UPVIT LTD

What UPVIT LTD does

UPVIT LTD is a UK-registered private limited company (company number 16104553) that operates UpVitShop, a direct-to-consumer e-commerce storefront selling premium health supplements. The catalog spans five categories — amino acids, vitamins and minerals, herbs and extracts, detox, and diet and slimming — and consists of approximately 28 standalone SKUs priced between €12 and €66 each. The product range is built around third-party brands such as ACTIVLAB and ELEMENTS, positioning UpVit primarily as a reseller of established European sports nutrition and wellness formulations rather than a proprietary manufacturer.

The underlying technology is a commodity stack: a WooCommerce storefront on WordPress, fronted by CloudFlare CDN, with Complianz managing cookie consent. There is no proprietary software, no AI/ML capability, no mobile app, and no API surface. Order fulfillment is operated from a single warehouse in Prague (Czech Republic) by third-party logistics provider STORAGE SERVIS, s.r.o., with international shipping handled via DHL, DPD, Omniva, Itella, and local postal services. The company is founder/owner-operated, with no disclosed external funding, no institutional investors, no parent company, and no leadership team bios in the source data.

The business model is a one-time-purchase DTC e-commerce operation. There is no subscription tier, no B2B/wholesale channel, no loyalty program, and no subscription lock-in — the FAQ explicitly confirms subscriptions are not offered. Customer acquisition is primarily organic, supplemented by an Instagram presence at @upvitshop and Google Ads / retargeting activity. The primary customer segments are athletes and fitness enthusiasts (performance and recovery), health-conscious consumers (general wellness and immunity), and wellness/detox seekers (digestive health). Revenue, GMV, headcount, and traffic figures are not disclosed.

Name

UPVIT LTD

Legal name

UPVIT LTD

Website

https://upvitshop.com

Company type

Private

Operating status

Operating

Short description

UPVIT LTD operates UpVitShop, a UK-registered direct-to-consumer e-commerce storefront reselling ACTIVLAB and ELEMENTS branded health supplements (amino acids, vitamins, herbs, detox, and slimming products) to global retail consumers, with fulfillment from a Prague warehouse and one-time-purchase pricing.

Ownership category

akta.pro rank

Product category

Health & Nutritional Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Health supplements
• Nutritional supplements
• Fitness supplements
• Wellness products
• Amino acids

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for health supplements sold directly through the e-commerce website. Products are priced individually at fixed retail prices ranging from €12 to €66 per item. No subscription or recurring revenue model is currently offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UPVIT LTD operates UpVitShop, a direct-to-consumer e-commerce platform (upvitshop.com) selling premium health supplements across five categories: amino acids, detox products, diet and slimming aids, herbs and extracts, and vitamins and minerals. Products are sourced from manufacturers such as ACTIVLAB and ELEMENTS, fulfilled from a warehouse in Prague, Czech Republic, and shipped globally to individual consumers on a one-time purchase basis with no subscription model.

Product overview

UPVIT LTD operates UpVitShop, an e-commerce platform selling premium health supplements and wellness products. The product portfolio consists of standalone nutritional supplements organized into five main categories: Amino Acids (Beta Alanine Xtra, EAA Xtra, BCAA Xtra, GABA 750 mg), Vitamins & Minerals (ISOACTIVE, Run & Bike Collagen, Tribuactiv B6, Vitamin D3 + K2 MAX, Vitality Sport + D3, Elements Vitamin C, Omega 3 Sport, Energon X 1000), Herbs & Extracts (PANAX GINSENG, Ashwagandha, Bacopa, ELEMENTS Lion's Mane, Rhodiola, ELEMENTS Lipid Support, ELEMENTS Digestive Enzymes, Kudzu Root, CURCUMA CAPS, Elements ALA), Detox (ColoNormax EXTRA), and Diet & Slimming (BLACK WOLF, Black Panther EXTREME, CREAVITA, DODA D'EAU Mega Anti-Aging, Caffeine Power). Products are sourced from various manufacturers including ACTIVLAB and ELEMENTS brand. The company ships globally from a Czech Republic warehouse and serves athletes, fitness enthusiasts, and health-conscious consumers seeking supplements for performance, recovery, and general wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Beta Alanine Xtra A cola-flavored pre-workout supplement containing 3,000 mg of beta-alanine per serving, designed to buffer lactic acid in muscles and delay fatigue during high-intensity exercise. Targeted at athletes and fitness enthusiasts.
• EAA Xtra A complete essential amino acid supplement providing 7.95g of EAAs per serving aligned with WHO recommendations per 100kg body weight, featuring Dibenoside for enhanced anabolic impact and a B-vitamin complex for energy metabolism. Targeted at athletes.
• BCAA Xtra A blend of branched-chain amino acids (leucine, isoleucine, valine) combined with glutamine in an orange-flavored powder for muscle protein synthesis and anabolic processes. Targeted at fitness enthusiasts and bodybuilders.
• GABA 750 mg A food supplement providing 750 mg of pure gamma-aminobutyric acid, the main inhibitory neurotransmitter that supports relaxation, nervous system function, and restful sleep. Targeted at health-conscious consumers seeking relaxation support.
• ISOACTIVE ACTIVLAB ISOACTIVE is an isotonic drink powder with carbohydrates, electrolytes, B vitamins, resveratrol, and Japanese knotweed extract designed to maintain hydration and electrolyte balance during physical activity. Targeted at athletes and active individuals.
• Run & Bike Collagen A dietary supplement with hydrolyzed type I collagen peptides, hyaluronic acid, and vitamin C designed for athletes to support joint, tendon, and bone health. Targeted at endurance athletes and active individuals.
• Tribuactiv B6 A supplement combining Tribulus terrestris extract with magnesium, zinc, and vitamin B6 to support male vitality, strength, endurance, and mental focus. Targeted at male fitness consumers.
• Vitamin D3 + K2 MAX A dietary supplement combining vitamin D3 (cholecalciferol) and vitamin K2 (menaquinone-7/MK-7) to support bone health, calcium absorption, immune function, and proper muscle function. Targeted at health-conscious consumers.
• Vitality Sport + D3 A comprehensive multivitamin and mineral supplement with high-dose vitamin D designed to support immune system function and overall health, particularly for individuals with vitamin D deficiency. Targeted at athletes and general wellness consumers.
• Elements Vitamin C A high-dose vitamin C supplement (1,000 mg) with L-lysine to support collagen formation, immune function, and the health of bones, skin, hair, and nails. Targeted at health-conscious consumers.
• Omega 3 Sport A fish oil supplement providing Omega-3 fatty acids (EPA 33% and DHA 22%) with natural vitamin E to support heart, brain, and vision health. Targeted at athletes and general wellness consumers.
• Energon X 1000 A blend of guarana extract, ginseng extract, taurine, magnesium, and vitamin B6 designed to boost physical endurance, mental performance, and reduce tiredness during exercise. Targeted at active individuals.
• Panax Ginseng A dietary supplement containing standardized Panax ginseng root extract providing 30 mg of ginsenosides to support vitality, mental performance, cognitive function, and physical endurance. Targeted at adults seeking cognitive and energy support.
• Ashwagandha An adaptogenic supplement containing Withania somnifera root extract standardized to 21 mg of withanolides, supporting mental balance, stress resistance, and protection from oxidative stress. Targeted at wellness consumers managing stress.
• Bacopa A cognitive support supplement with standardized Bacopa monnieri extract providing 60 mg of bacosides to enhance memory, concentration, and protect brain cells from oxidative stress. Targeted at adults seeking cognitive enhancement.
• ELEMENTS Lion's Mane A food supplement with Lion's Mane mushroom (Hericium erinaceus) extract standardized to 30% polysaccharides, traditionally used to support nervous system health and promote neuron growth. Targeted at wellness consumers.
• Rhodiola An adaptogenic supplement with Rhodiola rosea root extract standardized to 3% rosavins, supporting brain circulation, mental perception, physical performance, and combating stress-related fatigue. Targeted at adults managing stress and fatigue.
• ELEMENTS Lipid Support A supplement with bergamot fruit extract and garlic extract formulated to help maintain normal cholesterol and blood lipid levels for cardiovascular health. Targeted at health-conscious adults focused on cardiovascular wellness.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Holland & Barrett: UK's largest health and wellness retailer with broad assortment of vitamins, supplements, herbal products, and sports nutrition both in-store and online. Comparable category coverage and customer base, but vastly larger scale and an omnichannel footprint UpVit does not match.
• The Vitamin Shoppe: US specialty retailer of vitamins, minerals, herbs, and sports nutrition supplements across stores and e-commerce. Comparable product breadth across amino acids, adaptogens, multivitamins, and detox/digestive products, though significantly larger and multi-channel.
• Vitabiotics: UK-based supplement brand selling vitamins, minerals, and condition-specific supplements through its own DTC site and major UK retailers. Comparable category focus (multivitamins, omega-3, joint/heart health) and UK regulatory exposure.
• GNC: Global specialty retailer of health, wellness, and performance supplements including vitamins, sports nutrition, and herbal products. Overlapping assortment and customer base, but at much larger scale with both retail and online channels.

Direct peers

• iHerb: US-based global online retailer of vitamins, minerals, herbs, and sports supplements shipping to 180+ countries. Closely comparable as a multi-category DTC supplement retailer with worldwide shipping and a comparable SKU breadth (amino acids, vitamins, adaptogens, detox).
• Bulk Powders: UK-based DTC supplement retailer offering amino acids, vitamins, herbal extracts, and diet products directly to consumers via its own e-commerce store. Highly comparable in assortment depth, target customer (athletes and fitness users), and one-time-purchase online model.
• MyProtein: UK-headquartered direct-to-consumer sports nutrition and supplements brand selling amino acids, vitamins, and wellness products globally online. Closely comparable business model (DTC e-commerce, athlete-focused SKU range) and overlapping product categories (BCAAs, EAAs, creatine, multivitamins).
• ACTIVLAB: Polish/European sports nutrition and supplement brand whose products UpVit resells (e.g., ISOACTIVE, CREAVITA). Operates its own DTC and B2B channels across amino acids, pre-workouts, and vitamins — directly overlapping UpVit's assortment and customer base.
• Bodybuilding.com (now part of GNC): Online sports nutrition retailer offering protein, amino acids, pre-workouts, vitamins, and fat-burners to athletes globally. Closely comparable target audience and product mix in performance/sports supplements, with established DTC brand recognition.

Regional players

• Aliness: Polish supplement manufacturer and online retailer offering vitamins, minerals, herbal extracts, and condition-specific supplements across Europe. Comparable product categories (multivitamins, adaptogens, cognitive support) and overlapping Central European customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/upvitshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPVIT LTD