NAVROC INVESTMENT MANAGEMENT INC.

What NAVROC INVESTMENT MANAGEMENT INC. does

Navroc Investment Management Inc. is a privately held, boutique investment management firm headquartered at 173 Harbord Street in Toronto, Ontario, Canada. The firm is regulated by the Ontario Securities Commission as a licensed Portfolio Manager and provides discretionary portfolio management services to long-term private clients, primarily individuals, families, and corporations. Founded and led by CFA charterholder Nicole Crawford, the firm operates a value-investing philosophy — branded as NAVROC, standing for Net Asset Value Return On Capital — focused on identifying overlooked and oversold businesses with strong historical financial performance and long-term growth potential.

The firm's product surface is concentrated in two managed portfolios: a Balanced Composite that allocates between equity and fixed income to manage volatility while seeking long-term growth and income, and an Equity Composite operating under a dividend income and capital growth mandate at approximately 95% equity allocation. Both portfolios are actively managed by the founder, who applies the same model portfolios to her personal accounts to align interests with clients. Client servicing is relationship-driven and direct: the portfolio manager personally meets clients to assess goals and risk tolerance, provides CRM2-compliant monthly statements and quarterly/annual reports, and grants clients access to a network of advisors in insurance, law, real estate, precious metals, and tax/accounting. Client funds are custodied at Laurentian Bank Institutional Services (LBIS), a division of the publicly listed Laurentian Bank of Canada, with the firm having OBSI membership for independent dispute resolution.

The business model is asset-under-management fee-based, with no publicly disclosed pricing, no active marketing, and a referral-only acquisition motion. The firm is bootstrapped, founder-owned, and has no parent company, no subsidiaries, no external funding, and no disclosed headcount beyond the founder and CEO. Distribution is direct and single-geography (Ontario/Canada), with no marketplace presence, no advisory intermediaries, and no disclosed enterprise or institutional clients. The firm explicitly positions itself as a personalized alternative to banks and large money managers, with particular emphasis on serving women investors and clients seeking a judgment-free environment for investing discussions.

Name

NAVROC INVESTMENT MANAGEMENT INC.

Legal name

Navroc Investment Management Inc.

Website

https://navrocim.com

Company type

Private

Operating status

Operating

Short description

Navroc Investment Management is a Toronto-based boutique investment management firm providing discretionary value-investing portfolio management to private clients, families, and corporations in Canada, founded and led by CFO-credentialed portfolio manager Nicole Crawford.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Discretionary portfolio management
• Value investing services
• Boutique investment management
• Balanced portfolio mandates
• Dividend income investing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Asset Under Management (AUM) Fees: Standard portfolio management fee structure based on assets under management. As a boutique investment manager serving private clients with personalized service, revenue is derived from management fees on client portfolios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Navroc Investment Management is a boutique OSC-licensed portfolio manager that provides discretionary investment management for long-term private clients using a value-investing philosophy. The firm manages two core portfolio mandates — a Balanced Composite (equity/fixed income blend for volatility management) and an Equity Composite (95% equity dividend income and capital growth mandate) — and delivers them with direct portfolio-manager access and personalized service.

Product overview

Navroc Investment Management is a boutique investment management firm offering two core portfolio management products: the Balanced Composite Portfolio and the Equity Composite Portfolio (95% Equity). The Balanced Composite provides a balanced mandate with volatility management, while the Equity Composite focuses on dividend income and capital growth. Both products are managed by founder and CEO Nicole Crawford, who applies a value investment philosophy. Clients receive personalized service with direct access to the portfolio manager, along with access to advisors in insurance, law, real estate, precious metals, tax, and accounting. The firm targets individual investors, families, corporations, and particularly women investors who prefer a comfortable, judgment-free environment for asking questions.

Differentiator

Problem solved

Functional benefit

Products and services

• Balanced Composite Portfolio A balanced, discretionary managed portfolio that allocates between equity and fixed income to manage volatility while seeking long-term growth and income. Offered to private clients of Navroc Investment Management as one of two core mandates.
• Equity Composite Portfolio

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ombudsman for Banking Services and Investments (OBSI)coreOthersThe firm is a member of OBSI, providing independent dispute resolution services for banking and investment complaints. This is a regulatory membership required for OSC-licensed portfolio managers.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Emerging players

• Wealthsimple: Canadian digital wealth manager offering low-fee robo and hybrid advisor-led discretionary portfolios to retail and mass-affluent clients. Comparable to Navroc on Canadian private-client discretionary mandate but competes via technology, low fees, and digital onboarding.
• Questrade Wealth Management: Canadian online brokerage and wealth platform offering discretionary managed-portfolio programs to retail clients. Comparable to Navroc on Canadian discretionary private-client mandate, with technology-led, lower-cost delivery model.

Direct peers

• Letko, Brosseau & Associates: Montreal-based Canadian boutique investment manager focused on global and Canadian equity mandates for private clients and institutions. Comparable to Navroc as a Canadian boutique with value-tilted, discretionary equity/balanced portfolios.
• Picton Mahoney Asset Management: Toronto-based Canadian boutique investment manager offering active equity and balanced strategies to retail and institutional clients. Comparable to Navroc as a Toronto-headquartered boutique with discretionary mandates and Canadian private-client distribution.
• Leith Wheeler Investment Counsel: Vancouver-based Canadian boutique providing discretionary portfolio management to individuals, families, foundations, and corporations. Comparable to Navroc as a fee-based, boutique, discretionary Canadian portfolio manager with strong client-relationship focus.
• Mawer Investment Management: Calgary-based Canadian boutique investment manager offering discretionary value-oriented equity and balanced portfolios to private clients and institutions. Most directly comparable to Navroc on geography, boutique model, value philosophy, and Canadian private-client focus.
• Burgundy Asset Management: Toronto-based boutique offering discretionary equity and fixed-income portfolio management to private clients, endowments, and foundations. Directly comparable to Navroc on boutique Toronto base, discretionary Canadian mandates, and high-touch private-client service.

Broad incumbents

• Nicola Wealth Management: Canadian independent wealth manager offering discretionary portfolio management, financial planning, and private- investment solutions to HNW families. Comparable to Navroc on Canadian discretionary private-client focus, with broader wealth planning capability.
• Fiera Capital Corporation: Large Canadian independent asset manager with private-wealth discretionary offerings alongside institutional and alternative strategies. Comparable to Navroc on Canadian discretionary private-wealth mandate but at far larger scale and broader product set.
• BMO Private Investment Counsel: Bank-owned Canadian discretionary portfolio management arm serving HNW individuals and families. Comparable to Navroc as a Canadian discretionary portfolio manager for private clients, but with bank-scale resources, product breadth, and brand.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NavrocIM

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAVROC INVESTMENT MANAGEMENT INC.