Heart of Academy Ltd.

What Heart of Academy Ltd. does

Heart of Academy Ltd. (operating as The Heart Academy) is a UK-based online learning platform delivered by Global Health Alliance Limited from Cheam, Sutton. It provides CPD-accredited cardiology and lipid management education free of charge to healthcare professionals — doctors, nurses, pharmacists, GPs, medical students, and secondary care physicians. The platform serves a global audience and positions itself as a community-led initiative under the mission "learn, inspire & serve."

The platform's product surface centres on the Certificate Course in Lipid Management — a structured six-module programme covering epidemiology, clinical manifestations, diagnosis, pharmacological management, guidelines, and clinical trials, culminating in a final assessment that awards 30 CPD points and a downloadable certificate. Complementary offerings include The Heart Academy Membership (free, providing access to expert-led content, clinical updates, and live events) and Live Events (CPD-accredited webinars, expert panel discussions, and Q&A sessions). The underlying technology is a conventional learning management system with video-based content delivery, structured course modules, online assessment, and 24/7 access; no AI, app, or public API is offered. Faculty comprises senior UK clinicians including Dr Rajay Narain (Cardiologist at St George's University Hospital, Founder and Director of Global Health Alliance UK), Dr Mimi Chen (Consultant Endocrinologist at St George's), and Prof. Derek Connolly (Consultant Interventional Cardiologist at Birmingham City Hospital).

The business model is fully freemium to end users with zero direct monetisation. Operating budget is funded externally — primarily through sponsorship from A. Menarini Pharmaceutica, which underwrites content production costs while ceding editorial control — supplemented by educational grants and certification partnerships with UK MEDIN, the London Institute of Health Sciences, the University of Leeds Department of Health Sciences, and major NHS teaching hospitals. Distribution relies on Global Health Alliance UK's social channels (Facebook, X, LinkedIn, Instagram), the website itself (theheartacademy.co.uk), institutional referral partnerships, and paid remarketing via Google AdWords and Facebook Pixel.

Name

Heart of Academy Ltd.

Legal name

Global Health Alliance Limited

Website

https://theheartacademy.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Medical Continuing Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Cardiology education
• CPD accredited courses
• Lipid management training
• Medical continuing education
• Cardiovascular online learning

Headquarters

HQ city

Cheam

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sponsorship and Educational Grants: The platform is funded through sponsorship from pharmaceutical companies (A. Menarini Pharmaceutica) and educational grants. A. Menarini Pharmaceutica has provided sponsorship towards the independent programme, funding the cost of producing educational materials while having no editorial input or control over content.
2. Free Membership Model: All courses, resources, and membership are provided completely free to healthcare professionals. The platform generates no direct revenue from course fees, operating on external funding and sponsorship arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Heart Academy is an online learning platform that delivers free, CPD-accredited cardiology and lipid management education to individual healthcare professionals. Its core offerings include structured certificate courses with video modules and online assessments awarding CPD points, a free membership programme providing expert-led content and clinical updates, and live webinars and expert events focused on cardiovascular and cardiometabolic care.

Product overview

The Heart Academy is an online learning platform operated by Global Health Alliance Limited that provides CPD-accredited educational programmes for healthcare professionals focused on cardiology and cardiovascular health. The platform offers two core products: the Certificate Course in Lipid Management (a structured 6-module course with final assessment awarding 30 CPD points) and The Heart Academy Membership (providing free access to courses, expert-led content, and live events). Additionally, Live Events offer webinars and expert sessions as supplementary educational content. All offerings are designed for healthcare professionals including doctors, nurses, pharmacists, and allied health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate Course in Lipid Management A CPD-accredited online course equipping healthcare professionals with evidence-based knowledge on the diagnosis and management of lipid disorders. The course consists of 6 learning modules covering epidemiology, clinical manifestations, diagnosis, pharmacological management, guidelines, and clinical trials, culminating in a final assessment that awards 30 CPD points and a downloadable certificate.
• The Heart Academy Membership A free membership programme providing healthcare professionals with access to high-quality, evidence-based education in cardiology, lipid management, and cardiometabolic care. Members receive CPD-accredited courses, expert-led content, clinical updates, live events, and webinars.
• Live Events Interactive educational sessions including live CPD-accredited webinars, expert panel discussions, guideline updates, and Q&A sessions focused on cardiovascular and lipid management. Some sessions are open access while others are exclusive to enrolled learners and members.

Quantifiable outcome

• 30 CPD Points awarded upon successful completion of Certificate Course in Lipid Management
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Global Health Alliance UKcoreStrategic or Co-development PartnerThe Heart Academy is operated by Global Health Alliance UK, a consortium of leading universities and hospitals of the UK. Dr Rajay Narain is the Founder and Director of Global Health Alliance UK. The organization brings together experts from multiple UK institutions.
• University of Leeds (Dept. of Health Sciences)majorStrategic or Co-development PartnerUniversity of Leeds Department of Health Sciences is a key university partner delivering the educational programme. Contributes academic credibility and research expertise to the curriculum.
• United Kingdom Medical Innovation Network (UK MEDIN)majorStrategic or Co-development PartnerUK MEDIN is a certification partner for The Heart Academy courses. Provides medical innovation network connections and credibility within the UK healthcare system.
• London Institute of Health SciencesmajorStrategic or Co-development PartnerLondon Institute of Health Sciences is a certification partner for The Heart Academy courses, providing academic credentials and accreditation support.
• St George's University Hospital, LondonmajorStrategic or Co-development PartnerSt George's University Hospital is where faculty members Dr Rajay Narain and Dr Mimi Chen work. Houses UK's first Cardio Metabolic Clinic. Provides clinical expertise and real-world case studies for education.
• Birmingham City HospitalminorStrategic or Co-development PartnerBirmingham City Hospital where Prof. Derek Connolly works as Consultant Interventional Cardiologist and Director of Research and Development. Contributes cardiovascular research expertise.
• Global Heart Foundation, UKminorStrategic or Co-development PartnerAssociated organization working in partnership to deliver the programme. Contributes to the global heart health mission.
• Your Health MattersminorStrategic or Co-development PartnerAssociate partner in the educational programme network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radcliffe Cardiology: A cardiology-focused digital education and CPD platform providing free, accredited online learning, webinars, and expert-led content for cardiologists and allied HCPs. Highly comparable to The Heart Academy in niche, audience, free/CME model, and sponsor-supported content production.
• BMJ Learning: BMJ Group's CPD/CME platform offering accredited online learning modules for UK and global healthcare professionals, with strong cardiology coverage. Comparable as a CPD-accredited, online, free-to-HCP medical education platform targeting similar UK-trained clinicians.

Broad incumbents

• Medscape Education: One of the largest global CME/CE platforms, offering free, accredited learning across all medical specialties including cardiology. Overlaps with The Heart Academy on free CME delivery to HCPs but operates at much broader specialty coverage and scale.
• European Society of Cardiology (ESC): The primary European cardiology professional society, providing ESC guidelines, congress content, and accredited education to cardiologists. Comparable as a cardiology-education authority; The Heart Academy's content is explicitly mapped to ESC guidelines.
• American College of Cardiology (ACC): US-based cardiology professional society offering accredited continuing education, clinical guidelines, and trial updates. Comparable as an authoritative cardiology education source competing for the same HCP audience's attention.
• American Heart Association (AHA): Major US cardiovascular nonprofit providing accredited CME/CE, scientific statements, and guideline updates for clinicians and researchers. Comparable on free cardiovascular education targeted at practicing HCPs.
• Mayo Clinic CME: The Mayo Clinic's continuing medical education platform offering accredited online courses across specialties. Comparable on institutionally backed, accredited online CME, though broader in specialty scope and premium-priced in places.

Emerging players

• Geeky Medics: Popular free online platform offering medical education resources, OSCE/CPD content, and video lectures targeted at medical students and junior doctors. Comparable as a UK-rooted, free, digital HCP education platform, though less cardiology-specialized.
• Pulsenotes: UK-based digital medical education platform offering revision resources and clinical learning content for medical students and trainees. Comparable as a UK free online HCP education platform competing for similar learner attention.
• DocAcademy: Pharma-sponsored, editorially independent online medical education platform delivering accredited CME modules to HCPs across specialties. Highly comparable funding and editorial-independence model to The Heart Academy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GhaHealth
• Facebookfacebook.com/ghahealth
• LinkedInlinkedin.com/in/global-health-alliance-01a94aa9
• Instagraminstagram.com/globalhealthalliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Academy Ltd.