Pirates of search rankings

What Pirates of search rankings does

株式会社検索順位の海賊 (Search Ranking Pirates Inc.) is a privately held Japanese SEO consulting and digital marketing agency founded in 2023 and headquartered in Odawara City, Kanagawa Prefecture. The company provides B2B SEO consulting, owned media management, SEO article production and rewriting, backlink acquisition, technical SEO, SEO-optimized website production, VSEO for YouTube, industry-specialized SEO across seven verticals (IT/DX, HR, medical, legal, construction/real estate, logistics/BPO, manufacturing), database/large-scale site SEO, and overseas SEO consulting covering English, Korean, and Chinese (simplified and traditional). The team is led by CEO Yohei Yamaguchi and is positioned around practitioners drawn from affiliate-marketing backgrounds who take an ownership mentality toward client sites.

The underlying technology and methodology are delivered through a WordPress-based website with proprietary SEO methodology covering content SEO, technical SEO, off-page SEO, international SEO, and database/large-scale site SEO. A free SEO diagnostic (valued at 100,000 yen) and zero-yen consultation window are used as lead-generation mechanisms, supported by an SEO column, YouTube channel (@seo-pirates), gated downloadable resources, and PR coverage. The firm also publishes reference guides and co-authored "Chaos Map" industry landscape reports with StockSun Inc. Pricing is structured as monthly subscription retainers starting at 200,000 yen for consulting and 200,000 yen for owned media management, plus per-deliverable unit pricing of 20,000 yen per article for production, 15,000 yen per article for rewriting, 20,000 yen per unit for backlink acquisition, and one-time fees starting at 300,000 yen for SEO-optimized website production; large-scale site and overseas SEO engagements are custom-priced on multi-year scope.

The go-to-market is sales-led B2B with nationwide service coverage across Japan (Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chugoku, Shikoku, Kyushu/Okinawa), combining direct enterprise outreach and inside-sales conversion for SMBs. Customer base includes listed Japanese companies and NPOs, with named case studies in branding, homepage production, B2B insulation manufacturing, and HR/talent matching. Revenue is split across three streams — monthly SEO consulting retainers, subscription-based SEO execution services (owned media, article production, backlink acquisition), and one-time website production fees. The firm has not disclosed funding, headcount, revenue, or external investors.

Name

Pirates of search rankings

Legal name

株式会社検索順位の海賊

Website

https://search-engine-pirates.co.jp

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Search Ranking Pirates is a Japanese SEO consulting and digital marketing agency founded in 2023, serving Japanese businesses across seven verticals with SEO consulting, owned media management, article production, backlink acquisition, technical SEO, website production, overseas SEO, and VSEO services, led by practitioners with affiliate-marketing backgrounds.

Ownership category

akta.pro rank

Product category

SEO Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAACAA

Search Engine Optimization (SEO) Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFAJAF

Enterprise SEO (Large Sites, Governance, Workflow)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAFAJAG

International & Multilingual SEO (Hreflang, Geo-Targeting)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAFAJAI

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAFAJAE

E-commerce SEO (Category/Product SEO, Merchant Feeds)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

Keywords

• SEO consulting services
• Search engine optimization
• Owned media management
• Backlink acquisition agency
• Technical SEO services

Headquarters

HQ city

Odawara

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Consulting Retainers: Monthly consulting retainer fees for SEO strategy, execution support, and advisory services. Core revenue driver, typically billed as a fixed monthly retainer with scope of work defined per engagement.
2. SEO Service Fees (Owned Media Management, Article Production, Backlink Acquisition): Fees for specific SEO execution services including owned media management, article production/rewriting, backlink acquisition, and technical SEO. Revenue generated per deliverable (per article, per month retainer, per campaign).
3. Website Production: One-time fees for SEO-optimized homepage/website production starting at 300,000 yen per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

株式会社検索順位の海賊 (Pirates of Search Rankings) is a Japan-based SEO consulting and agency firm that sells monthly SEO consulting retainers, owned media management, SEO article production and rewriting, backlink acquisition, technical/on-page SEO execution, and SEO-friendly homepage production to Japanese businesses nationwide. The firm also delivers specialized consulting for large-scale/database sites, overseas multilingual SEO (English/Korean/Chinese), in-house SEO capability building, VSEO for YouTube, and industry-specific SEO across IT, HR, medical, legal, construction, logistics, and manufacturing verticals, with a free SEO consultation funnel and per-deliverable unit pricing for content and link work.

Product overview

株式会社検索順位の海賊は、SEOコンサルティング・代行サービスを提供する会社である。アフィリエイター出身のプロフェッショナルたちが社内に集まり、"身銭","自分事","執念"をキーワードにSEO施策提供している。サービスはSEOコンサルティング（200,000円/月〜）を核に、オウンドメディア運用代行、被リンク獲得代行、SEO記事制作代行（20,000円/本〜）、SEO記事リライト代行（15,000円/本〜）、SEO内部対策代行、SEOに強いホームページ制作（30万円〜）、CTA作成・設置ツール、業界特化SEOコンサル、海外SEO対策支援、データベース・大規模サイトSEO支援、VSEO特化Youtube運用、SEO内製化コンサルティングなど、複数の専門サービスを抱える。無料SEO相談窓口も提供しており全國対応可能である。

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Consulting (SEOコンサルティング)

Quantifiable outcome

• Acquired 20 monthly inquiries from 10 published articles for an insulation material manufacturer (B2B)
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• StockSun Inc. (株式会社StockSun)coreStrategic or Co-development Partner · 18 June 2026StockSun Inc., a Tokyo-based e-commerce service company led by CEO Keisuke Iwano, has collaborated with Pirates of Search Rankings on multiple 'Chaos Map' publications — industry landscape guides categorizing Shopify production companies, advertising agencies, SNS advertising agencies, and homepage production companies into functional categories. These collaborative publications position both companies as authoritative voices in Japan's digital marketing ecosystem. The Shopify Production Chaos Map 2026 classifies 36 Shopify production companies into six categories, while StockSun offers its own subscription service Makitoru-kun starting at 100,000 yen/month.
• StockSun Inc. (株式会社StockSun)coreStrategic or Co-development Partner · 16 June 2026Collaborated on the 'Chaos Map for Advertising Agencies in 2026,' categorizing 32 advertising agencies into six distinct groups to help businesses select outsourcing partners. The map addresses market complexity from the surge in agency numbers, ranging from major integrated firms to specialized AI automation providers. References Dentsu's projection that Japanese internet advertising will exceed 4 trillion yen in 2025.
• StockSun Inc. (株式会社StockSun)coreStrategic or Co-development Partner · 2 April 2026Published the 'SNS Advertising Agency Chaos Map [2026 Edition]' categorizing 31 SNS advertising agencies into five functional categories to assist BtoB and BtoC companies in selecting outsourcing partners for social media advertising. StockSun positions its own SNS advertising services starting from 50,000 yen/month, citing performance metrics of 200% conversion increase and 50% CPA reduction.
• StockSun Inc. (株式会社StockSun)coreStrategic or Co-development Partner · 19 March 2026Published the 'Homepage Production Company Chaos Map [2026 Edition]' in collaboration, categorizing 74 homepage production companies into 10 categories to help businesses select suitable production partners. The map addresses challenges including difficulty in matching objectives, unclear market pricing, and lack of comparable achievement data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridge Inc. Bridge is a long-standing Japanese SEO consulting and digital marketing agency offering SEO retainer services, content production, and inbound marketing to B2B clients across Japan. Directly comparable in service mix (consulting, article production, owned media) and target customer (Japanese SMBs to listed companies) to Pirates of Search Rankings.
• iLECT: iLECT is a Japanese SEO consulting firm specializing in B2B SEO strategy, content production, and technical SEO for mid-market and enterprise clients. Direct overlap with Pirates' core consulting, article production, and technical SEO offerings, particularly for the same Japanese enterprise buyer.
• Basic Inc. Japanese SEO and inbound marketing agency specializing in B2B content strategy and lead generation. Directly comparable in target customer (Japanese B2B SMB to mid-market) and in combining SEO consulting with content production for measurable CV outcomes.
• Ferret One: Ferret One is a Japanese SEO-focused marketing platform and agency offering content production, SEO tools, and retainer consulting. Comparable in combining SaaS-style tooling (CTA, analytics) with services, mirroring Pirates' CTA tool plus consulting model.

Broad incumbents

• ValueCommerce: Listed Japanese affiliate and performance marketing company with SEO and content services. Overlaps with Pirates through affiliate-marketing heritage and SEO offerings, but operates as a platform-plus-network business rather than pure consultancy.
• Septeni Holdings: Public Japanese digital advertising group with SEO, content, and performance marketing services. Provides overlapping SEO services at scale but as part of a broader digital ads and media portfolio.
• HAKUHODO: One of Japan's largest advertising agencies with a substantial digital and SEO practice serving enterprise clients. Competes with Pirates for large listed-company SEO retainers but offers a much broader integrated communications portfolio rather than SEO specialization.
• GMO Internet Group: Large Japanese internet services conglomerate providing SEO, web production, and digital marketing tools. Overlaps with Pirates through RockVil-style website production and SEO offerings, but as part of a much broader infrastructure, hosting, and finance portfolio.
• Dentsu Digital: The digital arm of Dentsu Group, providing SEO, performance marketing, and consulting to large Japanese enterprises. Overlaps with Pirates at the enterprise retainer tier and cites internet ad market projections (4 trillion yen by 2025) that frame the same addressable market.

Emerging players

• Lanshan Technology / Reeswell: Japanese SEO and web marketing boutique serving SMBs with consulting, content, and MEO services. Smaller in scale than Pirates but competing in the same value-bucket SEO retainer segment for Japanese SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@seo-pirates
• Xx.com/seo_spirates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirates of search rankings