San Diego House Rabbit Society

What San Diego House Rabbit Society does

San Diego House Rabbit Society (SDHRS), legally San Diego Companion Rabbit Society, is a 501(c)(3) volunteer-driven nonprofit founded in 1994 that operates rabbit rescue, rehabilitation, adoption, and education services for the San Diego and Riverside county communities. The organization is headquartered at 4807 Mercury Street, Suite A, San Diego, CA 92111, and is explicitly unaffiliated with the national House Rabbit Society, receiving no funding from it. Core programs include a shelter adoption center with appointment-based applications and home visits, foster and transport volunteer networks, hay-packing volunteer operations, an Emergency Medical Fund, and a San Diego Rabbit Savvy Vet Directory.

The service portfolio spans in-person care (adoption screening, grooming, boarding, monthly RHDV2 vaccine clinics at $80 per rabbit run with rabbit-savvy veterinarian Dr. Chelsea Dillon, and House Rabbit 101 classes), digital education (a Squarespace website, blog, Constant Contact newsletter, Instagram, and the subscription-based SDHRS Online Learning Library on Uscreen launched in January 2023 with quarterly expert content releases), merchandise (the Bunny Store on Square shipping rabbit hay, toys, and supplies worldwide with local pickup), and community fundraising events (annual Bunnyfest festival, Bunny Yoga at multiple partner yoga and fitness studios, Buns & Brushes paint nights, and Give Back nights with Kendra Scott, Wawa Claw, and Gossip Grill).

The business model is multi-stream and donation-led rather than transactional: unrestricted revenue comes from community donations (including through Givebutter), event ticket sales and sponsorships, Bunny Store product sales whose proceeds support rabbits in care, vaccine clinic fees, and Online Learning Library subscriptions. GTM is community-led, relying on volunteer recruitment, events, word-of-mouth referrals, and the rabbit-savvy vet network rather than paid acquisition. Underlying technology is a commodity web stack (Squarespace, Square, Uscreen, ClinicHQ, Givebutter, ShelterLuv) with no proprietary AI, integrations, or patents.

Name

San Diego House Rabbit Society

Legal name

San Diego Companion Rabbit Society

Website

https://sandiegorabbits.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

San Diego House Rabbit Society is a 501(c)(3) nonprofit founded in 1994 that provides rabbit rescue, adoption, grooming, boarding, vaccine clinics, and education services to the San Diego and Riverside county communities, supported by donations, an online supply store, and a subscription learning library.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Rabbit rescue services
• Animal welfare nonprofit
• Pet adoption services
• Rabbit veterinary clinics
• Small animal boarding

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Contributions: The organization is a 501(c)(3) nonprofit that depends on donations from the community to fund rescue, adoption, and education operations.
2. Bunny Store Product Sales: Online store selling rabbit supplies including hay, toys, grooming tools, and equipment. All proceeds go directly to rabbits in care.
3. Vaccine Clinic Fees: RHDV2 vaccine clinics at $80 per rabbit including both vaccine doses and pre-vaccine exam. Serves as a fundraiser for SDHRS.
4. Event Fundraising: Events such as Bunnyfest, Bunny Yoga, Buns & Brushes paint nights, and community gatherings that raise funds through ticket sales and donations.
5. Online Learning Library Subscriptions: Subscription-based platform offering virtual sessions on rabbit care and services, with free and paid content released quarterly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SDHRS rescues, rehabilitates, and rehomes domestic rabbits through a shelter-based adoption program supported by a foster volunteer network. It also delivers educational content, RHDV2 vaccine clinics, grooming, boarding, and rabbit-care classes, while operating an online Bunny Store and a subscription Online Learning Library.

Product overview

San Diego House Rabbit Society operates as a 501(c)(3) nonprofit rabbit rescue organization offering a comprehensive portfolio of services centered on rabbit welfare. Core offerings include adoption services, rabbit care education, and RHDV2 vaccine clinics. Additional services include grooming, boarding, and an online Bunny Store for rabbit supplies. The organization runs an Online Learning Library (subscription-based educational platform), community events including Bunnyfest, Bunny Yoga, and Buns & Brushes paint events, and volunteer programs encompassing foster care, transport, and hay packing. All services support the organization's mission of rescue, adoption, and education for the San Diego and Riverside county communities.

Differentiator

Problem solved

Functional benefit

Brands

• Bunnyfest: The largest annual event and fundraiser for SDHRS, an open-air festival featuring silent auction, art social, mini educational lectures, bunny photo booth, games, children's crafts, and 50+ vendors selling bunny-themed merchandise and services.
• SDHRS Online Learning Library
• SDHRS Angels
• SDHRS Bunny Store

Products and services

• Rabbit Adoption Services Adoption services that match rescued rabbits from the shelter and foster network with approved adopters in San Diego and Riverside counties. Process includes a ShelterLuv-based application, home visit, and in-person meet-and-greet with rabbits available for adoption.
• RHDV2 Vaccine Clinic Monthly in-person clinic held at the SDHRS facility with rabbit-savvy veterinarian Dr. Chelsea Dillon, providing the RHDV2 vaccine at $80 per rabbit inclusive of both doses and a pre-vaccine exam. Doubles as a fundraiser for the organization.
• Rabbit Grooming Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. Chelsea DilloncoreStrategic or Co-development PartnerRabbit-savvy veterinarian partnering with SDHRS to provide monthly lower-cost RHDV2 vaccine clinics. The vaccine clinic is a key service offering and fundraiser for the organization.
• Vinya (vino + vinyasa)minorGTM or Marketing PartnerYoga studio venue hosting Bunny Yoga events where proceeds benefit SDHRS. Events combine yoga classes with rabbit interaction.
• Kendra ScottminorGTM or Marketing PartnerGive Back events where 20% of in-store and online sales are donated to SDHRS on specific dates.
• Wawa ClawminorGTM or Marketing PartnerClaw machine venue where 20% of token purchases are donated to SDHRS during designated events.
• Gossip GrillminorGTM or Marketing PartnerLGBTQ+ bar venue hosting Bingo Gone Bonkers events benefiting SDHRS with raffle proceeds going to the organization.
• Coastal Ballet Center for the ArtsminorGTM or Marketing PartnerDance studio hosting Bunny Yoga events in Encinitas, CA.
• Soma YogaminorGTM or Marketing PartnerYoga studio in San Diego hosting Bunny Yoga events with proceeds benefiting SDHRS.
• Namaste FitnessminorGTM or Marketing PartnerFitness studio in Chula Vista hosting Bunny Yoga events with all ticket proceeds donated to SDHRS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bunny World Foundation: Rabbit-specific rescue and adoption nonprofit based in Los Angeles. Closest functional peer to SDHRS — rabbit-only rescue, adoption, education, and foster-based operations in Southern California.
• Ohio House Rabbit Rescue: Regional rabbit-specific rescue offering adoption, fostering, and education. Direct comparable in services and target audience (rabbit adopters/owners), operating in a different US geography.
• Wisconsin House Rabbit Rescue: Rabbit-focused rescue, adoption, and education nonprofit. Comparable in mission, services, and volunteer-driven nonprofit model, serving a different region.
• Zooh Corner Rabbit Rescue: Rabbit-specific rescue and education nonprofit. Highly comparable in scope (rescue, education, rabbit-savvy vet referrals) and target audience.
• SaveABunny: Rabbit rescue and adoption organization in the San Francisco Bay Area. Direct comparable in mission, services (adoption, education, fostering), and nonprofit rabbit-welfare focus.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare nonprofit operating sanctuaries and adoption programs. Comparable mission and community-education GTM, though multi-species and far larger in scale than SDHRS.
• ASPCA: Large national animal welfare organization with rescue, adoption, and veterinary service lines. Broad incumbent in the same nonprofit animal-welfare category, though much larger and multi-species.
• House Rabbit Society: National rabbit welfare nonprofit and the original "House Rabbit Society" organization. SDHRS explicitly disclaims affiliation, but HRS is the most directly comparable rabbit-specific welfare/education/adoption peer, with a broader national footprint.

Emerging players

• The Bunny Lounge: Smaller-scale rabbit rescue and education organization. Comparable in mission and audience, though smaller and less established than SDHRS.

Regional players

• San Diego Humane Society: Large multi-species animal welfare nonprofit serving the same San Diego geography as SDHRS. Comparable in shelter/adoption/community education model but operates at much greater scale across dogs, cats, and other species.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sandiegorabbits
• Xx.com/sandiegorabbits
• Facebookfacebook.com/SDHRS
• LinkedInlinkedin.com/company/san-diego-companion-rabbit-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego House Rabbit Society