care, body care, and nail products. The company offers products across multiple categories including cleansers, toners, serums, moisturisers, sunscreens, sheet masks, foundations, lip products, eye makeup, and hair treatments. Their portfolio includes both their own curated selections and third-party Korean beauty brands such as Aromatica, Athé, ATOPALM, Haruharu WONDER, Heveblue, House Of Hur, I'm From, ISOI, iUNIK, Keep In Touch, KEYTH, and LADOR. The business model combines online retail through their Shopify-powered e-commerce platform with physical K-Beauty boutique stores in the UK, offering free shipping for orders over £30 and delivery within 2-3 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean Skincare Products
• Korean Makeup Products
• Korean Hair Care Products
• Body Care Products
• Nail Products
• Tools and Accessories
• Gift Sets and Bundles
• Minis and Travel Size Products
• PURESEOUL Gift Card
• PURESEOUL Edition Exclusive Products

Quantifiable outcome

• UK delivery within 2-3 days

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AriulcoreStrategic or Co-development PartnerExclusive product collaboration featuring Ariul's Hyal PDRN Collagen duo - eye patches and mask, sold exclusively through PURESEOUL. This PURESEOUL Edition represents a curated exclusive offering not available elsewhere.
• HanskincoreStrategic or Co-development PartnerPink Lotus PDRN collection featuring a complete glow routine including cleanser, serum, cream, and dark spot patches, prominently featured as a curated collection.
• Sungboon EditorcoreStrategic or Co-development PartnerFeatured brand with exclusive product bundles including The Hometox Trio (brighten, lift, firm ampoule collection) and exclusive PURESEOUL pricing displays.
• Korean Beauty Brands (Various)coreChannel Partner/ Reseller/ DistributorExtensive portfolio of over 80 Korean beauty brands including ABIB, Beauty of Joseon, Torriden, Milk Touch, Aromatica, Dr. Althea, Cell Fusion C, Haruharu Wonder, and many more, all distributed through PURESEOUL's UK platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YesStyle: Global online retailer specializing in Asian beauty, skincare, and lifestyle products with a substantial K-Beauty assortment. Directly competes with PURESEOUL in the K-Beauty category across international markets, with broader geographic reach.
• Cult Beauty: UK-based multi-brand beauty e-commerce retailer carrying skincare, makeup, hair, and fragrance from global and indie brands. Most directly comparable to PURESEOUL in operating model (curated online beauty retailer serving UK consumers), with overlap in K-Beauty and global brand assortment.
• Beauty Bay: UK-based online beauty retailer offering a wide portfolio of skincare, makeup, haircare, and fragrance brands. Comparable to PURESEOUL as a multi-brand digital-first beauty specialist targeting similar UK consumer demographics, with overlapping brand assortments in K-Beauty.
• Jolse: Global e-commerce platform specializing in Korean cosmetics and beauty products. Directly comparable to PURESEOUL as a K-Beauty-focused online retailer, though operating at significantly larger scale and shipping globally from Korea.
• Soko Glam: US-based K-Beauty retailer and curator with its own media platform (The Klog) and curated Korean beauty assortment. Comparable in category focus and content-driven marketing approach to PURESEOUL, though serving the North American market.
• Skin Cupid: UK-based K-Beauty online specialist retailer. Most directly comparable niche competitor to PURESEOUL, focused exclusively on Korean skincare and beauty with similar curated-assortment and content-led marketing approach.

Broad incumbents

• Holland & Barrett: UK health and wellness retailer with extensive personal care and natural beauty assortment including growing K-Beauty presence. Comparable UK-focused health and beauty retailer, though operating at much larger scale across vitamins, supplements, and personal care.
• Boots: UK high-street pharmacy and beauty retailer with substantial beauty and skincare assortment including dedicated K-Beauty ranges. Comparable as a UK beauty retailer with physical and online presence, though operating at much larger scale and breadth.
• Sephora UK: Global multi-brand beauty retailer with UK operations carrying extensive skincare, makeup, and fragrance including K-Beauty brands. Overlaps with PURESEOUL on category and product type, but Sephora operates a much broader portfolio across price points and geographies.

Regional players

• STYLE STORY: Australia-based K-Beauty online retailer founded by a Korean beauty expert, offering curated Korean skincare and makeup to Australian consumers. Comparable business model and category focus to PURESEOUL but operating in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PURESEOULUK
• Instagraminstagram.com/pureseouluk
• TikToktiktok.com/@pureseoul
• Pinterestpinterest.com/pureseouluk
• Xx.com/pureseouluk
• LinkedInlinkedin.com/company/pureseoul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURESEOUL LTD