Coastal Inns Inc.

What Coastal Inns Inc. does

Coastal Inns Inc. is a privately held, Atlantic Canadian hotel chain founded in 1994 and headquartered in Dieppe, New Brunswick. The company operates five independently owned and branded hotel and motel properties across Nova Scotia (Halifax, Digby, Antigonish) and New Brunswick (Moncton/Dieppe, Sackville), totaling approximately 250 guest rooms and rated Canada Select 3 to 3.5 stars. Properties are positioned along major Atlantic Canada travel corridors, including Trans-Canada Highway 104 and Highway 103, and proximate to commercial nodes such as Bayers Lake Business Park, Champlain Place, and Mount Allison University. The company closed its Dartmouth property in August 2024, leaving five active locations.

Coastal Inns generates revenue primarily through nightly room rentals, augmented by on-site food and beverage partnerships (St. Louis Bar & Grill at Moncton/Dieppe, Soo Good Kitchen at Digby), meeting and conference space rentals (notably Sackville), and the Coastal Cash Rewards loyalty program, which allows stamp-based redemption of a free night or $50 cash after 10 qualifying stays within 2 years. Distribution is anchored on direct channels including the company website with real-time online booking, a 1-800-665-STAY toll-free line, and individual property phone numbers, supplemented by the AsiWebRes third-party booking platform at three locations, FIT travel trade voucher acceptance, and motorcoach tour group bookings.

The technology stack is conventional for a mid-market regional chain: standard property management systems, online reservation engines, payment processing through Stripe, PayPal, Moneris and others, reCAPTCHA on web forms, and digital marketing tools including Google Analytics, Google Ads, Bing Ads, and Meta/Pinterest/Twitter remarketing. The company targets leisure travelers, commercial and business travelers, sports teams and groups, and travel trade partners. There is no disclosed ownership beyond local private control, no parent company, no subsidiaries, and no external funding rounds.

Name

Coastal Inns Inc.

Legal name

Coastal Inns Inc.

Website

https://coastalinns.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Inns Inc. is a privately held, locally owned chain of five independent mid-market hotels and motels across Nova Scotia and New Brunswick, founded in 1994 and serving leisure travelers, commercial guests, sports teams, and motorcoach tour operators in Atlantic Canada.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Independent hotel accommodations
• Mid-market lodging chain
• Meeting and conference venues
• Travel trade services
• Loyalty rewards program

Headquarters

HQ city

Dieppe

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue stream from overnight accommodation across five properties in Atlantic Canada. Rooms are offered in various configurations including standard rooms, suites, and family units. Direct booking is encouraged for best rates.
2. Food and Beverage: Revenue from on-site food and beverage operations including St. Louis Bar & Grill at Moncton/Dieppe location and complimentary Coastal Plus breakfast offered at properties.
3. Meeting and Conference Space: Revenue from rental of meeting rooms and conference facilities for business meetings, corporate events, and group gatherings. Available at multiple locations including Sackville with meeting facilities.
4. Coastal Cash Rewards Program: Loyalty program where guests earn stamps toward free nights or cash redemption after accumulating 10 stamps within a 2-year period. Program drives repeat bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coastal Inns Inc. operates a chain of five independently owned and operated hotels and motels across Atlantic Canada (three in Nova Scotia and two in New Brunswick), delivering approximately 250 rooms of overnight accommodation. The offering includes standard rooms, suites, and family units with complimentary Coastal Plus breakfast, free WiFi, free parking, and pet-friendly options, supported by an online real-time reservation system, the Coastal Cash Rewards loyalty program, and dedicated travel trade services for motorcoach and FIT tour operators.

Product overview

Coastal Inns Inc. operates as a chain of locally owned and operated hotels and motels across Atlantic Canada, established in 1994. The company offers five distinct hotel properties (Coastal Inn Halifax, Coastal Inn Digby, Coastal Inn Antigonish, Coastal Inn Moncton/Dieppe, and Coastal Inn Sackville), an online real-time reservation system, the Coastal Cash Rewards loyalty program, and travel trade services for motorcoach operators. The portfolio centers on mid-market hotel accommodations with standard amenities including free WiFi, Coastal Plus breakfast, and pet-friendly options at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastal Inn Halifax 64-room hotel property located at 98 Chain Lake Drive in Bayers Lake Business Park, Halifax, NS, offering King guestrooms, Double Queen guestrooms, Two Room Suites, and a Honeymoon Suite, with amenities including an indoor pool, free WiFi, and complimentary Coastal Plus breakfast. The property is currently undergoing guestroom renovations scheduled for completion in Q1 2027.
• Coastal Inn Digby 36-room hotel property at 111 Warwick Street, Digby, NS, featuring spacious air-conditioned units with Queen/King beds, double rooms, and units with kitchenettes, situated near the Saint John Ferry along the Evangeline Trail in Southwest Nova Scotia. Adjacent to Soo Good Kitchen, an on-site Asian fusion dining option.
• Coastal Inn Antigonish 35-room drive-up hotel property at 4789 Trunk 4, Lower South River, NS, on Trans-Canada Highway 104, offering bi-level family units (38m²) and economy rooms (15m²) as a convenient midway stop between Cape Breton and Halifax.
• Coastal Inn Moncton/Dieppe 65-room hotel property at 502 Kennedy Street, Dieppe, NB, featuring an indoor saltwater pool, fitness room, King Suites, Family Suites, and on-site St. Louis Bar & Grill, located across from Champlain Place shopping center and Bass Pro Shops.
• Coastal Inn Sackville 50-room air-conditioned hotel property at 15 Wright Street, Sackville, NB, with meeting and conference facilities and a business center, within walking distance of Sackville Waterfowl Park and Mount Allison University.
• Coastal Cash Rewards Free loyalty program where guests accumulate stamps on a reward card; upon collecting 10 stamps within a 2-year period, members may redeem for a free night at any Coastal Inn or $50 cash, with benefits including lowest commercial daily rate, spouse stays free, free local calls, wait list priority, free room upgrades, free Coastal Plus breakfast, and special promotions for members.
• Online Reservations System Real-time online reservation system available across most Coastal Inns locations, providing direct booking access and email confirmation upon completion of reservations.
• Travel Trade Services Dedicated services for motorcoach operators and tour groups, including commissionable rates, FIT room blocks, complimentary rooms for groups using 15 or more paid rooms, complimentary Coastal Plus breakfast, driver rates of $75 per night, porterage at $4 per person round trip, and welcome reception options for tour partners.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Partnerships

Seven partnerships are on record, tiered minor.

• Google AdSense / Google AdsminorGTM or Marketing PartnerGoogle advertising services used for display advertising and remarketing campaigns to potential guests based on their browsing behavior.
• Bing AdsminorGTM or Marketing PartnerMicrosoft advertising service for remarketing campaigns targeting users on Bing search engine and affiliated sites.
• Facebook / MetaminorGTM or Marketing PartnerSocial media platform and advertising partner for interest-based advertising and remarketing to users across Facebook and Instagram.
• Twitter / XminorGTM or Marketing PartnerSocial media platform used for organic social engagement and interest-based advertising.
• PinterestminorGTM or Marketing PartnerSocial media platform used for visual content marketing and interest-based advertising.
• St. Louis Bar & GrillminorOthersOn-site restaurant located adjacent to Moncton/Dieppe property in the hotel parking area, providing food and beverage service for hotel guests.
• Soo Good KitchenminorOthersAsian fusion restaurant attached to Coastal Inn Digby property, providing dining option for guests.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Château Nova Hotels: Nova Scotia-based independent hotel operator (Hotel Nova Scotian, The Hollis Halifax, etc.). Direct comparable as an Atlantic Canadian hotel group serving leisure and business travelers in Halifax and surrounding markets.
• Pomerleau Hotels: Family-owned Atlantic Canadian hotel group operating multiple Marriott-flagged properties across New Brunswick and PEI. Relevant peer given similar regional focus and owner-operated governance model, though operating at the upper end of the mid-market segment.
• Atlantica Hotel Halifax: Mid-market coastal hotel group operating the Atlantica property on Halifax's waterfront. Comparable to Coastal Inns as a coastal Atlantic Canadian full-service hotel targeting leisure and commercial travelers.
• Rodd Hotels & Resorts: Atlantic Canadian independent hotel group based in PEI operating full-service and limited-service properties across the Maritimes. The closest direct competitor to Coastal Inns: similar mid-market positioning, similar geographic footprint, similar reliance on regional leisure and drive-to demand.
• Hampton by Hilton Halifax: Brand-affiliated full-service / select-service hotel in Halifax serving the same business and leisure travelers as Coastal Inn Halifax. Notable direct competitor in the same metropolitan market at the upper end of mid-market.

Broad incumbents

• Comfort Inn (Choice Hotels Atlantic Canada): Choice Hotels-branded economy/mid-scale properties across Atlantic Canada. Direct competitive overlap with Coastal Inns in the drive-to leisure and commercial traveler segments, with the advantage of Choice's national distribution and loyalty platform.
• Sandman Hotel Group: Canadian multi-brand hotel operator with properties across Canada including Atlantic Canada. Comparable as a broader Canadian full-service/mid-scale hotel owner-operator, though significantly larger than Coastal Inns.
• SilverBirch Hotels & Resorts: Canadian hotel owner-operator with portfolios across multiple provinces including Atlantic Canada. Comparable as a mid-market Canadian hotel owner, larger and more geographically diversified than Coastal Inns.
• Holiday Inn Express & Suites (Atlantic Canada franchises): IHG-flagged limited/mid-scale hotels throughout Atlantic Canada (e.g., Moncton, Halifax). Comparable as mid-market chain alternative travelers consider when booking in Maritime Canada, often with stronger loyalty attachment.

Regional players

• Lakeview Inns & Suites: Canadian limited-service hotel chain focused on smaller markets including Atlantic Canada. Comparable as a mid-market regional operator targeting similar value-conscious leisure and commercial travelers, though primarily Western Canada-concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoastalInns
• LinkedInlinkedin.com/company/coastalinnantigonish

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Inns Inc.