WIGWAM HOLIDAYS LTD.

What WIGWAM HOLIDAYS LTD. does

Wigwam Holidays Ltd. is a UK-based, founder-owned (Charles Gulland) glamping platform and franchise network established in 2000, operating from Edinburgh and Inverness. The company operates a two-sided marketplace: on the consumer side, it runs wigwamholidays.com, an online booking platform aggregating 80+ rural glamping sites across Scotland, England, Wales, and Northern Ireland; on the supply side, it recruits and supports site owners through a partnership program offering either a commission-based Website Listing tier (12.5% + VAT) or a Fully Managed Service tier (5% + VAT management fee plus commission, delivered with partner Bearwest). The underlying product is a line of proprietary, sustainably sourced timber cabins — Wee Brave, Big Chief, Running Water, and Running Water Deluxe, plus premium Shielings and Longhouses — manufactured and sold through a related subsidiary, Wigwam Cabins. Notable product innovations include the 2011 launch of the Running Water Wigwam (the first ensuite camping cabin) and the 2019 launch of the UK's first Category 3 wheelchair-accessible glamping cabin.

Revenue is generated entirely through transaction-based take rates (commissions on bookings through wigwamholidays.com), managed-service fees on Fully Managed partners (covering revenue management, guest messaging, and booking coordination), optional subscription-style Revenue Management add-ons, and affiliate commissions from a Creator Partner Program that recruits UK travel and lifestyle content creators. The company is bootstrapped with no external funding events, holds a registered trademark for "Wigwam," and has accumulated Feefo Gold Trusted Service Award recognition (2024). Customer segments span families, couples, dog owners, people with disabilities, solo travelers, special-occasion groups, and farm landowners seeking diversification opportunities. Technology integrations are limited to standard payment processors (PayPal, WorldPay), analytics (Google Analytics), and review aggregation (Feefo), with no disclosed AI/ML capabilities.

Name

WIGWAM HOLIDAYS LTD.

Legal name

Wigwam Holidays Ltd

Website

https://wigwamholidays.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Glamping Accommodation Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)

akta.pro secondary industry

Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)

Keywords

• Glamping accommodation
• Cabin holiday parks
• Outdoor hospitality
• Franchise accommodation
• Eco-tourism lodging

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Listing Commission: 12.5% + VAT commission on bookings made through wigwamholidays.com for sites in the Website Listing Only program. Site owners manage their own on-site operations while Wigwam provides marketing reach and booking platform.
2. Fully Managed Service - Management Fee: 5% + VAT of booking value on ALL bookings (all channels) for sites in the Fully Managed Service program. This covers revenue management, guest messaging, booking coordination, operational coordination, and standards checks. Partnered with Bearwest for Bookings & Revenue Management Agency services.
3. Fully Managed Service - Website Commission: Additional 12.5% + VAT commission on wigwamholidays.com bookings for Fully Managed Service partners on top of the 5% management fee.
4. Revenue Management Add-on: Optional add-on for Website Listing or Fully Managed sites focusing on pricing optimization, minimum stay rules, event and school-holiday pricing strategy, and regular performance reviews.
5. Creator Partner Commissions: Commission on bookings attributed to creator tracking links/codes, plus fixed fees for UGC/content bundles and usage rights, and bonuses for top-performing partners.
6. Direct Consumer Bookings: Online booking fees collected from end consumers booking glamping stays at franchisee locations through the wigwamholidays.com platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Wigwam Holidays sells branded glamping cabin accommodation across a UK network of 80+ sites, marketed and booked through its own website under the registered Wigwam Cabin® trademark. The company operates as booking agent for consumer bookings and offers two-tier partnership arrangements (Website Listing and Fully Managed Service) to independent landowner operators who own and run the sites.

Product overview

Wigwam Holidays operates as a glamping accommodation booking platform with a franchise network model. The core product is the Wigwam Holidays Glamping Network of 80+ UK sites where guests can book timber cabin accommodations. The product portfolio centers on Wigwam Cabins - sustainable timber cabins in four main models (Wee Brave, Big Chief, Running Water, Running Water Deluxe), plus Shielings and Longhouses for premium group stays. The accessible cabin line includes the Category 3-compliant Running Water Deluxe Accessible cabin. The platform offers three site owner partnership tiers: Website Listing Only (12.5% commission), Fully Managed Service (5% + VAT management fee plus commission), and optional Revenue Management add-on. Additional offerings include the Creator Partner Program for content creators, the Happier Outdoors Club membership, Price Guarantee, Low Deposit Booking, and Gift Vouchers. The Wigwam Cabins subsidiary builds the physical cabin products sold to franchisees.

Differentiator

Problem solved

Functional benefit

Brands

• Wigwam Cabins: The company's cabin manufacturing and product brand, operated through separate website wigwamcabins.com

Products and services

• Wigwam Cabins (glamping accommodation) Branded glamping cabin accommodation (Wigwam Cabin®) available to book at 80+ UK sites through wigwamholidays.com for individual leisure travelers, families, couples, dog owners, people with disabilities, and solo travelers.
• Website Listing Partnership Partnership package for UK landowners/hosts that places their glamping site on the Wigwam Holidays central booking platform under the Wigwam Cabins brand. Wigwam Holidays charges a commission on each booking made through the platform.
• Fully Managed Service Partnership Higher-tier partnership package for UK landowners/hosts that, in addition to platform listing, includes revenue management, marketing, and operational support services to maximize site occupancy.
• Happier Outdoors Club Members-only club for Wigwam Holidays guests offering repeat-stay benefits and exclusive offers on the Wigwam Cabins booking platform.

Quantifiable outcome

• Over 80 UK locations
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• BearwestcoreImplementation/ SI/ Consulting PartnerBearwest is the Bookings & Revenue Management Agency partner for Wigwam Holidays' Fully Managed Service program. They provide revenue management, guest messaging, booking coordination, operational coordination, and standards checks for franchisees who opt for the hands-off management approach. The partnership enables Wigwam to offer fully managed services beyond just listing and marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WigwamHolidays
• Instagraminstagram.com/wigwamholidays
• Xtwitter.com/WigwamHolidays
• LinkedInlinkedin.com/company/wigwam-holidays-ltd-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIGWAM HOLIDAYS LTD.