Rotem
- Company typePrivate
- Founded1969
- HeadquartersRoncq, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rotem firmographics
Firmographics- Name
- Rotem
- Legal name
- SARL ROTEM
- Website
- https://rotem.fr
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rotem industry classification
Industry- Product category
- Industrial Wheels and Casters
- NAICS
- Tire Manufacturing (32621)
- SIC
- Fabricated Rubber Products, Nec (3060), Ball & Roller Bearings (3562)
- akta.pro primary industry
- Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)
- akta.pro secondary industry
- Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)
Keywords
Where Rotem is headquartered
LocationHeadquarters
- HQ city
- Roncq
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Rotem business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2C/B2B): Rotem generates revenue through direct sales of wheels, casters, and handling equipment via their e-commerce platform rotem.fr. Products are sold to resellers, professionals, local authorities, and individuals. Pricing is quote-based for professionals with volume discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for individual buyers |
| Other | Pay-as-you-go | Professional pricing with quantity-based discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rotem product offering
Product offeringCore offering
Rotem designs and manufactures wheels, casters, rollers, and tires in multiple materials (rubber, polyurethane, polyamide, phenolic resins, steel, stainless steel, and cast iron) for industrial, healthcare, and public sector applications. The company also produces gate accessories, technical polyurethane parts, bearings, and hand trucks/dollies. With over 20,000 product references and 10,000+ kept in stock, the company operates primarily through e-commerce at rotem.fr.
Product overview
Rotem is a manufacturer of wheels, casters, and handling equipment founded in 1969. The company operates as a single unified product portfolio centered around wheels and casters across multiple material types (rubber, polyurethane, polyamide, phenolic resins, steel, stainless steel, cast iron). The core products are complemented by gate accessories, hand trucks, technical polyurethane parts, bearings, and industrial marking services. With over 20,000 product references, the company serves industrial, healthcare, and public sector markets through resellers and direct professional sales. A recent innovation includes the electric wheel with motorized assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Wheels and Casters (Roues et roulettes) Extensive range of wheels and casters in multiple materials (rubber, polyurethane, polyamide, phenolic resins, steel, stainless steel, cast iron). Over 20,000 product references for industries, healthcare, and public sector applications.
- Industrial Caster Wheels Heavy-duty casters for industrial applications including factories, manufacturing facilities, and refuse containers. Available in rubber, polyurethane, polyamide/polypropylene, cast iron, and special configurations.
- Hospital Casters Specialized casters for hospital and medical environments including centralized brake casters, furniture casters, and wheelchair wheels designed for sterile and demanding healthcare applications.
- Public Sector Casters Casters for public institutions and municipalities including zinc-plated casters, stainless steel casters, shopping cart wheels, and slaughterhouse rollers.
- Pallet Jack Wheels (Galets) Specialized wheels for pallet jacks and forklifts including elevator casters, forklift wheels, and wheel re-treading services.
- Gate Accessories Complete range of gate hardware including rails, groove wheels, racks, gate stops, guides, hinges, gate posts, straps, motors, locks, handles, decorative pieces, and security components for sliding, swing, and self-supporting gates.
- Hand Trucks and Dollies (Diables et Chariots) Material handling equipment including hand trucks (diables), platforms (plateaux), and platform trucks with backrest (chariots à dossier).
- Technical Parts in Polyurethane Custom technical polyurethane components and parts for industrial applications.
- Bearings and Housings (Roulements et paliers) Ball bearings and bearing housings for various industrial applications.
- Electric Wheel (La roue électrique) Motorized wheel with electric assistance providing powered mobility for easier pushing and steering of heavy equipment. Reduces musculoskeletal strain in industrial handling.
- Industrial Marking/Gravure Industrial marking and engraving services for various applications.
Quantifiable outcome
- Average customer rating of 4.5/5 based on client reviews
Companies that use Rotem
Customer profileSegments6 records
Ideal customer profiles6 records
Rotem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rotem partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Rotem competitors and assessment
Company assessmentDirect peers
- Tente Casters: German-headquartered, global manufacturer of industrial casters and wheels serving industries, healthcare, and retail logistics. Closely comparable to Rotem on product mix (rubber, polyurethane, polyamide wheels), multi-vertical segmentation, and B2B/B2C professional-led GTM.
- Wicke GmbH + Co. KG: Long-established German maker of industrial wheels, casters, and tires including solid industrial tires for material handling. Closely comparable to Rotem's galets/pallet-jack, industrial caster, and tire-retreading business lines.
- Darcor Limited: Manufacturer of institutional and industrial casters with vertical specialization in healthcare and food service. Comparable to Rotem's hospital and public-sector caster segments and its e-commerce-led distribution model.
- Revvo Caster: Manufacturer of industrial casters, wheels and related components for material handling and institutional use. Comparable on product architecture, broad load-class range, and B2B distribution through technical catalogs similar to Rotem's.
- Albion Industries: Long-standing US caster and wheel manufacturer serving industrial, institutional and OEM customers with broad material and load-class portfolios. Comparable to Rotem on multi-vertical caster and wheel depth.
- Blickle Räder+Rollen: Premium German manufacturer of casters, wheels, and tires with multiple material variants (rubber, polyurethane, polyamide) for industrial and medical applications. Comparable on product breadth, material specialization, and vertical-specific catalogs similar to Rotem.
- Colson Casters (Colson Group): Global caster and wheel manufacturer with multi-vertical reach and broad SKU catalogs analogous to Rotem's 20,000+ references. Highly comparable as a multi-brand caster specialist serving industries, healthcare, and institutional customers.
- Caster Concepts: US-based heavy-duty industrial caster and wheel manufacturer producing polyurethane, rubber and forged-steel caster lines for manufacturing, logistics, and heavy industry. Direct peer to Rotem's industrial caster and galets offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Rotem social profiles
Digital presenceRotem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotem leadership team
Management profileNumber of profiles
Rotem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotem
What does Rotem do?
Rotem designs and manufactures wheels, casters, rollers, and tires in multiple materials (rubber, polyurethane, polyamide, phenolic resins, steel, stainless steel, and cast iron) for industrial, healthcare, and public sector applications. The company also produces gate accessories, technical polyurethane parts, bearings, and hand trucks/dollies. With over 20,000 product references and 10,000+ kept in stock, the company operates primarily through e-commerce at rotem.fr.
Is Rotem a public or private company?
Rotem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rotem founded?
Rotem was founded in 1969. It employs 1 to 10 people.
Where is Rotem based?
Rotem is headquartered in Roncq, France, in the Europe region.
How does Rotem make money?
One revenue line is on record: product Sales (B2C/B2B).
Who are Rotem's main competitors?
Direct peers on record are Tente Casters, Wicke GmbH + Co. KG, Darcor Limited, Revvo Caster, Albion Industries, Blickle Räder+Rollen, Colson Casters (Colson Group) and Caster Concepts.
Does Rotem have an API?
No public API is recorded for Rotem.
What industry is Rotem in?
Rotem's product category is Industrial Wheels and Casters. Its primary akta.pro industry code is IMANALAE, Rubber Rollers & Wheels (Industrial/Material Handling), with a secondary code of IMANAKAI, Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing. Its NAICS code is 32621 and its SIC code is 3060.