Mushoku Toumei

What Mushoku Toumei does

Mushoku Toumei (株式会社無色透明) is a Kyoto-based, founder-led marketing and creative services firm focused on food, beverage, and Kansai-region B2B brands. The company provides an integrated portfolio spanning food photography (anchored by its proprietary "Shizuri-kan" / シズル感 visual methodology covering light, texture, temperature, and motion), Instagram/TikTok/YouTube operations, owned media launch and operations, vertical short drama production, recruitment branding, EC site production, advertising operations, and — via an affiliate relationship with Meishun Construction — physical store design and construction. Its underlying model is vertical integration: a single in-house team handles strategy, creative, production, distribution, and analysis under one workflow, eliminating multi-vendor coordination costs and enforcing consistent brand temperature across digital and physical touchpoints.

The firm was formally incorporated in March 2024, evolving from the founder's earlier KYOTO LETTER media brand (established 2020). It monetizes primarily through recurring monthly retainers (Instagram management ¥250K–¥600K/month, owned media ¥200K+/month, recruitment branding ¥250K–¥600K/month, 6-month minimums) and project-based fees for photography (¥250K–¥330K/day) and short drama production (¥1M–¥9M per campaign). Go-to-market is sales-led with a strong Kansai regional focus (Kyoto and Osaka), supplemented by content marketing through its own KYOTO LETTER and OSAKA LETTER media properties (50,000+ monthly PV), free educational webinars, and SEO. Named customers include Rapoppo Farm (Shirohato Food Industry), Kyoto Kimono Ichiba, KASUMI cafe, Wire & Days, Henkel Japan (LOCTITE), Tsuruyayoshinobu, Biwako Ohashi Hospital, Kyoto Tachibana University, and Ryukoku University.

Technology is not core to the offering — the firm is a service-based creative agency with no AI/ML product surface, no APIs, and no proprietary software platform. Its principal "technology" is its creative methodology (Shizuri-kan) and its integrated operational workflow, which functions more as a service differentiator than as scalable technology. Customer evidence includes 90%+ repeat client rate, 158% YoY EC sales uplift for a flagship food client, and multiple-fold Instagram follower growth on managed accounts.

Name

Mushoku Toumei

Legal name

株式会社無色透明

Website

https://mushoku-tomei.jp

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Mushoku Toumei is a Kyoto-based, founder-led marketing and creative agency providing integrated food photography, social media management, owned media, short drama production, and branding services to food, beverage, and regional B2B brands across the Kansai region of Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Muko

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy Consulting: Customized marketing strategy development and execution support. Includes market research, target analysis, branding strategy, and ongoing client partnership. Typically structured as 6-month+ engagements.
2. Instagram Operations Outsourcing: Monthly retainer service covering strategy, content creation, photography, posting, advertising, and analysis. Three-tier pricing from ¥250,000 to ¥600,000/month. 6-month minimum contracts.
3. Owned Media Operations Support: Setup and ongoing operation of client-owned media platforms. Starting from ¥200,000/month for article production only (6-month contract minimum). Includes content strategy, article writing, photography, SEO, and promotion support.
4. Vertical Short Drama Production: Script-to-delivery short-form video production for TikTok, Instagram Reels, YouTube Shorts. Plans range from basic (2 films, ~¥1M) to professional (10 films, ~¥9M). Includes campaign planning, casting, location, and post-production.
5. Recruitment Branding Support: Package services combining owned media strategy, SNS management, and recruitment-focused content. Initial fee ¥150,000 plus monthly plans from ¥250,000 to ¥600,000.
6. Food Photography Services: Per-day photography services for food/beverage brands. Steel photography from ¥250,000/day, video from ¥330,000/day. Includes direction, styling, editing, and unlimited secondary use rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mushoku Toumei is an integrated marketing and creative production agency specializing in food and beverage brands, offering end-to-end visual marketing services that combine a proprietary "Shizuri-kan" food photography methodology with Instagram/SNS management, vertical short drama production, owned media operations, content marketing strategy, recruitment (employer) branding, and supporting photography, video, store design, EC site development, and paid advertising services. The agency delivers work through a vertically integrated in-house team and sells to B2B clients primarily in the Kansai region of Japan on monthly retainer and project-based engagements.

Product overview

Mushoku Toumei is a Kyoto-based marketing and creative services firm offering an integrated portfolio of digital marketing services centered on visual content creation and social media management. Its core offerings include: Instagram運用代行 (Instagram management), コンテンツマーケティング戦略 (content marketing strategy), 縦型ショートドラマ制作 (vertical short drama production), 採用ブランディング支援 (recruitment branding), オウンドメディア運用支援 (owned media operations), and their specialized food-brand subsidiary シズル感Labo. The company also operates self-owned media brands KYOTO LETTER and OSAKA LETTER. Supporting services span photography, video production, store design, EC site development, advertising operations, and general branding support — all designed to work together as a unified marketing ecosystem from strategy through execution.

Differentiator

Problem solved

Functional benefit

Brands

• シズル感Labo (Shizuri-kan Labo): Food and beverage manufacturer-focused creative laboratory specializing in 'shizuri-kan' (appetite-stimulating visual appeal) photography, SNS management, EC site support, and store design — from SNS to in-store experience.

Products and services

• Shizuri-kan Labo (シズル感Labo) A specialized sub-brand / creative laboratory for food and beverage manufacturers offering vertical integration from "Shizuri-kan" (appetite-appeal) photography, SNS (Instagram/TikTok) management, EC site support, and in-store promotional materials to store/space design. Designed for F&B brands seeking a unified brand temperature from SNS through to in-store experience under one team.
• Instagram Management (Instagram運用代行) End-to-end Instagram account management service including strategy, photography, content creation, posting, ad operations, and data-driven PDCA improvement. Three-tier subscription pricing from ¥250,000 to ¥600,000/month with a 6-month minimum contract.
• Vertical Short Drama Production (縦型ショートドラマ制作) Full-service vertical short drama production for TikTok, Instagram Reels, and YouTube Shorts, encompassing planning, scriptwriting, filming, editing, and SNS distribution. Plans range from Simple (~¥1M, 2 films) to Professional (~¥9M, 10 films) including campaign planning, casting, location, and post-production.
• Content Marketing Strategy & Execution (コンテンツマーケティング戦略・策定/実行) Customized marketing strategy development and execution service including market research, competitive analysis, target analysis, brand value articulation, PR planning, and long-term ongoing client partnership support (typically 6-month+ engagements).
• Recruitment Branding Support (採用ブランディング支援) Employer branding support using owned media strategy, SNS management, and recruitment-focused storytelling about company culture and employee voices to attract talent and improve retention. Includes initial analysis (¥150,000) and monthly plans from ¥250,000 to ¥600,000.
• Owned Media Operations Support (オウンドメディア運用支援) Comprehensive owned media launch and operational support, from concept design and content strategy to article writing, photography, SEO, SNS promotion, and ongoing analysis/improvement. Starting from ¥200,000/month with a 6-month minimum contract.
• Photography (写真撮影) Professional food and product photography services, including Shizuri-kan (sizzle) photography, lifestyle shoots, and EC-ready image production for food and beverage brands. Sold per day from ¥250,000 (still) / ¥330,000 (video) with direction, styling, editing, and unlimited secondary use rights included.
• Video Production (動画撮影) Video content production including short-form vertical videos, brand movies, and YouTube channel content for social media and digital marketing use cases.
• Store Design & Construction (店舗設計・施工) Store interior design, lighting planning, and construction management for brands seeking unified visual identity across physical and digital touchpoints. Delivered in partnership with affiliate Meishun Construction (明春建設).
• EC Site Production (ECサイト制作) E-commerce site development and setup for brands launching or refreshing their online sales channels, often in conjunction with photography and branding services to unify visual and digital experience.
• Advertising Operations (広告運用) Paid social media advertising and campaign management, including targeting strategy, budget management, and performance optimization for Instagram and other platforms.
• Branding Support (ブランディング支援) Brand development service including naming, logo design, visual identity (VI/BI) creation, tone and manner guidelines, and rebranding support for new and existing brands.

Quantifiable outcome

• EC sales increased 158% YoY for food brand through integrated photography, social media, EC, and in-store promotion
• +6 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Meishun Construction (明竣建設)coreStrategic or Co-development PartnerAffiliate company providing store interior design, lighting design, and construction services. Enables Mushoku Toumei to offer comprehensive 'physical space' services including store design, renovation, and space planning as part of integrated brand experience offering. Facilitates one-stop service from visual marketing to physical store environment.

Scale indicators15 records

Expansion highlights6 records

Broad incumbents

• DENTSU Inc. Largest Japanese advertising agency group offering full-service marketing, creative, SNS, and content production including food and beverage verticals. Operates at incumbent scale rather than Mushoku Toumei's niche F&B specialization.
• HAKUHODO Inc. One of Japan's largest advertising agencies offering integrated marketing, branding, SNS operations, and content production across all verticals. Comparable capability overlap with Mushoku Toumei but operates at vastly larger scale and broader portfolio.

Direct peers

• Planet Inc. Tokyo-based digital marketing agency providing SNS operations, content strategy, and advertising services for consumer brands. Comparable as a peer-tier Japanese SNS marketing agency targeting similar brand-side buyers with similar engagement structures.
• Basic Inc. Japanese digital marketing and SNS-focused agency offering Instagram operations, content production, and creative services to consumer brands. Closely comparable in service mix, target customer profile (consumer/D2C brands), and retainer-based business model.
• SUNNY SIDE UP Inc. Japan-based PR, communications, and creative agency with deep food and beverage client portfolio. Overlaps with Mushoku Toumei on F&B-focused integrated marketing, content production, and brand-building engagements.
• Good Design Company: Japanese branding and creative agency specializing in brand identity, naming, and integrated visual communication for F&B and lifestyle clients. Comparable focus on integrated brand experiences and food/lifestyle clientele.
• iCIO Inc. Japanese digital marketing agency specializing in SNS operations, content creation, and integrated digital strategy for consumer brands. Directly comparable in service mix, customer profile, and Instagram-centric delivery model.

Others

• Cookpad Inc. Japan's leading recipe and food media platform operating owned media at scale and serving F&B advertisers. Indirect comparable as a food-focused media and marketing ecosystem in Japan, though its primary business is consumer-side rather than agency services.
• Tabelog Inc. (Kakaku.com group): Japan's largest restaurant discovery and review platform, also offering marketing and promotional services to F&B brands. Comparable food-vertical ecosystem play and advertiser base, though not a direct agency competitor.

Emerging players

• Takumi Inc. Japan-based influencer and UGC marketing platform connecting brands with creators, with growing focus on F&B marketing campaigns. Adjacent comparable targeting the same food brand advertiser base through influencer-led content rather than in-house production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@round_of_kyoto
• Instagraminstagram.com/kyoto_letter
• Xx.com/m_toumei2024

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mushoku Toumei