NAHT GLOBAL INC.

What NAHT GLOBAL INC. does

NHT Global Inc. is a privately held direct selling and e-commerce company that distributes premium wellness, beauty, herbal, lifestyle products and at-home health tests through a global multi-level marketing (MLM) network of independent distributors. The company is a wholly-owned operating subsidiary of Natural Health Trends Corp, a publicly traded parent listed on NASDAQ under the ticker HPop, and is headquartered at 609 Deep Valley Drive, Suite 395, Rolling Hills Estates, California, with customer-facing contact lines at (310) 541-0888 and (310) 961-3837. NHT Global sells in 45+ countries spanning North America, Europe, the CIS, Central Asia, East Asia, Southeast Asia, and South Asia.

The core product portfolio is organized into five categories — Wellness, Beauty, Herbal, Lifestyle, and At Home Tests — and includes flagship items such as SuperNutri One (a daily greens powder with 50 nutrient-dense superfoods), Triotein (a whey protein powder providing 9g of non-GMO protein and 50% Daily Value of Vitamin D), Body Booster (protein supplement), and Enhanced Essential Probiotics (a daily probiotic with 10 billion CFU across 8 strains and 4 prebiotics). Underlying technology centers on proprietary formulations that combine Chinese herbal traditions with modern nutritional science, supported by three granted Korean patents covering patented Lactobacillus Rhamnosus strains (KR10-0646938, KR10-007429) and a Quadruple Coating Technology for probiotic delivery (KR10-1280232). Products hold third-party credentials including Korean Ministry of Food and Drug Safety certification, FSSC 22000 food safety certification, and a Prescribers' Digital Reference listing for Restor Silver.

The business model combines community-led direct selling through independent home-based distributors with direct-to-consumer e-commerce via central.nhtglobal.com, supplemented by two branded Healthy Lifestyle Center Plus (HLC Plus) retail storefronts in Richmond, BC (Canada) and Metuchen, NJ (USA), and a Preferred Customer Program for non-distributor buyers. Revenue mechanics rely on distributor-driven product sales (with subscription/recurring purchase characteristics) and distributor enrollment under an MLM compensation structure that includes financial rewards and travel incentives. Pricing is not publicly disclosed on the website and is effectively quote-based through distributor relationships. The company is a member of the Direct Selling Association, reinforcing its commitment to a consumer-protection code of ethics.

Name

NAHT GLOBAL INC.

Legal name

NHT Global

Website

https://central.nhtglobal.com

Company type

Private

Operating status

Operating

Short description

NHT Global Inc. is a private direct selling subsidiary of NASDAQ-listed Natural Health Trends Corp that distributes wellness, beauty, herbal, lifestyle products and at-home health tests through an MLM network of independent distributors across 45+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Direct selling wellness
• Nutritional supplements
• Herbal health products
• Probiotic formulations
• At-home health tests

Headquarters

HQ city

Rolling Hills Estates

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales through Distributors: Revenue generated from direct product sales through a network of independent distributors. Distributors purchase products at wholesale prices and sell at retail to consumers.
2. Distributor Enrollment and Business Building: Revenue from distributor sign-ups and ongoing business activities. The company operates a multi-level marketing compensation structure with financial rewards and travel incentives for top performers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NHT Global sells wellness, beauty, herbal, lifestyle, and at-home health test products through a multi-level marketing (MLM) model supported by independent home-based distributors and an e-commerce storefront. Core physical products include SuperNutri One (greens superfood powder with 50 nutrient-dense superfoods), Triotein/Body Booster (non-GMO whey protein powder), and Enhanced Essential Probiotics (Balanced & Nourished, 10 billion probiotics across 8 strains with 4 prebiotics). The portfolio is organized into five categories: Wellness, Beauty, Herbal, Lifestyle, and At Home Tests, with patented probiotic strains and a proprietary quadruple-coating delivery technology.

Product overview

NHT Global offers a direct-to-consumer health and wellness product portfolio centered around nutritional supplements. The core offerings include SuperNutri One (greens superfood powder), Triotein (whey protein powder), Body Booster (protein supplement), and Enhanced Essential Probiotics (probiotic powder). These are organized into five product categories: Wellness (targeted nutritional supplements), Beauty (age-defying products), Herbal (Chinese herbal supplements), Lifestyle (healthy lifestyle products), and At Home Tests. Products address functions including Cellular Support, Detox, Digestive Health, Energy, Heart Health, Immune Support, Joint & Bone Health, Rest & Relaxation, Skin, Vision Health, and Weight Management. The company operates primarily as a direct sales/distributor model with an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Lifestyle Center Plus (HLC Plus): Company-owned retail storefront locations offering product browsing, trainings, events, and order pickup services.
• Preferred Customer Program

Products and services

• SuperNutri One

Quantifiable outcome

• 10 billion probiotics per serving in Enhanced Essential Probiotics
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Natural Health Trends Corp.coreOthersParent company of NHT Global. Investors can access information through the investor relations portal at ir.naturalhealthtrendscorp.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nu Skin Enterprises: Direct selling company distributing anti-aging skincare, nutritional supplements, and beauty products through independent distributors across Asia-Pacific, the Americas, and Europe. Comparable to NHT Global on both the MLM channel and the convergence of supplements and beauty categories.
• Plexus Worldwide: MLM company selling gut health, weight management, and personal care supplements through independent ambassadors. The probiotic and digestive health overlap, plus the MLM channel, make Plexus a relevant peer to NHT Global.
• Young Living Essential Oils: Direct selling wellness company distributing essential oils and natural products through a global MLM distributor base. Comparable channel (MLM) and lifestyle/wellness positioning to NHT Global.
• USANA Health Sciences: MLM-based nutritional supplement company selling vitamins, minerals, and wellness products through independent distributors globally, with significant Asian market exposure. Highly comparable business model and product positioning to NHT Global.
• Herbalife: Global multi-level marketing company selling nutritional supplements, protein shakes, and wellness products through an independent distributor network. Closely comparable to NHT Global in business model (MLM), product mix (supplements, protein, weight management), and global geographic reach.
• Forever Living Products: Direct selling company distributing aloe-based nutritional and wellness products through a global distributor network. Comparable MLM channel and supplement category positioning to NHT Global.
• Nature's Sunshine Products: Direct selling company specializing in herbal and nutritional supplements with a global distributor base. The Herbal category overlap and MLM channel make it a strong direct peer to NHT Global.
• Mannatech: MLM company focused on glyconutrient and wellness supplements distributed through independent associates. Comparable scale and channel structure to NHT Global.

Broad incumbents

• Amway: Largest direct selling company globally, with a broad portfolio spanning nutrition (Nutrilite), beauty (Artistry), and home care. Overlaps with NHT Global on MLM channel and supplement/wellness product categories, but at a vastly larger scale.

Others

• Natural Health Trends Corp: Public parent company of NHT Global (NASDAQ: HPop). Not a competitor but the public-market vehicle through which NHT Global's financials can be assessed; provides the most direct public benchmark for NHT Global's operating scale and segment performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAHT GLOBAL INC.