ST. PAULS HOUSING LTD

What ST. PAULS HOUSING LTD does

St. Pauls Housing Ltd is a Birmingham-based supported housing provider operating in the United Kingdom's West Midlands. The company furnishes and manages accommodation in Houses in Multiple Occupation (HMOs) for adults aged 18 and over who are homeless or at risk of homelessness and are in receipt of UK welfare benefits, including Universal Credit, ESA, P.I.P, Job Seekers Allowance, and Housing Benefit. Its service portfolio encompasses supported housing placements, tenant allocation, property management and leasing for third-party landlords, a female-only accommodation track for domestic violence survivors and vulnerable women, and onward referral to a network of partner support agencies covering mental health, addiction, and recovery. At the core of its operating model is a referral pipeline that combines local authority and agency referrals, self-referrals through a website form, and a commission-based, home-based referral officer workforce that brings in new landlord partners and prospective tenants.

The company runs over 80 supported housing rooms across more than 35 Birmingham neighborhoods (Kingstanding, Bordesley Green, Handsworth, Aston, Edgbaston, Bartley Green, Yardley, and others), with additional coverage in Walsall, West Bromwich, Northfield, Stirchley, and Acocks Green. Its technology layer consists of a mobile app, claimed to be the first in Birmingham purpose-built for supported housing room listings, built on the JotForm platform and offering room search, viewing requests, and landlord upload functionality; a Live Chat service operated under the persona 'Lana'; and multi-channel contact infrastructure spanning WhatsApp, Facebook Messenger, Google Meet, Microsoft Teams, phone, and email. Distribution runs through organic social channels (LinkedIn, Instagram, Facebook, Twitter, YouTube, Snapchat) alongside referral partners and self-serve channels.

Revenue is generated primarily through Housing Benefit-funded rent payments for placed tenants and through property management and leasing fees paid by landlords who fill rooms with supported housing tenants. The company is privately held, with no disclosed external investors, funding rounds, or subsidiary entities. Headcount is reported in the 1–10 range, and the ownership structure is consistent with a founder-led or closely-held private limited company.

Name

ST. PAULS HOUSING LTD

Legal name

St.Pauls Housing Ltd

Website

https://st-paulshousing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Pauls Housing Ltd is a Birmingham-based supported housing provider placing homeless and vulnerable adults on UK welfare benefits into over 80 furnished HMO rooms across the West Midlands, with tenant allocation, property management services for landlords, and a proprietary mobile app for room listings.

Ownership category

akta.pro rank

Product category

Supported Housing Services

NAICS

Other Community Housing Services (624229), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Supported housing services
• Tenant allocation services
• Property management leasing
• HMO property listings
• Housing benefit accommodation

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Housing Benefit Rent Payments: Revenue generated from Housing Benefit payments for DSS/benefits claimants placed in supported housing. Tenants must be on Universal Credit, ESA, P.I.P, Job Seekers Allowance, or other benefits and entitled to Housing Benefit.
2. Property Management/Leasing Services: Property management and leasing services for landlords who want to fill empty rooms with supported housing tenants on benefits.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

St. Pauls Housing Ltd provides supported housing accommodation for homeless and vulnerable adults on benefits across Birmingham, offering over 80 furnished rooms in 35+ neighborhoods. The company operates a mobile app for real-time room listings, runs tenant allocation services matching claimants to rooms, manages property/letting services for landlords, and coordinates referrals to partner support agencies for mental health, addiction, and domestic violence needs.

Product overview

St. Pauls Housing Ltd operates as a supported housing provider offering a unified service platform for homeless individuals on benefits. The core offering consists of supported housing rooms across 30+ Birmingham neighborhoods (including Kingstanding, Bordesley Green, Handsworth, Aston, Edgbaston, and many others), supported by their mobile app for room discovery and referrals, tenant allocation services, property management for landlords, and partner agency support services for vulnerable clients. The mobile app serves as the primary digital interface for searching rooms, applying for viewings, and contacting the service.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Housing Accommodation Provision of 80+ furnished rooms in shared HMO accommodation across Birmingham for homeless or at-risk adults aged 18+ who are in receipt of DSS benefits (Universal Credit, ESA, P.I.P, Job Seekers Allowance) and entitled to Housing Benefit, including those with mental health, addiction, or domestic violence support needs.
• Mobile App for Supported Housing Proprietary mobile app providing real-time listings of available supported housing rooms, HMO property adverts, support services information, LiveChat, and contact functionality for tenants and landlords in Birmingham.
• Tenant Allocation Service Service for matching homeless individuals on benefits with available supported housing rooms across Birmingham, processing referrals from local authorities, support agencies, housing associations, and self-referrals.
• Property Management and Leasing Property management and leasing service for landlords wanting to fill empty rooms in HMO properties with supported housing tenants on benefits, including tenant placement and property maintenance coordination.
• Support Services Referrals Referral service connecting supported housing tenants with partner agencies for mental health support (Birmingham Minds, Forward Thinking Birmingham), youth homelessness (St. Basils), addiction recovery (Change Grow Live), and recovery pathways (KIK Pathways to Recovery).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Birmingham MindsminorStrategic or Co-development PartnerMental health support partner. St. Pauls Housing refers clients to Birmingham Minds for mental health support services. Birmingham Minds provides vital support and guidance for clients' recovery.
• Forward Thinking BirminghamminorStrategic or Co-development PartnerMental health support partner. Forward Thinking Birmingham offers support services that St. Pauls Housing tenants can access as part of their recovery journey.
• St. BasilsminorStrategic or Co-development PartnerYouth homeless support charity partner. St. Basils provides accommodation and support services that complement St. Pauls Housing offerings for homeless young people.
• Change Grow LiveminorStrategic or Co-development PartnerAddiction and recovery support partner. Change Grow Live provides drug and alcohol support services that St. Pauls Housing refers clients to for recovery assistance.
• KIK Pathways to RecoveryminorStrategic or Co-development PartnerRecovery support partner providing pathways to recovery services. KIK Pathways to Recovery offers vital support for clients dealing with addiction and recovery needs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Look Ahead Care and Support: UK-wide supported housing and specialist services provider for vulnerable adults including those with mental health needs, learning disabilities, and homelessness histories. Highly comparable operating model and target population to St. Pauls Housing, though at greater geographic scale.
• Centrepoint: Major UK charity providing supported housing for homeless young people aged 16-25. Highly comparable supported housing model with national brand recognition and local authority commissioning relationships.
• Hightown Housing Association: UK housing association operating supported housing, mental health services, and accommodation for vulnerable adults including homeless individuals. Comparable supported housing model with broader geographic reach across southern England.
• Depaul UK: UK charity providing supported accommodation and homelessness services for vulnerable young people and adults. Directly comparable service model focused on the same beneficiary profile as St. Pauls Housing.
• St. Basils: Birmingham-based charity providing supported housing and accommodation for homeless young people aged 16-25. Direct peer and named partner of St. Pauls Housing, operating in the same city and serving overlapping vulnerable populations with comparable supported housing model.

Broad incumbents

• Home Group: One of the UK's largest housing associations providing supported housing, mental health services, and general needs housing. Broader portfolio than St. Pauls but directly competes for supported housing contracts and vulnerable tenant referrals across multiple regions.
• Sanctuary Housing: One of the UK's largest housing associations operating supported housing, sheltered housing, and general needs accommodation. Overlaps with St. Pauls in supported housing but with substantially greater scale, brand, and balance sheet.
• Together Housing: Large UK housing association providing supported housing and general needs accommodation. Comparable supported housing service line but operates at significantly greater scale with broader geographic footprint and deeper local authority relationships.
• Plus Dane Housing: UK housing association operating supported housing and general needs accommodation across the North West and Midlands. Comparable supported housing service lines though not Birmingham-focused, providing regional competitive context.
• Stonewater: Large UK housing association providing supported housing and specialist accommodation services. Comparable supported housing service offerings to St. Pauls but operates at materially greater scale across multiple UK regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/st_paulshousing
• YouTubeyoutube.com/channel/UC3y7c-GCoH6-83vc80okW2Q
• Facebookfacebook.com/St.PaulsHousing
• LinkedInlinkedin.com/company/st-paulshousingltd
• Instagraminstagram.com/st.paulshousing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST. PAULS HOUSING LTD