Translating Emergency Knowledge for Kids

What Translating Emergency Knowledge for Kids does

Translating Emergency Knowledge for Kids (TREKK) is a Canadian not-for-profit knowledge mobilization network founded in 2011 and headquartered in Winnipeg, Manitoba. Its functional purpose is to close the gap between pediatric emergency medicine research and frontline clinical practice at general and community emergency departments that do not have specialized pediatric resources. TREKK serves healthcare providers (physicians, nurses, allied health professionals) caring for children in non-pediatric-specialist emergency settings, as well as parents and families seeking reliable pediatric health information. It is governed and operated through the University of Manitoba and the Children's Hospital Research Institute of Manitoba (CHRIM), with formal governance as TREKK Inc.

TREKK's core product is a curated, evidence-synthesized content library delivered through a multi-format platform. The library comprises 198+ evidence-based resources spanning 48+ pediatric emergency topics, organized into product families: Evidence Repositories (systematic syntheses of the latest research), Bottom Line Recommendations (BLRs), clinical Algorithms, Pocket Cards, Order Sets, Checklists, and parent/family-facing tools including eBooks, videos, infographics, and social stories. Resources are developed through a co-creation methodology involving 220+ multidisciplinary collaborators from across Canada and internationally (including Lurie Children's Hospital and Texas Children's Hospital), and have accumulated 165,000+ resource downloads and 538,000+ YouTube views. Content is offered in English and French.

The business model is grant-funded not-for-profit distribution. All resources are provided free of charge to end users; there is no fee-based pricing or commercial product line. Operating support comes from a diversified base of institutional funders, including the Children's Hospital Foundation of Manitoba, the Stollery Children's Hospital Foundation, the Alberta Children's Hospital Research Institute, the Saskatchewan Health Research Foundation, and the Children's Hospital of Eastern Ontario, alongside competitive research grants (e.g., CIHR, Networks of Centres of Excellence). TREKK has roughly 11–50 personnel, operates without disclosed revenue, and does not pursue acquisition or venture-style growth.

Name

Translating Emergency Knowledge for Kids

Legal name

TREKK Inc.

Website

https://trekk.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TREKK is a Canadian not-for-profit knowledge mobilization network, founded in 2011 and based in Winnipeg, that develops and disseminates free, evidence-based pediatric emergency care resources to healthcare providers and families across non-specialist emergency settings.

Ownership category

akta.pro rank

Product category

Pediatric Emergency Care Knowledge Mobilization

NAICS

Child and Youth Services (624110), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Family Advocacy, Parent Training & Support Services (EDAJAKAK)

akta.pro secondary industry

Post-Hospital Discharge Childcare & Recovery Support (HSAAAJAF)

Keywords

• Pediatric emergency care
• Evidence-based resources
• Knowledge mobilization
• Clinical decision support
• Healthcare provider education

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Donations and Operating Funding: TREKK is a not-for-profit network that operates primarily through donations and operating funding from organizations such as the Children's Hospital Foundation of Manitoba. Donations can be made through GoodBear.ca.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TREKK develops and disseminates evidence-based pediatric emergency care resources to healthcare providers and families across Canada. Its core offerings include Evidence Repositories, Bottom Line Recommendations (BLRs), Algorithms, Order Sets, Checklists, Pocket Cards, virtual Education Sessions, and Parent and Family Tools (eBooks, infographics, videos), all provided free of charge in English and French across 40+ pediatric emergency topics.

Product overview

TREKK (Translating Emergency Knowledge for Kids) is a Canadian not-for-profit knowledge mobilization network that operates as a unified platform offering evidence-based pediatric emergency care resources. The core offerings include Evidence Repositories, Bottom Line Recommendations (BLRs), and Algorithms, supplemented by parent-facing tools (eBooks, Videos, Infographics) and clinician resources (Pocket Cards, Order Sets, Checklists). Education Sessions provide virtual training content. Resources span 48+ pediatric emergency topics including Anaphylaxis, Asthma, Bronchiolitis, Burns, Concussion, Croup, Diabetic Ketoacidosis, Fever, Fractures, Gastroenteritis, and Multisystem Trauma. All content is co-created with healthcare providers, families, and researchers, available in both English and French.

Differentiator

Problem solved

Functional benefit

Products and services

• Evidence Repositories

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major, strategic, regional and international.

• University of ManitobacoreStrategic or Co-development PartnerHost institution for TREKK Administrative Office, located at Children's Hospital Research Institute of Manitoba. The university provides administrative infrastructure and academic oversight.
• Children's Hospital Research Institute of Manitoba (CHRIM)coreStrategic or Co-development PartnerHosts the TREKK Administrative Office and provides research infrastructure support.
• IWK Foundation and IWK Health CentremajorStrategic or Co-development PartnerIWK Health Centre is a TREKK supporter location; collaborated on resources such as the Meningitis B Community Video.
• Manitoba Métis Federation Inc.majorStrategic or Co-development PartnerTREKK partners with the Manitoba Métis Federation on a project to support Red River Métis families' access to meaningful and appropriate materials when seeking emergency care for their children.
• Pediatric Emergency Research Canada (PERC)coreStrategic or Co-development PartnerNational research network collaborating with TREKK on mobilizing the latest evidence in children's emergency care and providing knowledge translation support.
• Alberta Research Centre for Health Evidence (ARCHE)coreStrategic or Co-development PartnerKnowledge synthesis expert team at University of Alberta that develops Evidence Repositories for TREKK using the 4S hierarchy of evidence model.
• Solutions for Kids in Pain (SKIP)strategicStrategic or Co-development PartnerNational knowledge mobilization network focused on improving children's pain management. Collaborated with TREKK on Procedural Anxiety and Fear resources.
• BC Children's HospitalregionalStrategic or Co-development PartnerCollaborating healthcare institution providing pediatric emergency care expertise.
• Children's Hospital of Eastern Ontario (CHEO)regionalStrategic or Co-development PartnerContributing institution with multiple TREKK supporter locations in Ontario including Hamilton, Kingston, London, Ottawa, and Toronto.
• The Hospital for Sick ChildrenregionalStrategic or Co-development PartnerMajor pediatric hospital in Toronto serving as a TREKK supporter and contributing to resource development.
• McGill University Health Centre / Montreal Children's HospitalregionalStrategic or Co-development PartnerContributing institution for eating disorders resources development.
• HSC Winnipeg Children's HospitalregionalStrategic or Co-development PartnerPediatric hospital contributing to DKA resources and eating disorders content.
• Pediatric Emergency Research Network (PERN)strategicStrategic or Co-development PartnerInternational research network collaborating on pediatric emergency care research.
• Cochrane Child HealthstrategicStrategic or Co-development PartnerInternational organization providing systematic review expertise for evidence synthesis in pediatric emergency care.
• Ann & Robert H. Lurie Children's Hospital of ChicagointernationalStrategic or Co-development PartnerInternational collaborator providing pediatric emergency care expertise.
• Texas Children's HospitalinternationalStrategic or Co-development PartnerInternational collaborator in pediatric emergency care.
• Northern Maternal Child NetworkregionalChannel Partner/ Reseller/ DistributorRegional network that incorporates TREKK resources into nursing onboarding modules and distributes laminated algorithm key rings to rural hospital sites.
• Maternal Newborn, Child & Youth Network (MNCYN)regionalChannel Partner/ Reseller/ DistributorOntario network connecting TREKK with healthcare providers across the province.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KidsHealth.org: A Nemours Children's Health-run pediatric health information platform providing clinician-reviewed parent and family education content. KidsHealth.org is a well-established incumbent in the parent-facing pediatric education category where TREKK also competes, with broader topic coverage but less pediatric emergency specialization.
• Canadian Paediatric Society: A national professional association of pediatricians that produces clinical practice guidelines and parent information resources. The Canadian Paediatric Society overlaps with TREKK on producing evidence-based pediatric clinical guidance and reaching similar clinician audiences, but operates as a broader professional body.
• Pediatric Emergency Research Network (PERN): An international pediatric emergency research network formally partnered with TREKK for cross-border knowledge mobilization. PERN operates at a global scale on the same pediatric emergency care research translation mission and shares the same evidence-to-practice audience.
• Children's Healthcare Canada: A national association representing children's healthcare organizations across Canada. As a broader pediatric healthcare advocacy and network body, Children's Healthcare Canada serves many of the same institutional partners TREKK works with, and overlaps in convening pediatric emergency and quality-of-care initiatives.

Direct peers

• Pediatric Emergency Research Canada (PERC): Canada's national pediatric emergency medicine research network, formally partnered with TREKK to translate research into practice. PERC overlaps with TREKK on research-to-knowledge-mobilization activities in the same pediatric emergency care domain across Canadian children's hospitals.
• Cochrane Child Health: A specialized branch of Cochrane focused on synthesizing evidence for child health decisions. TREKK directly partners with Cochrane Child Health for systematic review work, and both organizations share a methodological commitment to evidence synthesis and knowledge translation.
• Maternal Newborn Child & Youth Network (MNCYN): An Ontario-based maternal, newborn, child and youth network that is a TREKK channel partner. MNCYN incorporates TREKK resources into nursing onboarding modules and distributes laminated algorithm key rings, operating a similar network-driven pediatric resource dissemination model regionally.
• Solutions for Kids in Pain (SKIP): A national knowledge mobilization network, hosted at Dalhousie University and other Canadian pediatric centres, that co-develops evidence-based resources with families, clinicians, and researchers. SKIP is directly cited as a TREKK collaborator on procedural anxiety and fear resources and operates the same network-led, co-creation model in the adjacent pediatric pain management space.
• AboutKidsHealth: A SickKids (Hospital for Sick Children) health education platform providing evidence-based resources for parents, children, and healthcare providers. AboutKidsHealth competes for the same clinician/parent audience and uses similar co-designed, evidence-based pediatric content delivery formats (eBooks, videos, articles).

Regional players

• Child Health BC: A BC-based network hosted at BC Children's Hospital that coordinates pediatric health services and resource dissemination across the province. Child Health BC is a TREKK partner and operates a comparable provincial knowledge mobilization function focused on child health, though with a broader scope than pediatric emergency care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/trekkca
• YouTubeyoutube.com/channel/UC65mJbXKEbFMBcpTNKcWWEQ
• Facebookfacebook.com/TREKKca
• Instagraminstagram.com/trekkca
• LinkedInlinkedin.com/company/translating-emergency-knowledge-for-kids-trekk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Translating Emergency Knowledge for Kids