Uniquity Marketing Limited

What Uniquity Marketing Limited does

Uniquity Marketing Limited is a privately held, founder-led marketing consultancy headquartered in Bristol, United Kingdom, founded in 2016 and registered in England and Wales (company number 10529984). The firm provides specialist end-to-end marketing services — strategy, brand strategy, website design and build, content marketing, social media, video marketing, advertising, and employer branding — exclusively to financial services clients, principally UK-based IFAs, wealth managers, financial advisers, and financial planning firms. Its go-to-market is consultative and direct: prospective clients are invited to 'book a no-obligation initial chat', and the firm positions itself as a part-time outsourced marketing function delivering senior marketing expertise 'at a fraction of the cost of a full-time employee'.

The firm's core offering is the 'Marketing Breakthrough Programme', a five-step methodology covering vision clarification, current state assessment, strategy development, execution, and measurement. Uniquity is a StoryBrand Certified Guide and integrates the StoryBrand messaging framework into client engagements; the team has also completed HubSpot Learning Academy certifications in Content Marketing, Digital Marketing, and Sales, and is a HubSpot partner. The technology layer is a conventional marketing stack — HubSpot and ActiveCampaign for automation, MailChimp for email, Buffer for social scheduling, Asana for workflow, Calendly/Otter/Zoom for client engagement, plus WordPress and Squarespace for website builds. Uniquity has no proprietary technology platform; the offering is services-led.

The business model is professional services revenue, project- and retainer-based, with no publicly disclosed pricing. Distribution is direct, consultative sales with no channel partners or marketplace presence. The team comprises six people led by Founder and Director Laura Janes (career background at Lloyds and AXA Wealth), with Director Chloe Fry (joined 2018), Account Manager Sarah Lawrence (joined 2019), and three additional hires during 2021. There are no disclosed funding rounds, external investors, parent company, or subsidiary relationships; ownership is founder-led.

Name

Uniquity Marketing Limited

Legal name

Uniquity Marketing Limited

Website

https://uniquity.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Uniquity Marketing Limited is a Bristol, UK-based marketing consultancy founded in 2016 that delivers strategy, branding, web design, and content services to UK financial advisers, wealth managers, and planning firms as a 6-person outsourced marketing team.

Ownership category

akta.pro rank

Product category

Marketing Services for Financial Advisory Firms

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing consultancy
• Financial services marketing
• Brand strategy
• Content marketing
• Website design

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consultancy Services: Uniquity provides specialist end-to-end marketing services for financial services firms on a part-time/outsourced basis, providing direction and support at a fraction of the cost of a full-time employee. They offer strategy, branding, web design, content marketing, social media, video marketing, and advertising services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Uniquity Marketing Limited is a Bristol-based marketing consultancy that provides outsourced marketing services exclusively to UK financial services firms, including independent financial advisers, wealth managers, and financial planners. Its offering spans marketing strategy, brand strategy and rebranding, website design and build, content marketing, social media management, video marketing, paid advertising, and employer branding, delivered primarily through long-term client engagements and a structured "Marketing Breakthrough Programme".

Product overview

Uniquity Marketing Limited is a specialist marketing consultancy for financial services firms, offering a comprehensive suite of marketing services rather than a software product. Their core offering is the Marketing Breakthrough Programme, a five-step end-to-end methodology encompassing strategy development, brand strategy, website design, content marketing, social media, video marketing, and performance measurement. They are StoryBrand Certified Guides and HubSpot partners, integrating these frameworks into their client work. Their services are designed for financial advisers, planners, wealth managers, and investment managers, providing both strategic guidance and execution support as an outsourced marketing function.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Breakthrough Programme A structured outsourced marketing engagement package that delivers senior marketing strategy, brand positioning, website, content, and digital campaigns to UK independent financial advisers and wealth managers as an outsourced alternative to hiring a full-time marketing lead.
• Brand Strategy and Rebranding Services Strategy-led brand development and rebranding engagements for UK financial advisory firms, applying the StoryBrand framework to clarify positioning, value proposition, and messaging before tactical rollout.
• Website Design and Build Design, build, and launch of marketing websites for UK independent financial advisers and wealth managers, structured to convert visitors into enquiry leads.
• Content Marketing Services Planning and production of articles, guides, blog posts, and lead magnets aligned to the StoryBrand framework for UK financial advisers seeking to attract and nurture prospective clients.
• Social Media Marketing Managed social media service for UK financial advisers and wealth managers, covering LinkedIn, Facebook and other platforms with content planning, posting, and community engagement.
• Video Marketing and Production End-to-end video marketing for financial advisory firms, from script and messaging through to Zoom-based filming and editing, used to humanise adviser brands and support lead generation.
• Paid Advertising and Lead Generation Planning and management of paid digital advertising campaigns for UK financial advisers, generating qualified enquiry leads through paid search and paid social channels.
• Employer Branding Services Development of employer brand strategy and assets for financial advisory firms seeking to attract new advisers and support staff, addressing recruitment marketing as a distinct audience within the same firm.
• Strategic Marketing Planning Annual and quarterly marketing planning engagements for UK independent financial advisers and wealth managers, delivering strategy roadmaps, campaign calendars, and budget guidance.
• Research and Insights Market, competitor, and audience research engagements for UK financial advisory firms, used to inform positioning, messaging, and channel selection within marketing programmes.

Quantifiable outcome

• Uniquity helped Metis Ireland establish thought leadership through an 18-part blog series, 20 social media posts, white paper, and email series derived from single content asset.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• StoryBrandcoreStrategic or Co-development PartnerUniquity became StoryBrand Certified Guides, embedding the StoryBrand framework into their business approach. The framework is used to help clients clarify their message and create effective marketing strategies. Uniquity founder describes the framework as 'exceptional' and uses it to change how they write copy and approach messaging.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uniquity.co.uk
• Xtwitter.com/uniquity
• YouTubeyoutube.com/channel/uniquity
• LinkedInlinkedin.com/company/uniquity-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniquity Marketing Limited