BMMA

What BMMA does

BMMA (Broadband Multimedia Marketing Association) is a US-based professional trade association founded in 2003 that serves as the primary industry body specifically focused on broadband multimedia marketing. It connects telco broadband service providers (e.g., Windstream/Kinetic, altafiber, MTA, Tbaytel, TDS, Frontier, GVTC, Hawaiian Tel, Harrisonville Tel) with broadband industry vendors (e.g., Calix, DIRECTV, F-Secure, Zyxel), facilitating collaboration between roughly two dozen known member companies plus undisclosed additional members.

The organization delivers value through a portfolio of programs rather than a technology product: (1) two major annual events — the Spring BMMA Annual Meeting and Fall Workshop; (2) a multi-committee structure covering Consumer Benchmarking, SMB Benchmarking, IoT, Marketing, Membership, and Research; (3) semi-annual benchmarking reports and member-only research resources; and (4) the annual Best in Class Marketing & Sales Awards program recognizing innovation across categories including Vendor Marketing, Service Provider Marketing, Alternate Channels, Call Center, Retail, Provider Marketing, and Partnership Marketing. BMMA does not develop proprietary technology, software, or AI products; its offering is fundamentally a community, events, and benchmarking service.

BMMA's revenue model is subscription-based annual membership dues paid by both service providers and vendors, with dues levels recommended by the Membership Committee to the BMMA board (specific dues are not publicly disclosed). Membership is application-based and subject to Membership Committee approval. The association is governed by a Board of Directors with representation from member companies, and staffed by a small internal team (at least four named staff members: Lauren Roux, Stan Romero, Nick Troino, Margaret Raines) supporting committee operations, awards administration, benchmarking execution, and survey-based research delivery.

Name

BMMA

Legal name

Broadband Multimedia Marketing Association

Website

https://bmma.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BMMA is a US professional association founded in 2003 connecting telco broadband service providers and vendors through networking events, semi-annual benchmarking programs, committee participation, and annual Best in Class Marketing & Sales Awards.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: BMMA generates revenue through annual membership dues paid by telco broadband service providers and vendors. The Membership Committee recommends new membership dues to the BMMA board. Membership is open to anyone in the broadband sector.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

BMMA is a professional membership association that sells annual membership to telco broadband providers and broadband industry vendors, granting access to a collaborative peer network, industry insights, benchmarking reports, and recognition programs. Its sellable offerings include BMMA Membership, the Best in Class Marketing & Sales Awards program, the spring Annual Meeting, the Fall Workshop, and semi-annual Consumer and SMB Benchmarking Reports produced by member committees.

Product overview

BMMA (Broadband Multimedia Marketing Association) is a professional association for companies and individuals in the high speed internet industry, established in 2003. Rather than offering a software product or platform, BMMA provides a collaborative network of services including industry insights and best practices sharing, networking opportunities through events like the Annual Meeting and Fall Workshop, access to research and benchmarking data, and recognition programs through the Best in Class Marketing & Sales awards. The association facilitates collaboration among telco broadband providers and vendors through various committees including Consumer Benchmarking, SMB Benchmarking, Internet of Things (IoT), Marketing, Membership, and Research committees.

Differentiator

Problem solved

Functional benefit

Products and services

• BMMA Membership Annual membership in the Broadband Multimedia Marketing Association, open to companies and individuals in the broadband sector, granting access to a collaborative network of industry peers, industry insights, benchmarking data, and member events. Membership is reviewed and approved by the Membership Committee.
• Best in Class Marketing & Sales Awards Program Annual industry recognition program that awards member companies and teams for innovation or excellence in broadband marketing and sales, including Marketing, Marketing Partnership, Service Provider Marketing, Vendor Marketing, Alternate Channels, Call Center, Retail, and Provider Marketing categories.
• BMMA Annual Meeting (Spring) Spring in-person event where members connect with industry peers, present benchmarking results, and participate in the Best in Class Awards presentation.
• BMMA Fall Workshop Fall in-person workshop where members network, collaborate on industry initiatives, and engage with BMMA committee work and year-end research results.
• Consumer Benchmarking Reports Semi-annual benchmarking reports on consumer broadband marketing and sales performance, developed by the Consumer Benchmarking Committee and made available to members to support strategic decision-making.
• SMB Benchmarking Reports Semi-annual benchmarking reports on small and medium business broadband marketing and sales performance, developed by the SMB Benchmarking Committee and made available to members.

Quantifiable outcome

• Enhanced visibility and profitability for members through collaborative network

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broadband Industry Members (Windstream, Calix, Tbaytel, etc.)coreOthers · 1 January 2003BMMA serves as a membership organization connecting telco broadband providers and vendors. Member companies participate in committees, attend events, access benchmarking data, and compete for industry awards. The organization facilitates collaboration and knowledge sharing among broadband industry stakeholders including service providers like Windstream/Kinetic, Tbaytel, altafiber, MTA, TDS, Frontier, GVTC, and vendors like Calix, F-Secure, Zyxel, and DIRECTV.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• ACA Connects – America's Communications Association: Trade association for independent broadband, cable, and telecommunications providers, many of whom share BMMA's member profile. Comparable in serving smaller telco operators with advocacy, events, and benchmarking.
• NTCA – The Rural Broadband Association: Association for small and rural broadband operators, including several BMMA members (e.g., Harrisonville Tel, GVTC). Comparable as a membership-driven broadband industry association with events, benchmarking, and awards programs.
• USTelecom: The Broadband Association serving US telecom operators; runs its own events, awards, and policy advocacy for a member base that substantially overlaps with BMMA's. Comparable as another broadband-focused industry association competing for the same members' attention and dues.
• Fiber Broadband Association: Trade association focused on fiber-to-the-home and fiber broadband providers — a core telco segment within BMMA's membership. Comparable as a vertical-specific association offering networking, awards, and conferences to broadband providers.

Broad incumbents

• CableLabs: Cable industry's research and development consortium operating as a non-profit member organization. Comparable as a member-funded broadband industry body producing shared research and standards, though focused on cable technology rather than marketing.
• NCTA – The Internet & Television Association: Larger, established trade association representing the cable broadband industry with significantly greater resources. Comparable in serving broadband operators and vendors with events and advocacy, but at cable-industry scale rather than BMMA's telco focus.
• Society of Cable Telecommunications Engineers (SCTE) / Cable-Tec Expo: Membership organization for cable telecom engineering professionals running a major annual expo and training programs. Comparable in operating an event-led, dues-funded member community serving broadband-adjacent professionals.
• Telecommunications Industry Association (TIA): Trade association representing telecommunications equipment manufacturers, vendors, and service providers globally. Comparable as a telecom-focused membership organization offering standards, networking, and events, with overlap on the vendor side of BMMA's base.

Others

• ANA (Association of National Advertisers): Larger marketing-industry association serving brand advertisers and agencies. Comparable only thematically, as both run awards, benchmarking, and networking for marketing practitioners — but ANA serves advertisers broadly rather than broadband specifically.

Regional players

• Wireless Infrastructure Association (WIA): Trade association for the wireless infrastructure ecosystem, including broadband-adjacent vendors and operators. Comparable as a member-funded association with conferences and awards serving a telecom-adjacent vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bmma-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMMA