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Upper Green River Conservancy

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Namestring
Upper Green River Conservancy
Legal namestring
Upper Green River Conservancy
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Upper Green River Conservancy (UGRC) is a Wyoming-based private company that operates as the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse (GSG) Credits on privately owned ranchlands in the Upper Green River watershed of southwestern Wyoming. UGRC sits at the nexus of energy development, ranching, and habitat conservation, certifying credits under the State of Wyoming's 2018 Compensatory Mitigation Credit Provider Approval Process and selling them to energy companies and developers pursuing projects in the Service Area who need to achieve net conservation gains under Wyoming's Greater Sage-Grouse Core Area Protection policy. The Co-Op model unites ranchers (who supply qualifying habitat on private land), energy companies (who purchase credits for regulatory compliance), conservation stakeholders, and impact investors (channeled through its parent company i2 Capital).

The company's underlying technology is primarily institutional and contractual rather than software-based: a partnership architecture that onboards rancher-held land, certifies habitat credits through a state regulatory process, and transacts credits bilaterally with energy developers. There is no public API, software platform, or AI component disclosed; the defensible artifact is the state certification and the rancher network. Leadership includes a Chairman with prior U.S. Senate-confirmed service as Assistant Secretary of the Interior, a President who serves as a Wyoming Oil and Gas Conservation Commission Commissioner, a co-founder/veteran PE and investment banking professional, and senior staff with conservation finance and corporate ranching backgrounds.

UGRC generates revenue through transaction-based credit sales to energy developers; pricing is not publicly disclosed and presumably negotiated per transaction. The company is headquartered at 420 W 12th Street, Casper, Wyoming, operates solely within southwestern Wyoming, and is branded as "An i2 Capital Company," with i2 Capital functioning as the impact-investment parent entity.

Short descriptiontext

Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse habitat credits on Wyoming ranchlands and selling them to energy developers seeking regulatory compliance under the state's Core Area Protection policy.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCasper, United States
HQ citystring
Casper
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
conservation banking, sage grouse habitat, compensatory mitigation, habitat credit services, ranchland conservation
Industry3 codes
1Payments for Ecosystem Services (PES) Program Development & Administration
CodeAFAMAMAFPrimaryYes
2Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES)
CodeIMAMAJAKPrimaryNo
3Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon)
CodeEUAGAIAKPrimaryNo
NAICS code1 code
  • Support Activities for Forestry1153
Product category
Conservation Banking / Habitat Mitigation Credits
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1GSG Credits Sales
TypeTransaction Fee
Description

Sale of Greater Sage Grouse (GSG) Credits to energy companies and developers pursuing projects in the Upper Green River watershed. The credits are certified by the State of Wyoming and provide developers the ability to achieve net conservation gains under Wyoming's Core Area Protection policy.

uppergreenriver.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse (GSG) credits on privately owned ranchlands in the Upper Green River watershed of southwestern Wyoming. These state-certified credits are sold to energy companies and developers pursuing projects in the Service Area, enabling them to achieve net conservation gains under Wyoming's Greater Sage-Grouse Core Area Protection policy and the State's 2018 Compensatory Mitigation Credit Provider Approval Process.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Net conservation gains for energy development projects
Product overview1 text field

Upper Green River Conservancy operates as a single unified offering—the Co-Op Conservation Bank (UGRC)—which enables energy companies and other organizations to purchase Greater Sage Grouse (GSG) credits that provide net conservation gains in alignment with Wyoming's Greater Sage-Grouse Core Area Protection policy. The company partners with ranchers to develop and certify GSG Credits on private ranchlands within the Upper Green River watershed in southwestern Wyoming, with credits certified by the State of Wyoming.

Product and service1 record
1Greater Sage Grouse (GSG) Credits
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Wyoming Ranchers
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Ranchers are integral partners in the Co-Op Conservation Bank model, providing private ranchlands for development and certification of Greater Sage Grouse credits on lands occupying critical sage grouse habitats.

uppergreenriver.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Energy companies purchase GSG Credits from UGRC to achieve net conservation gains when pursuing development in the Upper Green River watershed, aligning with Wyoming's Greater Sage-Grouse Core Area Protection policy.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

GSG Credits receive certification from the State of Wyoming in accord with the State's 2018 Compensatory Mitigation Credit Provider Approval Process. Mark Doelger serves as commissioner at the Wyoming Oil and Gas Conservation Commission.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Ben Guillon, VP of Conservation Banking, previously served as a principal with WRA where he managed financial and strategic aspects of rural land management and ecosystem conservation.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
TypeBroad incumbent
Description

National nonprofit that uses private capital and partnerships to acquire and manage conservation lands, including working-forest and mitigation-bank assets. Comparable in operating model (private capital + multi-stakeholder partnerships + ecosystem services revenue), but at much larger scale and broader asset-class mix than UGRC.

TypeBroad incumbent
Description

Developer and aggregator of nature-based climate and ecosystem credit projects, including forest carbon, Improved Forest Management, and conservation projects in the U.S. Comparable as a developer of certified ecosystem-service credits sold to corporate buyers, though its primary product is climate-focused rather than habitat/species-focused.

TypeDirect peer
Description

Conservation investment manager that originates, underwrites, and manages forestry and ecosystem-services assets, including mitigation credit projects. UGRC's VP Conservation Banking (Ben Guillon) was previously Manager of Acquisition at New Forests, and the firm's model of monetizing conservation outcomes on private land directly mirrors UGRC's Co-Op Conservation Bank approach.

TypeBroad incumbent
Description

Largest U.S. provider of ecosystem-restoration and compensatory mitigation services, including species and wetland mitigation banks across multiple states. RES is a broad incumbent whose mitigation-bank portfolio overlaps with UGRC's sage-grouse habitat credit product but operates at much greater geographic and asset-class scale.

5Wildlife Resources Alliance (WRA)
TypeDirect peer
Description

Conservation finance and rural land management organization that supports ecosystem conservation through financial and strategic structuring. WRA is explicitly named in UGRC's own partnership data as a prior affiliation of its VP Conservation Banking and is a near-direct operational peer in species/habitat mitigation banking.

TypeOthers
Description

Nonprofit ecosystem-market convening organization that develops standards and infrastructure for forest-, water-, and biodiversity-credit markets (e.g., the Ecosystem Services Marketplace). Relevant as an enabling infrastructure player in the same nature-based credits space UGRC operates in, though Forest Trends is not itself a credit-issuing bank.

TypeDirect peer
Description

Private equity-backed mitigation bank sponsor focused on stream and wetland mitigation credits under federal Clean Water Section 404 frameworks. EIP operates a similar 'conservation bank → private capital → regulatory credit buyer' model that UGRC uses, but applies it to aquatic rather than upland sagebrush credits.

TypeBroad incumbent
Description

Forest carbon credit project developer that aggregates improved forest management and afforestation projects for the California cap-and-trade and voluntary carbon markets. Comparable as a private-credit provider monetizing ecosystem services on private land, though its product is carbon rather than species-based habitat credits.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Upper Green River Conservancy

Conservation Banking / Habitat Mitigation Creditsuppergreenriver.com

Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse habitat credits on Wyoming ranchlands and selling them to energy developers seeking regulatory compliance under the state's Core Area Protection policy.

What Upper Green River Conservancy does

Upper Green River Conservancy (UGRC) is a Wyoming-based private company that operates as the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse (GSG) Credits on privately owned ranchlands in the Upper Green River watershed of southwestern Wyoming. UGRC sits at the nexus of energy development, ranching, and habitat conservation, certifying credits under the State of Wyoming's 2018 Compensatory Mitigation Credit Provider Approval Process and selling them to energy companies and developers pursuing projects in the Service Area who need to achieve net conservation gains under Wyoming's Greater Sage-Grouse Core Area Protection policy. The Co-Op model unites ranchers (who supply qualifying habitat on private land), energy companies (who purchase credits for regulatory compliance), conservation stakeholders, and impact investors (channeled through its parent company i2 Capital).

The company's underlying technology is primarily institutional and contractual rather than software-based: a partnership architecture that onboards rancher-held land, certifies habitat credits through a state regulatory process, and transacts credits bilaterally with energy developers. There is no public API, software platform, or AI component disclosed; the defensible artifact is the state certification and the rancher network. Leadership includes a Chairman with prior U.S. Senate-confirmed service as Assistant Secretary of the Interior, a President who serves as a Wyoming Oil and Gas Conservation Commission Commissioner, a co-founder/veteran PE and investment banking professional, and senior staff with conservation finance and corporate ranching backgrounds.

UGRC generates revenue through transaction-based credit sales to energy developers; pricing is not publicly disclosed and presumably negotiated per transaction. The company is headquartered at 420 W 12th Street, Casper, Wyoming, operates solely within southwestern Wyoming, and is branded as "An i2 Capital Company," with i2 Capital functioning as the impact-investment parent entity.

Upper Green River Conservancy firmographics

Firmographics
Name
Upper Green River Conservancy
Legal name
Upper Green River Conservancy
Website
https://uppergreenriver.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
1–10 employees
Short description
Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse habitat credits on Wyoming ranchlands and selling them to energy developers seeking regulatory compliance under the state's Core Area Protection policy.
Ownership category
akta.pro rank

Upper Green River Conservancy industry classification

Industry
Product category
Conservation Banking / Habitat Mitigation Credits
NAICS
Support Activities for Forestry (1153)
akta.pro primary industry
Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF)
akta.pro secondary industries
Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK)

Keywords

  • Conservation banking
  • Sage grouse habitat
  • Compensatory mitigation
  • Habitat credit services
  • Ranchland conservation

Where Upper Green River Conservancy is headquartered

Location

Headquarters

HQ city
Casper
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Upper Green River Conservancy business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Others

Revenue model

  1. GSG Credits Sales: Sale of Greater Sage Grouse (GSG) Credits to energy companies and developers pursuing projects in the Upper Green River watershed. The credits are certified by the State of Wyoming and provide developers the ability to achieve net conservation gains under Wyoming's Core Area Protection policy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Upper Green River Conservancy product offering

Product offering

Core offering

Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse (GSG) credits on privately owned ranchlands in the Upper Green River watershed of southwestern Wyoming. These state-certified credits are sold to energy companies and developers pursuing projects in the Service Area, enabling them to achieve net conservation gains under Wyoming's Greater Sage-Grouse Core Area Protection policy and the State's 2018 Compensatory Mitigation Credit Provider Approval Process.

Product overview

Upper Green River Conservancy operates as a single unified offering—the Co-Op Conservation Bank (UGRC)—which enables energy companies and other organizations to purchase Greater Sage Grouse (GSG) credits that provide net conservation gains in alignment with Wyoming's Greater Sage-Grouse Core Area Protection policy. The company partners with ranchers to develop and certify GSG Credits on private ranchlands within the Upper Green River watershed in southwestern Wyoming, with credits certified by the State of Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

  • Greater Sage Grouse (GSG) Credits

Quantifiable outcome

  • Net conservation gains for energy development projects

Companies that use Upper Green River Conservancy

Customer profile

Segments3 records

Ideal customer profiles3 records

Upper Green River Conservancy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Upper Green River Conservancy partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Wyoming RancherscoreStrategic or Co-development PartnerRanchers are integral partners in the Co-Op Conservation Bank model, providing private ranchlands for development and certification of Greater Sage Grouse credits on lands occupying critical sage grouse habitats.
  • Energy CompaniescoreStrategic or Co-development PartnerEnergy companies purchase GSG Credits from UGRC to achieve net conservation gains when pursuing development in the Upper Green River watershed, aligning with Wyoming's Greater Sage-Grouse Core Area Protection policy.
  • State of WyomingcoreStrategic or Co-development PartnerGSG Credits receive certification from the State of Wyoming in accord with the State's 2018 Compensatory Mitigation Credit Provider Approval Process. Mark Doelger serves as commissioner at the Wyoming Oil and Gas Conservation Commission.
  • WRA (Wildlife Resources Alliance)minorStrategic or Co-development PartnerBen Guillon, VP of Conservation Banking, previously served as a principal with WRA where he managed financial and strategic aspects of rural land management and ecosystem conservation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Upper Green River Conservancy competitors and assessment

Company assessment

Broad incumbents

  • The Conservation Fund: National nonprofit that uses private capital and partnerships to acquire and manage conservation lands, including working-forest and mitigation-bank assets. Comparable in operating model (private capital + multi-stakeholder partnerships + ecosystem services revenue), but at much larger scale and broader asset-class mix than UGRC.
  • BlueSource: Developer and aggregator of nature-based climate and ecosystem credit projects, including forest carbon, Improved Forest Management, and conservation projects in the U.S. Comparable as a developer of certified ecosystem-service credits sold to corporate buyers, though its primary product is climate-focused rather than habitat/species-focused.
  • Resource Environmental Solutions (RES): Largest U.S. provider of ecosystem-restoration and compensatory mitigation services, including species and wetland mitigation banks across multiple states. RES is a broad incumbent whose mitigation-bank portfolio overlaps with UGRC's sage-grouse habitat credit product but operates at much greater geographic and asset-class scale.
  • Finite Carbon: Forest carbon credit project developer that aggregates improved forest management and afforestation projects for the California cap-and-trade and voluntary carbon markets. Comparable as a private-credit provider monetizing ecosystem services on private land, though its product is carbon rather than species-based habitat credits.

Direct peers

  • New Forests: Conservation investment manager that originates, underwrites, and manages forestry and ecosystem-services assets, including mitigation credit projects. UGRC's VP Conservation Banking (Ben Guillon) was previously Manager of Acquisition at New Forests, and the firm's model of monetizing conservation outcomes on private land directly mirrors UGRC's Co-Op Conservation Bank approach.
  • Wildlife Resources Alliance (WRA): Conservation finance and rural land management organization that supports ecosystem conservation through financial and strategic structuring. WRA is explicitly named in UGRC's own partnership data as a prior affiliation of its VP Conservation Banking and is a near-direct operational peer in species/habitat mitigation banking.
  • Ecosystem Investment Partners (EIP): Private equity-backed mitigation bank sponsor focused on stream and wetland mitigation credits under federal Clean Water Section 404 frameworks. EIP operates a similar 'conservation bank → private capital → regulatory credit buyer' model that UGRC uses, but applies it to aquatic rather than upland sagebrush credits.

Others

  • Forest Trends: Nonprofit ecosystem-market convening organization that develops standards and infrastructure for forest-, water-, and biodiversity-credit markets (e.g., the Ecosystem Services Marketplace). Relevant as an enabling infrastructure player in the same nature-based credits space UGRC operates in, though Forest Trends is not itself a credit-issuing bank.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Upper Green River Conservancy social profiles

Digital presence

Upper Green River Conservancy compliance and trust

Trust signal

Compliance1 record

Upper Green River Conservancy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Upper Green River Conservancy leadership team

Management profile

Number of profiles

Profiles6 records

Upper Green River Conservancy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Upper Green River Conservancy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Green River Conservancy

What does Upper Green River Conservancy do?

Upper Green River Conservancy operates the nation's first Co-Op Conservation Bank, developing and certifying Greater Sage Grouse (GSG) credits on privately owned ranchlands in the Upper Green River watershed of southwestern Wyoming. These state-certified credits are sold to energy companies and developers pursuing projects in the Service Area, enabling them to achieve net conservation gains under Wyoming's Greater Sage-Grouse Core Area Protection policy and the State's 2018 Compensatory Mitigation Credit Provider Approval Process.

Is Upper Green River Conservancy a public or private company?

Upper Green River Conservancy is a private company. It is classified as corporate owned and is currently operating.

When was Upper Green River Conservancy founded?

Upper Green River Conservancy was founded in 2016. It employs 1 to 10 people.

Where is Upper Green River Conservancy based?

Upper Green River Conservancy is headquartered in Casper, United States, in the North America region.

How does Upper Green River Conservancy make money?

One revenue line is on record: GSG Credits Sales.

Who are Upper Green River Conservancy's main competitors?

Broad incumbents on record are The Conservation Fund, BlueSource, Resource Environmental Solutions (RES) and Finite Carbon. Direct peers are New Forests, Wildlife Resources Alliance (WRA) and Ecosystem Investment Partners (EIP). Forest Trends is listed as an others.

Does Upper Green River Conservancy have an API?

No public API is recorded for Upper Green River Conservancy.

What industry is Upper Green River Conservancy in?

Upper Green River Conservancy's product category is Conservation Banking / Habitat Mitigation Credits. Its primary akta.pro industry code is AFAMAMAF, Payments for Ecosystem Services (PES) Program Development & Administration, with a secondary code of IMAMAJAK, Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES). Its NAICS code is 1153.

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