FinCity.Tokyo

What FinCity.Tokyo does

FinCity.Tokyo (The Organization of Global Financial City Tokyo / 一般社団法人東京国際金融機構) is a Tokyo-based, general incorporated association (non-profit) established in April 2019 to promote Tokyo as an international financial center. It executes a quasi-public mandate across three pillars: promotion of Tokyo to foreign financial firms, engagement with both Japanese incumbents and inbound players, and policy recommendations to Japanese regulators. Core programs include Attraction U (foreign asset manager and fintech attraction with subsidies of up to ¥60M per recipient), the Emerging Managers Program, Disclosure G (English IR support for Japanese listed companies), Tokyo Sustainable Finance Week, the FinCity Global Forum, and the Tokyo Asset Management Forum. Its target constituents are global financial institutions, Japanese listed companies seeking international investor reach, emerging asset managers, and the Tokyo Metropolitan Government.

The organization does not build proprietary technology; service delivery is event-driven, advisory, and policy-oriented. The only third-party technology referenced is Visual Alpha, used as a digital publication platform. As of April 2026, membership stood at 55 organizations across four tiers (17 Regular, 28 Supporting, 6 Startup, 4 Special), and headcount is 1-10 employees. Recent operating scale is visible in flagship event participation: 620 at FGF 2025, ~1,300 registrations at TAMF 2025, and 1,033 registrations at TSFW 2024.

The revenue model combines membership dues across the four tiers, Tokyo Metropolitan Government operating and program subsidies (including those pass-through to Attraction U recipients), and event-related contributions. International outreach is executed through bilateral MoUs with peer financial center bodies — Luxembourg for Finance (May 2026), Frankfurt Main Finance (February 2026), City of London Corporation, and Paris EUROPLACE — and engagement with multilateral networks such as FC4S (UNDP), having exited WAIFC at end-2024.

Name

FinCity.Tokyo

Legal name

The Organization of Global Financial City Tokyo

Website

https://fincity.tokyo

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FinCity.Tokyo (founded April 2019) is a Tokyo-based, public-private general incorporated association that promotes Tokyo as an international financial center to global asset managers, fintech firms, and Japanese listed companies through foreign firm attraction programs, English IR support, policy advocacy, and flagship forums.

Ownership category

akta.pro rank

Product category

Financial Promotion Services

NAICS

Finance and Insurance (52)

SIC

International Affairs (9721), Finance Services (6199)

akta.pro primary industry

International Monetary & Financial Stability Institutions (BPADACAE)

Keywords

• Financial promotion services
• Policy advocacy
• Business matching
• Financial sector events
• Investment attraction

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: FinCity.Tokyo operates a membership program with Regular Members, Supporting Members, Startup Members, and Special Members. Members contribute to and benefit from the organization's policy recommendations, networking, and promotional activities. The membership structure provides the primary organizational funding and engagement model.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FinCity.Tokyo is a public-private financial promotion organization (general incorporated association) that promotes Tokyo as an international financial center. It runs attraction programs for foreign asset managers and fintech companies (Attraction U), supports emerging Japanese asset managers (EMP), provides English IR disclosure assistance to Japanese listed companies (Disclosure G), hosts flagship events and overseas roadshows, conducts business matching between foreign and Japanese financial institutions, and submits policy recommendations to the Japanese government.

Product overview

FinCity.Tokyo is a public-private financial promotion organization (General Incorporated Association) established in April 2019, not a software technology company. It operates as a single organizational entity with multiple program offerings focused on promoting Tokyo as an international financial center. The organization offers three main pillars of activities: Promotion (overseas media utilization, sustainable finance events, overseas roadshows), Engagement (foreign enterprise attraction, network events, EM support, English IR support), and Policy Recommendations. Key named programs include the Attraction U Program for foreign company recruitment, the Emerging Managers Program (EMP) for supporting new asset managers, Disclosure G for English IR support, Tokyo Sustainable Finance Week (TSFW), Tokyo Asset Management Forum (TAMF), and the annual FinCity Global Forum (FGF) as the flagship event. The organization also facilitates business matching between foreign and Japanese companies and conducts financial literacy seminars for Tokyo residents.

Differentiator

Problem solved

Functional benefit

Brands

• Attraction U: Financial foreign firm discovery project that identifies and supports overseas asset managers and fintech companies in entering the Tokyo market
• Emerging Managers Program (EMP)
• Disclosure G
• Tokyo Sustainable Finance Week (TSFW)
• FinCity Global Forum (FGF)
• Tokyo Asset Management Forum (TAMF)
• Tokyo Independent Practice Dojo

Products and services

• FinCity Global Forum (FGF) Annual flagship event that brings together financial professionals from Japan and abroad to discuss Tokyo's role as an international financial center, featuring keynote speeches, panel discussions, and networking opportunities. Editions have been held in Tokyo, New York (October 2023), and Singapore (November 2024).
• Tokyo Sustainable Finance Week (TSFW) Annual event week featuring the Tokyo Sustainable Finance Forum for domestic and international financial institutions, and sustainability management seminars for small and medium enterprises, promoting sustainable finance and ESG investment collaboration in the Asia-Pacific region.
• Tokyo Asset Management Forum (TAMF) Event under the Emerging Managers Program initiative that raises awareness of emerging asset managers and creates matching opportunities between emerging managers and institutional investors in Japan.
• Emerging Managers Program (EMP) Program supporting market entry and growth for newly established or mid-stage asset management companies in Japan, including EM Showcase, Tokyo Independent Practice Dojo, and overseas asset owner matching components.
• Attraction U Program Investment promotion program that identifies promising overseas asset management firms and FinTech companies, encourages them to establish a base in Tokyo, and provides support through to the launch of operations, including subsidy application assistance and regulatory navigation.
• Disclosure G (English Information Disclosure Support Program) Initiative providing support to help Japanese listed companies enhance their English-language information disclosure (IR activities) for overseas investors, including individual support, IR training courses, and workshops.
• Financial Foreign Enterprise Network Business Initiative organizing business matching events and activities to foster collaboration and build networks between overseas financial firms that have expanded into Tokyo and Japanese companies and investors.
• Overseas Media Utilization Project Initiative that disseminates positive information globally about Tokyo's appeal as an international financial center and Japan's investment environment through influential overseas newspapers, television, and web media.
• Policy Recommendations Activity involving proposing concrete improvement measures to the Japanese government and relevant ministries and agencies, based on opinions and challenges gathered from financial market participants to build better systems and business environment.

Quantifiable outcome

• 620 participants at FGF 2025 flagship event; ~400 at TAMF 2025
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and supporting.

• Luxembourg for FinancecoreStrategic or Co-development Partner · 7 May 2026FinCity.Tokyo and Luxembourg for Finance signed a Memorandum of Understanding (MoU) on financial cooperation in May 2026. The partnership aims to strengthen the bonds between Tokyo and Luxembourg as international financial centers, facilitate mutual participation in events, share best practices, and promote collaboration between financial institutions in both markets.
• Frankfurt Main FinancecoreStrategic or Co-development Partner · 6 February 2026FinCity.Tokyo and Frankfurt Main Finance signed an agreement in February 2026 to accelerate financial cooperation between Tokyo and Frankfurt, one of Europe's leading financial centers.
• LSEG (London Stock Exchange Group)flagshipGTM or Marketing PartnerLSEG co-hosts flagship events with FinCity.Tokyo, including FinCity Global Forum in New York (October 2023) held at LSEG's New York office, and FGF in Singapore (November 2024). LSEG provides venue support and co-branding for major promotional events targeting international investors and financial institutions.
• City of London CorporationcoreStrategic or Co-development PartnerBased on an MoU signed between Tokyo Metropolitan Government and the City of London Corporation, FinCity.Tokyo collaborates on events such as the Tokyo-London Financial Seminar to promote financial sector cooperation between Japan and the UK.
• Paris EUROPLACEcoreStrategic or Co-development PartnerFinCity.Tokyo has signed an MoU with Paris EUROPLACE, the financial promotion organization for Paris. Collaboration includes sharing case studies of EMP projects and mutual participation in events to promote cooperation between Tokyo and Paris financial markets.
• FC4S (Financial Centres for Sustainability)flagshipStrategic or Co-development PartnerFinCity.Tokyo participates in FC4S, an international network of financial cities for sustainability under the United Nations Development Programme (UNDP), representing Tokyo. Activities include annual general meetings, assessment programs, and international collaboration on sustainable finance frameworks.
• WAIFC (World Alliance of International Financial Centers)flagshipStrategic or Co-development PartnerFinCity.Tokyo was a member of WAIFC (withdrawing at the end of 2024) and was deeply involved including having its Managing Director serve as Chairman. WAIFC is a federation of financial promotion organizations worldwide, hosting annual general meetings and the Young Academic Award ceremony.
• Tokyo Metropolitan GovernmentflagshipStrategic or Co-development PartnerTokyo Metropolitan Government is a joint founder and core supporter of FinCity.Tokyo, co-funding programs including the Tokyo Business Start-up One-Stop Center, Attraction U subsidies, and promotional activities. Tokyo Metropolitan Government Governor Yuriko Koike appears via video at FinCity.Tokyo flagship events.
• JETRO (Japan External Trade Organization)coreChannel Partner/ Reseller/ DistributorJETRO's Investment Promotion Division collaborates with FinCity.Tokyo to support foreign companies investing in and expanding their businesses in Japan, providing referral and consulting services.
• Tokyo Business Start-up One-Stop CentercoreChannel Partner/ Reseller/ DistributorJointly operated by the national government and Tokyo Metropolitan Government, the One-Stop Center handles administrative procedures for corporate establishment and business start-up (incorporation, registration, tax, pension, immigration) in one location, with English support always available. FinCity.Tokyo refers companies to this center as part of its incorporation support.
• Business Concierge TokyocoreChannel Partner/ Reseller/ DistributorA comprehensive Tokyo Metropolitan Government service providing total support from business to daily living aspects for foreign companies considering starting or expanding operations in Tokyo. FinCity.Tokyo refers companies to this service as part of its support ecosystem.
• FSA (Financial Services Agency of Japan)flagshipStrategic or Co-development PartnerFinCity.Tokyo collaborates closely with Japan's Financial Services Agency on policy recommendations, licensing guidance for foreign financial firms, and market entry support. The FSA operates a Market Entry Support Desk for overseas financial institutions.
• Visual AlphasupportingTechnology or IntegrationVisual Alpha provides digital publication services for FinCity.Tokyo, hosting flipbook versions of the Attraction U Program Flyer, FCT Introduction Brochure, Japan Asset Management Industry Outlook 2025, and EMP program materials on its platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Luxembourg for Finance: Agency for the development of Luxembourg's financial centre, with mandate very similar to FinCity.Tokyo's role for Tokyo. Signed an MoU with FinCity.Tokyo in May 2026 to strengthen cooperation between Tokyo and Luxembourg as international financial centres.
• Frankfurt Main Finance: Financial centre promotion initiative for Frankfurt, comparable in mandate and structure. Signed a cooperation agreement with FinCity.Tokyo in February 2026.
• Paris EUROPLACE: Financial promotion organization for Paris that promotes the Paris financial marketplace internationally. Holds an MoU with FinCity.Tokyo and shares case studies on emerging manager programs and event participation.
• City of London Corporation: Governing body of the City of London (Square Mile) with active financial promotion mandate. Collaborates with FinCity.Tokyo via an MoU between TMG and City of London, including co-hosted Tokyo-London Financial Seminars.
• InvestHK: Hong Kong government department dedicated to attracting foreign direct investment, with comparable mandate to attract overseas financial services firms. Direct competitor for foreign asset managers choosing between Tokyo and Hong Kong.
• Dubai International Financial Centre (DIFC): Special financial free-zone in Dubai operating as both financial centre promoter and regulator. Competes directly with Tokyo for foreign asset managers, with a 100% foreign ownership, tax-neutral model and English-language common-law framework.

Broad incumbents

• Monetary Authority of Singapore (MAS): Singapore's central bank and integrated financial regulator that also serves as the country's primary financial promotion body. Competes directly with Tokyo for foreign asset managers and fintech establishments, with a stronger English-language ecosystem.

Others

• FC4S (Financial Centres for Sustainability): UNDP-hosted international network of financial centres focused on sustainable finance, of which FinCity.Tokyo is a member representing Tokyo. Peer in sustainability-focused financial centre collaboration rather than direct competition.
• World Alliance of International Financial Centers (WAIFC): Federation of financial centre promotion organizations worldwide. FinCity.Tokyo withdrew at the end of 2024 after its MD served as Chairman, but WAIFC's other member organizations (e.g., Abu Dhabi, Astana, Korea) serve as peer organizations for global financial centre coordination.
• JETRO (Japan External Trade Organization): Japanese government-related organization promoting trade and investment. FinCity.Tokyo refers companies to JETRO's Investment Promotion Division and collaborates on inbound FDI support, functioning as an adjacent public-sector partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FinCity_Tokyo
• YouTubeyoutube.com/@FinCityTokyo
• Facebookfacebook.com/FinCityTokyo
• LinkedInlinkedin.com/company/fincity-tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinCity.Tokyo