Eesti Lasterikaste Perede Liit

What Eesti Lasterikaste Perede Liit does

Eesti Lasterikaste Perede Liit (ELPL), founded in 1995 and headquartered in Viljandi, Estonia, is a non-profit umbrella association (MTÜ) and the only nationwide organization dedicated to representing large families (households with three or more children). It operates as a federation of 20 regional member organizations spanning every Estonian county, collectively serving approximately 3,894 families and 13,705 children and youth, with around 4,971 family members attending ELPL-organized events annually. The association was led through a presidential transition in October 2025 when Raili Maasing was elected president, and it maintains a central staff of 1–10 employees supporting nationwide programming.

ELPL's product surface is programmatic rather than technological. Core offerings include the Perekaart (Family Card) discount program integrated with the Estonian Population Register and Education Information System, the annual Suvekool summer school, the Suurperepäev (Large Family Day) at Tallinn Zoo, recognition awards (Aasta Suurpere with a €10,000 Bigbank stipend, Pärlipüüdja for parents), charitable programs (Päkapikukontor Christmas gift office, Maxima's Inglipuu campaign, Lapsed Kooli school-supply drive), scholarship funds (Luckhardt-Noraku and Leo Kaagjärve), the Huvikoolituse toetus extracurricular grant, the Peresõbralik Toitlustusasutus family-friendly restaurant certification, and the SUMIN podcast. Approximately 600 partner businesses participate in the Perekaart network.

Revenue is not publicly disclosed and derives from three streams: membership dues paid via the 20 regional organizations, government grants and strategic-partnership funding (notably a 2025–2026 Sotsiaalministeerium / Ministry of Social Affairs project called 'Eesti, mis väärtustab perekondi'), and corporate sponsorships plus in-kind donations from partners such as Bigbank, Maxima, Luminor, Coop Eesti, Tartu Mill, Agapics, Forum Cinemas, and Selver. The organization's go-to-market is community-led, relying on its regional federated network and direct member engagement at events, supplemented by its website, newsletter, and podcast. ELPL also holds institutional membership in ELFAC (the European Large Families Confederation).

Name

Eesti Lasterikaste Perede Liit

Legal name

Eesti Lasterikaste Perede Liit

Website

https://lasterikkad.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Eesti Lasterikaste Perede Liit is a non-profit Estonian umbrella association representing families with three or more children, federating 20 regional organizations serving roughly 3,894 families and 13,705 children through advocacy, member benefits, and family programs.

Ownership category

akta.pro rank

Product category

Family Advocacy and Member Services

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights, Social Inclusion & Disability Inclusion (BPAGABAN)

akta.pro secondary industries

Infrastructure, Housing & Community Development (BPAGABAL), Family & Child Benefits Administration (Child Allowance, Parental Leave) (BPAIAKAD)

Keywords

• Family advocacy services
• Large family support
• Nonprofit member association
• Community event programs
• Family policy advocacy

Headquarters

HQ city

Viljandi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Families with 3+ children join through 20 regional member organizations, paying membership fees to support the network.
2. Government Grants and Strategic Partnerships: The organization receives strategic partnership funding from government bodies including Sotsiaalministeerium (Ministry of Social Affairs) for initiatives like 'Eesti, mis väärtustab perekondi' project 2025-2026.
3. Corporate Sponsorships and Donations: Corporate partners such as Bigbank provide stipends for Aasta Suurpere awards; Maxima supports Inglipuu Christmas campaigns; various companies donate goods and services for events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eesti Lasterikaste Perede Liit is a non-profit umbrella association that represents and supports large families in Estonia. Through a network of 20 regional member organizations, it delivers community events (summer camp, family days), discount and benefits programmes (Perekaart Family Card with 600 partner businesses), charitable campaigns (Päkapikukontor, Inglipuu, Lapsed Kooli), recognition awards, scholarship and grant programmes, and policy advocacy at the national and local government level.

Product overview

Eesti Lasterikaste Perede Liit (ELPL) is a non-profit advocacy organization representing large families in Estonia, not a technology company. The organization operates a network of 20 member organizations reaching approximately 3,894 families with about 13,705 children. ELPL's offerings consist of advocacy programs, member benefits, and community events rather than technology products. Key programs include: the Perekaart (Family Card) membership/benefits program integrated with government registries; the Suvekool annual family summer camp; Suurperepäev annual family day; Aasta Suurpere annual family recognition awards; Pärlipüüdja parent recognition awards; charitable programs including Päkapikukontor Christmas gift program, Inglipuu and Lapsed Kooli school supply campaigns; Huvikoolituse toetus extracurricular training grants; Peresõbralik Toitlustusasutus family-friendly restaurant certification; SUMIN podcast content; and scholarship funds (Luckhardt-Noraku Fond, Leo Kaagjärve Fond).

Differentiator

Problem solved

Functional benefit

Brands

• Perekaart: Family Card program offering discounts and benefits to member families
• Pärlipüüdja
• Suvekool
• Suurperepäev
• Päkapikukontor
• Luckhardt-Noraku fond
• Inglipuu

Products and services

• Perekaart (Family Card) A discount card programme that provides benefits and discounts from 600 partner businesses to large families in Estonia. The card is integrated with the Population Register (Rahvastikuregister) and Estonian Education Information System (Eesti Hariduse Infosüsteem) to verify family status.
• Suvekool (Summer School) Annual multi-day summer camp event for large families, featuring educational seminars, sports activities, and cultural experiences, bringing together hundreds of families from across Estonia.
• Suurperepäev (Large Family Day) Annual traditional family day event, often held at Tallinn Zoo, bringing together large families for community celebration, entertainment, and recognition activities.
• Aasta Suurpere (Family of the Year) Annual recognition programme that honors and celebrates healthy and strong large families in Estonia, awarding the winning family a 10,000 euro stipendium from Bigbank.
• Pärlipüüdja Award

Quantifiable outcome

• Approximately 3,894 families and 13,705 children served through the network
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sotsiaalministeerium (Ministry of Social Affairs)coreStrategic or Co-development Partner · 1 January 2025Strategic partnership for 2025-2026 on the project 'Eesti, mis väärtustab perekondi' (Estonia that values families). The organization serves as a strategic partner to the Ministry for large family policy advocacy.
• MaximacoreGTM or Marketing Partner · 1 January 2024Annual Inglipuu Christmas charity campaign where Maxima customers can fulfill Christmas wishes for children from large families. In 2024, 1100 large family children's wishes were fulfilled; in 2023 all 2359 wishes were fulfilled.
• Forum CinemasminorGTM or Marketing PartnerPartnership for family movie screenings throughout the year, including special screenings for large family members in Tallinn, Tartu, and Viljandi.
• Heategevusfond Aitan LapsiminorGTM or Marketing PartnerCollaboration for the Inglipuu charity campaign and access to events such as Eesti Laul dress rehearsal for 500 large family children.
• Eesti LaulminorGTM or Marketing PartnerPartnership enabling 500 large family children and parents to attend Eesti Laul dress rehearsal.
• Kredex (KredEx)coreStrategic or Co-development PartnerKredex administers housing support programs for large families, with ELPL helping to inform members about available support.
• BigbankminorGTM or Marketing PartnerBigbank donated 300 board games to member organizations in 2019.
• ELFAC (European Large Families Confederation)coreStrategic or Co-development PartnerInternational umbrella organization for large family associations across Europe. ELPL is a member and participates in European-level advocacy and family policy discussions.
• Tartu MillminorGTM or Marketing PartnerTartu Mill donated half a ton of pasta to support large families.
• AgapicsminorGTM or Marketing PartnerAgapics donated 4000 rolls of book paper and 3500 cards for children's textbooks.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gezinsbond (Families Belgium): Belgium's largest family association, offering member benefits, advocacy, and discounts to families with children. Comparable to ELPL in combining consumer benefits (UitPAS/voordelen), policy advocacy, and a national membership network.
• ELFAC — European Large Families Confederation: ELPL is a member of ELFAC, the European umbrella for national large-family associations. ELFAC organizes the European Large Family of the Year award (won by an Estonian family in 2022) and coordinates cross-border advocacy — making it the most direct structural peer and partner of ELPL.
• Federación Española de Familias Numerosas: Spain's federation of large families, providing advocacy, member benefits, and recognition similar to ELPL. Closely comparable in operating model (umbrella of regional associations, family card discounts, awards, government lobbying).
• Verband kinderreicher Familien (KRFD): Germany's national association for families with 3+ children. Shares ELPL's core mission of advocating for large-family rights, benefits, and recognition at federal level, and is a fellow ELFAC member with comparable programs (awards, networking, policy advocacy).
• Fédération Française des Familles Nombreuses (Familles Nombreuses): France's main large-family advocacy and benefits association, also an ELFAC member. Operates a nationwide discount card (Carte Famille Nombreuse) integrated with public services — directly comparable to ELPL's Perekaart program in mission, structure, and benefits-rail model.
• Federation of Finnish Large Families (Suurperheiden liitto): Finnish umbrella for large families, with a near-identical mission profile to ELPL: advocacy, member benefits, family events, and policy work. Particularly comparable given the shared Nordic-Baltic demographic and welfare context.

Emerging players

• National Childbirth Trust (NCT): UK charity supporting parents through pregnancy, birth, and early years via local branches, courses, and advocacy. Comparable to ELPL's structure of regional branches and member services, though NCT focuses on early parenthood rather than large-family policy advocacy.

Broad incumbents

• COFACE Families Europe: European-level confederation of national family organizations, broader than ELFAC. ELPL engages with similar EU family-policy discussions; COFACE is comparable in its advocacy focus but operates at a supranational scale across diverse family types.
• Familienbund Deutschland: German family-association umbrella covering all family types (not only large families). Broader in scope than ELPL but highly comparable in advocacy approach, government partnership model, and member-benefit programs.

Regional players

• Norsk familieråd (Norwegian Family Council): Norwegian family advocacy organization with similar family-policy focus to ELPL. Operates in a neighboring Nordic market rather than Estonia directly, making it a regional rather than direct competitor, but highly comparable in mission and member-driven advocacy approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Lasterikaste Perede Liit