Health Risk Navigation Inc.

What Health Risk Navigation Inc. does

Health Risk Navigation Inc. ("HRNI") is a privately held Canadian corporation incorporated in Ontario and operated from a single headquarters at 504 Hills of Peace Road, Lanark, Ontario. Founded in 1987 by Eric and Flora Preston, the organization is classified as an advocacy and education entity rather than a technology or product company: its core technology stack is described as "no technology products or platforms," and it maintains a Wix-hosted informational website (hrni.ca) plus email-based book order processing through Canada Post.

HRNI's primary mission is to provide information, resources, and educational materials for people living with Chronic Chemical Injury (CCI), also referred to as Multiple Chemical Sensitivity (MCS), Environmental Sensitivity, or Toxin-Induced Loss of Tolerance. Its products and services consist of (i) a 224-page book first published in 2006, "Convenient, 'Safe' and Deadly," authored by Flora Preston with a foreword by Dr. Gunnar Heuser and sold at C$22.50 (regular) or C$10.00 (discounted) plus taxes and shipping; (ii) approximately 22 static educational articles on CCI basics, dose-response relationships, treatment, prevalence data through 2022–2023, and low-toxicity housing; (iii) personal support services provided by Flora Preston drawing on her lived experience with the condition since 1987; and (iv) low-toxicity housing information resources, including a published Low-Toxicity Housing Survey conducted in January 2020.

The business model is essentially a micro-publisher/advocacy NGO. The only disclosed revenue stream is direct book sales fulfilled manually via email correspondence; all website content and support services are provided free of charge. The geographic footprint is North America (Canada), with no subsidiaries, no institutional funding, no M&A activity, no partnerships, and no awards or patents on record. The buyer base is split across four persona-segments: people with CCI/MCS, healthcare professionals, family members/caregivers, and the general public concerned with chemical exposure. Effective headcount is two co-owners (Flora Preston, former Registered Practical Nurse in palliative care; Eric Preston, retired Professional Mechanical Engineer with solar and aerospace industry background).

Name

Health Risk Navigation Inc.

Legal name

Health Risk Navigation Inc.

Website

https://hrni.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Risk Navigation Inc. is a privately held Canadian advocacy organization that provides educational articles, low-toxicity housing resources, and a book for people living with Chronic Chemical Injury (also known as Multiple Chemical Sensitivity) and their caregivers.

Ownership category

akta.pro rank

Product category

Patient Health Education and Advocacy

akta.pro industry

PRIMARYHLAJAFAF

Hazardous Chemicals & Toxic Substances Regulators (REACH/TSCA-style)

Healthcare & Life Sciences/Public Health, Government & Regulators/Environmental & Occupational Health Regulators

Keywords

• Chemical injury education
• Multiple chemical sensitivity
• Low-toxicity housing
• Clinical toxicology resources
• Chronic illness advocacy

Headquarters

HQ city

Lanark

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Book Sales: Sale of the book 'Convenient, Safe and Deadly' published in 2006, written by Flora Preston. Customers order via email ([email protected]) and payment is processed through email correspondence with additional costs for taxes and shipping.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Health Risk Navigation Inc. provides educational articles, information resources, and advocacy content for individuals living with Chronic Chemical Injury (CCI), also known as Multiple Chemical Sensitivity (MCS). The organization publishes free online articles on CCI topics and sells a book titled 'Convenient, "Safe" and Deadly' authored by co-founder Flora Preston, which uses basic clinical toxicology charts to explain how chemical exposures cause injury.

Product overview

Health Risk Navigation Inc. offers an informational and educational resource focused on Chronic Chemical Injury awareness and support. The core offerings include: a published book ("Convenient, 'Safe' and Deadly") providing clinical toxicology education; personal support services from founder Flora Preston who has lived experience with the condition; comprehensive educational articles covering Chronic Chemical Injury topics; and low-toxicity housing information resources. The company operates as an advocacy and education organization rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Convenient, "Safe" and Deadly (Book)
• Personal Support Services
• Chronic Chemical Injury Educational Articles
• Low-Toxicity Housing Information

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Academy of Environmental Medicine (AAEM): A professional medical society for physicians practicing environmental medicine, which overlaps with the CCI/MCS space HRNI serves. Comparable as a clinical-authority resource, though operating as a physician membership body rather than a patient advocacy site.
• Environmental Working Group (EWG): A larger environmental health advocacy organization producing consumer-facing research and educational content on chemical exposures. Broader in scope than HRNI but comparable as a content-led advocacy model targeting chemical-exposure concerns.

Direct peers

• MCS America: An advocacy and information organization focused on Multiple Chemical Sensitivity, providing educational resources and peer support for the CCI/MCS community. Directly comparable to HRNI in mission, content approach, and patient-advocacy positioning.
• Environmental Health Association of Canada: A Canadian advocacy organization addressing environmental health conditions including MCS, sharing HRNI's geographic base and CCI/MCS information-and-advocacy mission. Directly comparable in jurisdiction and patient-segment focus.
• Chemical Injury Information Network (CIIN): A nonprofit dedicated to providing information and support to people with chemical injuries, similar to HRNI's educational and advocacy focus on CCI. Operates in the same niche of MCS/CCI information dissemination.

Emerging players

• Planet Thrive: An online resource community focused on environmental illness, including MCS, providing articles and community support. Comparable to HRNI as a content-and-advocacy destination for the chemically sensitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://www.hrni.ca
• Facebookfacebook.com/sharer/sharer.php?u=https://www.hrni.ca
• LinkedInlinkedin.com/company/health-risk-navigation-inc
• Pinterestpinterest.com/pin/create/button/?url=https://www.hrni.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Risk Navigation Inc.