WIGWAM HOLIDAYS LTD.
- Company typePrivate
- Founded2000
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WIGWAM HOLIDAYS LTD. does
Wigwam Holidays Ltd. is a UK-based, founder-owned (Charles Gulland) glamping platform and franchise network established in 2000, operating from Edinburgh and Inverness. The company operates a two-sided marketplace: on the consumer side, it runs wigwamholidays.com, an online booking platform aggregating 80+ rural glamping sites across Scotland, England, Wales, and Northern Ireland; on the supply side, it recruits and supports site owners through a partnership program offering either a commission-based Website Listing tier (12.5% + VAT) or a Fully Managed Service tier (5% + VAT management fee plus commission, delivered with partner Bearwest). The underlying product is a line of proprietary, sustainably sourced timber cabins — Wee Brave, Big Chief, Running Water, and Running Water Deluxe, plus premium Shielings and Longhouses — manufactured and sold through a related subsidiary, Wigwam Cabins. Notable product innovations include the 2011 launch of the Running Water Wigwam (the first ensuite camping cabin) and the 2019 launch of the UK's first Category 3 wheelchair-accessible glamping cabin.
Revenue is generated entirely through transaction-based take rates (commissions on bookings through wigwamholidays.com), managed-service fees on Fully Managed partners (covering revenue management, guest messaging, and booking coordination), optional subscription-style Revenue Management add-ons, and affiliate commissions from a Creator Partner Program that recruits UK travel and lifestyle content creators. The company is bootstrapped with no external funding events, holds a registered trademark for "Wigwam," and has accumulated Feefo Gold Trusted Service Award recognition (2024). Customer segments span families, couples, dog owners, people with disabilities, solo travelers, special-occasion groups, and farm landowners seeking diversification opportunities. Technology integrations are limited to standard payment processors (PayPal, WorldPay), analytics (Google Analytics), and review aggregation (Feefo), with no disclosed AI/ML capabilities.
WIGWAM HOLIDAYS LTD. firmographics
Firmographics- Name
- WIGWAM HOLIDAYS LTD.
- Legal name
- Wigwam Holidays Ltd
- Website
- https://wigwamholidays.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WIGWAM HOLIDAYS LTD. industry classification
Industry- Product category
- Glamping Accommodation Services
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)
- akta.pro secondary industry
- Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)
Keywords
Where WIGWAM HOLIDAYS LTD. is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
WIGWAM HOLIDAYS LTD. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Listing Commission: 12.5% + VAT commission on bookings made through wigwamholidays.com for sites in the Website Listing Only program. Site owners manage their own on-site operations while Wigwam provides marketing reach and booking platform.
- Fully Managed Service - Management Fee: 5% + VAT of booking value on ALL bookings (all channels) for sites in the Fully Managed Service program. This covers revenue management, guest messaging, booking coordination, operational coordination, and standards checks. Partnered with Bearwest for Bookings & Revenue Management Agency services.
- Fully Managed Service - Website Commission: Additional 12.5% + VAT commission on wigwamholidays.com bookings for Fully Managed Service partners on top of the 5% management fee.
- Revenue Management Add-on: Optional add-on for Website Listing or Fully Managed sites focusing on pricing optimization, minimum stay rules, event and school-holiday pricing strategy, and regular performance reviews.
- Creator Partner Commissions: Commission on bookings attributed to creator tracking links/codes, plus fixed fees for UGC/content bundles and usage rights, and bonuses for top-performing partners.
- Direct Consumer Bookings: Online booking fees collected from end consumers booking glamping stays at franchisee locations through the wigwamholidays.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Website Listing Partnership - Commission on direct bookings |
| Transaction based/ take rate | Pay-as-you-go | Fully Managed Service - Management fee on all bookings |
| Subscription | Monthly | Revenue Management Add-on |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
WIGWAM HOLIDAYS LTD. product offering
Product offeringCore offering
Wigwam Holidays sells branded glamping cabin accommodation across a UK network of 80+ sites, marketed and booked through its own website under the registered Wigwam Cabin® trademark. The company operates as booking agent for consumer bookings and offers two-tier partnership arrangements (Website Listing and Fully Managed Service) to independent landowner operators who own and run the sites.
Product overview
Wigwam Holidays operates as a glamping accommodation booking platform with a franchise network model. The core product is the Wigwam Holidays Glamping Network of 80+ UK sites where guests can book timber cabin accommodations. The product portfolio centers on Wigwam Cabins - sustainable timber cabins in four main models (Wee Brave, Big Chief, Running Water, Running Water Deluxe), plus Shielings and Longhouses for premium group stays. The accessible cabin line includes the Category 3-compliant Running Water Deluxe Accessible cabin. The platform offers three site owner partnership tiers: Website Listing Only (12.5% commission), Fully Managed Service (5% + VAT management fee plus commission), and optional Revenue Management add-on. Additional offerings include the Creator Partner Program for content creators, the Happier Outdoors Club membership, Price Guarantee, Low Deposit Booking, and Gift Vouchers. The Wigwam Cabins subsidiary builds the physical cabin products sold to franchisees.
Differentiator
Problem solved
Functional benefit
Brands
- Wigwam Cabins: The company's cabin manufacturing and product brand, operated through separate website wigwamcabins.com
Products and services
- Wigwam Cabins (glamping accommodation) Branded glamping cabin accommodation (Wigwam Cabin®) available to book at 80+ UK sites through wigwamholidays.com for individual leisure travelers, families, couples, dog owners, people with disabilities, and solo travelers.
- Website Listing Partnership Partnership package for UK landowners/hosts that places their glamping site on the Wigwam Holidays central booking platform under the Wigwam Cabins brand. Wigwam Holidays charges a commission on each booking made through the platform.
- Fully Managed Service Partnership Higher-tier partnership package for UK landowners/hosts that, in addition to platform listing, includes revenue management, marketing, and operational support services to maximize site occupancy.
- Happier Outdoors Club Members-only club for Wigwam Holidays guests offering repeat-stay benefits and exclusive offers on the Wigwam Cabins booking platform.
Quantifiable outcome
- Over 80 UK locations
- +1 more outcomes
Companies that use WIGWAM HOLIDAYS LTD.
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
WIGWAM HOLIDAYS LTD. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
WIGWAM HOLIDAYS LTD. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BearwestcoreBearwest is the Bookings & Revenue Management Agency partner for Wigwam Holidays' Fully Managed Service program. They provide revenue management, guest messaging, booking coordination, operational coordination, and standards checks for franchisees who opt for the hands-off management approach. The partnership enables Wigwam to offer fully managed services beyond just listing and marketing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WIGWAM HOLIDAYS LTD. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WIGWAM HOLIDAYS LTD. social profiles
Digital presenceWIGWAM HOLIDAYS LTD. compliance and trust
Trust signalCompliance2 records
WIGWAM HOLIDAYS LTD. financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIGWAM HOLIDAYS LTD. leadership team
Management profileNumber of profiles
Profiles1 record
WIGWAM HOLIDAYS LTD. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIGWAM HOLIDAYS LTD. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIGWAM HOLIDAYS LTD.
What does WIGWAM HOLIDAYS LTD. do?
Wigwam Holidays sells branded glamping cabin accommodation across a UK network of 80+ sites, marketed and booked through its own website under the registered Wigwam Cabin® trademark. The company operates as booking agent for consumer bookings and offers two-tier partnership arrangements (Website Listing and Fully Managed Service) to independent landowner operators who own and run the sites.
Is WIGWAM HOLIDAYS LTD. a public or private company?
WIGWAM HOLIDAYS LTD. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WIGWAM HOLIDAYS LTD. founded?
WIGWAM HOLIDAYS LTD. was founded in 2000. It employs 11 to 50 people.
Where is WIGWAM HOLIDAYS LTD. based?
WIGWAM HOLIDAYS LTD. is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does WIGWAM HOLIDAYS LTD. make money?
Six revenue lines are on record. Website Listing Commission is the primary driver. The others are fully Managed Service - Management Fee, fully Managed Service - Website Commission, revenue Management Add-on, creator Partner Commissions and direct Consumer Bookings.
Does WIGWAM HOLIDAYS LTD. have an API?
No public API is recorded for WIGWAM HOLIDAYS LTD..
What industry is WIGWAM HOLIDAYS LTD. in?
WIGWAM HOLIDAYS LTD.'s product category is Glamping Accommodation Services. Its primary akta.pro industry code is THAGAOAC, Glamping Resorts (Luxury Tents, Domes, Yurts), with a secondary code of THAGANAG, Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles). Its NAICS code is 72121 and its SIC code is 7900.