Manitou Group

Name

Manitou Group

Legal name

Manitou BF, SA

Website

https://manitou-group.com

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Construction and Material Handling Equipment

NAICS

Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Frames, Chassis & Structural Components Manufacturing (IMACAOAG)

Keywords

• Material handling equipment
• Aerial work platforms
• Earthmoving machinery
• Telehandler manufacturing
• Construction equipment

Headquarters

HQ city

Rue De Chorette

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New machine sales: Primary revenue driver consisting of new equipment sales to construction, rental, and industrial customers. Q1 2026 machine order intake was €631m (vs €574m in Q1 2025, +9.9%); 2025 full-year machine order intake was a record €2,181m, +106.5% vs 2024. 2025 full-year revenue from machine sales and related services was €2,564m.
2. Services and sustainable solutions: Revenue from sustainable solutions and associated services, which the group has identified as a key extra-financial KPI tied to its SLL credit margin adjustment (progression of the share of turnover generated by sustainable solutions and their associated services).
3. Aftermarket / spare parts and support: Recurring aftermarket and parts activity supporting the installed base of Manitou and Gehl equipment, referenced implicitly via service-related offerings tied to LIFT 2030 strategy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manitou Group designs, manufactures and sells material handling equipment, aerial work platforms (nacelles), and earthmoving machinery under its two principal brands, Manitou and Gehl. Its equipment is sold to construction and infrastructure contractors, equipment rental companies, and agricultural, industrial and logistics end-users through a global dealer and subsidiary network. The group also generates revenue from related aftermarket services and sustainable solutions tied to its LIFT 2030 roadmap.

Product overview

Manitou Group is an industrial manufacturer — not a software platform — whose offering is structured around two flagship brands, Manitou and Gehl, which together deliver the group's portfolio of handling, access platforms (aerial work platforms / nacelles), and earthmoving solutions to customers worldwide. The brands act as sub-portfolio identities under the unified Manitou Group corporate umbrella, complemented by acquired entities (such as Italian companies COME and Metal Work and Dezzo Equipment) that extend capabilities into specific components and geographic markets. The group's strategy is articulated through its LIFT 2030 roadmap, which ties its product, sustainability, and financial commitments (such as the Sustainability Linked Loan) into a single multi-year plan.

Differentiator

Problem solved

Functional benefit

Brands

• Manitou: One of the group's two main brands for handling, access platforms, and earthmoving solutions.
• Gehl

Products and services

• Manitou branded handling, access platform and earthmoving equipment The Manitou branded range of material handling machines (such as telehandlers), aerial work platforms / nacelles, and earthmoving equipment, sold to construction contractors, rental firms and industrial end-users worldwide.
• Gehl branded handling, access platform and earthmoving equipment The Gehl range of compact handling, access platform and earthmoving equipment distributed primarily through dedicated Gehl dealer networks in North America, Latin America and South Africa.
• Low-carbon / electric machine range Electric and other low-carbon versions of the group's handling, access platform and earthmoving machines, developed to help large rental fleets and end-users transition toward more sustainable equipment portfolios.
• Aftermarket spare parts and services for the installed base Aftermarket spare parts, maintenance and support services for the installed base of Manitou and Gehl equipment, sold through the group's global dealer network.

Quantifiable outcome

• Q1 2026 revenue of €648m, +8.0% (+10.2% like-for-like) vs Q1 2025.
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered strategic and minor.

• Gehl dealer network in South AfricastrategicChannel Partner/ Reseller/ Distributor · 16 June 2026Strategic development of the Gehl dealer network in South Africa, announced 16/06/26. Gehl is one of Manitou Group's two main brands, and the South African expansion supports the group's international growth strategy under the LIFT 2030 roadmap.
• Manitou IndonesiastrategicStrategic or Co-development Partner · 11 May 2026Inauguration of Manitou Indonesia on 11/05/26, establishing a local subsidiary to develop Manitou's presence in South-East Asia for sales, distribution and after-sales support of Manitou equipment.
• Gehl dealer network in Latin AmericastrategicChannel Partner/ Reseller/ Distributor · 22 July 2025Expansion of the Gehl dealer network across Latin America, announced 22/07/25, extending the group's reach for its Gehl brand in the region.
• Dezzo EquipmentminorStrategic or Co-development Partner · 1 October 2024Finalization on 01/10/24 of the acquisition of Dezzo Equipment assets (agreement initially announced 06/05/24), expanding the group's service / distribution footprint.
• COME and Metal Work (Italian)strategicStrategic or Co-development Partner · 15 January 2024Finalization on 15/01/24 of the majority stake acquisition of Italian companies COME and Metal Work (agreement initially announced 08/11/23), strengthening the group's capabilities in its core activity.
• Terex AWPminorChannel Partner/ Reseller/ DistributorHistorical cross-distribution agreement between Terex AWP and Manitou (referenced in Manitou Group's archived regulated information), under which the two groups distributed each other's aerial work platforms.
• Toyota Industrial Equipment / CFMminorChannel Partner/ Reseller/ DistributorRenewal of distribution agreements between Toyota Industrial Equipment and CFM (Manitou Group), as documented in Manitou's archived regulated information.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Bobcat Company (Doosan Bobcat): Bobcat, owned by Doosan, is a global compact equipment manufacturer (skid-steers, compact track loaders, telehandlers) — directly comparable to Manitou's Gehl brand in compact handling and earthmoving equipment.
• JLG Industries: JLG, an Oshkosh Corporation subsidiary, is a global leader in aerial work platforms (boom lifts, scissor lifts) — directly competing with Manitou's nacelle business for rental-fleet and construction customers.
• Merlo S.p.A. Merlo is an Italian manufacturer of telehandlers, rotating telehandlers, and compact handling equipment — a direct European peer to Manitou in the telehandler category serving agricultural, construction, and rental customers.
• Haulotte Group: Haulotte is a France-based manufacturer of aerial work platforms and telehandlers — a direct European peer to Manitou in the same customer segment (rental fleets) and product categories (handling and access platforms).
• Terex Corporation (Genie brand): Terex's Genie business is a leading global manufacturer of aerial work platforms and telehandlers, directly overlapping Manitou's core product portfolio and rental-fleet channel; Manitou even has a historical cross-distribution agreement with Terex AWP.

Broad incumbents

• Caterpillar: Caterpillar is the global incumbent in earthmoving and construction equipment; while much larger and broader, it competes with Manitou in earthmoving and telehandler adjacencies, and serves many of the same rental-fleet customers.
• CNH Industrial (CASE Construction Equipment): CNH Industrial's CASE Construction Equipment and New Holland Construction brands offer a broad range of compact and heavy construction equipment that overlaps with Manitou's handling and earthmoving portfolio.
• Liebherr: Liebherr is a privately held, broad-line construction and earthmoving equipment OEM with overlap in telehandlers, earthmoving, and concrete machinery — comparable to Manitou in product breadth and European dealer coverage.
• Komatsu: Komatsu is a global incumbent in construction and earthmoving equipment with broad overlap to Manitou in earthmoving, mining, and infrastructure end-markets, particularly outside Europe.
• Volvo Construction Equipment: Volvo CE is a major full-line construction equipment manufacturer offering handling, compaction, and earthmoving solutions that overlap with Manitou's portfolio in dealership channels and European rental fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/sCv5x2-2KxQ
• LinkedInlinkedin.com/company/manitougroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitou Group